Marketing Calendar

Promotional Event
Website Designing
Press Kit
Emailing and Phone Calls
Internet Promotion
Radio Promotion
Magazine Ad
Farmer Market Booth
TOTAL OPENING COST
Update website
Internet Promotion
Magazine Ad
Mailer
Farmer Market Booth
Radio Ad
TOTAL ANNUAL
EXPENSES

MARKETING CALENDAR
Pre
Month(s) Planned
Opening
250
February
150
March
0
March
0
February
600
March
918
March
125
March
Once a month, every
month
Every month via
Facebook
Once a month, every
month
March, August, January
March-October
March, April

TOTAL
COST
250
150
0
0
600
(bundled)
125
1125
240
0
11,016
1500
1000
1200
14956

Justifications
Most of our sales will be done in store but we want to also offer online shopping to give
product information and details to our customer from their home. We will want an easy to
use website so we will be investing in that before we open our store. We also want to
assemble a press kit with flyers and information to place in our shopping center. Emailing
and phone calls is a way to reach out to our grandparent Bundle shoppers, they enjoy
more personal interactions. Radio promotion will air three times a week on a middle aged
radio station in Grand Rapids which will cost us around 600 a month. We also will be
running a page magazine ad every month with promotions, sales, and brand images.
Website upkeep will be important to make sure our viewers are knowledgeable
about new products that we bring into our store. Internet promotion via Facebook is a free
tool that we think will work well to advertise to our Bundle moms and dads. They use
Facebook frequently, so we will incorporate user submitted photos, product reviews and
more. We will use a mailer three times a year during low sale months to counter those
sales. We want to reward customer loyalty and let our shoppers know their favorite
products are being reduced! The farmers market booth is going to be a great way to get
involved in the local community for us. Our shoppers love to shop local so if we meet
them at their favorite spot in Grand Rapids, we will be able to make face to face personal
connections with potential customers and current customers.
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Example of Opening Advertisements

GRAND OPENING
SPECIAL DELIVERY coming Soon!
March 12th

Bundle is a brand new

Infant to toddler
Clothing store in the
Grand rapids area.
Here at bundle, we pair
With local graphic
Artist to provide one
Of a kind looks for
Your new bundle of
Joy!
We have Tons of
Adorable Offers for
Boys And girls that are
Too cute to pass up!
Located at 1830 breton
Rd SE in the Breton
Shopping center

Shop local. Shop Bundle

Ad during opening month

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2 5 % N E W S P R IN G A R R IV A L S
T H IS W E E K E N D O N L Y

1 8 3 0 B R E T O N R D . S E , G R A N D R A P I D S , M I 4 9 5 0 6 | 6 1 6 .5 5 5 .0 1 2 3 | W W W .S H O P B U N D L E .C O M

Opening Month radio ad

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Bundle Radio AD
30 Seconds
Bundle is a brand new baby clothing store ready to fill all your new
mommy needs from newborn to toddler. At Bundle we make gift buying
easy by offering hundreds of product combinations in easy to gift
Bundles. Just looking for trendy onesies, accessories, home decor, or a
special occasion outfit for you baby? Weve got you covered for that
too! Located at 1830 Breton Road in the Breton Shopping center next
to Lululemon. Come in and see what adorable offers Bundle has for you
today. Shop local. Shop Bundle.

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Personnel and management plan

47

Background
Madelyn Linhares and Emily Daniel have combined their knowledge and experience in
the fashion industry to open and manage a small childrens boutique. Both Madelyn and
Emily have held positions in the fashion industry and have graduated with a degree in
Fashion Merchandising from Missouri State University College of business. Madelyn has
worked at Nordstrom for over three years in the shoe department where, she has
accomplished top in sales. Prior to working at Nordstrom Madelyn worked in the office
at Half Moon Village in St. Louis. Emily has worked as a key holder and sales associate
at J.Jill for the past two years. While at J.Jill Emily has helped with inventory, trained
employees and helped with the daily task of the business. Prior to working at J.Jill Emily
worked as a receptionist and events coordinator for North Metro Gymnastic Center.
In their studies at Missouri Stated University both Madelyn and Emily have
learned the complete process of a successful six-month buying plan, visual set up of a
store, target market research and product development.
Strengths and Weaknesses
Emily strengths lie at the front for the store working with customers, taking orders and
training employees. She has great interpersonal skills and thrives on helping customers
find the perfect fit. Madelyn in more organized and thrives on controlling the finances of
the business. She will be in charge of pay roll, ordering inventory, working with the book
keeper and analyzing sales.
Both Emily and Madelyn will be involved in the hiring process and visuals for the store.
Compensation
During the first year of business, bundle will be run by two owners/managers
Emily/Madelyn, assistant manager and four part time sales associate. Emily and Madelyn
will work forty hours or more a week. Each will make 30,000 for the first year or five
hundred and seventy five dollars a week. The assistant manager will work thirty to thirty
five hours a week. She will make 18,500 a year or three hindered and fifty five dollars a
week. The part-time employees will work twelve to fifteen hours a week. They will
make one hundred and thirty five dollars a week or seven thousand and twenty dollars.
Hopefully when the store begins to generate more money Bundle will be able to offer
more employee benefits and pay raises.
Emily and Madelyn will work six days a week. Both will in the store Monday
through Friday and will alternate working weekends. The assistant manager will work
Tuesday through Saturday. Part-time employees will fill in where needed through the
week but will work no more than fifteen hours a week.

Employee Handbook
On the following page begins our example of what our employee handbook might look
like. It covers topics from pay, to vacations, to how many sick days are allowed. We
wanted to keep our employee handbook short so that our business has smaller
restrictions. We want our employees to be confident in decision-making and not be
restricted by guidelines.

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Organizational chart

67

Job Descriptions
1830 Breton Rd SE, Grand Rapids, MI 49506
Tel: 616.555.0123 Email: Manager@ShopBundle.com

Assistant Store Manager

Job Brief:
We are looking for a responsible Assistant Manager to undertake a variety of
managerial tasks in collaboration with or in absence of a higher-level manager. You
will assist senior management in incorporating strategy and ensuring department
accomplishes defined objectives. The ideal candidate will have a strong business
mindset and leadership capabilities. They must have excellent organizational skills
and aptitude in problem solving. Since you will be acting as a point of contact
between employees and manager, solid interpersonal and mediation skills will be
very useful. The goal is to secure the effective operation of our business and the
satisfaction of our clients to achieve accelerating and sustainable growth.

Responsibilities:

Assist the manager in organizing, planning and implementing strategy

Coordinate operations and ensure schedules and objectives are met

Supervise and motivate staff

Monitor operating costs, budgets and resources

Communicate with clients and evaluate their needs and specifications

Create reports, analyze and interpret data

Drive the occasional recruitment process and the training and development of
current colleagues

Secure adherence to companys policies and guidelines

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1830 Breton Rd SE, Grand Rapids, MI 49506

Tel: 616.555.0123 Email: Manager@ShopBundle.com

Job Brief:

Sales Associate

We are looking for results driven retail Sales Associate to be responsible for all
sales activities, from lead generation through to close. The successful candidate
will be able to elevate company standards, achieve sales goals and meet clients
expectations.

Responsibilities:

Ensure high levels of customer satisfaction through excellent sales service

Assess customers needs and provide assistance and information on product

features

Go the extra mile to drive sales

Maintain in-stock and presentable condition assigned areas

Actively seek out customers in store

Remain knowledgeable on products offered and discuss available options

Cross sell products

Team up with co-workers to ensure proper customer service

Build productive trust relationships with customers

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