FY16 Q4 Cisco Promotion Cheat Sheet - US

Q4 FY16 (May-Jul) Promotions Cheat Sheet
Updated 06/24/2016
Enterprise Networking
ASR 9000 Migration
Series
4G in 4K Promotion
Mobility Express
Bundles
Mobility Express &

IWAN SeedIT
Wireless New Account

Breakaway
Discounts
Promotion
Discounts
Discounts
Discounts
Up to 85% in Savings
$0 4G Module for 4000 and 1900

Series ISRs
Up to 80% in Savings
Up to 70% off
Up to 60% off
Eligible products
Eligible products
Eligible products
Eligible products
Eligible products
Trade-in: 7600 Series & 12000

Series (GSR)
Trade-up: ASR 9000 Series
1900 Series ISRs

4000 Series ISRs
ISRs must have Cisco One software or
AX bundles configured
2504 Wireless LAN Controller

Aironet 1700/2700/3700 Series
Access Point
Aironet 1850 w Mobility Express

ISR 4300 or 4400 w IWAN/Akamai
802.11ac
mGig
Not included: Non-802.11ac, 1830
AP, CME Bundles, OneNetwork
Bundles
Highlights
Highlights
Highlights
Highlights
Highlights
7600 Platform approaching EoS

in July 2016
Register deals on CCW through
an OIP or TIP
Cisco Capital 3 month deferral
at 0% offer
4G services can reduce customer

network costs
Customer budget is freed to help
fund the ISR purchase
Customers gain true network path
diversity, thereby better reliability
Faster provisioning in under five

minutes through simple, easy-touse interface
Competitively priced. Receive the
value of a controller without paying
for it.
Ordered through CCW
Choose Standalone Incentive

category, then SeedIT in CCW
Deal must be registered and fully
approved in CCW
Limit of 2 units of an eligible
bundle/sku per unique end-user
New Wireless opportunities to

Cisco
No existing Cisco Wireless install
base at customer
6 month deal registration
NAB How-to-Guide
Available through July 20, 2016

LEARN MORE
Available through December 31, 2016 Available through July 30, 2016
LEARN MORE
LEARN MORE

LEARN MORE

LEARN MORE
Leverage the Power of Your Install Base!
Build pipeline by optimizing your installed base customer networks

What is Installed Base Lifecycle Management (IBLM)
Resources
Provides visibility into customers Cisco installed base

Equipment soon to be non-serviceable
On an active support service contract
Support is going to end (LDoS)
IBLM Resource Page
2016 Cisco Systems, Inc. All rights reserved.
IBLM Video How To (5MINS)

IBLM Partner Portal (iPad app)
Technology Migration Program (TMP)
Receive incremental stackable discounts on eligible Cisco trade-ins
This document is for partner use only. Not for distribution to end-users.
Questions: Contact Daniel Sullivan - daniesul@cisco.com
Q4 FY16 Promotions Cheat Sheet
Updated 06/24/2016
Security
Security Ignite: Base
Security Ignite: ASA & Competitive

Refresh
ASA w FirePower Services Promotion
Discounts
Discounts
Discounts
Up to 6%
Up to 58% on Firewall
Up to 65% on FirePOWER Services license
25% to 50% off list price
Eligible products
Eligible products
Eligible products
Security
Exceptions apply: see Eligible Product Lists
Cisco ASA with FirePOWER Services

- ASA 5525, 5506, 5506W, 5506H, 5508, 5516 (ALL -X)
Highlights
Highlights
Highlights
Available to Express, Advanced Security/Architecture,

Advanced BN Architecture specialized partners
Express partners can only register products based on their
specialization
Eligible for only approved OIP/TIP deals
Select (U.S.OIP-Security Ignite) when registering the deal
Tiered discount based on Security Specialization

