Professional Documents
Culture Documents
Course Description
TOPIC 1: Overview of international Business Management - World Business Environment - Macro environmental factors
and their implications;
TOPIC 2: Evolution of Multinational enterprises/corporations TOPIC 3: Strategies and Management of International Business - Transfer Pricing; Marketing Mix Strategies; Foreign Entry
strategies; Foreign Direct Investment;
TOPIC 4: Global Business Organization/Structure
TOPIC 5: Challenges in International Business Management .
Teaching Methodology
1. Lectures,
2. Case Analyses,
3. Group discussions,
4. Guest speakers
Instructional Materials:
These will include: Tablet, Smart board, LCD projector & Computers, Flipcharts, televisions, videos
Course Evaluation
CATs/Assignment/Presentation
Final Examination
40 %
60 %
Donald A. B., Wendell, H. Mc Culloch, Jr. (2004). International Business, 9 Ed. Homewood, Illinois: Irwin
Czinkota, M. R., Ronkainen, I. A., and Moffett, G. (2003). International Business, 4th edition, The Dryden Press, India
Reference Text books
rd
Ricky, W. G. and Michael, W. P. (2003). International Business: A Managerial Perspective, 3 Ed., Prentice Hall.
John, J. W., Kenneth, L. W. and Jerry, C.Y. H. (2001). International Business: An Integrated Approach e-Business Updated
Edition, Prentice Hall, India
Course Journals: Journal of International Business Studies, Journal of International Marketing, Journal of Strategic
Management
Reference Journals: Journal of Business, Journal of Business Management, Journal of Business & Economic Statistics
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Economic
Social-cultural
Technological
Environmental/Geographical
Legal
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5. Globalization
What is important about globalization?
Understand the major arguments in the debate over the impact of globalization.
Globalization of Markets
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ANSWER: Globalization is changing the world economy. Firms, even small ones, can no
longer ignore events going on outside their borders because what occurs in one country has
implications for the rest of the world. Individuals who believe they can act in isolation by
working for a small firm are not being realistic, but rather myopic and insular. Today, thanks
to advances in technology, many small firms sell and source internationally very early in their
evolution, those that fail to take advantage of international opportunities may not achieve
their full potential, and ultimately may fail as competitors that do recognize the importance of
international business dominate. In the United States, for example, almost 90 percent of
firms that export employ fewer than 100 people. They also account for more than 20 percent
of U.S. exports.
PART B: What is the scenario like in Kenya and Africa? Further the above discussion citing
at least 10 small businesses and their involvement in international business in Kenya and
Africa. Do these businesses account for any percentage of exports?
TOPIC 2: NATIONAL DIFFERENCES IN POLITICAL ECONOMY
In this section we discuss the differences in national political, economic, and legal systems,
highlighting the ways in which managers in global settings need to be sensitive to these
differences.
Political differences are described along two dimensions: collectivist vs. individualist and
democratic vs. totalitarian. Economic systems are explored in terms of market
characteristics: market economies, command economies, and mixed economies. Legal
systems are discussed in terms of the protections they offer for business: intellectual property,
product safety, liability and contracts.
Political Economy
The political, economic, and legal infrastructure of a nation has a major influence on the way
managers make decisions. Political systems have two dimensions: the degree of collectivism
versus individualism, and the degree of democracy versus totalitarianism.
These dimensions are interrelated; systems that emphasize collectivism tend towards
totalitarian, while systems that place a high value on individualism tend to be democratic.
However, a large gray area exists in the middle. It is possible to have democratic societies
that emphasize a mix of collectivism and individualism. Similarly, it is possible to have
totalitarian societies that are not collectivist.
Collectivism and Individualism
Collectivism refers to a political system that stresses the primacy of collective goals over
individual goals. Advocacy of collectivism can be traced to the ancient Greek philosopher
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The cost of doing business in a country is influenced by culture different cultures are more
or less supportive of the capitalist approach to production. Culture is dynamic.
Values and Norms
Values and norms are the basic components of culture. Norms can be further divided into
folkways and mores.
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Basic, unarticulated assumptions about what has value, what is right and wrong, and what
constitutes good are embedded in our religions. Should rules or laws apply to all people all
the time (in the US, the answer here is probably yes); or should they change depending on the
circumstances of the particular situation (in Asia, the answer would be, of course)? Religion
plays a basic, influential role in our most fundamental values and the norms that arise from
them. So if an international business venture faces a different dominant religion in its foreign
market, managers there will have to make special efforts to understand what is really
underlying practice differences.
QUESTION 4: Choose two countries that appear to be culturally diverse. Compare the
culture of those countries and then indicate how cultural differences influence (a) the costs of
doing business in each country, (b) the likely future economic development of that country,
and (c) business practices.
