Professional Documents
Culture Documents
N1
TALKING ABOUT ME, OTHER PEOPLE AND COMPANIES
company that markets on five continents , with a market share thanks to its
logistics operation .
MISSION
Adidas's mission is to manufacture and market sportswear nationally and
internationally. And offer its customers high-quality products in order to meet the
needs they require offering higher quality and comfort.
VIEW
It is to become a globally recognized for our quality and offer good service q,
passion for sport can contribute to a better world company.
VALUES
Performance, Passion , Integrity and Diversity.
As standard practice of corporate culture, the company believes that the team that
integrates this organization must run these corporate principles, which which are
essential for success and allow for a committed and professional group, developing
strategies that can be used globally. In this culture the company seeks to manage
talent, assess performance, measure training, provide adequate remuneration and
maintain a smooth internal communication. All this undoubtedly increases the
effectiveness and helps strengthen our leadership.
Competition: his biggest rival is Nike who not only fight for leadership in sales of
shoes but has proven to be a tough opponent in terms of shirts and sportswear.
Another great powers are umbro puma or brands that are popular as has sports
footwear.
Nouns are another class of products cheaper and affordable footwear for all
budgets.
Adidas products have comparative advantages over that of its competitors
because of its quality , innovation and customer satisfaction who buy these
products .
MARKET
Consumers Adidas sneakers are located in the middle and upper classes .
However the company offers slippers considered an affordable price. These are
targeted at low and middle sectors popular sectors.
Because of this they make a greater effort to capture more market and more profit
but this involves more investment
Product
its main product is the main sneakers running shoes shoves .
Distribution