Must be enrolled in TMP
Use CCW to create a Trade-in quote
2 Easy Steps
1. Pick your platform ex. ASA5525
2. Pick your Subscription - NGFW, IPS, URL AMP & Term
1 or 3 years
All deals require purchase of FireSIGHT Manager
Select ASA55XX-FPWR-BUN SKU (XX can be 06,08,16,25)

LEARN MORE

LEARN MORE
Available through April 25, 2016

LEARN MORE
Cisco SalesConnect
Easily find the collateral, demos, trainings
and proposal you need to close more
business, anytime, anywhere.
Available at salesconnect.cisco.com (iTunes | Google play)
Updated 06/24/2016
Data Center
Advanced New Account
Breakaway
UCS Advantage Trade-In
UCS SmartPlay Select
SeedIT First-Time Buyer

Promotion
Discounts
Discounts
Program details
Program Details
Up to $650 USD credit for each eligible UCS

blade or rack server
$1500 USD credit for each UCS Mini Fabric
Interconnect
$1600 USD credit for each eligible chassis
$3000 USD credit for each Cisco UCS
6100 Series Fabric Interconnect
Build-your-own-bundle program
Configure competitive UCS solutions at an
affordable price
Achieve faster delivery through our buildto-order (BTO) distributors
Objective: drive first-time customer

purchase of new Cisco Platform
Up to 70% off
Eligible products
Eligible products
Eligible products
Eligible products
UCS B/C Products

SmartPlay Bundles
Nexus Products
NEW HyperFlex
See matrix on following UCS Advantage

Trade-In pages
UCS Blade & Rack Servers

ONE Software
SMARTnet Service
NEW HyperFlex
Nexus 9000
UCS Mini
ACI Bundles
MDS 9148S
Highlights
Highlights
UCS Mini - UCS 6324 is now eligible as a
Trade-To
Receive up-front, pre-approved credits via
the existing Cisco Technology Migration
Program (TMP)
Can stack with UCS New Account
Breakaway
Partner needs to enroll in TMP to be eligible
in PSS
Highlights
Highlights
New UCS/Nexus opportunities to Cisco

No existing Cisco UCS or Nexus install base
at customer
3 ways to register deal (1) UCS Only (2)
Nexus Only (3) UCS & Nexus

LEARN MORE

LEARN MORE
Up to 70% off
Build your own bundle specific to the

customers environment
Mix and Match Fully Congured Components
to Create the Perfect Select Bundle for
Your Customer
SmartPlay Select Order Entry Training VOD
Choose Standalone Incentive category,

then SeedIT in CCW
Deal must be registered and fully approved
in CCW
Limited to 1 unit of an eligible bundle/sku
within each eligible product family
Must meet product specialization
requirements

LEARN MORE

LEARN MORE
Updated 06/24/2016
Collaboration
Cisco Collaborate Now Promotion
Cisco Collaboration TMP
Spark Endpoint Promotion
Discounts
Discounts
Up 30% on Cisco UC endpoints

20% on TelePresence Immersive Systems
15% on TelePresence endpoints & Content
Server
Up to 12%
Eligible products
Eligible products
See migration matrix
Sell Spark Call or Room with an Endpoint

Phone: 7800 Series & 8800 Series
Video: TelePresence SX10
Highlights
Highlights
Eligible Paths
Upgrade
Displacement
Discounts
Midmarket
Growth
Video Everywhere
Discounts
Up to 85%
Up-level/migration
skus and HCS
migration licenses
Up to 65%
Up to 65%
Up to 65%
33% - Cisco Branded Services
Detail
From Version 9.X or
Later or to HCS
Competitive takeout
(Avaya, Citrix,
Lifesize, Microsoft,
Mitel, Polycom,
Unity/Siemens,
Teliris
Selling BE6000 &