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Opening an economy to trade is likely to generate dynamic gains of two types. First, trade might
increase a country's stock of resources as increased supplies become available from abroad.
Secondly, free trade might increase the efficiency of resource utilization, and free up resources for
other uses.
An overview of the ideas and philosophies of David Ricardo, from which his theory of
comparative
advantage
emerged,
is
available
at
{http://www.econlib.org/library/Enc/bios/Ricardo.html}.
Students might also consult
{http://cepa.newschool.edu/het/alphabet.htm} for information on numerous philosophers, and
{http://cepa.newschool.edu/het/profiles/ricardo.htm}for Ricardo specifically.
The Samuelson Critique
Samuelson argues that in some cases, the dynamic gains from trade may not be so beneficial.
He argues that the ability to off-shore services jobs that were traditionally not internationally
mobile may have the effect of a mass inward migration into the United States, where wages
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Heckscher-Ohlin
theory
is
available
at
Using the Heckscher-Ohlin theory, Leontief, in 1953 postulated that since the U.S. was
relatively abundant in capital compared to other nations, the U.S. would be an exporter of
capital intensive goods and an importer of labor-intensive goods. To his surprise, however,
he found that U.S. exports were less capital intensive than U.S. imports. Since this result was
at variance with the predictions of the theory, it has become known as the Leontief Paradox.
A more extensive description of
{http://cepa.newschool.edu/het/alphabet.htm}.
the
Leontief
Paradox
is
available
at
A nation may be able to specialize in producing a narrower range of products than it would in
the absence of trade, yet by buying goods that it does not make from other countries, each
nation can simultaneously increase the variety of goods available to its consumers and lower
the costs of those goods.
Economies of Scale, First Mover Advantages, and the Pattern of Trade
The pattern of trade we observe in the world economy may be the result of first mover
advantages (economic and strategic advantages that accrue to early entrants into an industry)
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The nature of home demand for the industries product or service influences the development
of capabilities. Sophisticated and demanding customers pressure firms to be competitive.
Related and Supporting Industries
The presence in a nation of supplier industries and related industries that are internationally
competitive can spill over and contribute to other industries.
Firm Strategy, Structure and Rivalry
The conditions in the nation governing how companies are created, organized, and managed,
and the nature of domestic rivalry impacts firms' competitiveness.
Firms that face strong domestic competition will be better able to face competitors from other
firms.
Evaluating Porters Theory
In addition to these four main attributes, government policies and chance can impact any of
the four.
Government policy can affect demand through product standards, influence rivalry through
regulation and antitrust laws, and impact the availability of highly educated workers and
advanced transportation infrastructure.
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There are at least three main implications of the material discussed in this chapter for
international businesses: location implications, first-mover implications, and policy
implications.
Location
From a profit perspective, it makes sense for a firm to disperse its various productive
activities to those countries where, according to the theory of international trade, they can be
performed most efficiently.
Being a first mover can have important competitive implications, especially if there are
economies of scale and the global industry will only support a few competitors. Firms need
to be prepared to undertake huge investments and suffer losses for several years in order to
reap the eventual rewards.
First Mover Advantages
Being a first mover can have important competitive implications, especially if there are
economies of scale and the global industry will only support a few competitors.
Firms need to be prepared to undertake huge investments and suffer losses for several years
in order to reap the eventual rewards.
Government Policy
One of the most important implications for businesses is that they should work to encourage
governmental policies that support free trade.
If a business is able to get its goods from the best sources worldwide, and compete in the sale
of products into the most competitive markets, it has a good chance to survive and prosper. If
such openness is restricted, a businesss long-term survival will be in greater question.
TOPIC 6: THE POLITICAL ECONOMY OF INTERNATIONAL TRADE
Introduction
Free trade refers to a situation where a government does not attempt to restrict what its citizens can
buy from another country or what they can sell to another country.
Instruments of Trade Policy
The main instruments of trade policy are:
tariffs
subsidies
import quotas
voluntary export restraints
local content requirements
antidumping policies
administrative policies
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From the point of view of a domestic producer of parts going into a final
product, local content regulations provide protection in the same way an
import quota does: by limiting foreign competition. The aggregate
economic effects are also the same; domestic producers benefit, but the
restrictions on imports raise the prices of imported components.
Administrative Policies
Governments sometimes use informal or administrative policies to restrict imports and boost exports.
Administrative trade policies are bureaucratic rules that are designed to make it difficult for imports to
enter a country.
