ASSIGNMENT:

01

Submitted by:
Ashutosh Singh (331204)
Introduction:

An international paint manufacturing company want to

establish new plant near Mumbai, India. The company wants to
purchase a material handling system for management raw
material, WIP, and finished goods for the first time. The
company has selected a technical consultant. Assume that you
are branch sales manager of suppliers of material handling
equipment and get this business and want to apply the theories
and techniques.
Evaluate the interrelationship between the different processes and functions
of the organization.
Mission
To provide paints as per demand, ensuring desired
statement
level and quality of customer (dealer) service,
continued availability of the right product mix of
right quality at the right time.
Vision

to become one of the top fve decorative coatings

companies worlds wide by leveraging in the
higher growth emerging markets.

Values

Trust
Openness
Commitment
Customer satisfaction
Value for money
Quality
Growth Orientation Integrity

Business Process:-

It is the
processes that
govern the
operation.
it includes
Corporate
governance,
Managemen
strategic
t Processes
management
etc.

Operational
Processes

Create the primary

value.
the part of core
business.
Purchasing,
Marketing and sales

Supporting
processes - support
the core processes.
Accounting,
Recuritment, IT
Support.

Supporting
Processes

The entire business process is an ideal business method which should be

implemented by other businesses (for a paint industry). With the deployment of
innovative technology in the business process like SAP or ERP software has
gained a 360 degree view of the customer, the purpose behind this is this has got
the experience of cross functioning in the company. As Example if they want to
create a different product which has value extra features and will benefit the
company in their bottom line.
Thereafter the production will communicate the logistics department to check
whether they have the raw ingredients to start the production if not then they will
communicate the purchase unit to purchase the raw material in order to start the
production.
It is because of cross functioning process efficiency and productivity level has
enlarged and has wipe out the errors and the rejection levels of orders in the
organisation and are now targeting to manufacture zero defects products.

Evaluate the output of the process and the quality gateways.

They have introduced new products from time to time for their customers. All
objectives introduced by the management fulfil the criteria of SMART. The outcome
of any business processes are based on goals and precarious success factors.
Nearly of the business process measures are

Customer
satisfaction
(SAP)

Quantity of
output (wide
product
portfolio)

Extent of
containment of
risk

Timescale of
delivery
processs

Lower delivery
cost

Lower
throughput
time

Quantity of
rejects

Write objectives which are SMART based to bring into line people and
additional resources in an in effect and efficient way.The term SMART is
just an abbreviation of the following:-

Specific

Time
basaed

S.M.A.R
.T

Measurab
le

Achievabl
e

Realistic

It considered the above SMART objectives as their objectives to enhance the

process of Customer Relationship Management. It has considered the Dorans
theory of SMART objectives in the evaluation of

Customer Relationship

Management and they are as follows:-

Specific
Measurable
Achievable
Realistic
Time based

To develop a direct link to the end

consumers is considered to be their
specific objecitve
Targeted revenue growth
Built relationship with applicator across
30000 customer sites

Improve customer satisfaction

increased scability in the
organisation
Standardize sales delivery
processes used Homes solutions
providers throughtout all round the
world.
To improve the CRM process with the
help of SAP system

Customer relationship management is important process because it enhances value

to the firm and it supports to improve business is an effective way. As mentioned
above realized that the companys long term growth be indomitable by on their
ability to forge even closer ties to the end consumers.

A sinking nearer link to the end consumers was the motive for expressing a essential
for more explanation to their home painting needs.

It

applied

to

move

from

product formed manufacturing to service constructed manufacturing and they in

progress the CRM process with the support of Home solutions.