MichaelR.

Goodrich
DirectorofEngineeringandSales

6783572140
Emrgood1914rev1@gmail.com

CareerSummary

Internationally experienced Director of Engineering and Sales for a tier 1 automotive exhaust component
supplier. Proven record of identifying new markets and delivering sales growth, developing new products
and technologies, launching manufacturing sites, and driving improvements that lead to significant cost
savings and cash flow gains. Spearheaded company expansion into Europe through new customer
development, effective contract negotiations and technical sales. Unique ability to combine technical
expertise with customer development and sales management. Previous business owner with a broad
knowledge and understanding of what it takes to be successful. Excellent leader, mentor and teacher,
resourceful and unique problem solver and superb engineer.

RecentProfessionalAccomplishments

Established international sales organizations in Sweden, France, Italy,

Norway, Czech Republic and the United Kingdom resulting in new exhaust
related business with major OEM Diesel Truck and Automotive
manufacturers worth $15M in annual sales.
Launched new manufacturing/technical center in Prague Czech Republic.
Designed, developed and implemented multiple new product solutions used
in automotive and heavy duty truck exhaust applications.
Invented new flexible tube manufacturing process that allows for
production brazing without degrading bellows material properties.
Patent Pending.
During my 13 year career at Flexible Metal the engineering and sales
team has grown the business from $3M in annual sales to a booked
sales value in 2018 of $56M.

AccumulatedKnowledge

New business start-up and organic sales growth.

P&L business management.
Acquisitions and company structure optimization.
Multi-site and international management.
Lean manufacturing principles.
Program management using APQP.
Machine design and high speed custom automation.

IndustrySpecificandProductKnowledge

Vibration, thermal fatigue and FEA analysis.

Material applications for high temperature and corrosive applications.
Powdered metal and casting design applications.
Welding, brazing and joint design.
Bellows design and application.
Fabricated exhaust manifold design and welding profiles.
Diesel and gas engine exhaust systems.
Automotive and TS16949 requirements.
GD&T Application.

MichaelR.Goodrich

6783572140
Emrgood1914rev1@gmail.com

DirectorofEngineeringandSales

FlexibleMetalIncorporated

Tucker,Georgia

2003toPresent

Tier1,TS16949,ISO14001,ITARcertifiedmanufacturerofbellows,fabricatedexhaustmanifoldsandhightemperatureexhaust
assembliesfortheAutomotiveandDieselEngineIndustries.Groupsalestotalof$48Mfor2016fiscalyear.Privateownership.

DirectorofEngineeringandSales

ManagementResponsibilitiesTuckerGA,HamburgMI,PragueCzechRepublic

2010toPresent

Engineering and Sales Manager responsible for:

Product engineering design and technical support.
Product costing and competitive evaluation.
Program management using all aspects of APQP.
Prototype engineering and product testing.
Sales and technical engineering support required to maintain and develop new customers.
Outside sales representatives covering the major Automotive manufactures, OEM Diesel manufactures
and major system suppliers in Detroit metro area, US Midwest and Northeast, Sweden, Norway,
France, Italy, Czech Republic and the United Kingdom.
Group Total: 22

ResponsibilitiesandAccomplishments

Established new manufacturing/technical center in Prague Czech Republic and secured initial
production contracts with new international customers.
Completed acquisition and integration of Michigan Tubular Products Division. Implemented
organizational changes and sales strategies that generated new growth worth $20M annually.
Responsible for developing international and domestic growth strategy using engineering technical
support, product design and market evaluation.
Competitive product analysis evaluating price, manufacturing and technical solutions.
New product development solutions for existing design styles and new applications.
Continuous improvement of all engineering systems to enhance effectiveness and efficiency.
Management and professional development of engineering staff.

EngineeringManager

ManagementResponsibilities

2003to2010

Program Manager responsible for product launch management, customer sales and engineering technical
support.
Product Design Engineering Manager responsible for product design engineering, bill of materials, product
testing and prototype development.
Manufacturing Engineering Manager responsible for new project launches, capital expenditures, existing
process improvements and technical maintenance staff.
Group Total: 14

ResponsibilitiesandAccomplishments

Designed, implemented and launched 12 new exhaust related products within a 16 month period resulting
in new annual sales worth $18M.
Implemented over $2.5M in capital equipment and new process hydro-forming technology, automated
welding processes and laser technology.
Cost reduced through both design and process improvements 3 product families resulting in $630K annual
savings.
Created APQP system for cradle to grave project management (quote through production)
Responsible for all PPAP documentation including control plans, process flow, FMEAs and customer
specific requirements.

MichaelR.Goodrich

6783572140
Emrgood1914rev1@gmail.com

DirectorofEngineeringandSales

MSCAutomation

Wilmington,NorthCarolina

1996to2003

Highspeedassemblymachinedesignandbuilder,$2Mannualsales.

Owner
Establishedallfinancialregulation,costcontrolsystemsandP&Lmanagement.Developednewbusiness
opportunitiesandmarketstrategiestosecurefuturegrowth.Designedandbuiltcustommachineryand
performedallnecessaryfunctionstoinsurecompanysuccess.CustomersincludedTycoElectronics,Cooper
BussmannFuseandPurolatorFilters.

SeniorFlexonics

Bartlett,Illinois

1991to1996

Tier1automotivesupplier,$150Mannualsales.

ProductCenterDirectorFlexibleTubingDivision
ManagementResponsibilities

General management and P&L responsibilities for all aspects and operational functions of a selfsufficient business group.
Responsible for group of over 300 employees.
Geographic responsibilities included Pacific Rim and North American applications.

ResponsibilitiesandAccomplishments

Managed and directed a rapid period of growth that saw the companys sales increase from $13m to $60M.

BusinessUnitManagerAutomotiveGroup
ManagementResponsibilities

Managed 12 person group consisting of district sales managers, sales service representatives, product
design engineers, manufacturing engineers and project engineers.

SeniorProductDesignEngineerAutomotiveGroup
Responsibilities

Acted as main interface with customer engineer for design and engineering requirements, prototype parts
and engineering cost estimates.

MachinedProductsCompany

Skokie,Illinois

1989to1991

Customdesignedandbuiltmachiningcentersforsecondarymachiningoperations.PrivateOwnership.

Project/DesignEngineer
Responsibilities

Conceptualization, layout and design of high speed production machining centers, tube bending machines
and assembly units.

EducationandIndustrySpecific

B.S.
SAE
SAE
SAE
SAE

Mechanical Engineering
Diesel Engine Technology
Exhaust Flow Performance
Engineering Project Management
PFMEA/DFEMA Application

University of Illinois Chicago

1989