<1000 Users
Min $50k List

of EndPoints,
Infrastructure, CMR
including WebEx
Highlights
Cisco Capital Financing offers: 0% for 2Yrs / 1% for 3Yrs / 2% for 4 Yrs / 3% for 5 Yrs
Can stack with Collaborate NOW Promotion
Must be enrolled in TMP
Non-Collaboration products will receive OIP-equivalent discount (ie. UCS Servers)
Promotion accepts multiple registrations as long as its under a different path (ie. register
deal under Midmarket and 4 months later register another deal under Video)
1 year Service is required for a Displacement path deal (UCSS before Sep 22 & SWSS post)
LEARN MORE

LEARN MORE
Additional discount on multi year licenses

Cannot stack with TMP or Collaborate Now
Must be a Spark registered partner (through PPE)
Approved quotes/deals through CCW
Available through January 28, 2017
LEARN MORE
All Collaboration opportunities are now eligible for the Collaboration Now promo
Updated 06/24/2016
Cross Architecture
Just Switch It Promotion
Fast Track Accelerators
Technology
Technology
Data Center
Services
Security
Discounts
Discounts
Up to 12% for Cisco Product Upgrades

Up to 18% for Competitive Migration
10% on Technical Support Services
Q4 Fast Track Accelerator promotions will

run from June 20 to July 30. More detail to
come. Click below to find out more.
Eligible products
Eligible products
Catalyst/Nexus switches
Access Points and WLAN Controller
Routers
Competitive Switches/Wireless products
Switching
Wireless
Security
Routing
Highlights
Highlights
See migration matrix on following Just Switch

It pages
Services must be attached to Just Switch It
eligible products, to be eligible for the discount
Over 200 discounted products

Only available through distribution
Pricing is front-end loaded
US: Promotion code:
PP-Fast-150725-40173

LEARN MORE
LEARN MORE
Updated 06/24/2016
Cisco Rewards
Rewards Offer
Eligible Products
Segment
Commercial
Territory
FastTrack
Additional Points on FT Skus
FastTrack Skus
Networking
2X Points
ISR 4000, UCS Bundles
Security
5X Points ASA 5525-X w FPS Up to

70,000 Points
ASA w FPS, AMP, Cloud Web Security
Collaboration
Up to 6,000 Points Per BE6K Server
BE6000, UC Phone (8945, 9951.9971, DX-70),

WebEx, Spark
Data Center
5X Points Up to 40,000 Points Per Blade UCS, Nexus 9K, Cisco ONE
Services
Earn Points
Commercial
Select
Enterprise
Smart Assist & Premium Technical Services
Program Period May 1, 2016 through July 30, 2016

Eligible Skus & Reward Detail
Updated 06/24/2016
Guided Deal Registration

Take advantage of multiple Cisco promotions and incentives within one deal ID without having to enroll and track each one. By answering a
single questionnaire within Cisco Commerce (CCW) about your deal, you will receive the best pricing for which you are eligible.
The following graphic gives an example of stacking combinations of promotions and incentives for Guided Deal Registration.
Fast Track
Solution Incentive
Program (SIP)
New Account
Breakaway
Hunting
(Opportunity Incentive Program)
OR
Collaborate Now
Security Ignite
Other
Teaming
(Teaming Incentive Program)
Partner Baseline Discount

(Certification/Specialization/Authorization)
Trade-in quoting under the Technology Migration Program (TMP) is the only exception and will remain the same
Further Details: cisco.com/go/gdr
Updated 06/24/2016
UCS Advantage Trade-In Program Servers

Eligible Blade Server
Trade In Credit
HP
IBM
Dell
Cisco
Eligible Cisco Trade-To Product
BL460c: G6, G7, G8
HX5
M910
N20-B6620-1(D/UPG)
BL465c: G6, G7, G8
x440
M820
BL480c: G6, G7, G8
x240
BL490c: G6, G7
UCS
UCS W MS
WS2003
Cisco Blade Server M3/M4
$650
$650
N20-B6620-2-(D/-UPG)
Cisco Rack Server C220 M4
$250
$350
M620
N20-B6730-1(D/UPG)
$350
$450
HS23
M520
N20-B6740-2 (D/UGD)
BL2x220: G6, G7
HS22
M710
N20-B6625-1(D/UPG)
BL620c G7
HS22V
M710HD
N20-B6625-2(D/UGD/=)
BL680c G5, G7
HS22V
M805
BL685 G5, G6, G7
HS23E
M905
TRD-IBM-BLADE-UCS
TRD-Dell-BLADE-UCS
TRD-CISCO-BLADE-UCS
TRD-DELL-MS-BLADE
TRD-CISCO-MS-BLADE
Trade-In PID
TRD-HP-BLADE-UCS
Trade-In PID w MS WS2003

