Cafés-Bars in Vietnam - Jan2014

Cafs/Bars in Vietnam
Category Briefing | 29 Jan 2014
HEADLINES
Cafs/bars registers current value growth of 11% in 2012
Despite the poor economy, the number of cafs/bars outlets continues to increase in
2012, rising by 4%
The chained specialist coffee shops category enjoys the strongest value growth, with
a rise of 25% in 2012
The average spend per transaction continues to increase due to higher input costs
Viet Thai International JSC continues to lead the cafs/bars category in value terms in
2012, although its share remains below 1%
Cafs/bars is projected to witness a constant value CAGR of 4% over the forecast
period
TRENDS
During the review period, cafs/bars remained as one of the most popular
foodservice venue types in the country for social gatherings and meetings,
reflecting Vietnamese tradition, as well as the categorys diverse range of styles. Customers
of cafs/bars included a variety of segments, ranging from the young to the old, as well as
lower- to higher-income consumers. The cafs/bars category inVietnam included a diverse
offer in terms of format, services and products, catering to a broad range of customer needs.
For instance, Highlands Coffee (Viet Thai International JSC) was positioned to provide an
elegant and high-end atmosphere suitable for working professionals and higher-income
segments, while Dogi Caf, which was established by two Korean sisters, was positioned
more to appeal to teenagers and young adults who come not only to enjoy have a drink but
also to play with different dogs imported from Korea.
Cafs/bars recorded current value growth of 11% in 2012, which was much slower
than the growth seen in 2011. Based on government statistics, inflation in Vietnam in 2011
was below that of 2012 and the economic downturn also negatively affected consumer
spending. Cafs/bars also experienced slower growth in terms of transactions and outlets in
2012.
Chained specialist coffee shops enjoyed the fastest current value growth in 2012,
with a rise of 25%. This fast growth was mainly due to the 21% increase in outlet numbers in
this category in 2012, which occurred despite the economic slowdown. This was largely due
to the 17 Trung Nguyen outlets opened in the category by Trung Nguyen Coffee Co Ltd,
which took its total to 55. In addition, Highlands Coffee opened five outlets, taking its total to
60 and The Coffee Bean & Tea Leaf (Viet Cafe Trading Co Ltd) opened two outlets, taking its
total to nine. Other reasons for the high value growth of chained specialist coffee shops
included the 11% increase in spend per transaction in this category, as well as higher living
standards and the increasing Westernisation trend in Vietnamese culture, especially among
younger consumers residing in major cities, such as Ho Chi Minh City or Hanoi.
Specialist coffee shops displayed continual efforts to improve their menu offerings, as
well as execute various promotional activities. For example, besides drinks, many also
offered cakes and full meals, to provide customers with more options. Furthermore, more
specialist coffee shops tried to experiment with new day-parts in a bid to increase revenue
streams. For example, HighlandsCoffee offered discounts on certain products at certain
times of the day in order to boost overall sales.
In Vietnam, the majority of cafs serve Robusta coffee, produced in the conventional
drippingcoffee format. In addition, cafs also offer a wide range of drinks, such as orange
juice, lime juice and other soft drinks. Bubble tea, a tea-based drink originating from Taiwan
that usually comes with small chewy tapioca balls called pearls, is also popular, especially
among teenagers and youngsters. Bubble tea outlets typically sell bubble tea in a wide
range of flavours and pancakes.
In 2012, independent cafs/bars dominated in the Vietnamese cafs/bars category in
terms of number of outlets and transactions, as well as value sales. Independent cafs/bars
are present on most streets across the country, with many being within walking distance of
residential areas. Moreover, the independent cafs/bars category includes a diverse range of
services, ambience styles and menus, factors that help them cater to the needs of both
younger and older customers, as well as a broad spectrum of income levels. In contrast,
chained cafs/bars such as Highlands Coffee(Viet Thai International JSC), Buds Caf (North
American Food Corp) or Angel-in-us Coffee(Vietnam Lotteria Co Ltd) tend to target middle- to
high-income consumers, especially the young, by offering premium services at higher prices.
Over the course of the review period, bars/pubs grew in popularity, especially among
young working adults or students in urban areas. Besides alcoholic drinks, bars/pubs also
serve snacks and finger food to satisfy the different needs of customers; however, revenue
from food only accounts for a minimal share of bars/pubs sales in Vietnam. Furthermore,
bars/pubs tend to be geared to appeal to younger consumers, generally within the age
range of 20-30 years old. Traditionally, many older consumers still perceive bars/pubs to be
unhealthy environments, thus tend to refrained from visiting such outlets. Instead, they
frequent coffee shops for a calmer and more relaxing environment.
Within bars/cafs, eat-in accounted for the majority of value sales, though its share
was on a slow but steady downwards trend over the review period. Take-away became more
popular, accounting for a 6% value share in 2012 compared to 5% in 2007, as it is
considered to be highly convenient among working adults. Many more operators within
cafs/bars began offering take-away in order to boost sales, as well as expand their
customer base.
