SAP Roadmap for Retail

Christine Fotteler, Global VP Retail

May, 2015

2014
20155AP
SAP
AG
AG
oror
anan
SAP
SAP
affiliate
affiliate
company.
company.
AllAll
rights
rights
reserved.
reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

11

Legal disclaimer

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice. The information in this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness
for a particular purpose, or non-infringement. This document is for informational purposes and may not be
incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except
if such damages were caused by SAPs willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations. Readers are cautioned not to place undue reliance on these forwardlooking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

Retail Value Map

Customer-Centric Marketing
and Merchandising

Sourcing, Buying, and

Private Label

Supply Chain

Omnicommerce Customer
Experience

Marketing and Merchandising

Insight

Sourcing, Vendor
Management, and Insight

Supply Chain Insight

Customer Insight

Omnichannel Marketing

Buying

Demand and Replenishment

Planning

Omnicommerce Orchestration

Merchandise Planning and

Assortment Management

Private Label

Omnichannel Inventory and

Order Response

Customer Engagement and

Personalization

Pricing and Promotions

Collaborative Retail

Logistics and Fulfillment

Store and Digital Commerce

Human
Resources

Finance
Information
Technology
and Platform

Core Human
Resources and
Payroll

Talent Management

Time and Attendance

Management

Workforce Planning
and Analytics

Financial Planning
and Analysis

Accounting and
Financial Close

Treasury and
Financial Risk
Management

Collaborative Finance
Operations

Enterprise
Technology

Analytics
Technology

Mobile
Technology

In-Memory
Technology

2015 SAP AG or an SAP affiliate company. All rights reserved.

Enterprise Risk and

Compliance
Management

Indirect Procurement

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

Key areas in retail

Omni Commerce Customer Experience

Contextual and personal experience across all touchpoints throughout the customer journey
Omni Commerce Customer Experience
Marketing &
Merchandise
Planning

Sourcing,
Buying
& Private
Label

Supply
Chain

Real-Time Customer & Business Insight

Supply Chain
Integrated business planning and efficient execution and
fulfillment

Sourcing, Buying & Private Label

Increased vendor profitability and collaboration within the
business network

Marketing & Merchandise Planning

Decision making based on customer and financial insight

Core Merchandising & Finance

Real-Time Customer & Business Insight

Understand customer preferences, get real-time global
inventory visibility

Core Merchandising and Finance

Enable core merchandising and financial operation in retail

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

SAP Solutions for Retail and Fashion

Omni Commerce Customer Experience

hybris Commerce, SAP CRM, SAP POS by GK

Marketing &
Merchandise
Planning

Sourcing,
Buying
& Private Label

SAP CAR,
hybris Marketing

Ariba, gicom, Vistex

Supply
Chain
SAP F&R,
SAP EWM / TM / EM

Real-Time Customer & Business Insight

SAP CAR, hybris Marketing Data Management

Core Merchandising & Finance

SAP IS-Retail / FMS on HANA, SAP SFIN incl. SAP BPC, SAP FI-CAX

Powered by SAP HANA

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

SAP Solutions for Retail and Fashion

Omni Commerce Customer Experience

hybris Commerce, SAP CRM, SAP POS by GK

Marketing &
Merchandise
Planning

Sourcing,
Buying
& Private Label

SAP CAR,
hybris Marketing

Ariba, gicom, Vistex

Supply
Chain
SAP F&R,
SAP EWM / TM / EM

Real-Time Customer & Business Insight

SAP CAR, hybris Marketing Data Management

Core Merchandising & Finance

SAP IS-Retail / FMS on HANA, SAP SFIN incl. SAP BPC, SAP FI-CAX

Powered by SAP HANA

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

Core Merchandising and Finance

Core Merchandising
IS-Retail on HANA - Enhances core retail processes
with speed, real-time visibility and real-time reporting

IS-Retail on HANA
- Real-time operational reporting
- Value-add scenarios e.g. Promotion Execution Cockpit
- Additional Optimizations & Integrations

Mobile In-Store MIM - New Fiori apps enable store

managers and associates to manage merchandise and
inventory in the stores efficiently on their mobile device.

