I.

SITUATION ANALYSIS JIEZEL/ KEVYN

A. Industry Trends
Goods/Service Category: Non-Durable
B. Competitors
Artwork, Team Manila, Online Shops
TEAM MANILA
TeamManila is a graphic design studio from the Philippines, the brainchild of Jowee
Alviar and Raymund Punzalan. Founded in 2001, TM has expanded to a team of 50
that continuously builds an impressive portfolio of award-winning works in graphic
design and branding. Driven to push the design envelope further, TM is always on
the look-out for collaborations with various creative entities on diverse design
projects.
Team Manila Lifestyle is a modern Philippine clothing brand focused on the urban lifestyle of Manila. They
have an awesome collection of T-Shirts, accessories and printed items thats all about the Pinoy culture.
What makes their product more unique is that it promotes nationalism through fashion. Heres a short
interview with Team Manila.
Team Manila Lifestyle was created by Jowee Alviar and Mon Punzalan back in 2005. We started out by
selling printed t-shirts and accessories like bags and wallets in our Makati garage. Today we have retail
stores in major malls where people can easily purchase our clothing brand.
MAIN PRODUCTS: We have T-shirts, accessories (bags, lanyard, wristlets), lifestyle items (notebook,
mugs, notepad, tumbler).
ADVERTISEMENT: Weve been known through word of mouth through social media sites which are
popular at that time (Friendster, Multiply now Facebook, Twitter and Instagram). And also, press and TV
features greatly helped us to be known.
TARGET MARKET: 13 to 35 years old students and young professionals that enjoy our urban fashion
lifestyle design and the Manila culture.
LOCAL CONSUMERS/EXPORTING: We have 10 stores around the Metro and an online store that ships
worldwide. We can ship to any part of the world, mostly from countries where there are Filipinos USA,
Canada, Singapore, Hong Kong, Middle East.
UNIQUE: Team Manila has a mission of inspiring Manilas visual culture. We are always for the positive.
We are proud to say that all of our products are proudly Filipino made.
PRODUCTS THAT STAND OUT IN THE INDUSTRY: Our graphic designed shirts and accessories that
are all about the Pinoy culture and urban lifestyle. All are designed and inspired by the Manila lifestyle and
culture that brings a very unique style to Filipino clothing.
WHAT THE PEOPLE MISS OUT: They are missing out the positivity we want to spread through our shirts.

http://www.manilatrade.com/urban-filipino-clothing-and-accessories-by-teammanila-lifestyle/
https://prezi.com/mwzr0ixzbhfi/team-manila/

ARTWORK
We are a t-shirt brand inspired by all things fun and quirky!
Artwork is one of the leading t-shirt brands in the Philippines dedicated to the young and passionate; a
brand that never tires out of pushing the limits of t-shirt fashion and art. With its myriad of influencesart,
music, and pop cultureit strives to become a channel where the Filipino youth can find meaningful truth
by means of design and concept development, guaranteeing the best quality and interactive service one
can find.
Starting out as a t-shirt manufacturer specializing in silk-screen printing, Artwork has slowly evolved into a
t-shirt retail brand. Eighteen years passed and it now has a complete clothing line for teenagers, what's
more, it now offers the widest variety of graphic tees the ultimate t-shirt experience.
Gaining a deep-seated trust among its loyal guests, Artwork is in continual pursuit of the freshest ideas by
rethinking and appropriating concepts, birthing out the newest.

C. Opportunities
1. Diverse population of customers
- People from all ages lives in the vicinity of the mall
2. Convenience of travel to store
- The mall is located near subdivisions and villages which makes
it easier for
them to travel.
3. Product pricing similar to competitors
- Since we are competing against Team Manila and Artwork, our
prices may
depend on how they sell theirs.
4. Place of retail outlet is known
- When people hear the name/brand Megaworld, it may entice
them to visit
the place to shop and entertain themselves.
5. Location is on the main road
- Megaworlds location is the road where all buses from urban
are passes by
going to south woods which may be a good
place to stay after a long journey.
D. Threats
1. Popularity of competitors
- Our direct competitor was in the market for over 5 years and
has establishes
their name.
2. Product differentiation
- How will we be able to make customers choose our product
over the other,
their designs are popular and catchy.
3. Single outlet store
- We only have one outlet unlike our competitors which sells
nationwide.
4. Online recognition
- Most of the clothing apparel retailers has their own websites
and channels
which we doesnt have yet
5. Quality comparison to competitors

- The quality of product which the competitor has are

guaranteed and reviewed
by customers.
II. OBJECTIVES JOEY
A. Sales and Profit Objectives
10-20% in one year
B. Organizational Mission Statement

III. IDENTIFICATION OF CONSUMERS DG

A. Target Market
- Customer/Consumer Profile?
_________ is a modern local clothing brand who aims to provide an
urban fashion lifestyle of Filipino culture to teenagers and young professionals
and promote nationalism through fashion. To offer several graphic-designed
fashion clothing assuring the best quality and comfort of the products. Also,
________ would like to target the class B to C as our products are affordable
and will be aligned to the fashion trends today.
B. Mass Marketing
________ will target a lot of people as our products can be bought by
anyone who loves to wear graphic tees and urban lifestyle clothing.
C. Image and Positioning
_______ wants to be recognized as a clothing/apparel where people can
be comfortable and be who they wanted to be. To wear the things that they
like and proud to be.
Customization (t-shirt, shoes and tote bags), Art
Kopinas is an innovation in the coffee industry, its the new face of serving
instant coffee in a more healthy way. Its a brand for the consumer whos
always on the go but remains sophisticated when it comes to their health or
lifestyle.
Its advantage will be mainly on the healthy ingredient that we added which is
the olive extract to neutralize the acid that can be triggered by too much
caffeine intake. As a company we wanted to offer the perfect combination of
satisfaction and guarantee that while they are enjoying our coffee, they are
confident that their health is not being put on risk. Most of us are being
limited of what we eat, because sometimes the food that we like to eat are
the foods that are restricted to us, and that is what we wanted to change by
offering our product to the market. That is also why we included the olive
extract to our ingredient because for years now, it is used as a medicine to
treat a variety of ailments.

Elite lotion is an innovation in beauty industry. The brand name came up

basically from the groups creative minds. To the consumers who want their
skin to stay healthy and look healthy, Elite lotion is a solution to simply the
daily skincare routine of men.
Its advantage will be mainly on its medicinal value provided by its main
ingredients- soybean extract and mint leaves. The company wants to give the
perfect combination of lotion from the soy bean extract (Glycine Soja) and
the cool scent of mint leaves that will make your skin healthy and fresh. This
will be a unique lotion for men as it offers a body moisturizing product that
cant be found in any other brands. It has triple action formula that can
moisturize, improve and soothe Skin. Our company also develops a Face
lotion product that can help men to soothe their skin after shaving; we called
it Elite Post-Shaving Lotion for men. EL also has a light and fast absorbing
formula plus, the other benefits like treating damage skin and lessens fine
lines and wrinkles.
IV. OVERALL STRATEGY HANNA
A. Controllable Variables
1. Store Location
- Mega world
2. Merchandise Assortment and Pricing Strategy
- Pricing Strategy: Psychological, Cost-based
3. Promotions
SALE, Opening (1st 100 customers: free ___)
B. Uncontrollable Variables
1. Consumers
- Consumers decision based on price, value/benefits, loyalty
2. Competition
- Players: big or small?
- Reaction of players whenever a new product is introduced to
the market
3. Others:
Technology
Legal Restrictions
Political Environment