TRD-HP-MSWS-BLADE
TRD-IBM-MSWS-BLADE
Updated 06/24/2016
UCS Advantage Trade-In Program Servers

Eligible Rack Server
Trade In Credit
HP
IBM
Dell
Cisco
DL120,G5, G6, G7
x3550, M2, M2, M3, M4, M5
R620
R200-1120402(W)
DL160, G5,G6
x3650, M1, M2, M3, M4, M5
R720
DL165, G5, G6, G7
x3530, M3, M4
DL170h, G6
UCS
UCS W MS
WS2003
Cisco Blade Server M3/M4
$650
$650
R210-2121605(W)
$250
$350
R420
R250-2480805(W)
$350
$450
x3630, M3, M4
R520
R460-4640810
DL180, G5, G6
x3850, M1, M2, M3, M4, M5
R910
DL320, G5, G6, G7, G8
x3950, M4, M5
R820
DL360, G5, G6, G7, G8
x3750, M2, M4
R610
DL380, G5, G6, G7, G8
x3620, M3, M4
R710
DL385, G5, G6, G7, G8
x3690, M3, M4
DL585, G5, G6, G7

DL580, G5, G6, G7
DL785, G5,G6
DL980, G7
Trade-In PID
TRD-HP-RACK-UCS
TRD-IBM-RACK-UCS
TRD-Dell-RACK-UCS
TRD-CISCO-RACK-UCS
TRD-DELL-MS-RACK
TRD-CISCO-MS-RACK
Trade-In PID w MS WS2003

TRD-HP-MSWS-RACK
TRD-IBM-MSWS-RACK
Updated 06/24/2016
UCS Advantage Trade-In Program Fabric Interconnects

Eligible UCS Fabric Interconnects
Toward the purchase of eligible Cisco product
N10-S6100
UCS-FI-6248UP
N10-S6100-UPG
UCS-FI-6248UP-UPG
N10-S6200
UCS-FI-6296UP
N10-S6200-UPG
UCS-FI-6296UP-UPG
N10-S6200
UCS-FI-6248E16-ALL
N10-S6200-UPG
UCS-FI-6248E16-28P
UCS-FI-6248E16-32P
Trade In Credit
$3000 for each
UCS Advantage Trade-In Program Chassis

Eligible Blade Server
HP
IBM
Dell
HP BladeSystem C7000 Enclosure
Bladcenter E 8677
M1000e
HP BLc3000
BladeCenter S 8886
Cisco
Cisco UCS 5108 Blade Chassis
Trade In Credit
$1600
IBM Flex Chassis

Trade-In PID
TRD-HP-CHASSIS-UCS
TRD-IBM-CHS-UCS
TRD-DELL-CHS-UCS
Updated 06/24/2016
Just Switch IT Trade-In Migration Switching (Catalyst/Nexus)

Trade-in Products
Trade up to
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst 2960-Plus Series

Catalyst 2960SF Series
Catalyst 2960-X Series
Catalyst 2960-XR Series
Catalyst 6800IA Switch
Cisco Nexus 2000 Series
2350 Series
2820 Series
2900 Series
2940 Series
2950 Series
2960-C Series
2960-S Series
2970 Series
2975 Series
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
Catalyst
3550 Series
3560 Series
3560-C Series
3560-E Series
3560-X Series
3750 Series
3750-E Series
3750-X Series
3750v2 Series
3650 Series
3850 Series
4500 E-Series
4500X
6500 E Series
6800 Series
Catalyst 3650 Series

