FRANCHISING

( )

FRANCHISING ( )
To franchising
,
franchisor, (license)
(franchise) ,
franchisee,
franchisee
franchisor /
/
/
.
2

FRANCHISING ( )
To franchising /
/


, (franchisor)
(franchisees) . franchisor
franchisee
,
franchisor.

franchisee,

,
/ / ,
,
/
,
,
franchise ,
. (
3
Franchise)

FRANCHISING ( )
To franchising
, franchisor,) , franchisee, :
i. franchisee
franchise,

franchisor
ii. franchisor
franchisee
franchise
iii. franchisor franchisee

franchise
iv. franchisee franchisor
franchise,
franchise,
franchisor
v. holding
, holding,

(British Franchise Association)
4

(..
)

(.. )
,

,
Fast food

,
(.. )

(..
5
)

FRANCHISING
franchising
.
:

 FRANCHISING

franchising
franchising
franchising

franchising

FRANCHISING

franchisor
,

.
franchisee

franchisor





8

 FRANCHISING

franchisor

franchisees.
franchisee


franchisor
franchising
franchising

franchisee,
franchisee
9

FRANCHISING

franchisor () franchisee


,
.

.
franchisor
,

.
franchisee

10

 FRANCHISING

franchising

11

FRANCHISING


franchisor franchisee
franchising :
franchising
franchising
franchising
franchising

12

 FRANCHISING
franchising
franchisor ,
franchisee
.

franchisee

13

FRANCHISING
franchising
franchisor

franchisee.
50%,
franchisee.

franchisee franchisor
14

 FRANCHISING
franchisor
( )
franchising
franchising
.
Shop in the Shop.
franchisor
franchisee


15

FRANCHISING
franchising
franchisee
franchisor
.
franchisees
franchisor

16

 FRANCHISING

franchisee franchisor franchising
:
Franchising
Franchising

17

FRANCHISING

franchisor

franchisee

franchisor
,

franchisor franchisee

18

 FRANCHISING

franchisor
,
franchisor franchisee.
franchisee

.
franchisor
franchisee

,

,
, ..,


19

FRANCHISOR

franchisee

franchisor

,


franchisor ,

franchisees
franchisor ,
,
.
20

10

 FRANCHISEE

franchisee
.

franchisor
,
,


franchisor

21

FRANCHISOR

franchising

franchisor
.

franchisee

franchisor

franchisee


franchisor franchisee.
franchisor
franchisees
22

11

 FRANCHISEE

franchisee .



, franchisee

franchisee



franchisee.
francisor

franchise
. franchisee
,

23

FRANCHISE (FRANCHISOR)

franchisees

franchisee


franchisees

24

12


FRANCHISE (FRANCHISOR)

25

FRANCHISE
:
franchisees
;
franchisor
franchisees;
franchisor franchisees;

franchisee ;
;
;
franchisor
;
26

13


FRANCHISE
franchise :



franchisor
franchisee

, ..
27

FRANCHISE
franchise
:

(
, ..)

)
( ,
)

28

14


FRANCHISOR

franchisor

/

29

FRANCHIS

30

15

 FRANCHISING

franchising

:





31

franchisors
:
,

,




32

16

.

franchisor
.
5%-10%



franchisor

franchisees

33

franchise
.
franchisees
.
franchisor
.


franchisee
34

17



. ,

,



franchise
35

franchisor :

franchisee

36

18

franchising
:

37

- FRANCHISE

38

19

franchisee franchisor

39

LICENSING

licensing



, franchising
.
licensing
franchising

licensing


40

20