Drink sales accounted for the majority of total cafs/bars sales in 2012, with a 77%
value share. Nevertheless, the percentage of drink sales declined over the review period as
many more operators started to diversify their menus to also include snacks and finger food,
while some even offered lunch menus to respond growing consumer demand. For example,
many independent cafs in 2012 introduced a lunch menu consisting of food and drink,
offered at affordable prices, specifically to attract working people.
COMPETITIVE LANDSCAPE
In 2012, Highlands Coffee of Viet Thai International JSC increased its number of
chained cafs/bars outlets to 60, all of which were located in big cities. This brand continued
to lead chained specialistcoffee shops in value terms in 2012. Highlands Coffee is well
known in Vietnam, having been present for a long time; it is also known for its high-quality
services and various innovative drinks. Furthermore, many consider Highlands Coffee to be a
good place to socialise, to work and to relax.
However, within chained cafs/bars, Viet Thai International JSC posted a decline in
value share in 2012. This trend was mainly due to the tougher competition especially from
other strong players such as Trung Nguyen Coffee Co Ltd. Indeed, the number
of coffee shops, both local and independent ones, increased continuously over the preview
period and it is expected to keep rising over the forecast period. Vietnam is already full
of coffee shops; they can be found very easily in almost every corner/street of the country,
especially in big cities. Consequently, the market became more fragmented and Viet Thai
International JSC was losing its market share in 2012.
In 2012, Trung Nguyen Coffee Co Ltd enjoyed the fastest value sales growth in the
category by more than 56%. This achievement was mainly thanks to its increase in number
of outlets, active marketing activities as well as its good reputation of high quality and high
services in the country. In fact, this company could be considered as the ones that was most
active in marketing activities. It not only launched discount programs but also regularly
posted PR articles or printed its owned magazines in order to promote and strengthen its
presence in the country. As a result, in 2012, the company achieved the strongest current
value growth in caf/bars.
Within chained cafs/bars, Viet Caf Trading Co Ltds brand The Coffee Bean & Tea
Leaf, which targeted middle- to higher-income segments, enjoyed strong growth in current
value sales, with a rise of 39% in 2012, taking its value share to 5%. This performance was
achieved through its emergence from a low base, as well as its increasing number of outlets.
In 2012, the company opened two more stores in Ho Chi Minh City. It also ran different
promotional activities to boost brand awareness. For example, from 30 April to 1 May 2012,
consumers could purchase Dark Chocolate glasses at a 30% discount. In addition, from 9
April to 31 May, the Happy Hour programme was implemented in its outlet in District 7 of
Ho Chi Minh City. This programme offered a 30% discount for all glasses on working days
from 2pm to 6pm. These initiatives contributed to the 39% rise in value sales seen in 2012.
In 2012, beside word-of-mouth recommendations the most important and popular
marketing method operators of cafs/bars paid more attention to online marketing
methods, notably engaging in deals offered through platforms such as Hotdeal Co Ltd
(hotdeal.vn) or VC Corp (muachung.vn). Furthermore, a growing number of operators are
establishing their own websites and taking advantage of online social networks such as
Facebook to provide customers with information not only about their outlets but also their
promotional activities.
Local players continued to play a more important role in cafs/bars in 2012. They
were present throughout the country and catered to the different needs of all consumer
segments, while the majority of international players had their presence concentrated within
big cities such as Ho Chi Minh City and Hanoi. However, even though international players
continued to account for a small share in terms of outlet numbers and transactions, they
continued to demonstrate an upward growth trend, mainly as a result of their constant
efforts to attract customers, as well as the growing Westernisation of Vietnamese culture,
especially among young consumers.
PROSPECTS
Although the cafs/bars category has been present in Vietnam for centuries, the
category remains very active and there is still room for further development in certain
segments. Over the forecast period, cafs/bars operators are likely to concentrate on
creating special and innovative themes or formats in order to attract consumers. With the
increasing Westernisation of Vietnamese in culture, many more are expected to lean more
towards a modern style, with comfortable sofas, lounge music and Italian coffee to attract
young and modern customers. Furthermore, the chained specialistcoffee shops category is
predicted to record a more impressive growth rate in terms transactions and outlet numbers
in new urban areas of the country, such as Da Nang, Nha Trang, and Hai Phong City.
Over the forecast period, cafs/bars is expected to grow by a constant value CAGR of
4% which is notably faster than the constant value CAGR of the review period. The growth of
category is fostered by both constant efforts of operators and the increasing trend in which
more consumers tend to come to cafs/bars for social gathering and even for business
purposes. Furthermore, the rise in value sales will be primarily driven by the increase in
transaction numbers, set to increase at a 4% CAGR, this in turn supported by a decline in