Another Perspective: Information about U.S. trade is readily available on government sites. Visit
{www.business.gov} to access an array of links. You can also review the current U.S. tariffs at the
U.S. Office of Tariff Affairs and Trade Agreements, {www.usitc.gov/tata/index.htm}.
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protecting jobs
protecting industries deemed important for national security
retaliating to unfair foreign competition
protecting consumers from dangerous products
furthering the goals of foreign policy
protecting the human rights of individuals in exporting countries
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Another Perspective: In the United States, the Bureau of Export Administration enhances the
nation's security and its economic prosperity by controlling exports for national security,
foreign security, foreign policy, and short supply reasons. The Bureau of Export
Administration
maintains
a
web
site
at
{http://www.technology.gov/Reports/Compendium/doc.pdf}.
Economic Arguments for Intervention
Protecting infant industries and strategic trade policy are the main economic reasons for trade
restrictions.
The Infant Industry Argument
The infant industry argument has been considered a legitimate reason for protectionism, especially
in developing country contexts. Many economists criticize this argument: protection of manufacturing
from foreign competition does no good unless the protection helps make the industry efficient. Brazil
built up the worlds 10th largest auto industry behind tariff barriers and quotas. Once those barriers
were removed in the late 1980s, however, foreign imports soared and the industry was forced to face
up to the fact that after 30 years of protection, the Brazilian industry was one of the most inefficient in
the world.
Strategic Trade Policy
Strategic trade policy, where the existence of substantial scale economies suggests that the world
market will profitably support only a few firms, and may justify government intervention in industries
with possibly large economies of scale. Such intervention reduces the competitive effect of existing
first-mover advantage held by a foreign company.
Revised Case for Free Trade
While strategic trade policy identifies conditions where restrictions on trade may provide
economic benefits, there are two problems that may make restrictions inappropriate:
retaliation and politics.
Retaliation and Trade War
Krugman argues that strategic trade policies aimed at establishing domestic firms in a dominant
position in a global industry are beggar-thy-neighbor policies that boost national income at the
expense of other countries.
Domestic Policies
Special interest groups may influence governments.
Development of the World Trading System
How has todays world trade system evolved?
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Up until the Great Depression of the 1930s, most countries had some degree of protectionism.
Great Britain, as a major trading nation, was one of the strongest supporters of free trade.
Although the world was already in a depression, in 1930 the U.S. enacted the Smoot-Hawley
tariff, which created significant import tariffs on foreign goods. As other nations took similar
steps and the depression deepened, world trade fell further.
1947-79: GATT, Trade Liberalization, and Economic Growth
After WWII, the U.S. and other nations realized the value of freer trade, and established the
General Agreement on Tariffs and Trade (GATT).
The approach of GATT (a multilateral agreement to liberalize trade) was to gradually
eliminate barriers to trade. Over 100 countries became members of GATT, and worked
together to further liberalize trade.
Teaching Tip: A full review of GATT, containing an actual copy of the agreement, is
available at {http://www.ciesin.org/TG/PI/TRADE/gatt.html}.
1980-1993: Protectionist Trends
Calls for protectionism were motivated by 3 factors:
1. Japans success in such industries as automobiles and semiconductors coupled with the sense that
Japanese markets were closed to imports and foreign investment by administrative trade barriers.
2. The worlds largest economy, the United States, was plagued by a persistent deficit. The loss of
market share to foreign competitors in industries such as automobiles, machine tools, semiconductors,
steel, and textiles, and the resulting unemployment gave rise to renewed demands in the U.S.
Congress for protection against imports.
3. Many countries found ways to get around GATT regulations.
The Uruguay Round and the World Trade Organization
The Uruguay Round wrote the rules governing:
-the protection of intellectual property rights
-the reduction of agricultural subsidies
-the strengthening of GATTs monitoring and enforcement mechanisms
The WTO: Experience to Date
In addition to the impasse at the meetings over agricultural subsidies, the Seattle round was a
lightning rod for a diverse collection of organizations from environmentalists and human rights
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WTO on intellectual property should allow for health protection in poorer nations. Rich countries
have to comply with the rules within a year. Poor countries, in which such protection generally was
much weaker, have 5 years grace, and the very poorest have 10 years.
Another Perspective: To see current issues at the WTO, go to {http://www.wto.org} and click
on News.
Implications for Managers
Managers need to consider how trade barriers affect the strategy of the firm and the implications of
government policy on the firm.
Trade Barriers and Firm Strategy
Trade barriers are a constraint upon a firms ability to disperse its productive activities.
Policy Implications
International firms have an incentive to lobby for free trade, and keep protectionist pressures from
causing them to have to change strategy.