Mobile In-Store MIM Additional support for store

merchandising and inventory scenarios such as
receiving, cycle counting, label printing, etc.

FMS 1.0 - Fashion Management Solution on HANA

brings fashion retail and wholesale functionality
together on one common platform

FMS 1.0 FP1 and FMS 2.0 - Manufacturing and

enhanced wholesale functionality
S/4 HANA extended for Retail Merchandising and
Fashion

Financials Management
Financial Add-On 2.0 (S/4 HANA) Transform
financial management with instant insight & simple user
experience. Supports summarization functionality for
logistical documents without restrictions (see note
2051279). Financials Add-on also works with SAP
Integrated Business Planning for Finance as well as FICAX (Contract Accounts Receivable and Payable).

Available Now
2015 SAP AG or an SAP affiliate company. All rights reserved.

Financial Add-On 3.0

- Further acceleration & automation of period- end
process
- Continued improvement of simulation functions
- Further integration of accounting with data of
other departments

Roadmap
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

SAP Solutions for Retail and Fashion

Omni Commerce Customer Experience

hybris Commerce, SAP CRM, SAP POS by GK

Marketing &
Merchandise
Planning

Sourcing,
Buying
& Private Label

SAP CAR,
hybris Marketing

Ariba, gicom, Vistex

Supply
Chain
SAP F&R,
SAP EWM / TM / EM

Real-Time Customer & Business Insight

SAP CAR, hybris Marketing Data Management

Core Merchandising & Finance

SAP IS-Retail / FMS on HANA, SAP SFIN incl. SAP BPC, SAP FI-CAX

Powered by SAP HANA

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

Real-time Customer & Business Insight

Customer Activity Repository

CAR 2.0
- Foundation for Retail Merchandising, Marketing,
Supply Chain and Customer Experience
- Core component of Retail S/4 HANA
- Provides omni-channel sales visibility down to
store/channel, customer and transaction level and
enables global real-time inventory across all fulfillment
locations

CAR 2.0 FP1 & FP2

- Fashion forecasting and FMS integration
- Omni commerce enablement and integration (e.g.
central pricing, available-to-sell information)
- Integration scenarios with hybris marketing
- More Analytics, Dashboards, Fiori apps
- Enable new consuming apps Merchandise
Planning, Allocations
- Cloud deployment support

Marketing Data Management

hybris Marketing Data Management - Manage contact
/ customer data for known customers and unknown
consumers in one repository. Continuously enrich profile
by collecting customer interactions from internal and
external sources across all channels.
Foundation for Marketing and Customer Experience.

Available Now
2015 SAP AG or an SAP affiliate company. All rights reserved.

hybris Marketing SP 07, 08, 09

- Data consolidation and governance for customer
data
- Address unknown customers in the web
- Score trends, profiles with external data

Roadmap
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

SAP Solutions for Retail and Fashion

Omni Commerce Customer Experience

hybris Commerce, SAP CRM, SAP POS by GK

Marketing &
Merchandise
Planning
SAP CAR,
hybris Marketing

Sourcing,
Buying
& Private Label
Ariba, gicom, Vistex

Supply
Chain
SAP F&R,
SAP EWM / TM / EM

Real-Time Customer & Business Insight

SAP CAR, hybris Marketing Data Management

Core Merchandising & Finance

SAP IS-Retail / FMS on HANA, SAP SFIN incl. SAP BPC, SAP FI-CAX

Powered by SAP HANA

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

10

Marketing & Merchandise Planning (1 of 2)

Merchandise Planning
Planning for Retail - Create comprehensive channel
financial and merchandise plans from bottom-up, middleout, or top-down. Set sales KPIs for regular, markdown,
promotional, and clearance prices

Merchandise Planning for Retail 1.0 on CAR

- Consume forecast and data from Customer
Activity Repository

Assortment Planning

Assortment Planning for Retail 1.0

- Define localized assortments and plan sales across
channels based on customer buying behavior and
predictive insight.
- Consuming app on Customer Activity Repository.

