Analysis

Ford Motor Companys business behavior was unethical as demonstrated in

the Ford Pinto Case. Ford did not reveal all the facts to consumers about a
harmful gas tank design in the Ford Pinto. The price of not fixing the gas
tanks is human injuries and fatalities. By choosing not to make the Pinto a
safer vehicle Ford placed a price on the head of every consumer. Fords
primary concern was to maximize profits. Ford had a duty and ethical
responsibility to customers to stop production once they knew of the evident
dangers and take the necessary measures to eliminate them by redesigning
the gas tank. I will discuss the Ford Pinto Case and the harm Ford Motor
Company (FMC) caused by its inability to make decisions that competently
respect the wellbeing and rights of people. Ford was not obligated legally to
change the unsafe gas tank design. However, acting legally doesnt mean
the behavior is ethical. Ford was ethically responsible either to inform
consumers of the probable harm or stop production when they knew of the
apparent danger to buyers and take the necessary actions to eradicate them
by redesigning the gas tank. Ford withholding valuable product information
that violated the moral rights of others, and exchanging human life for
company gains and profits is not only unethical but egregious.

Based on the Ford Pintos case, the script schemas that applied by Gioia is
defined as the template of information which is structurally arranged without
facing any difficulties on understanding the overwhelming obtained
information. This method is considered of shortcut to the whole long and
difficult process of analyzing information. However, the dark side of this
script schemas is that the small, matter and important information will be
less care and somehow will be treated as non-exist information. Gioia is the
activist protesting the social injustice and irresponsibility for business matter.
However, after two years working with Fords Company, he tend to discount
the obvious accusation where his values were not really strongly held and he
had turned his back on his values in the interest of loyalty to Ford. This is
where Gioia using script schemas terms where he did aware and know the
real problem regarding the Pintos major design flow but instead to stand on
his value, he choose to take the script schemes just because he is
intimidated into making best decisions in the best interest to the company.
Due to making the main interest toward the company only that is the reason
why he chooses voted not to recall the past values he held before. This
because, the action taken by his now is merely based on plausible
explanation and looks to the foibles of normal information processing. The
shortcuts feature with ability to act virtually unconsciously and automatic
causing him to giving not sufficient attention to important matters that

requires special treatment. In order to prevent the occurring, the essential

and foundation regarding ethical values need to be strongly built. Even when
the decision might affect the career, the company where we are working and
also affect other involving party, the question need to asked directly to our
self is Is this is the right thing to do and should the action be taken?. When
the unethical activities are sense, instead of just being aware of it, the action
needs to be taken to make it into right things. This is because, holding tight
into the values embraced is not sufficient enough if the steps and action to
prevent it are not taken. It will produce the same outcome which is
supporting the wrong things lingering around on. Stronger value is a must to
everyone because without it, other people will take advantage and exploit it