EXECUTIVE SUMMARY

One of the needed of humans life is eat. Because, from food that we eat, we get energy for
our activities in daily life. In this globalization era, many poeple like instant food which is
easy to make and instantly can we eat. But, the bad point from instant food is not healty for
our body.
This kind of problem, give us ideas to create a bussiness that can resolve that problem. We
want to build a spaghetti restaurant which can fulfill the needed of humans life but also
healthy for our body, because made by the original ingredients.
In our plan, we will make our restaurant with the name Pasta House that provide variant of
spaghetties which healthy for our body . It located in Pagar Alam street no. 45 kedaton
Bandar Lampung. And the owner in our business are Miss Aida, Miss Janet, and Miss Juwita.
The reason of us to choose Pagar Alam street as the place of our restaurant is because, this
place is very strategy, near with some public areas, such as MBK mall, Teknokrat university,
Bandar Lampung university, Unila, Umitra and Dormitory area.
To make our business develop and good we need a big financial that is Rp. 600.000.000,- and
this money we get from:
1. 200.000.000,- from Miss Aida
2. 200.000.000,- from Miss Janet
3. 200.000.000,- from Miss Juwita
If we think maybe this is big financial to make one business place, but we trust on one or two
years we can get more incoming from our business.

TABLE OF CONTENT
1

I.EXECUTIVE SUMMARY........................................................................................1
II.
TABLE OF CONTENT....................................................................................2
III.
COMPANY DESCRIPTION............................................................................3
IV.
PRODUCT .......................................................................................................4
V.
MARKETING ANALYSIS..............................................................................5
V.1 The opportunity..........................................................................................5
V.2 The market needs........................................................................................5
V.3 The market segmentation...........................................................................5
V.4 Problem in selling the product....................................................................6
VI.
MARKETING PLAN.......................................................................................7
VII. OPERATIONS PLAN......................................................................................8
VIII. FINANCIAL PLAN..........................................................................................9
IX.
APPENDIX.......................................................................................................10

COMPANY DESCRIPTION
We started our business when we got a assignment from our university to make a business
plan related to food. At the first time we just made the spaghetti for our friend in writing class
who already taste our spaghetti, but some days later we think it could be source for money,
because some other friends from others university tried to contact us to order our product too.
We choose Pasta House as our restaurants name because we want other people know that our
restaurant provide all variants of spaghetti which can they order everytime. Related to the
logo of our restaurant we choose spaghetti which is shape like a crown to atract the costumer

who across around our restaurant to come and taste delicious of our spaghetti that still healthy
for thier body.
The strenghs and uniqueness of our restaurant are, our restaurant is the only spaghetti
restaurant is Lampung which provide all variats of Spaghetti that delicious and healthy for
body, we also mix the western and esrtern style of food to make the customer for every part
in the world more familiar with our product. The strategis place, in Pagar Alam Street become
one of the strength of our restaurant. And the last is the modern decoration that make our
restaurant more interesting than others.

PRODUCT DESCRIPTON
The product that offer in our business is Spaghetti which people can taste the delicious food
but still healthy for their body.
The name of our product is Spaghetti Sardine special. This product is the most famous one in
our restaurant. The reason of choosing Sardine Special as the name of our product is because
we combine spaghetti with sardine fish that has a lot of nutrition inside it which make this
food special. Besides that product, our restaurant also provide other variants like spaghetti
black paper, spaghetti cheese special and others beverages.

We also provide the spices level start from the no spices, medium, hot, and the last death
spices to attract the costumer. The spices level can order by the costumer based on their
request.

Good nutrition that Sardine fish has as the main ingredient of our restaurant is like vitamin
B12, vitamin D, vitamin B, mineral, fosfor and calsium which can make our body healthier
than before. From all of our offering in our pasta house restaurant, we hope it can make our
costumer enjoy and interest to come to our restaurant.

MARKET ANALYSIS
a. The opportunity
Spaghetti is one of food from westren country. In Bandarlampung, restaurant which
provide spaghetti is rare we meet, so it become one of opportunity of our restaurant to
offer people spaghetti with some variants and also the spices level which costumer can
request. Not only it, the oppportunity that we have to build a pasta house located in
central Bandar Lampung as the strategic place where people usually come from many
other area around lampung. Our pasta restaurant can be the one of restaurant in the
central lampung which provide delicious variants and healthy spaghetti.
b. The market needs
Westren country already become the trend of this era globalizaton. Many of people
around the world interested for all of style in westren country especially for their food.
Spaghetti is one of the food that many people interested to try in Indonesia, but the only
problem from the spaghetti itself is even this food has delicious taste but it give us bad
effect, like fat. Because of that demand our restaurant try to look up the Spaghetti for
4

our main product but make an improvement related to the ingredient. We try to
substitute the common ingredient from west with other ingredient that can make a
good benefit for our body.
c. The market segmentation
The segmentation of our product is for all ages from child until adult because we
provide the spices level from no spices for children until death spices and for all gender,
male and female. The focus segmentation of our product is for students and workers
because the location of our restaurant is around universities like teknokrat, Umitra,
Lampung University, IBI Darmajaya and UBL. Besides that, the price of our product is
suitable with them.