Assortment Planning 1.0 FP1 & FP2

- FMS & IS-Retail Integration
- Customer product attribute
- Assortment module concept
- Assortment optimization

Promotion Management
Promotions Management for Retail 8.1 - Create
promotional offers and prepare them for advertising to
consumers. Integration with ERP for execution and
financial settlement.
Consuming app on Customer Activity Repository.

Available Now
2015 SAP AG or an SAP affiliate company. All rights reserved.

Promotions Management for Retail 8.1 FP

- Functional enhancements
- Fiori user interface

Roadmap
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

11

Marketing & Merchandise Planning (2 of 2)

Marketing Insights, Planning, Execution

hybris Marketing - Get full transparency into your

customers, marketing plans and execution, making it easier
for marketing teams to manage and adapt. Integrates with
CAR for sales transactions.
- Insight Marketing Performance Management &
Customer Value Intelligence
- Planning Marketing budget planning and
distribution; Integrated calendar view and analysis of
marketing campaigns
- Segmentation - Real-time customer segmentation on
large data sets; Optimization of target groups using
predictive analytics
- Acquisition Plan and execute multi-channel, multiwave campaigns (email, SMS etc.)
- Recommendation - Context-relevant product
recommendations based on previous purchasing
behavior
- Conversion - Real-time analysis of browsing behavior,
shopping cart recovery & drive visitors back to the site,
email remarketing

Available Now
2015 SAP AG or an SAP affiliate company. All rights reserved.

hybris Marketing SP07, SP08, SP09

- Insight - CMO Dashboard, aggregated customer
journey
- Planning Marketing Calendar, financial integration
with ERP, spend management for Facebook and
Google Ads
- Segmentation Geo-spatial segmentation
- Acquisition Outbound channels (C4C, CRM),
Facebook/Seewhy/Survey/Google Ads integration,
Landing pages
- Recommendation Clickstream based
recommendation, offer recommendation
- Retention Loyalty Management Integration
- Orchestration Trigger based marketing, predict
best channel

Roadmap
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

12

SAP Solutions for Retail and Fashion

Omni Commerce Customer Experience

hybris Commerce, SAP CRM, SAP POS by GK

Marketing &
Merchandise
Planning

Sourcing,
Buying
& Private Label

SAP CAR,
hybris Marketing

Ariba, gicom, Vistex

Supply
Chain
SAP F&R,
SAP EWM / TM / EM

Real-Time Customer & Business Insight

SAP CAR, hybris Marketing Data Management

Core Merchandising & Finance

SAP IS-Retail / FMS on HANA, SAP SFIN incl. SAP BPC, SAP FI-CAX

Powered by SAP HANA

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

13

Sourcing, Buying, and Private Label

Ariba Business Network

Ariba Business Network: Connect CP/Retail

participants in a Business Network to improve supply
chain collaboration on indirect AND direct merchandise

Scenarios for direct merchandise

Vendor Profitability and Agreements Management by gicom

gicom - Plan, negotiate, manage, settle, and control

vendor agreements efficiently

Available Now
2015 SAP AG or an SAP affiliate company. All rights reserved.

gicom
- Integration with ERP condition contract
management
- CAR integration

Roadmap
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

14

SAP Solutions for Retail and Fashion

Omni Commerce Customer Experience

hybris Commerce, SAP CRM, SAP POS by GK

Marketing &
Merchandise
Planning

Sourcing,
Buying
& Private Label

SAP CAR,
hybris Marketing

Ariba, gicom, Vistex

Supply
Chain
SAP F&R,
SAP EWM / TM / EM

Real-Time Customer & Business Insight

SAP CAR, hybris Marketing Data Management

Core Merchandising & Finance

SAP IS-Retail / FMS on HANA, SAP SFIN incl. SAP BPC, SAP FI-CAX

Powered by SAP HANA

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

15

Supply Chain
Supply Chain Planning
Forecasting & Replenishment (F&R) on HANA Optimize inventory for stores and DCs based on
demand insight. Fresh item forecasting.