constant value spend per transaction.
Franchising within the cafs/bars category is expected to become much more popular
during the forecast period, especially within chained specialist coffee shops. It is projected
that both international and local investors will consider franchising to be an effective way to
expand their outlet network. Franchising requires less initial investment while enabling
operators to develop their networks quickly. As a result, this model is expected to become
more popular in Vietnam.
On average, the unit price in most categories of bars/cafs is predicted to see a
steady downwards trend, largely due to the tougher competition, despite the anticipated
inflationary pressure and higher input costs. Even though the existing number of cafs/bars,
especially independent outlets, is already high in Vietnam, many more investors, both
international and local, are likely to join the category. For example, early in
2013, Vietnam will witness the arrival of Starbucks Coffee, a popular global brand with its
first outlet in the most densely populated district of Ho Chi Minh City. Hong Kong Maxims
Group will operate Starbucks Coffee outlets in Vietnam under a licensing agreement
between its subsidiary, Coffee Concepts (Vietnam) Ltd, and Starbucks. This development will
contribute to greater competition in the category, thus constant value unit prices are
expected to decrease over the forecast period.
CATEGORY DATA
Table 1 Cafs/Bars by Category: Units/Outlets 2007-2012
outlets
2007
2008
2009
Bars/Pubs
- Chained Bars/Pubs
- Independent Bars/Pubs
Cafs
- Chained Cafs
- Independent Cafs
Juice/Smoothie Bars
- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie
Bars
Specialist Coffee Shops
- Chained Specialist Coffee Shops
- Independent
Specialist CoffeeShops
Chained Cafs/Bars
287.0
316.0
341.0
2010
2011
2012
363.0
381.0
392.0
287.0
316.0
341.0
363.0
381.0
392.0
8,799.0 9,676.0
50.0
85.0
8,749.0 9,591.0
10,422. 11,003. 11,539. 12,003.

0
0
0
0
97.0
108.0
104.0
108.0
10,325. 10,895. 11,435. 11,895.

0
0
0
0
479.0
527.0
568.0
683.0
778.0
825.0
479.0
527.0
568.0
683.0
778.0
825.0
7,172.0 8,010.0 8,744.0 9,305.0 9,716.0
10,102.
0
73.0
111.0
125.0
136.0
147.0
178.0
7,099.0 7,899.0 8,619.0 9,169.0 9,569.0 9,924.0

123.0
196.0
222.0
244.0
251.0
286.0
Independent Cafs/Bars
16,614. 18,333. 19,853. 21,110. 22,163. 23,036.

0
0
0
0
0
0
Cafs/Bars
16,737. 18,529. 20,075. 21,354. 22,414. 23,322.

