MARK WALKER

E XECUTIVE D IRECTOR , G ENERAL M ANAGER

with Expertise in Sales, Marketing
Denver, CO

mwalkerco@gmail.com
linkedin.com/in/markswalker

303-910-7355

PROFESSIONAL SUMMARY
A caring, compassionate, servant-leader with a knack for spotting and developing great talent and
coaching high-performing collaborative teams to greatness.

PROFESSIONAL EXPERIENCE
IBMC College, Longmont/Colorado Springs, CO
Campus President

2014 present

Create campus growth plans to drive 72% growth and reduce attrition by 10% by building
relationships and developing high-performing teams

Day-to-day servant-leadership including P&L, HR, Admissions, Financial Aid, Career Services, and
Education through a staff of 54 dedicated professionals

Promoted to newly-acquired campus to introduce the IBMC brand and culture

Colorado Media School/Ohio Center for Broadcasting, Lakewood, CO

Evening and On-line Instructor

2011 Present

Develop Curriculum and Lesson Plans for initial Online Courses (2014/15);

Instruct residential courses in Language Arts, Marketing, Promotions, Sales, Career

Development; Conduct Mock-interviews at key points in student programs

Rocky Mountain Audio Video Productions, Littleton, CO

Director of Marketing & Sales

Conducted advertising, marketing, and production sales activity

Rebuilt website, introduced and manage social media marketing activities

Sourced, qualified and managed relationships with over 100 clients and prospects

Executive Producer for hundreds of audio and video production projects

USAirport Parking, Denver, CO

Marketing Director

2011 2014

2008 2011

Developed advertising, marketing, PR, Customer Service and IT strategies; Returned car counts
to levels not seen in two-plus years by introducing effective marketing

Grew market share to as much as 68% of off-airport parking by managing advertising programs

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Jobing.com, Phoenix, AZ and Denver, CO

Director, National Media Partnerships

2006 2008

Identified, negotiated and implemented partnerships with local market media outlets to obtain
maximum promotional exposure with minimal cash outlay for twenty nine (29) U.S Markets

Leveraged on-line content/verticals to receive up to 20-to-1 advertising value when cash was
involved through media group owner partnerships across multiple markets

Negotiated smart contracts and renewal agreements with TV, Radio and Print publications
leveraging cash, trade and added-value elements building value in win-win partnerships

Positioned Jobing.com as the go-to employment content provider in the U.S.

LeSEA BROADCASTING KHWD-TV 53, Denver /KHWS-TV 51, Colorado Springs

General Manager

2002 2006

Directed staff of 23 in day-to-day operations of two Colorado TV stations

Led combined stations to 155% cash flow increase, posting first-ever year of profit for the two
stations and continued profitability throughout entire tenure

Coached local sales team to 36% year-over-year combined revenue increase by coaching team
to sales greatness

STARZ ENCORE GROUP, Englewood, CO

Director, Affiliate Marketing

1998 2001

Contributed nearly $12 million incremental revenue gaining over 250,000 new subscribers by
chairing cross-functional team managing four Free Preview campaigns

Spearheaded management initiatives significantly improving communication and teamwork

among functional groups enabling consistent delivery of monthly affiliate material kits on time
and under budget for the first time in company history

Developed customer awareness strategies and concepts based on my local system experience

Supervised design and production departments to new levels of customer service

Created marketing plans to achieve key affiliate goals, analyzed and adjusted plans

EDUCATION and TRAINING

Master of Business Administration, ARIZONA STATE UNIVERSITY
W.P. Carey School of Business, Tempe, AZ
BA, Communications/Journalism, SANTA CLARA UNIVERSITY, Santa Clara, CA
Executive Education: Negotiation and Bargaining, University of Virginia, Charlottesville, VA
Master Graduate, Leadership and Personal Development Coaching,
RAPPORT INTERNATIONAL, Las Vegas, NV

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