F&R Enhancements
- UDF Integration
- Operational Exception Reporting
- Store Order Review
Allocation Management for Retail 1.0
- Manage store allocations based on real-time
information and projected sales forecasts and control
the merchandise flow of seasonal products
- Consuming app on Customer Activity Repository.

Supply Chain Execution

EWM, TM
- Focus release for retail and eCommerce

EWM, TM, EM - Align integrated Supply Chain

Execution on one common execution platform

Supply Chain Visibility

Global Batch Traceability - Track and trace your
supply chain and stay compliant with legal regulations

Available Now
2015 SAP AG or an SAP affiliate company. All rights reserved.

GBT Retail Enhancements

- Food Tracking

Roadmap
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

16

SAP Solutions for Retail and Fashion

Omni Commerce Customer Experience

hybris Commerce, SAP CRM, SAP POS by GK

Marketing &
Merchandise
Planning
SAP CAR,
hybris Marketing

Sourcing,
Buying
& Private Label
Ariba, gicom, Vistex

Supply
Chain
SAP F&R,
SAP EWM / TM / EM

Real-Time Customer & Business Insight

SAP CAR, hybris Marketing Data Management

Core Merchandising & Finance

SAP IS-Retail / FMS on HANA, SAP SFIN incl. SAP BPC, SAP FI-CAX

Powered by SAP HANA

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

17

Omni Commerce Customer Experience

Omni Channel Commerce Experience
hybris Commerce - Consistent shopping experience
and customer service across channels integrated with
the SAP business suite.
Customer profile, target groups & campaigns integrated
to hybris E-Shop; Tracking shopping behavior and
buying patterns to enrich customer journey;
Personalized shopping experience and product
recommendations

hybris Commerce
- B2B and B2C commerce enhancements,
platform enhancements
- Further integration scenarios with hybris
Marketing, CRM, and CAR

In-Store Customer Experience

hybris Advanced Service Module Enable store
associate with assisted selling functionality to deliver instore customer service and ensure consistent shopping
experience.

hybris Advanced Service Module Out-of-the-box

customer service functionality such as order capture,
customer/product and price look-up, product
recommendations, etc.

Store Solutions by GK
POS by GK POS Transaction Management, store
device control, scale management, and label poster
printing in all retail outlets

Available Now
2015 SAP AG or an SAP affiliate company. All rights reserved.

POS by GK Thin client, mobile POS

Roadmap
This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

18

Key Takeaways

CAR /w hybris Marketing Data Management

public cloud

Foundation for real-time customer & business insight and

decision making in marketing, merchandising, supply chain, and
omni commerce customer experience.

Modular deployable solutions with standardized integration. Onpremise or managed cloud enabled plus increasing public cloud
capabilities offered.

managed cloud

Deployment

Omni Commerce Customer Experience

User Experience

Sourcing,
Buying
& Private
Label

Supply
Chain

Real-Time Customer & Business Insight

Core Merchandising & Finance

New user experience with Fiori/HTML5 UIs.

on-premise

2015 SAP AG or an SAP affiliate company. All rights reserved.

Marketing &
Merchandise
Planning

Powered by SAP HANA

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

19

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visit www.ASUG.com

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

20

 2015 SAP AG or an SAP affiliate company.

All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an
SAP affiliate company.
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Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind,
and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or
SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and
services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AGs or its affiliated
companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be
changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment,
promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties
that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

2015 SAP AG or an SAP affiliate company. All rights reserved.

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement

21