Catalyst 4500 E-Series
Catalyst 4500X
Catalyst 6500 E Series
Discount
Trade-in Products
Trade up to

Catalyst 4500 non-E Series
Catalyst
Catalyst
Catalyst
Catalyst
Discount
4500 E-Series
4500X
6500 E Series
6800 Series
8%
12%
Cisco
Cisco
Cisco
Cisco
12%

Catalyst 6500 non-E Series
12%
Nexus
Nexus
Nexus
Nexus
3000
3500
5000
6000
Series
Series
Series
Series

12%
12%
Updated 06/24/2016
Just Switch IT Trade-In Migration Wireless

Trade-in Products
Trade up to
1000
1040
1040
1120
1130
1130
1240
1240
Series
Series
Series
Series
Series
Series
Series
Series
APs
APs: D.B
APs: S.B
APs
Access Points: D.B
APs: S.B
APs: D.B
APs: S.B
WLAN 2500 Series Controller and AP Bundles

1600 Series APs
2600 Series APs
8%
3600P Series APs: D.B

3600P Series APs: E.P
3600e Series APs: D.B
3600e Series APs E.Ps
3600i Series APs: D.B
3600i Series APs E.Ps
12%
1140
1140
1250
1260
1260
Series
Series
Series
Series
Series
APs:
APs:
APs:
APs:
APs:

2600 Series APs
8%

12%
D.B
S.B
D.B
D.B
S.B
Discount
3700E Series APs: D.B

3700E Series APs: E.P
3700I Series APs: D.B
3700I Series APs: E.Ps
3700P Series APs: E.Ps

Updated 06/24/2016
Just Switch IT Trade-In Migration Wireless

Trade-in Products
Trade up to
Discount

3500e Series APs: S.B
3500i Series APs D.B
3500i Series APs: S.B
8%

12%
WLAN Controller: 2100 Series

8%

WLAN Controller: 3750G WLC

Wireless LAN Controllers: 5700 Series
WLAN Controller: Flex 7500 Series
8%
8%
WLAN Controller: WiSM
WLAN Controller: WiSM2
8%
Mobility Services Engine 3310


12%
** D.B - Dual Band / S.B - Single Band / E.P - Eco Pack
Updated 06/24/2016
Just Switch IT Trade-In Migration Routing

Trade-in Products
Cisco
Cisco
Cisco
Cisco
Cisco
Cisco
Cisco
800
810
830
850
860
870
880
Series
Series
Series
Series
Series
Series
Series
Trade up to
Credit
Products
Products
Products
Products
Products
Products
Products
Cisco 890 Series Products

Cisco 1900 Series Integrated Services Routers
8%
12%
8%
12%

Cisco 1700 Series Modular Access Routers
Cisco 1800 Integrated Services Routers

8%
12%
8%
12%
8%
12%
8%
12%
12%
8%
12%
Cisco1 ASR1013 Chassis, IPBase, APIC EM, APIs
12%
12%
12%
Cisco1 ASR1002-X Chassis, IPBase, APIC EM, APIs
12%

Cisco 2800 Integrated Services Routers
Cisco
Cisco
Cisco
Cisco
3200
3600
3700
3800
Series Products
Series Products
Series Products
Integrated Services Routers
Cisco
Cisco
Cisco
Cisco
Cisco
7200 Series Router

7300 Series Router
7600 Series Router
ASR 1001 Series Router
ASR 1002 Series Router
Cisco1 ASR1001-X Chassis, IPBase, APIC EM, APIs
Updated 06/24/2016
Just Switch IT Trade-In Migration Competitive

Trade-in Products
Trade up to
Switching Competitors
Catalyst 2960-Plus Series

Catalyst 2960SF Series
Catalyst 2960-X Series

Catalyst 2960-XR Series

Catalyst 4500X
Cisco
Cisco
Cisco
Cisco
Cisco
Cisco
1600 Series Access Points

WLAN 2500 Series Controller and Access
Point Bundles
Wireless LAN Controllers: 5700 Series