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Another Perspective: Each year Fortune magazine publishes a list of the 500 largest global
corporations in the world. Fortune calls its list the "Global 500." This list can be accessed at
{http://money.cnn.com/magazines/fortune/global500/2006/}.
The article contains an
excellent discussion of the role of global firms in the world economy.
FDI can take the form of a greenfield investment where a wholly new operation is established in a
foreign country, or it can take place via acquisitions or mergers with existing firms in the foreign
country.
Another Perspective: Another web site that provides an excellent discussion of the role of
multinational
corporations
in
the
world
economy
is
available
at
{http://www.oecdobserver.org/news/fullstory.php/aid/446/The_trust_business.html}.
Foreign Direct Investment in the World Economy
The flow of FDI refers to the amount of FDI undertaken over a given time period, while the stock of
FDI refers to the total accumulated value of foreign-owned assets at a given time. Outflows of FDI
are the flows of FDI out of a country, and inflows of FDI are the flows of FDI into a country.
Trends in FDI
There has been a marked increase in both the flow and stock of FDI in the world economy
over the last 30 years.
The Direction of FDI
While the United States remains a top destination for FDI flows, South, East, and Southeast Asia, and
particularly China, are now seeing an increase of FDI inflows, and Latin America is also emerging as
an important region for FDI.
The Source of FDI
Since World War II, the U.S. has been the largest source country for FDI. The United Kingdom, the
Netherlands, France, Germany, and Japan are other important source countries.
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Why do firms invest rather than use exporting or licensing to enter foreign markets?
Why do firms from the same industry undertake FDI at the same time?
How can the pattern of foreign direct investment flows be explained?
location-specific advantages - that arise from using resource endowments or assets that are
tied to a particular location and that a firm finds valuable to combine with its own unique
assets
and
externalities - knowledge spillovers that occur when companies in the same industry locate in
the same area
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Another Perspective: The World Bank has a wonderful site devoted to foreign direct
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Another Perspective: A site with information and additional links on NAFTA is available at:
{http://www.fas.usda.gov/itp/Policy/NAFTA/nafta.asp}. The site includes downloadable power
point presentations on the benefits of NAFTA
Another Perspective: To find out more about EFTA, go to {http://www.efta.int/}, and click on
EFTA AELE. From here you can click on several icons to get quick facts, more in- depth
reports, information on the European Economic Area, and many other issues related to
EFTA.
Customs unions around the world include the current version of the Andean Pact (between
Bolivia, Columbia, Ecuador and Peru).
Currently, MERCOSUR, the South America grouping that includes Brazil, Argentina,
Paraguay, and Uruguay, is aiming to eventually establish itself as a common market.
The European Union (EU) is an economic union, although an imperfect one since not all
members of the EU have adopted the euro, the currency of the EU, and differences in tax
rates across countries still remain.
The Economic Case for Integration
Regional economic integration can be seen as an attempt to achieve additional gains from the
free flow of trade and investment between countries beyond those attainable under
international agreements such as the WTO.
The Political Case for Integration
The political case for integration has two main points: 1) by linking countries together,
making them more dependent on each other, and forming a structure where they regularly
have to interact, the likelihood of violent conflict and war will decrease, and 2) by linking
countries together, they have greater clout and are politically much stronger in dealing with
other nations.
Impediments to Integration
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Whether regional integration is in the economic interests of the participants depends upon the
extent of trade creation as opposed to trade diversion. Trade creation occurs when low
cost producers within the free trade area replace high cost domestic producers. Trade
diversion occurs when higher cost suppliers within the free trade area replace lower cost
external suppliers. A regional free trade agreement will only make the world better off if the
amount of trade it creates exceeds the amount it diverts.
Regional Economic Integration in Europe
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The Treaty of Maastricht, signed in 1991, committed the EU to adopt a single currency, the
euro, by January 1, 1999. The euro is used by 12 of the 27 member states. By adopting the
euro, the EU has created the second largest currency zone in the world after that of the U.S.
dollar.
Since its establishment January 1, 1999, the euro has had a volatile trading history with the
U.S. dollar. Initially, the currency fell in value relative to the dollar, but has since
strengthened.
Another Perspective: The European Union has a web page devoted to the euro
{http://ec.europa.eu/economy_finance/euro/our_currency_en.htm}. Students can explore the site
and click on the pages to see pictures of the coins and notes, the advantages of participating
in the euro zone, and frequently asked questions about the euro.
Another Perspective: The European Central Bank maintains a web site with current
information on the euro. The site is available at {http://www.euro.ecb.int/}.
Enlargement of the European Union
Several countries, particularly from Eastern Europe, have applied for membership in the EU.
In December of 2002, the EU formally agreed to accept the applications of 10 countries, and
they joined on May 1, 2004. Today, membership is up to 27 countries.
