Scribd Logo
Upload

Welcome to Scribd!

  • Scott Brenman's TIE Case Study - The Golden Baobab, WPP & MEC

    Uploaded by

    The International Exchange (aka TIE)
    36 views24 pages
    In March 2016, Scott Brenman, a Strategist Director at MEC, set off to Ghana to start his TIE journey. Scott worked with The Golden Baobab Foundation, an organizations that works to discover, nurture and celebrate talented African writers and illustrators of children’s stories. The challenge was to find an sponsor for the annual Golden Baobab Prizes, that celebrate the best writers and illustrators and honor them with a prestigious award and cash prize. Not an easy task, but also not impossible. Keep reading the Scott's case study to learn more about this amazing story.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    In March 2016, Scott Brenman, a Strategist Director at MEC, set off to Ghana to start his TIE journey. Scott worked with The Golden Baobab Foundation, an organizations that works to discover, nurture and celebrate talented African writers and illustrators of children’s stories. The challenge was to find an sponsor for the annual Golden Baobab Prizes, that celebrate the best writers and illustrators and honor them with a prestigious award and cash prize. Not an easy task, but also not impossible. Keep reading the Scott's case study to learn more about this amazing story.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views24 pages

    Scott Brenman's TIE Case Study - The Golden Baobab, WPP & MEC

    Uploaded by

    The International Exchange (aka TIE)
    In March 2016, Scott Brenman, a Strategist Director at MEC, set off to Ghana to start his TIE journey. Scott worked with The Golden Baobab Foundation, an organizations that works to discover, nurture and celebrate talented African writers and illustrators of children’s stories. The challenge was to find an sponsor for the annual Golden Baobab Prizes, that celebrate the best writers and illustrators and honor them with a prestigious award and cash prize. Not an easy task, but also not impossible. Keep reading the Scott's case study to learn more about this amazing story.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 24

    FIND A SPONSOR FOR THE

    GOLDEN BAOBAB PRIZE

    Inability
    to grow

    Inability to
    secure
    funds

    Reliance on
    fledgling
    operation

    You might also like