WLAN Controller: Flex 7500 Series
WLAN Controller: WiSM2

3600P Series Access Points: Dual Band
3600e Series Access Points: Dual Band
3600i Series Access Points: Dual Band
3700E Series Access Points: Dual Band

3700I Series Access Points: Dual Band


14%
18%
Cisco1 ASR1013 Chassis, IPBase, APIC EM,

APIs
APIs
APIs
Cisco1 ASR1002-X Chassis, IPBase, APIC EM,

APIs
Cisco1 ASR1001-X Chassis, IPBase, APIC EM,
APIs
18%
Alcatel
Arista
Blade Network Technologies (BNT)
Dell
Enterasys
Extreme
Force 10
Foundry
Hewlett-Packard
Huawei
3COM
Juniper
Nortel
Wireless Competitors
3Com
Alcatel
Aruba
Hewlett-Packard
Huawei/3Com
Motorola
Symbol
Ruckus
Other
Routing Competitors
3Com
Adtran
Hewlett Packard
Huawei
Juniper
Motorola
Nortel
Other
Edge Routing
Alcatel
Huawei
Juniper
Nortel
Redback
Other
Discount
Nexus
Nexus
Nexus
Nexus
Nexus
Nexus
3000
5000
6000
7000
7700
9500
Series
Series
Series
Series
Series
Series
14%
18%
14%
18%

FY16 Q4 Cisco Promotion Cheat Sheet - US

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Q4 FY16 (May-Jul) Promotions Cheat Sheet

Mobility Express &

Wireless New Account

$0 4G Module for 4000 and 1900

Trade-in: 7600 Series & 12000

1900 Series ISRs

2504 Wireless LAN Controller

Aironet 1850 w Mobility Express

7600 Platform approaching EoS

4G services can reduce customer

Faster provisioning in under five

Choose Standalone Incentive

New Wireless opportunities to

Available through July 20, 2016

Available through July 30, 2016

Available through July 30, 2016

Leverage the Power of Your Install Base!

Build pipeline by optimizing your installed base customer networks

Provides visibility into customers Cisco installed base

IBLM Resource Page

2016 Cisco Systems, Inc. All rights reserved.

IBLM Video How To (5MINS)

Q4 FY16 Promotions Cheat Sheet

Security Ignite: ASA & Competitive

ASA w FirePower Services Promotion

25% to 50% off list price

Cisco ASA with FirePOWER Services

- ASA 5525, 5506, 5506W, 5506H, 5508, 5516 (ALL -X)

Available to Express, Advanced Security/Architecture,

Tiered discount based on Security Specialization

Available through July 30, 2016

Available through July 30, 2016

Available through April 25, 2016

2016 Cisco Systems, Inc. All rights reserved.

Q4 FY16 Promotions Cheat Sheet

UCS Advantage Trade-In

UCS SmartPlay Select

SeedIT First-Time Buyer

Up to $650 USD credit for each eligible UCS

Objective: drive first-time customer

UCS B/C Products

See matrix on following UCS Advantage

UCS Blade & Rack Servers

New UCS/Nexus opportunities to Cisco

Available through July 30, 2016

Available through July 30, 2016

2016 Cisco Systems, Inc. All rights reserved.

Build your own bundle specific to the

Choose Standalone Incentive category,

Available through July 23, 2016

Available through July 30, 2016

Q4 FY16 Promotions Cheat Sheet

Cisco Collaboration TMP

Spark Endpoint Promotion

Up 30% on Cisco UC endpoints

See migration matrix

Sell Spark Call or Room with an Endpoint

33% - Cisco Branded Services

Selling BE6000 &

Min $50k List

Available through July 30, 2016

Additional discount on multi year licenses

2016 Cisco Systems, Inc. All rights reserved.

Q4 FY16 Promotions Cheat Sheet