0
0
0
0
0
0
Source: Euromonitor International from official statistics, trade associations, trade press,
company research, trade interviews, trade sources
Table 2 Sales in Cafs/Bars by Category: Number of Transactions 2007-2012
Mn transactions
2007
2008
2009
2010
2011
Bars/Pubs
- Chained Bars/Pubs
2012
7.3
8.9
10.3
11.0
11.6
12.2
7.3
8.9
10.3
11.0
11.6
12.2
389.8
438.4
479.3
519.7
555.0
586.4
2.3
4.3
4.9
5.3
4.6
4.7
- Independent Cafs
387.5
434.2
474.5
514.4
550.4
581.7
Juice/Smoothie Bars
18.9
21.1
23.1
28.1
32.3
34.8
18.9
21.1
23.1
28.1
32.3
34.8
193.0
217.9
240.4
257.7
270.8
283.9
3.6
5.8
7.1
8.0
8.7
9.8
189.4
212.1
233.3
249.6
262.1
274.2
5.9
10.1
11.9
13.3
13.3
14.4
603.1
676.3
741.2
803.0
856.3
902.9
Cafs
- Chained Cafs

- Independent Juice/Smoothie Bars
- Independent Specialist Coffee Shops
Chained Cafs/Bars
Cafs/Bars
609.0 686.3 753.1 816.4 869.6 917.3
Table 3 Sales in Cafs/Bars by Category: Foodservice Value 2007-2012
VND billion
2007
2008
2009
2010
2011
Bars/Pubs
- Chained Bars/Pubs
4,366.2 5,412.9 6,253.4 6,716.2 9,100.4
4,366.2 5,412.9 6,253.4 6,716.2 9,100.4
10,083.
3
Cafs
15,645. 18,176. 19,781. 21,508. 25,834. 28,549.

2
5
2
3
5
6
- Independent Cafs
Juice/Smoothie Bars
Bars
- Independent
Chained Cafs/Bars
59.0
126.9
146.6
10,083.
3
- Chained Cafs
2012
165.4
159.0
178.2
15,586. 18,049. 19,634. 21,342. 25,675. 28,371.

2
6
6
9
5
4
623.7
738.1
815.7
623.7
738.1
815.7
992.7 1,275.6 1,410.8

-
992.7 1,275.6 1,410.8
4,245.9 5,039.4 5,754.3 6,590.4 8,210.5 9,388.4

164.6
264.3
358.5
466.1
616.4
769.1
4,081.3 4,775.1 5,395.9 6,124.3 7,594.1 8,619.3

223.6
391.2
505.1
631.5
775.4
947.3
VND billion
2007
2008
2009
2010
2011
2012
24,657. 28,975. 32,099. 35,176. 43,645. 48,484.

4
7
5
0
6
8
24,881. 29,366. 32,604. 35,807. 44,421. 49,432.

Cafs/Bars
0
9
6
5
0
1
Table 4 Cafs/Bars by Category: % Units/Outlets Growth 2007-2012
% Units/Outlets growth
2011/12
2007-12 CAGR
Bars/Pubs
2007/12 Total
2.9
6.4
36.6
2.9
6.4
36.6
Cafs
4.0
6.4
36.4
- Chained Cafs
3.8
16.7
116.0
- Independent Cafs
4.0
6.3
36.0
Juice/Smoothie Bars
6.0
11.5
72.2
6.0
11.5
72.2
4.0
7.1
40.9
21.1
19.5
143.8
- Chained Bars/Pubs

