Business model

KEY PARTNERS ACTIVITIES

VALUE PROPOSITION
CUSTOMER RELATIONSHIP
CUSTOMER SEGMENTS
- Lucky frozen
-Provide in-Provide
house dining
quality and healthy
-Membership
food -Geographical segment
-Abc kualalumpur
-Provide in-Provide
house transportation
overall satisfaction
-Promotion
for -Demographic
customer
and social media
segment (income level)
-Provide transportation service for customer

KEY RESOURCES
-Human workforce
-In house furniture
- Kitchen equipment

CHANNELS
-Mobile apps
-Dine in restaurant
-Transportation

COST STUCTURE
-Wages and salaries
-Utilities fees
-cost of raw material
-Transportation cost

REVENUE MODEL
-Sale income
- Member fees

1. Value proposition
Provide a quality and healthy food to customer
-We will offer the food in term of the value compare to price. We believe that a
quality and healthy food to drive customer to have a better live and keep on
support our product.
Provide overall satisfaction to customer
-We are not only provide a quality and healthy food, we also concern about the
overall satisfaction such as the variety choice of food for customer choose, the
employee attitude of service, the indoor atmosphere, the information channel
and the transportation service. We believe that overall satisfaction will more
effective to proposition in the mind of customer instead just one food
satisfaction. This can differentiate us from competitor.
Provide transportation service for customer dine in

-We concern about most customer will tired after their work and will feel tired
to drive along for dine in. We also concern about KLs people are frustrating
with the stuck in traffic, so we will provide transportation service once they
meet the term and condition of our restaurant. This service will bring the
convenience for customer such as traffic congestion and also car park
problem.

2. Customer Segmentation
Geographic segmentation
-Our restaurants are located at the strategic area such as Mont Kiara Solaris,
Taman United (KL), and Uptown (PJ). The particular area customer will be
our target customer segmentation.
Demographic segmentation
-We will target the customers who are between the age of 18-30 years old and
also those who have the middle high income. For more information and
details, we will explain in marketing plan.

3. Channels
Mobile Apps
-As we know that mobile phone is the trend of human nowadays. Apps store
can provide a good channel to link a company to customer. We are offering
our apps to customer as well. Our information will be spread through the apps.
Customer can also view our food or may place order on the spot on the mobile
apps.
Dine in restaurant
-Customers are being serving when they dine in to our restaurant. This is also
the major channel that we serve customer since we are providing food base
product.
Transportation
-We provide transportation for those customers who had met our requirement
to deliver them to our restaurant.
4. Customer Relationship
Social Media
-We will use social media such as Facebook and Instagram to maintain a contact
with customer. Those finished printing material will be keep posting on social

media to keep remind our customers about the types of foods and service that
offered by us.
Membership Registration
-We will encourage the customers to register as member for consume history
recording purpose. Since points will be awarded according to their consumption of
food and service in our business. Besides, the customers also can get a member
price with 10% discount for their consumption. We also can know their
consuming behaviour that can help us improve in future plan.
Promotion
-We will offer some promotion such as time period promotion, seasonal
promotion and also value package. The detail will be describe in deep in the
marketing plan.

5. Key activities
Provide in house dining
-Our major key activities will be in house dining since we are offering food
and beverage product.
Provide in house transportation
-We offer transportation service that drive customer to our restaurant.

6. Key resources
Human Workforce
-Our restaurant will be operating from 10am to 10pm with a total 12 hours
operation hours. Since we are operating food base service, we need to do some
preparation before business start and cleaning after business hours. So we need
employed employee form 9am to 11pm. Human resource department will in
charge for the employment of worker.
In house restaurant furniture
-Restaurant furniture is provided since we are taking over the existing
business. We only need to make some slightly change to make the
environment look new and friendly.
Kitchen equipment

-Kitchen equipments are also provided when we take over the business. We
need not worry about this.

7. Key Partners
Lucky frozen
-Lucky frozen is our business key partners for the supply of raw material of
our food such as chicken, meat and also vegetable. We will have a contact with
these key partners so that we can get low price of the materials. They will also
be secure by us as we only get material from it one partner. They will provide
all material to all three branches that we have.
ABC Kuala Lumpur
-ABC Kuala Lumpur is a transportation company which our company will
partners with is for the transportation service. It is a long term key partner as
long as they provide the best price for us. Our transportation service which
drive customer to our restaurant will be fully in charge by this company.

8. Revenue Streams
Sales income
-Our major revenue will come from the sale income. This income will base on
how much sale we can generate from our business.
Member fees
-Minor fees such as member fees will be our minor income also. This income
will help in maintain the apps and social expenses.

9. Cost Structure
Cost of raw materials
-There are two major costs in our business. Cost of raw material will be the
one. Since we are offering food, raw material costs of food include all the
ingredients are the cost we need to purchase every month.
Wages and Salaries
-Our business could not work if we do not have any work force. Each
branches we need at least 10 workers include the waiters and also kitchen
helper. We also need to calculate the management team salaries for the long
term planning for our franchising business.
Utilities cost

-Others cost include the electricity bill, water bill, maintenance fees are some
of the utilities fees that we need to bear for every month.
Transportation cost
-Our extra service of delivering customer to our restaurant also cost us an
amount of cost. These cost will depends on the service we provide for
transportation serice.