Professional Documents
Culture Documents
Adrienne Simpson
Smooth Mooove Senior Relocation Services, Inc.
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Strategy Objectives
Market more for less (vs. doing less marketing)
Protect and grow your market niche
Invest in productivity and systems
Strengthen your cash flow
Strategies to take advantage of economic
conditions
Communicate more with customers, employees
and partners
6/30/2009
6/30/2009
6/30/2009
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6/30/2009
6/30/2009
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6/30/2009
How I Did It
Get FREE or low cost business assistance
from:
-Small Business Administration
-Service Core of Retired Executives
(SCORE)
-Search for government agencies in
your area
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How I Did It
Use creative approaches for seeking alliance partners
-Become active in community service groups
-Join or start a Senior Networking Niche group
-Host an event of broad interest to the community
Spend one day a week working ON the business, not IN
-What one thing can I do today to grow my business?
Spruce up your old sales pitch
-Does it reflect your enthusiasm?
Find new techniques or reasons for the followfollow-up
-Share interesting information with referral sources
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How I Did It
Build Confidence That Your Business IS a
business. Not a hobby.
Create the appearance of being a larger organization
that you actually are.
-Get a PO box at the UPS Store. You will have a
physical mailing address for the same price as a box
with USPS. This gives you the appearance of a brick
and mortar business.
-Get a separate phone line for your business, not a cell
phone. Contract with Vonage now while everything is
free, the monthly cost is $24.99.
-When speaking with prospects, use we, not I.
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6/30/2009
How I Did It
Stand Out and Get Noticed
NAIL YOUR ELEVTOR PITCH!!!
Be memorable, not boring
-Find your gimmick and use it every time, everywhere.
Keep business cards in your pocket, car, purse,
everywhere. If stuck in traffic, park and hand them out.
Give business cards to staff to hand out.
Give staff $$$ for any jobs they bring in
Leave a useful promotional item with each client
Give 2 cards to everyone, not just 1
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How I Did It
Get comfortable with Public Speaking
Join Toastmasters
Offer FREE educational sessions
Build relationships not only with clients but with
your referral base and community
Learn how to make people comfortable,
immediately
Be personal, approachable
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6/30/2009
Read
The EE-Myth
by Michael Gerber
The Business Coach
by Brad Sugars
If you dont have big breasts, put ribbons on your
pigtails
by Barbara Corcoran
Beyond Selling Value
by Mark Shonka
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Questions
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