Chained Cafs/Bars
3.7
6.9
39.8
13.9
18.4
132.5
3.9
6.8
38.7
Cafs/Bars
4.1
6.9
39.3
Table 5 Sales in Cafs/Bars by Category: % Transaction Growth 2007-2012
% transaction growth
2011/12
2007-12 CAGR
2007/12 Total
Bars/Pubs
- Chained Bars/Pubs
4.9
10.8
67.0
4.9
10.8
67.0
Cafs
5.7
8.5
50.4
- Chained Cafs
1.7
15.3
104.0
- Independent Cafs
5.7
8.5
50.1
Juice/Smoothie Bars
7.8
12.9
83.6
7.8
12.9
83.6
4.8
8.0
47.1
12.1
21.9
168.7
4.6
7.7
44.8
Chained Cafs/Bars
8.5
19.5
143.7
2011/12
2007-12 CAGR
2007/12 Total
5.4
8.4
49.7
Cafs/Bars
5.5
8.5
50.6
Table 6 Sales in Cafs/Bars by Category: % Foodservice Value Growth 2007-2012
% value growth
2011/12
2007-12 CAGR
2007/12 Total
Bars/Pubs
10.8
18.2
130.9
10.8
18.2
130.9
Cafs
10.5
12.8
82.5
- Chained Cafs
12.1
24.7
202.0
- Independent Cafs
10.5
12.7
82.0
Juice/Smoothie Bars
10.6
17.7
126.2
10.6
17.7
126.2
14.3
17.2
121.1
24.8
36.1
367.2
13.5
16.1
111.2
Chained Cafs/Bars
22.2
33.5
323.6
11.1
14.5
96.6
- Chained Bars/Pubs
Cafs/Bars
11.3
14.7
98.7
Table 7 GBO Company Shares in Chained Cafs/Bars: % Foodservice Value 20082012
% value
2008
2009
2010
2011
2012
Viet Thai International Joint Stock Co
Trung Nguyen Corp
Hoa Huong Duong Co Ltd
International Coffee & Tea LLC
31.6
33.4
34.1
30.8
30.3
5.6
7.0
9.0
13.7
17.6
17.3
14.9
12.9
7.9
7.8
2.2
2.2
3.7
4.2
VinaFranchise Corp
5.6
3.5
3.9
3.8
3.4
Jireh International Pty Ltd
3.6
3.4
3.4
3.3
3.3
Lotte Group
1.9
2.2
2.1
4.0
3.2
Dean Foods Co
0.5
1.2
1.1
1.4
1.2
34.1
32.2
31.5
31.4
28.9
Others
Total
100.0
100.0
100.0
100.0
100.0
Table 8 GBN Brand Shares in Chained Cafs/Bars: % Foodservice Value 2009-2012
% value
Global Brand Owner
2009 2010 2011 2012
Highlands Coffee
Viet Thai International Joint Stock

Co
Trung Nguyen
Trung Nguyen Corp
Hoa Huong Duong
Hoa Huong Duong Co Ltd
The Coffee Bean & Tea

Leaf
33.4
34.1
30.8
30.3
7.0
9.0
13.7
17.6
14.9
12.9
7.9
7.8
International Coffee & Tea LLC
2.2
2.2
3.7
4.2
TapioCup
VinaFranchise Corp
3.5
3.9
3.8
3.4
Gloria Jean's
Jireh International Pty Ltd
3.4
3.4
3.3
3.3
Angel-in-us Coffee
Lotte Group
2.2
2.1
4.0
3.2
Bud's
Dean Foods Co
1.2
1.1
1.4
1.2
Others
Others
32.2
31.5
31.4
28.9
100. 100. 100. 100.

Total
Total
0
0
0
0
Table 9 Forecast Cafs/Bars by Category: Units/Outlets 2012-2017
outlets
2012
2013
2014
2015
Bars/Pubs
- Chained Bars/Pubs
Cafs
- Chained Cafs
- Independent Cafs
Juice/Smoothie Bars
Bars
- Independent
Chained Cafs/Bars
2016
2017
392.0
404.0
414.0
424.0
433.0
442.0
392.0
404.0
414.0
424.0
433.0
442.0
12,003. 12,532. 13,010. 13,417. 13,773. 14,078.

0
0
0
0
0
0
108.0
117.0
125.0
132.0
138.0
143.0
11,895. 12,415. 12,885. 13,285. 13,635. 13,935.

0
0
0
0
0
0
825.0
880.0
928.0
825.0
880.0
928.0
968.0 1,000.0 1,028.0

-
968.0 1,000.0 1,028.0
10,102. 10,454. 10,770. 11,060. 11,324. 11,572.

0
0
0
0
0
0
178.0
9,924.0
286.0
210.0
246.0
286.0
330.0
378.0
10,244. 10,524. 10,774. 10,994. 11,194.

0
0
0
0
0
327.0
371.0
418.0
468.0
521.0
23,036. 23,943. 24,751. 25,451. 26,062. 26,599.

0
0
0
0
0
0
23,322. 24,270. 25,122. 25,869. 26,530. 27,120.

