1) What is the first thing that comes to your mind when you hear

"Home Automation?Are you concerned about any of this following

problem at home?
Safety
Security
Convenience
Dont know
2) Do any of the following concern you? or Which of the
following do you worry about the most ?
Child Safety Child Safetywhen you are away
Elderly Safety when you are away
Safety of your home from theft
Security fFrom gas or water leakage
Very high Electricity BillForgot to Turn Off the lights
Forgot to close the doors or window when you are
away
Other please specify, ____________________________
None
3)
4)
5) Are you using any Home Automation Product?
YES
6) NODo you know is there any solution to resolve your
worries?
YES
NO
7) What did you do anything to resolve these worries?
Bought Home Automation System
Other, please specify__________________________
NO

For one using Home Automation Product

A. Which brand product are you using?
Samsung
Philips
Belkin

 Other, please specify____________________

B. For what solution are you using the product?
Deice for Child Safety
Device for Child Safety
Elder Safety
Security from Gas and Water leak
ConvenienceAutomation of the appliance by mobile
Safety of your home from theft
Monitor movement of any valuable property.
Efficiency of appliance
Other, please specify___________________
C. How much is cost of all the services approx.?
Up to 5,000
5,000 to 10,000
10,000 to 25,000
25,000 to 50,000
Above 50,000
_____________________________________________________
___
D. When did you buy these products for Home Automation
and Security?
Less than 6 month
From 6 month to 1 year
More than 1 year
E. Does home automation System give instant notification
automatic alerts at any mishap?
Yes
No
F. How did you get come to know about this solution? the
information?
Newspaper
Online
Social Media

Architect
Campaigning Friends
Society Pamphlet
Was already setup in your flat
Other, please specify________________________

G. From where you have purchased the product?

Local StoreMarket
Croma
Online, please specify__________________
Other, please specify__________________
H. How was the Installation process:
Do it your self (Plug and Play)
Executive installed
I. What kind of support you get at any problem with any
device?
Telephonic technical support
Technical Staff Home visit
No Support
J. Did you get any warranty with these devices?
Less than 1 year
Less than 5 years
Lifetime warranty
No warranty

K. Are you satisfied with present product?

YES
NO
What challenges are you facing?
__________________________________________________
_
Managed Services ? Warranty ?

For one not using Home Automation Product or Video

Surveillance Camera
A. Do you know about any home automation company?
YES
Which company you know about?
A) Samsung
B) Philips
C) Belkin
D) Other, please specify___________________
How do you get information about it?
A) Newspaper
B) Online
C) Social Media
D) CampaigningFriend
E)
Other,
please
specify___________________Architect
F) Society Pamphlet
G) Other, please specify_____________________
NO
B. Are you willing to purchase any home automation
system?
YES
What Amount you are willing to spend?
A) Up to 5,000
B) 5,000 to 10,000
C) 10,000 to 25,000
Social Media
D)
25,000 to 50,000Campaigning
E) Other, please
specify___________________Above 50,000
NO
Why you dont want to purchase any home
automation system?
A) Cost is high
B) Return on investment is not worth it.
C) Dont care about safety and security.
8) What solution do you want?These are few solutions, which
we will be providing. So which of the following are you
willing to buy in future?

 Home Safety products along with Cloud camera for

protection from theft when you are away
24*7 watch and safety of Elderly
24*7 watch and safety of Child
Home Security from any gas and water leak
Turn ON/OFF lights from mobile
Monitor movement of any valuable property.
(For kids safety, controlling devices, security for your home,
safety from natural hazards, safety from leakage of water/gas)

9) Have you faced any case of theft or any leakage that

caused loss to your property?
YES
Specify the case with losses to your property?
A) Theft or Burglary
B) Gas or water
leak
C) Mishap to child or elder
elder D)
D) Other, please specify___________________
Was any security system available at the time?
A) Yes
B) No
NO
10)
Personal Detail:
o Name_______________________________
o Contact No._________________________
o Age__________________________________
o Family Size _________________________
o Occupation Status__________________
o Type of House______________________ (Raw House/ Villa/Flat
System)
o Rented House/Owned
o

Inferences
User Profiling
How much money customers are willing to spent.
Awareness of home automation and video camera.
What factor is important from Users POV
(Safety/Security/Convenience)
Medium of Promotion
Percentage of aware about smart home?
Satisfied with present HA system
Cases of theft / burglary/leak and which has any system and
was proactive or reactive?
Competitor mapping.
Factor for not buying home automation (cost/tangible value)