Company Profile:

Simran Industries came in existence with a dream fuelled by passion, energy and
dedication to build a great enterprise. That dream has now shaped up, SimranIndustries
plans to become one of the reputed Alcoholic Beverage Company in India. It has number
of employee strong and pulsating with vibrancy and youth.
My goal is to transform Simran Industries into the most respected alcoholic beverages
company in India by pursuing the fundamental values of purity, matchless quality and
affordability. I am following it by moving Simran Industries up the value chain with a
portfolio of prestige/ regular/ premium brands in India. My passion for premium brands
and luxury will help me to realize my dreams very fast.
Cheers!
Channi Randhawa
Chairman

Our Mission, Vision, Values:

Our Mission:
To achieve Rs. 100 crores of net turnovers; have 1 million case brands, sell across India
and foreign countries with profit exceeding Rs. 10 crores by F.Y. 2014/15

Our Vision:
Our core values of purity, quality and affordability will propel Simran Industries to
becoming the most celebrated alcoholic beverage company in India.

Our Values:
To consistently deliver products of the highest purity, quality and affordability, to provide
a culture for growth and opportunities to all employees, to delight our consumers with
exciting brands and memorable experiences responsibly, to keep our environment green
and to promote responsible drinking.

Our Strategy:
A well-mapped year on year growth path includes the introduction of several new brands
all clearly conceived and sharply focused to fill consumer need gaps. The objective is to
gain market leadership by delighting consumers with new brands and innovative

marketing with all India distribution.

Year One (F.Y. 13-14)
Simran Industries will build on its strengths for maximum impact. The company will:

Reinforce grow expand in selected markets across INDIA

Ramp up exports.

Year Two (F.Y. 14-15)

Year Two will build on the strategic initiatives by reinforcing them and adding
complimentary programs such as:

Continue reinforcing the brand image and presence of our products

Expand into sparkling varietals and into the new markets.

Selectively expand and acquire Indian and International brand assets.

Corporate Responsibility:
The business activities of Simran Industries affect the lives of countless Indians - as
consumers, employees, investors, commercial partners and neighbors. This imposes a
responsibility to be a good corporate citizen and ensure that the lives we touch benefit
from the relationship.
Simran Industries is committed to conducting its business responsibly and in accordance
with all laws and regulation.
Responsible Marketing & Drinking
We understand our responsibility to develop, produce and market our brands responsibly.
As an Alcoholic Beverages Company, Simran Industries wants to be at the forefront of
industry efforts to promote responsible drinking.

About Company:
Simran Industries is a upcoming enterprise with an outstanding collection of spirits and
whiskey. while some have been developed more recently to meet new consumer tastes
and experiences. Our great range of brands and geographic spread means that people can
celebrate with our products at every occasion no matter where they are in the world. This
is why 'celebrating life every day, everywhere' is at the core of what we do.

The people who work for us across number of markets really are for our brands. We want
our brands to be enjoyed by consumers for generations to come, which means also take
our role as a producer of alcohol very seriously.
Simran Industries has been engaged in the business of blending and bottling of indian
made foreign liquor.
Due to its core competency in alcoholic beverages and conscious efforts, Simran
Industries will swiftly establish its distinct identity in the liquor industry. Today Simran
Industrys brand portfolio consists of unique and diverse brands that will enjoy excellent
consumer preference solely due to their quality and value for money.
We have bottling capacity over 1 lakh case per month on single shift basis.
Sprit storage capacity around 1.2 lakhs liters which can be expanded up to 3 lakhs liters.
Blending capacity of 1.4 lakhs liters, and expandable up to 4 lakhs liters.
Bottling setup is designed in such a way that any shape / size / container type can be
packed as per demand of market.

Our People:
Simran Industries has more than 100 talented people working with us to grow our
business and nurture our brands. We have a guiding purpose to celebrate life every day,
everywhere, which permeates our work. We want our people to thrive at Simran
Industries and to be committed to their professional and personal development and to
ensuring that Simran Industries is a great place to work.
We also seek to maintain a diverse workforce in which the different contributions made
by all employees, through the variety of their personalities, experiences and perspectives,
creates a stimulating and rewarding working environment. Having colleagues from many
different backgrounds gives us deeper insights into consumer needs and enhances our
relationships with all our stakeholders.

Distribution:
Current State:
M.P.
Upcoming States
Delhi

West Bengal

Himachal Pradesh

Chhattisgarh

Punjab

Maharashtra

Haryana

Andhra Pradesh

Rajasthan

Goa

Bihar

Karnataka

Jharkhand

Kerala

Our Brands:
Every day, everywhere customers and consumers can rely on Simran Industries to help
them celebrate life, and our people are passionate about creating a legacy for generations
to come.