Cafs/Bars
0
0
0
0
0
0
Source: Euromonitor International from trade associations, trade press, company research,
trade interviews, trade sources
Table 10 Forecast Sales in Cafs/Bars by Category: Number of Transactions 20122017

Mn transactions
2012 2013
2014
2015
2016
2017
Bars/Pubs
12.2
12.7
13.2
13.8
14.3
14.8
12.2
12.7
13.2
13.8
14.3
14.8
586.4 618.6
649.6
675.6
700.0
719.0
4.9
5.2
5.5
5.7
6.0
581.7 613.7
- Chained Bars/Pubs
Cafs
- Chained Cafs
4.7
- Independent Cafs
Juice/Smoothie Bars
644.4
670.2
694.3
713.0
34.8
37.4
40.0
42.0
43.5
44.6
34.8
37.4
40.0
42.0
43.5
44.6
283.9 296.1
308.4
320.9
333.4
346.1
10.2
10.5
10.7
10.8
10.9
274.2 286.0
298.0
310.2
322.6
335.2
15.7
16.1
16.5
16.9

9.8

Chained Cafs/Bars
14.4
15.1
902.9 949.8
995.6 1,036.1 1,074.6 1,107.5
Cafs/Bars
917.3 964.9 1,011.3 1,052.2 1,091.1 1,124.4
Table 11 Forecast Sales in Cafs/Bars by Category: Foodservice Value 2012-2017
VND billion
2012
2013
2014
2015
2016
2017
Bars/Pubs
- Chained Bars/Pubs
10,083. 10,486. 11,010. 11,671. 12,488. 13,487.

3
6
9
6
6
7
-
10,083. 10,486. 11,010. 11,671. 12,488. 13,487.

3
6
9
6
6
7
Cafs
28,549. 29,096. 29,711. 30,398. 31,162. 31,977.

6
0
1
7
9
6
- Chained Cafs
178.2
185.5
193.5
202.2
211.5
221.4
- Independent Cafs
28,371. 28,910. 29,517. 30,196. 30,951. 31,756.

4
5
6
5
4
2
Juice/Smoothie Bars
1,410.8 1,465.8 1,521.5 1,567.1 1,603.2 1,620.8
Bars
1,410.8 1,465.8 1,521.5 1,567.1 1,603.2 1,620.8
9,388.4 9,804.5

- Independent
Chained Cafs/Bars
769.1
849.1
10,230. 10,666. 11,110. 11,563.

6
2
7
6
934.8 1,026.4 1,123.9 1,227.3
8,619.3 8,955.5 9,295.8 9,639.7 9,986.8
10,336.
3
947.3 1,034.5 1,128.3 1,228.6 1,335.4 1,448.7
VND billion
2012
2013
2014
2015
2016
2017
48,484. 49,818. 51,345. 53,075. 55,030. 57,201.

8
4
8
0
0
0
49,432. 50,852. 52,474. 54,303. 56,365. 58,649.

Cafs/Bars
1
9
1
6
4
7
Table 12 Forecast Cafs/Bars by Category: % Units/Outlets Growth 2012-2017
% Units/Outlets growth
2012-17 CAGR
2012/17 TOTAL
Bars/Pubs
2.4
12.8
2.4
12.8
Cafs
3.2
17.3
- Chained Cafs
5.8
32.4
- Independent Cafs
3.2
17.2
Juice/Smoothie Bars
4.5
24.6
4.5
24.6
2.8
14.6
16.3
112.4
- Chained Bars/Pubs

Chained Cafs/Bars
2.4
12.8
12.7
82.2
2.9
15.5
Cafs/Bars
3.1
16.3
Table 13 Forecast Sales in Cafs/Bars by Category: % Transaction Growth 20122017
2012-17 CAGR
2012/17 TOTAL
Bars/Pubs
3.9
21.3
3.9
21.3
Cafs
4.2
22.6
- Chained Cafs
5.1
28.0
- Independent Cafs
4.2
22.6
Juice/Smoothie Bars
5.1
28.1
5.1
28.1
4.0
21.9
2.2
11.6
4.1
22.3
- Chained Bars/Pubs
2012-17 CAGR
2012/17 TOTAL
Chained Cafs/Bars
3.2
16.9
4.2
22.7
Cafs/Bars
4.2
22.6
Table 14 Forecast Sales in Cafs/Bars by Category: % Foodservice Value Growth
2012-2017
% value growth
2012-17 CAGR
2012/17 TOTAL
Bars/Pubs
6.0
33.8
6.0
33.8
Cafs
2.3
12.0
- Chained Cafs
4.4
24.3
- Independent Cafs
2.3
11.9
Juice/Smoothie Bars
2.8
14.9
2.8
14.9
4.3
23.2
9.8
59.6
3.7
19.9
Chained Cafs/Bars
8.9
52.9
3.4
18.0
- Chained Bars/Pubs
Cafs/Bars
3.5
18.6

