Employee Value

Proposition
June 2016

Index

About Greenlam Industries Limited

Recently demerged as

Greenlam Industries Limited from being a Greenply Industries Limited subsidiary. Greenlam is
the leading manufacturers in the decorative laminates, decorative veneer, engineered wood flooring and engineered
doors segment along with being the Asian market leader in the decorative laminates space. With over two decades of
experience in the surface dcor space, Greenlam Industries Ltd has been the pioneer in introducing international dcor
trend in India and the international markets.

Greenlam Industries Limited has been beautifying spaces for years by infusing creativity into every piece of work and
turning it into sheer pieces of beauty and brilliance. A name to be reckoned with in surfacing products in more than 100
countries, Greenlam Industries Limited is standing tall with its guiding philosophies innovative technologies and creative
solutions.
National, 22nd January, 2016: Greenlam Industries Ltd., leading manufacturers of surfacing products with its flagship
brand Greenlam laminates, Decowood-decorative veneers, Mikasa real wood floors & Mikasa-engineered doors &
frames, today announced its financial results for the Third Quarter ended December 31st 2015 for financial year 2015-16.
Greenlam recently commissioned the commercial production of engineered wood door solutions plant, which becomes
the first factory finished door plant in the country in that segment of the market. We have put up a capacity of 120,000
doors per annum and these products will be marketed under the brand Mikasa Doors and Frames. In addition, we have
introduced 2016 range in Mikasa floors and Decowood- our premium veneer brand .

Key Data Points-Domestic

Delhi
Ghaziabad
Gurgaon
Rohtak
Chandigarh
Jaipur
Lucknow
Agra
Haridwar

Mumbai
Thane
Pune
Nagpur
Nashik
Ahmedabad
Surat
Raipur
Indore

Kolkata
Bhubanes
war
Guwahati
Ranchi
Patna
Rourkela

Chennai
Bangalore
Hyderabad
Coimbator
e
Vijaywada
Kochi
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Key Data points -International

Greenlam laminates are

available in more than
100 countries.

Greenlam is also the

Number One Laminate
Brand in India.
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Awards and Accolades..

Plexiconcil Award- 2015-Largest Exporter of Laminates in India for the
Last 6 Years
World Consulting and Research Corporation Award- 100 Most Valuable
Brands Of The Year 2014
ZEE Business-Naredco Good Home Awards
First to receive the prestigious Green Guard certification in India
First to introduce compact laminates in India
First to introduce uni- colour laminates in India
First to introduce scratch resistant laminates in India
First to commission a 5x12, 6x12 sq. ft. press line in India
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Greenlam Industries Limited-Brands

Our Customers

Industry Overview

Greenlam enjoys a market share of 12 per cent in the total laminates

market which is pegged at Rs.3,500 crores.
The total laminates exported from India are valued at Rs.800 crores and
the company's share is40 per cent of this.
The Natural veneer market is around Rs.800 crores and Greenlam has 10
per cent of the market.

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Key Segments

RETAIL
70%

INSTITUTIONAL
30%

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Key Stakeholders

TRADE
50%

SPECIFIERS CARPENTERS
(Architects)
25%

20%

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CONSUMER
5%

Triggers and Barriers

Trade
Extensive Distribution
Brand Reliability
Marketing Support
Specifiers (Architects)
Strong Brand Imagery
Consumers
High on aided recall

Trade
Profit Driven
Highly Unorganized
Low Brand loyalty
Product Knowledge
Specifiers (Architects)
Easy Brand shift
Consumers
VERY LOW INVOLVEMENT
CATEGORY
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Working @ Greenlam Industries Limited

Greenlam was founded on the principles of empowerment and trust, through
which we strive to innovate and bring quality in everything we do. A career at
Greenlam is a chance for you to be a valued member of a team in which
creativity and talent is nurtured and where learning through mistakes is
understood as a part of your personal development.

When you join the Greenlam family, youll be encouraged to explore the potential
of your talents with a staff development programmer designed to encourage
wellbeing and to ensure that you realize your potential through a 360degree
feedback and improvement plan. Joining the Greenlam team will mean you will
be recognized for your efforts that help us to innovate and delivery quality in
everything we do.
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Why Greenlam Industries Limited?

MORE TO DO AND SO MORE TO LEARN

A young organization.
Pioneer in fragmented market.
High Growth plans and ambitious targets.
Combination of planning & systematic working in the market.
Grow With Us
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Greenlam Industries Limited- Core Values

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Objective of the position

The Trainee is a Young Dynamic management graduate who

would be inducted and trained on the job too on Probation.
Post this training he/she should be able to demonstrate that
he/she has acquired the desired knowledge, skills and
experience to work independently for a specific location.

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Who will be successful..with us?

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THANK
YOU !!!!