Slide 8-27 Regional Economic Integration in the Americas
The North American Free Trade Agreement (NAFTA) is the most significant attempt at economic
integration in the Americas. Other efforts include the Andean group and MERCOSUR. In addition,
there are plans to establish a hemisphere wide Free Trade Area of the Americas (FTAA.)
The North American Free Trade Agreement
The free trade agreement between the United States, Canada, and Mexico became law
January 1, 1994.
Another
Perspective:
The
NAFTA
Homepage
can
be
accessed
at
{http://www.mac.doc.gov/nafta/}.
Following approval of NAFTA by the U.S. Congress a number of other Latin American
countries indicated their desire to eventually join NAFTA. Currently the governments of both
Canada and the U.S. are adopting a wait and see attitude with regard to most countries.
Another Perspective: Many organizations are anxious to take advantage of the opportunities
offered by NAFTA. The NAFTA Register {http://www.naftaregister.com/}is a directory of
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There are two other trade pacts in the America, the Central American Trade Market and
CARICOM, although neither has made much progress as yet.
Free Trade of the Americas
If the FTAA is established, it will have major implications for cross-border trade and
investment flows within the hemisphere. The FTAA would create a free trade area of nearly
800 million people.
Another Perspective: Additional information on the Free Trade of the Americas can be found
at {http://www.ftaa-alca.org/alca_e.asp}.
Regional Economic Integration Elsewhere
Several efforts have been made to integrate in Asia and Africa The ECOWAS, EAC, AU, OPEC etc
One of the most successful is the Association of Southeast Asian Nations (ASEAN)
Association of Southeast Asian Nations
Formed in 1967, ASEAN currently includes Brunei, Indonesia, Malaysia, the Philippines, Singapore,
Thailand, and, most recently, Vietnam, Myanmar, Laos, and Cambodia. The basic objectives of
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APEC currently has 21 members including such economic powerhouses as the United States,
Japan, and China. The stated aim of APEC is to increase multilateral cooperation in view of
the economic rise of the pacific nations and the growing interdependence within the region.
Another Perspective: For more on APEC, go to its web site at {http://www.apecsec.org.sg/}.
Regional Trade Blocks in Africa
There are nine trade blocs on the African continent, however progress toward the establishment of
meaningful trade blocs has been slow.
Implications for Managers
The EU and NAFTA currently have the most immediate implications for business.
Opportunities
The greatest implication for MNEs is that the free movement of goods across borders, the
harmonization of product standards, and the simplification of tax regimes, makes it possible for them
to realize potentially enormous cost economies by centralizing production in those locations where the
mix of factor costs and skills is optimal. By specialization and shipping of goods between locations, a
much more efficient web of operations can be created.
Threats
Just as the emergence of single markets in the EU and North America creates opportunities for
business, so it also presents a number of threats.
TOPIC 9: THE FOREIGN EXCHANGE MARKET
Introduction
This chapter:
explains how the foreign exchange market works
examines the forces that determine exchange rates and discusses the degree to which
it is possible to predict exchange rate movements
maps the implications for international business of exchange rate movements and the
foreign exchange market
The foreign exchange market is a market for converting the currency of one country into
that of another country. The exchange rate is the rate at which one currency is converted into
another.
The Functions of the Foreign Exchange Market
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A second function of the foreign exchange market is to provide insurance to protect against
the possible adverse consequences of unpredictable changes in exchange rates, or foreign
exchange risk.
The spot exchange rate is the rate at which a foreign exchange dealer converts one
currency into another currency on a particular day.
A forward exchange occurs when two parties agree to exchange currency and
execute the deal at some specific date in the future. A forward exchange rate occurs
when two parties agree to exchange currency and execute the deal at some specific
date in the future.
A currency swap is the simultaneous purchase and sale of a given amount of foreign
exchange for two different value dates. Swaps are transacted between international
businesses and their banks, between banks, and between governments when it is
desirable to move out o one currency into another for a limited period without
incurring foreign exchange rate risk.
The Nature of the Foreign Exchange Market
The foreign exchange market is not a place, but a network of banks, brokers, and dealers that
exchange currencies 24 hours/day.
Economic Theories of Exchange Rate Determination
Three factors have an important impact on future exchange rate movements in a countrys currency:
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Currency Convertibility
Another Perspective: The American Countertrade Association maintains a web site with information
for those interested in countertrade. The site is worth a visit. It is available at {http://schemaroot.org/commerce/associations/american_countertrade_association/}.
Implications for Managers
There are three types of foreign exchange risk:
1. Transaction exposure
2. Translation exposure
3. Economic exposure
Transaction Exposure
Transaction exposure is the extent to which the income from individual transactions is affected by
fluctuations in foreign exchange values.
