Professional Documents
Culture Documents
Revenue Generation
Your organization may hope to create a business that will generatesufficient net
income or profit to finance other programs, activities or services provided by
your organization.
Employment Creation
A new business venture may create job opportunities for communityresidents or the
constituency served by your organization.
Establish GoalsOnce you have identified goals for a new business venture, the next step inthe
business planning process is to identify and select the right business. Many
organizationsmay find themselves starting at this point in the process. Business
opportunities may havebeen dropped at your doorstep. Depending on the goals you
have set, you might take severalapproaches to identify potential business
opportunities.
Local Market StudyWhether your goal is to revitalize or fill space in a neighborhoodcommercial district
or to rehabilitate vacant housing stock; you should conduct a local marketstudy. A
good market study will measure the level of existing goods and services provided
inthe area, and assess the capacity of the area to support existing and additional
commercial or home-ownership activity. A bad or insufficient market study could
encourage your organizationto pursue a business destined to fail, with potentially
disastrous results for the organization asa whole. Through a market study you will be
able to identify gaps in existing products andservices and unsatisfied demand for
additional or expanded products and services.
Internal Capacity
- The board, staff or membership of your organization may possessknowledge and
skills in a particular business sector or industry. Your organization may wish todraw
upon this internal expertise in selecting potential business opportunities.
Internal purchasing needs / Collaborative ProcurementPerhaps, the organizationfrequently purchases a particular service or product. If
nearby affiliate organizations also usethis service or product, this may present a
business opportunity. Examples of such products or