Marketing

Marketing in Super crisp is defined as activities of a company associated with buying

and selling a product or service. It includes advertising, selling and delivering products
to people.

Target Marketing
Super crisp target Children, between the ages of 4 to 12, both boys and girls, living
anywhere in Pakistan.

Product life style

Major competitors
The major prominent competitors of Super Crisp are

Lays
Pringles
Salanty
Bakery plain chips

Weakness of

triple-em Company

The major weakness of triple-em company was the

The product positioning.
Less emphasize on marketing and advertisement.
Entrance of competitors.
Huge markete share captured by the strong competitor lays.
No significant improvement to upgrade the product,in the mind of the target
Customers.
It fails to pursue customers mind.
It did not make strategies against its competitors.

Relaunching Product
In order to cope up with the current markete situation it is therefore decided to
relaunche product with certain signified improvement to make better produce in the
minds of target consumers.
Different kinds of modifications can be done to improve the product quality like.
-Style modifications
-Quantity modifications
Cater the product to a different markete segment
Better availability of the product should be there
Repositioning should be done in such a manner that it appeals the majority
Of the customers.
Attractive offer inside a pack to target majority of customers children.
With in the existing brand name a new product category can be introduced.
After relaunching the produtcts company realize new developments and
promotional in specially Pakistan.

Quality Control
Quality control should be the priority of any business. This aspect is the master
key to the door of entrepreneurship. Tripple-Em alliance of the supreme people
Best environment,superb working conditions and the most desireable quality control
Department ensures quality of its variegated items. This starts from hand picking
top quality ingredients,which are scrutinized strictly and scanned tact fully, taking
Advantage of the altest high tech. machines all this toils outcome is that when the
customer taste food they cant resistand have an ever increasing temptation to eat to
more and more because of its oven freshness.
Organization itself is the name of whole range products,which is not only
interesting but captivating too, just the product name stimulates the salivary
glands of any one. Because when we say super, we really mean it in true letter
and spirit.Quality control also include the points.
Product development and process
Super crisp varities and unick selling points

The products that develop after relaunching depend on these key points.

Idea generation
Idea searching
Concept development
Technical implementation
Business analysis
Commercialization
Product testing

Purpose of relaunching
The primary objective of the ad campaign in terms of sales is to target our promotional
efforts towards kinds, and subsequently , families. This way organization can measure
sales performance more easily by conducting surveys regarding to popularity magnetism
of the brand among people.

Developing and Implementing

Promotional Strategies by Tripple
EM Pakistan
Relaunching defined that how the promotional strategies are a doped to make
The product and make it known by the people. Company use print and electronic
media, billboards to aware peoples about product, if we introduce product (like
Tipple EM products food product) first time then we can arrange cooking show
in different areas of the city and country. Tipple Em is a food producing company
so we use follow mentioned strategies to promote the products.

After relaunching the triple e-m company depended upon most of

the new development like

Strategies

Advertising

Sales promotion etc

Promotional strategies in Marketing

Push strategy
Pull strategy

Push Strategy in Marketing

A Push promotional strategy makes use of company s sales force and trade promotion
activities to create consumer demand for a product. The producer promotes the the
product to wholesalers, the wholesalers promote it to retailers, and the retailers promote
it to consumers.

A push Strategy tries to sell directly to the consumer, by passing other distribution
channels(e.g. Selling insurance or holydays directly). With this type of strategy, consumer
promotions and advertising are the most likely promotional tools.

Pull strategy in marketing

A Pull selling strategy is one that requires high spending on advertising and consumer
promotion to build up consumer demand for a product. If the strategy is successful,
consumers will ask their retailers for the product, the retailers will ask the wholesalers
will ask the producers.

Promotion(Marketing)
Promotion is one of the four elements of marketing mix ( product, price, promotion,
distribution). It is the communication link between sallers and buyers for the purpose
of influencing, informing, or persuading a potential buyers purchasing decision

Foure Product in triple e-m company

Products are the following

Product
Price
Place
Promotion

Types of Promotion(Marketing)

Advertising
Personal Selling
Sale promotion
Direct Marketing

1.Adertising
Any paid presentation and promotion of ideas, goods or services by an identified
sponsor. Example
Print ads, radio, television, billboards, direct mail, brouchers and catalogs, signs, in store
displays posters, motion pictures, web pages, banner ads, and emails.

Strategies of advertising
Family Fun

A product is shown as something that brings families

together, or helps them have fun together, all it takes is for mum or dad to bring home
the right food, and a ho-hum dinner turns into a family party.

Excitement

- who could ever have imagined that food could be so much

fun fun? One bite of a snack food and youre surfing in California, or soaring on your
skateboard!

Scale - is when advertisers make a product look bigger or smaller than it actually
is

2.Personal selling
A process of helping and persuading one or more prospects to purchase a good or
service or to act on any idea through the use of an oral presentation. Examples:
Sales promotions, sales meetings, sales trading and incentive programs intermediary
salespeople, samples, and telemarketing. Can be face to face or via telephone

3.Sales promotion
Media and non - media marketing communication are employed for a pre determined,
limited time to increase consumer demand stimulate markete demand or improve product
availability. Examples Couponse, sweepstakes, products samples, rebates, tie-ins, self
liquidating premiums, trades, trade shows, trade-ins, and exhibitions.

Sales promotion activities

Company also includes this element in its promotional mix at a limited scale by v
Sponsoring the various cultural and sports events such as Independence Day celebrations,
markete.Company also include companys imagine in various business journals
publications, health & science and various dalies published, to improve companys
imagine.

4.Direct Marketing
It is often listed as a fifth part the marketing mix.

Putting

all together

Tipple e-m company work with consistency and provide marketing relevant to their
products. Company complete produce their products with proper pricing process. Company
produce pricing charts and growth analysis. Growth analysis also can compete with old
analysis to properly aware of their customers.

Mission Statement
Our primary objective is to produce competitive, cost effective quality products,
confirming to the customers requirements.

Conclusion
By keenly analyzing the triple EM, I agree that Tipple EM is
promotional strategies to promote its products. Although there
improvement but I believe that by good promotional strategies
markete place. Tripple EM is so far quite successful in giving
retaining its position in the competitive environment.

carrying out satisfactory

is always space for
they can compete in the
good products and

Recommendations

They should set the price of their product in accordance with their competitors
price.

Now a days they are not advertising properly, therefore they should focus on
more advertisement so that they could create strong brand loyalty among
customers.

Tripple em Pakista
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