(UNITED BREWERIES LTD.

)
1857 - Mr. Thomas Leishman formed United Breweries Ltd. 1947 - Mr. Vittal Mallya
became the first Chairman of Indian Origin. 1974 - International beer exports b
egan to Aden and Middle East.
To be the recognized leader in our target markets. To be the preferred employer
wherever we operate. To recognize the value of our human assets. To be the partn
er of choice for customers, suppliers, and other creators of innovative concepts
Beverage Alcohol Pharmaceuticals Aviation Fertilizers International Trading Medi
a Construction
The UB Group, is the market leader in both Spirits & Beer business in the countr
y. The Group has a turnover of Rs. 5900 Crores. (approx.) An PBT Growth of 266%
in 2005 – 2006. Publishes World’s 2nd Costliest
Beer
• 50% market share nationally. • Sold in over 52 and also on international fligh
ts. • Every third beer sold in India is Kingfisher. • India’s 1st global consume
r brand – Kingfisher.
Spirits
Picture 4
Beer Airlines Fashion Collection Sports Swimsuit
Picture 7
Classificati ons
• Lager: It is stored for a specified period before being bottled or canned. • P
ilsner: A type of lager beer, it is light with 3.0 - 3.8% alcohol and has a medi
um hp flavor. • Ale: Top fermented, this kind of beer has distinct hop aroma. Th
e alcohol content is around 4 - 5%.
Picture 2
• Stout: Dark with burnt flavor and strong malt aroma; it is heavily hopped and
contains 5 - 6.5% alcohol. • Porter: This is less dark than stout, even less hop
ped and is somewhat sweet. Alcohol content is around 5%. • Creamy Ale: A highly
carbonated beer that is produced by a combination of Ale and lager. • Malt: A st
rong flavored, high alcohol
Market Share & Growth
BEER MARKET SHARE In INDIA (2006)
COBRA 9% Others 5%
UB 50% SAB Miller 36%
KINGFISHER BRAND MARKET SHARE (BEER) (2006)
Other UB Brands 21%
COBRA 9%Others 5%
SAB Miller 36%
UB Kingfisher Brand 29%
3
HECTOLITRES (IN MILLIONS)
KINGFISHER BRAND GROWTH (BEER)
2.5
2
1.5
1
0.5
0 1985 1990 1995 1997 1999 2000 2001 2003 2005 2006
Making A Mark
Strategies……
Changing Shopping Experience
• Tying up with large department stores like Foodworld for retailing its Beers.
• In association with number of Very Classy, Up-market & Stylish bars & lounges.
• Aggressive Advertising at Outlets & Pubs. • Better Retailing outlets to be op
ened under Kingfisher Brand.
Acquisition……
the Mantra
• On a Shopping Spree to acquire world know Beverage Brands, hence developing Br
and Name & existent Product market. • Venturing into other Business with same Br
and name, hence increasing Brand Name & Publicity. • Acquisitions of other busin
esses also helping Brand Growth.
Strate
Fighting Competitions
Presently distributing 5 brands of Beer in India after an entry in 2000. • Haywa
rds • Royal Challenge • Castle Lager • Knock Out • Foster
Fighting Competitions
Building distribution Channels. Massive Brand Development Strategies being appli
ed. Steeping into Men’s Fashion apparels Collections. Planning to Launch Italian
No.1 Beer in Indian
Massive Shopping Spree (Acquisitions)
• 2 Highest selling Brands of Shaw Wallace (INDIA). • Foster Brand In India • Ot
her Small & Big Breweries in India & other Parts of World
Strate
Distinct Strategy
Niche Market Oriented. Varied Flavors. Launched India’s First Ever Low Cal
Beer. India’s First ever View of Fruit Flavored Beverages. Promoting itself
Worldwide as Brand of India,
Analysi …… s Kingfisher
Beer
Kingfisher’s Competitive Advantage
• Professional Managed • Seasoned Professionals with Significant Industry Experi
ence Initiatives Least Vulnerable Planned for to Policy Volatility Integrating i
nto due to Large Retailing Spread MANAGEME
SEGME VALUE NT – CHAIN MARKE OWNERS T BRANDING LOCAL HIP PRESE SOURCIN NCE MANUF
ACTU G RING TECHNOLOG Y NT TEAM
• Strongest Brand • Significant Upgradation
• Largest Manufacturing Space • Maximum Capital Utilization
• Optimal, as almost completely Locally Sourced
• Strongest Worldwide Distribution
System. • Huge Finances backing from UB Group • Oldest & Largest Player In India
• Worldwide known Brand
• Different Brands under Same Company • High Concentration on Strong Beer
• Few Relaxation of Rules • Reduction in Taxes • Brand Extension Benefits
• High Taxes & Regulations Prohibition on Advertising • Indian Culture is a Majo
r Hindrance • Many International Player Entering In
Suggestions / Recommendations
• Tying up with More number of large department stores for retailing its Beers.
• Entry into Low Cal & Varied Flavor Market. • Development of New & Innovative P
ackaging i.e. use of Pet. • Double Branding UB’s Regional Brands. •Royalty Club
for Classy & Up-market Bars &
Source of Information
• Secondary Source of Collection Magazines News paper Internet / Online. www.kin
gfisherworld.com (Online)