Simran Industries has number of brands under the 'Whisky' category of

liquor
Any Time Deluxe Whisky
A flawless blend of rare Scotch malts and
select Indian grain matured to perfection.
Full-bodied with a rich oaken flavour, it
reveals a unique texture.
Nose - Rich, vibrant and balanced notes of
malt, peaty, smoky and fruity flavours
Color - Clear golden amber
Taste - Smooth, with hints of oak, malt and
light fruity notes

Baby Brandy
An amalgamation of pristine Indian spirit
with imported scotch malts skillfully
blended to produce a distinctive scotch and
a warm after-taste.
Nose - Distinctive Scotch aroma
Colour Rich Golden
Taste - Very smooth with a lingering
aftertaste of fine scotch

BB Scotch Blended Whisky

BB Scotch Whisky blended with the finest
spirits is the most authentic, full-bodied
whisky for those who savour the essence of
life. It unleashes raw power making every
sip a power trip.
Nose Breath-taking and powerful, it stirs
the senses
Colour Light tones of a rich golden
sunset
Taste Peaty. At once striking and
dominating

Desire Whisky
A blend of imported of imported scotch
concentrate & Indian neutral alcohol.
Nose: Unique Aroma
Color: Dark Gold
Taste: Smooth, medium bodied palate.

Nano Dry Gin

A blend of imported scotch malts and finest
Indian grain spirits.
Nose - Light
Color - Rich golden hue
Taste - Smooth and matured

Simran No.1 XXX Rum

Specially blended for whisky lovers, all the
elements are carefully selected and closely
monitored during the entire blending
process, this whisky has an authentic taste.
Nose Pure whisky aroma

Color - Bright golden hue

Taste - Very smooth with robust malty
notes and hints of oak.

Tann4 High Power Whisky

Specially blended for whisky lovers, all the
elements are carefully selected and closely
monitored during the entire blending
process, this whisky has an authentic taste.
Nose Pure whisky aroma
Color - Bright golden hue obust malty
notes and hints of oak.

Vodka
Specially blended for whisky lovers, all the
elements are carefully selected and closely
monitored during the entire blending
process, this whisky has an authentic taste.
Nose Pure whisky aroma
Color - Bright golden hue obust malty
notes and hints of oak.

Innovation:
Innovation forms a crucial part of Simran Industrys growth strategy, playing a key role
in ensuring that our brands are well positioned for continued growth. The strength and
depth of our brand range means that we have solid platforms from which to drive
innovation, while insights into shopper trends and changing consumer habits inform
product and packaging development. We have world-class people and resources.
Innovation is also embedded within our marketing, sales and supply function.
We take our role as a producer of products seriously and have set ourselves stretching
targets to reduce our impact on the environment for the benefit of the planet, our
communities and our business.

In tune with time

At Simran Industries, we will constantly engage the market with new ideas and better
ways to work. We plan to exploit every opportunity with greater vigor and much greater
efficiency, resulting in significant shareholder value enhancement.
We plan to widen our franchise in our core market segments through our delivery of
higher quality at competitive prices. Our brand mix will be steadily upgraded to sustain
global standards. All this will be done, while keeping a very rigorous vigil on
manufacturing efficiency and fiscal discipline. The changing balance in Simran
Industrys product mix will fit the evolving consumer preferences to the surest guarantee
of a strengthening equity.
Our Portfolio holds high volume Brands which make a major mark in the market. Our
favorable recall will ensure we remain the preferred choice for our customers.

Upgrading and updating

We have always believed in ensuring the highest standards of production efficiency and
utilization of our resources. We have also initiated the expansion of our capacities to
derive advantages relating to cost optimization and in-house availability of critical raw
material. We have religiously invested in automation and superior processes across our
units. Our main plant is one of the technologically advanced and versatile manufacturing
units. We are able to produce superior quality products with the minimal idle time
Simran Industries ensures a seamless coordination of all functions not just in production,
but also in its supply chain management. From tracking market changes and market
research to sourcing raw materials, manufacturing and delivering finished goods, Simran
Industries maintains the highest efficiency.

Contact Us:
We are located at the heart of India i.e Madhya pradesh. We are only 88 kms away from
its capital Bhopal.
If you need more information about Simran Industries, please use these contacts. We'd be
glad to hear from you.
Office: 1st Floor, Randhawa House, Itarsi (M.P.) 461 111
Tele: 07572-230264. Fax: 07572-470440.