Translation Exposure
Translation exposure is the impact of currency exchange rate changes on the reported financial
statements of a company.
Economic Exposure
Economic exposure is the extent to which a firms future international earning power is affected by
changes in exchange rates.
Reducing Translation and Transaction Exposure
Firms can minimize their foreign exchange exposure by:
buying forward
using swaps
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leading and lagging payables and receivables - paying suppliers and collecting payment from
customers early or late depending on expected exchange rate movements
To manage foreign exchange risk: (a) central control of exposure is needed to protect
resources efficiently and ensure that each subunit adopts the correct mix of tactics and
strategies; (b) firms should distinguish between transaction and translation exposure on the
one hand, and economic exposure on the other hand; (c) the need to forecast future exchange
rates cannot be overstated; (d) firms need to establish good reporting systems so the central
finance function can regularly monitor the firms exposure position; (e) the firm should
produce monthly foreign exchange exposure reports.
TOPIC 10: INTERNATIONAL MONETARY SYSTEM
Introduction
The international monetary system refers to the institutional arrangements that countries adopt to
govern exchange rates. Governments adopt various types of exchange rate systems including the
pegged rate, the dirty float and the fixed rate.
The Gold Standard
The system of exchange rates known as the gold standard dates back to ancient times when gold
coins were a medium of exchange, unit of account, and store of value.
Mechanics of the Gold Standard
Pegging currencies to gold and guaranteeing convertibility is central to the gold standard.
In the 1880s, most of the worlds trading nations followed this exchange rate system.
Strength of the Gold Standard
The gold standard provides a powerful mechanism to pull trade imbalances between countries back
into balanceof trade equilibrium.
Another Perspective: The Advantages Of The Gold Standard was the topic of a 1961 paper by
former Federal Reserve Board Chairman, Alan Greenspan. The paper is available at
{http://www.usagold.com/gildedopinion/Greenspan.html}.
The Period between the Wars, 1918-1939
The gold standard worked fairly well from the 1870s until the start of World War I in 1914, but by
1939, the gold standard had collapsed.
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Another Perspective: For more information about the Bretton Woods Agreement go to
{http://www.yale.edu/lawweb/avalon/decade/decad047.htm}
{http://www.econ.iastate.edu/classes/econ355/choi/bre.htm}.
and
also
at
Another Perspective: The homepage of the IMF is available at {http://www.imf.org}. Students can
click on either For First Time Visitors or on For Students to get a nice overview of the IMF and
its activities.
The Role of the World Bank
The World Bank is also known as the International Bank for Reconstruction and Development
(IBRD).
Another
Perspective:
For more information on the World Bank, go to
{http://www.worldbank.org/index.html}. Click on Data and Research to pull information on World
Bank activities, or on Countries to explore World Bank activities by country.
The Collapse of the Fixed Exchange System
The Bretton Woods worked well until the late 1960s, before collapsing.
The Floating Exchange Rate Regime
The Jamaica Agreement was signed in 1976 following the collapse of Bretton Woods. The rules that
were agreed on then, are still in place today.
The Jamaica Agreement
Under the Jamaican agreement:
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Worldwide product divisional structure - tends to be adopted by diversified firms that have
domestic product division
Worldwide area structure - tends to be adopted by undiversified firms whose domestic
structures are based on functions
The global matrix structure is an attempt to minimize the limitations of the worldwide area structure
and the worldwide product divisional structure.
Integrating Mechanisms
Regardless of the type of structure, firms need a mechanism to integrate subunits.
The simplest formal integrating mechanism is direct contact between subunit managers, followed by
liaisons. The next level of formal integration is temporary or permanent teams composed of
individuals from each subunit. Finally, the matrix structure allows for all roles to be integrating roles.
Many firms are using informal integrating mechanisms. A knowledge network is a network for
transmitting information within an organization that is based not on formal organization structure, but
on informal contacts between managers within an enterprise and on distributed information systems.
Control Systems and Incentives
A firms leaders need to ensure that the actions of subunits are consistent with the firms overall
strategic and financial objectives. This is achieved through control and incentive systems.
Types of Control Systems
There are four main types of control systems:
1. Personal controls control by personal contact with subordinates
2. Bureaucratic controls control through a system of rules and procedures that directs the actions of
subunits
3. Output controls setting goals for subunits to achieve and expressing those goals in terms of
relatively objective performance metrics
4. Cultural controls exist when employees buy into the norms and value systems of the firm
Incentive Systems
Incentives are the devices used to reward behavior. Incentives are usually closely tied to performance
metrics used for output controls.
