Professional Documents
Culture Documents
1. Production
2. Product
3. Selling / Sales
4. Marketing / Customer
orientation
5. Societal Marketing
Concept
Viewpoint
Product Category
Varied; consumerbased
Product
Acceptability
Efficient production and After production
distribution; low
(e.g. chocolates,
production cost
cadbury)
Products innovative
After production
features, excellent
(expensive cars,
function, best value,
apple products sa
and superior quality
start, lifehacks)
Effective sales
(Real estate,
promotions; advertising insurance)
Marketing research;
Before production
long-range profit goals
Varied; consumerbased
R&D; pollution-free;
environment
Staples, impulse,
emergency, high in
demand
Sustainability, quality,
and style
Focus Area
Before production