d. Problem in selling the product

Although our business is growing up, but sometimes we found some problem in selling
the product:
1) The society
The society around Lampung have a skeptical view for the spaghetti food, most
of them think that spaghetti is food for the rich society which has a expensive
price. Actually in this era globalization we can eat the spaghetti for only Rp.
20.000,00 until the expensive one is around Rp. 35.000,00 but the point of view
2)

of most Lampung society give influence for the profit of our restaurant.
Distribution
We have a delivery service if the customer wants to buy our product by via online
,but the problem is we got some complaints related to it. Customer tell that their
order is late to arrive in their location becaue our restaurant is lack of the delivery
man so the customer order cannot be handle in perfect time.

MARKETING PLAN
Pasta house has three main marketing.
The first focuses on attracting customers through social media like facebook, blackberry
messager, instagram and twitter. Pasta house hopes it can attract a lot of customer.
The second strategy focuses in promotion marketing. Before we opened the restaurant firstly
we make a promoting marketing by give free sample to the customer related to the delicious
taste of our product. From that promoting, customer can taste spaghetti before they buy it. We
serve it in front of the restaurant and ask them related to the taste.
The third strategy focuses on event marketing. We make a stand when there is an event like
Lampung fair, Krakatau festival and others to make the customer familiar with our restaurant.
In this event marketing, we give them a special offer 20 % to attract them come to our
restaurant.
Pasta house will implement a full starategy in order to build customers awareness and
demand. Pasta house realize it in the future, when the competitors enter the market .
additional revenues must be allocated for promotion in order to maintain market share.

OPERATIONAL PLANS
In running our business, we must have good managemnet, and the location also must be in
the good place, our busines always open every day starting from 9.00 am until 10.00 pm. To
running our business, we need some employees to help us in our business. The requirements
employees of pasta house restaurant are:
a. Chasier, delivery man and waiter minimumly seniour high school graduate, good
appereance, confident and can work in team. And for delivery man can drive a motorcycle.
b. Welcoming guest, and cleaning service minimumly Senior high school graduate, can work
in team, and deligent.
c. Chef , graduate from cookery school and can work in team.
d. Manager minimumly S1 degree, confident, good appereance, can heandle any problem
and can work in team.
Beside that there are some equipment that need by Pasta house to increase the quality of
Restaurant:
a. 35 units of chair
b. 10 units of table
c. 2 units of Air conditioner
d. 3 units of computer
e. Decoration expensive

FINANCIAL PLAN
Operational budget
Pasta house restaurant
January March, 2016

January

February

March

Sales

Rp. 45.000.000,-

Rp. 60.000.000,-

Rp. 65.000.000,-

Cost of Sales

Rp. 6.000.000,00

Rp. 8.000.000,00

Rp. 10.000.000,00

Rp. 39.000.000,00

Rp. 52.000.000,00

Rp. 55.000.000,00

Salaries and Wages

Rp. 10.000.000,00

Rp. 10.000.000,00

Rp. 10.000.000,00

Employee Benefits

Rp.

150.000,00

Rp.

100.000,00

Rp.

200.000,00

Direct Operating Expenses

Rp.

130.000,00

Rp.

120.000,00

Rp.

110.000,00

Marketing Expenses

Rp.

150.000,00

Rp.

100.000,00

Rp.

300.000,00

Utility Costs

Rp.

300.000,00

Rp.

450.000,00

Rp.

490.000,00

Repairs and Maintenance

Rp.

100.000,00

Rp.

100.000,00

Rp.

100.000,00

Occupancy Expenses

Rp.

400.000,00

Rp.

400.000,00

Rp.

400.000,00

General and Administrative Rp.

350.000,00

Rp.

350.000,00

Rp.

350.000,00

Other Income (Interest)

250.000,00

Rp.

350.000,00

Rp.

375.000,00

Total Gross Profit

Operating Expenses:

Total Operating

Rp.

Rp. 11.830.000,00

Rp 11.970.000,00

Rp 12.325.000,00

Operating Income

Rp. 1.000.000,00

Rp. 1.500.000,00

Rp. 1.000.000,00

Interest Expense

Rp.

100.000,00

Rp.

100.000,00

Rp.

100.000,00

Income Before Income

Rp.

900.000,00

Rp. 1.400.000,00

Rp.

900.000,00

Expenses

Taxes

APPENDIXS
a. Pasta House design
(outside)

(inside)

b. Spaghetti variants and logo

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