Control Systems, Incentives, and Strategy in the International Business
The key to understanding the relationship between international strategy, control systems and
incentive systems is performance ambiguity - which exists when the causes of a subunits poor
performance are not clear.
The costs of controlling transnational firms are higher than the costs of controlling firms pursuing
other strategies.
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Another Perspective: The Institute for Collaborative Alliances maintains a web site with
information on how to make alliances more successful. The site is available at
{http://www.icalliances.com/model/index.htm}.
Introduction
Exporting firms need to
Another Perspective: The UK Trade and Investment office is devoted to helping companies
develop
their
export
business.
The
web
site
is
available
at
{https://www.uktradeinvest.gov.uk/ukti/appmanager/ukti/home?_nfls=false&_nfpb=true} Click on
Business Opportunities to see a sample of a trade lead, or click on Country Report to see
the types of information available in a typical report on a specific country.
An International Comparison
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Another Perspective: Your students may wonder how firms U.S. firms find buyers in foreign
countries. To find foreign customers, exporters often use '"trade leads" that are provided
by organizations dedicated towards the activity of matching "buyers" and "sellers" in an
international context. An example of a site that provides trade leads is the Export.gov at
{http://www.export.gov/index.asp}.
Information Sources
The U.S. Department of Commerce is the most comprehensive source of export information
for U.S. firms.
Another Perspective: Students may want to explore the U.S. Department of Commerces web
site {http://www.commerce.gov/}and click on Free Trade.
Another Perspective: The Small Business Administration (SBA) also has an extensive web
site {http://www.sba.gov/} with information about exporting to different countries, contacts
and leads, and so on.
Utilizing Export Management Companies
Export management companies (EMCs) are export specialists that act as the export marketing
department or international department for client firms.
Another Perspective: The FITA Directory of Export Management Companies web site
{http://www.fita.org/emc.html} provides information on export management companies, and also
trade leads and international market research.
Export Strategy
Firms can reduce risk by carefully choosing their export strategy, and following some basic
guidelines. Firms should firms should hire an EMC or export consultant, to help identify
opportunities and navigate through the tangled web of paperwork and regulations so often involved in
exporting, focus on one, or a few, markets at first, enter a foreign market on a fairly small scale in
order to reduce the costs of any subsequent failures, recognize the time and managerial commitment
involved, develop a good relationship with local distributors and customers, hire locals to help
establish a presence in the market, be proactive, consider local production.
Another Perspective: A great web site to visit to determine whether a company is ready to
export is the International Trade Centre, run by UNCTAD/WTO. If you go to the site
{http://www.intracen.org/ec/welcome.htm }you can use the interactive quiz to gauge export
readiness. Click on Export Fitness Checker, then on Use the Export Fitness Checker
online to see the quiz.
Export and Import Financing
Firms engaged in international trade face a problem - they have to trust someone who may be difficult
to track down if they default on an obligation.
Lack of Trust
Including a third party in a transaction adds an element of trust to the relationship.
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Another Perspective: The United States Central Intelligence Agency maintains a country
profile on each country in the world. The country profiles provide useful information to a
companies contemplating doing business in a particular country. The country profiles,
{https://www.cia.gov/cia/publications/factbook/index.html}, are available to the public. Students
can use the reports as a basis for comparing different production locations.
Another Perspective: For additional information about a particular country, Yahoo provides
an easy-to-search bank of linked sources that provide information about almost every country
in the world. The site, {http://www.yahoo.com/Government/Countries/}, is useful to make quick
comparisons between countries to gauge their relative attractiveness as production locations.
Technological Factors
The type of technology a firm uses in its manufacturing can affect location decisions.
Three characteristics of a manufacturing technology are of interest:
1. the level of fixed costs
2. the minimum efficient scale
3. the flexibility of the technology
Product Factors
Two product factors impact location decisions:
1. the product's value-to-weight ratio:
2. whether the product serves universal needs:
Locating Production Facilities
There are two basic strategies for locating manufacturing facilities:
1. concentrating them in the optimal location and serving the world market from there
2. decentralizing them in various regional or national locations that are close to major markets
The Strategic Role of Foreign Factories
The strategic role of foreign factories and the strategic advantage of a particular location can change
over time.
Improvement in a facility comes from two sources:
1. pressure to lower costs or respond to local markets
2. an increase in the availability of advanced factors of production
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Another Perspective: Stanford University maintains a web site that is a forum for the dissemination
of research and practical advice in the area of global supply chain management. The site supplies
current information that can help embellish a lecture on global materials management. The site is
available at {http://www-leland.standford.edu/group/scformu/}.
