Professional Documents
Culture Documents
In his model, John Kotter maps out eight simple steps to a transformation that are
invaluable for any organisation wishing to deliver sustainable change.
Step 1. Increase urgency. We call this awareness raising and building the
compelling reason why. How do you access the core motivation strategy of each
colleague to secure vital commitment and belief? What is your compelling story and
how do you want your people to feel?
Step 2. Build the guiding team. Is your leadership team match fit? Do they
demonstrate the winning behaviours and role-model the new desired cultural
context for others to follow? How will you prepare them for the journey?
Step 3. Getting the Vision right. FutureEngageDeliver so when painting the
picture of the Vision do you tell them, sell them or involve them in its co-creation?
What about customersare you going to invite them on the bus too or leave them
at the bus stop! Create ownership!
Step 4. Spread the message. Compelling communication that engages builds
significance and addresses the "so what" and what is in it for me (WIIFM).
Communication is the oil in the engine of high-performance organisations, and it
needs to reach all parts to enable flow. Everyone taking personal responsibility for
communication is transformative in itself
Following these action steps will help your organisation develop the crucial
awareness, mind-sets, belief, commitment and capabilities required to lead effective
change.