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Cafs/Bars in Vietnam

Category Briefing | 29 Jan 2014

transaction numbers, set to increase at a 4% CAGR, this in turn supported by a decline in

10,422. 11,003. 11,539. 12,003.

10,325. 10,895. 11,435. 11,895.

7,172.0 8,010.0 8,744.0 9,305.0 9,716.0

7,099.0 7,899.0 8,619.0 9,169.0 9,569.0 9,924.0

16,614. 18,333. 19,853. 21,110. 22,163. 23,036.

16,737. 18,529. 20,075. 21,354. 22,414. 23,322.

- Chained Juice/Smoothie Bars

4,366.2 5,412.9 6,253.4 6,716.2 9,100.4

4,366.2 5,412.9 6,253.4 6,716.2 9,100.4

15,645. 18,176. 19,781. 21,508. 25,834. 28,549.

15,586. 18,049. 19,634. 21,342. 25,675. 28,371.

992.7 1,275.6 1,410.8

992.7 1,275.6 1,410.8

4,245.9 5,039.4 5,754.3 6,590.4 8,210.5 9,388.4

4,081.3 4,775.1 5,395.9 6,124.3 7,594.1 8,619.3

24,657. 28,975. 32,099. 35,176. 43,645. 48,484.

24,881. 29,366. 32,604. 35,807. 44,421. 49,432.

- Independent Juice/Smoothie Bars

Specialist Coffee Shops

- Chained Juice/Smoothie Bars

- Chained Specialist Coffee Shops

- Chained Juice/Smoothie Bars

- Independent Juice/Smoothie Bars

Specialist Coffee Shops

- Independent Specialist Coffee Shops

- Chained Specialist Coffee Shops

- Independent Juice/Smoothie Bars

Specialist Coffee Shops

- Chained Specialist Coffee Shops

- Independent Specialist Coffee Shops

- Chained Juice/Smoothie Bars

Jireh International Pty Ltd

Global Brand Owner

2009 2010 2011 2012

Viet Thai International Joint Stock

Trung Nguyen Corp

Hoa Huong Duong

Hoa Huong Duong Co Ltd

The Coffee Bean & Tea

International Coffee & Tea LLC

Jireh International Pty Ltd

100. 100. 100. 100.

12,003. 12,532. 13,010. 13,417. 13,773. 14,078.

11,895. 12,415. 12,885. 13,285. 13,635. 13,935.

968.0 1,000.0 1,028.0

968.0 1,000.0 1,028.0

10,102. 10,454. 10,770. 11,060. 11,324. 11,572.

10,244. 10,524. 10,774. 10,994. 11,194.

23,036. 23,943. 24,751. 25,451. 26,062. 26,599.

23,322. 24,270. 25,122. 25,869. 26,530. 27,120.

Table 10 Forecast Sales in Cafs/Bars by Category: Number of Transactions 20122017

- Chained Juice/Smoothie Bars

- Independent Specialist Coffee Shops

995.6 1,036.1 1,074.6 1,107.5

10,083. 10,486. 11,010. 11,671. 12,488. 13,487.

10,083. 10,486. 11,010. 11,671. 12,488. 13,487.

28,549. 29,096. 29,711. 30,398. 31,162. 31,977.

28,371. 28,910. 29,517. 30,196. 30,951. 31,756.

1,410.8 1,465.8 1,521.5 1,567.1 1,603.2 1,620.8

- Chained Juice/Smoothie Bars

1,410.8 1,465.8 1,521.5 1,567.1 1,603.2 1,620.8