The Role of Just-in-Time Inventory
The basic philosophy behind just-in-time (JIT) systems is to economize on inventory holding costs
by having materials arrive at a manufacturing plant just in time to enter the production process, and
not before
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Another Perspective: The class can be stimulated to think of some positive and negative
source effects (German autos vs. German wine, Italian cuisine vs. British cuisine).
Push Vs. Pull Strategy
Firms have to choose between two types of communication strategies:
The choice between push and pull strategies depends upon product type and consumer sophistication,
channel length, and media availability.
Global Advertising
Standardized advertising makes sense when it has significant economic advantages, creative talent is
scarce and one large effort to develop a campaign will be more successful than numerous smaller
efforts, and brand names are global. Standardized advertising does not make sense when cultural
differences among nations are significant, and country differences in advertising regulations block the
implementation of standardized advertising.
Pricing Strategy
There are three issues to consider price discrimination, strategic pricing and regulatory influence on
prices.
Price Discrimination
Price discrimination occurs when firms charge consumers in different countries different prices for
the same product. The price elasticity of demand is a measure of the responsiveness of demand for
a product to changes in price.
Strategic Pricing
Strategic pricing has three aspects:
1. predatory pricing - involves using the profit gained in one market to support aggressive pricing
designed to drive competitors out in another market.
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Another Perspective: Fun sites to visit with students include Cadbury Schweppes
{http://www.cadburyschweppes.com/EN http://www.cadburyschweppes.com/EN} and Kraft
{http://www.kraft.com/default.aspx}. Both companies sell their products in many countries
around the world, and by clicking on the various country locations, students can get a feel for
which elements of the marketing mix have been standardized, and which have not.
New Product Development
Firms today need to make product innovation a priority. This requires close links between R&D,
marketing, and manufacturing.
The Location of R&D
New product ideas come from the interactions of scientific research, demand conditions, and
competitive conditions.
Integrating R&D, Marketing and Production
A firms new product development efforts need to be closely coordinated with the marketing,
production, and materials management functions.
Cross Functional Teams
Effective cross functional teams should be led by a heavyweight project manager with status in the
organization, include members from all the critical functional areas, have members located together,
establish clear goals, develop an effective conflict resolution process.
Building Global R&D Capabilities
To adequately commercialize new technologies, firms need to integrate R&D and marketing.
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Another Perspective: Until the advent of the Internet, expatriates often felt isolated. Today
numerous sites exist where expatriates can communicate with each other and share their
experiences. One example of this type of site is {http://www.expat-online.com/}. Students can
explore the site, or it can be an in-class activity to see some of the issues facing expatriates.
The Global Mindset
A global mindset may be the fundamental attribute of a global manager.
Training and Management Development
Training focuses upon preparing the manager for a specific job. Management development is
concerned with developing the skills of the manager over his or her career with the firm.
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Another Perspective: The International Labor Organization (ILO) supports worker issues
throughout the world. To see some of the issues the ILO is currently involved in, go to
{http://www.ilo.org/}.
The Concerns of Organized Labor
The bargaining power of unions comes from their ability to threaten to disrupt production by striking
or protesting.
Strategy of Organized Labor
Organized labor has responded to the increased bargaining power of multinational corporations by:
setting-up their own international organizations; lobbying for national legislation to restrict
multinationals; and trying to achieve regulations of multinationals through international organization
such as the United Nations. However, none of those efforts has been very successful.
Approaches to Labor Relations
Many firms are recognizing that the way in which work is organized within a plant can be a major
source of competitive advantage.
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centralized depositories
multilateral netting
Centralized Depositories
Most firms prefer the cash depositories for three reasons:
1. by pooling cash reserves centrally, firms can deposit larger amounts, and therefore earn higher rates
of interest
2. when centralized depositories are located in major financial centers, the firm has access to a greater
variety of investment opportunities than a subsidiary would have
3. by pooling cash reserves, firms can reduce the total size of the readily accessible cash pool, and
invest larger amounts in longer-term, less liquid accounts that have higher interest rates
Multilateral Netting
Multilateral netting is an extension of bilateral netting.
Localization Strategy
The localization strategy focuses on increasing profitability by customizing the firms goods or
services so that they provide a good match to tastes and preferences in different national markets.
Transnational Strategy
The transnational strategy tries to simultaneously:
achieve low costs through location economies, economies of scale, and learning effects
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differentiate the product offering across geographic markets to account for local
differences
foster a multidirectional flow of skills between different
International Strategy
The international strategy involves taking products first produced for the domestic market and then
selling them internationally with only minimal local customization.
The Evolution of Strategy
Strategy is an evolutionary process. Firms need to change their strategic approach as the environment
changes.
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