Cadence Player

The one stop destination for all your music needs

ARE YOU TIRED OF KEEPING SO MANY

APPS FOR YOUR MUSIC NEEDS??

DONT YOU WORRY

HERE IS SOMETHING FOR YOU!!

Cadence

EXECUTIVE SUMMARY

SITUATION OVERVIEW

WHY CADENCE PLAYER?

FEATURES

Me-Time

It is the one stop destination for

all your music needs.

Me-Time accounts for 46% of all

the interactions with the mobile.

No need to download any other

app ever for your music needs.

Cadence Player aims to grab a

chunk of this Me-Time and make
it hassle free.

Best in Class Music Player

Audio Recognition
Streaming and Radio
Top Charts
News
Lyrics search
Mood Player
Event Booking

GOAL

To make listening to
music a hassle free
experience

COURSE OF ACTION

Create a killer

product which will disrupt the whole digital

music industry

Continuously evolve through a strong feedback network

Create one of the strongest brands in the digital music industry

SITUATION ANALYSIS

COMPANY OVERVIEW

Our mission is to solve the problem of having so many apps for

our music needs.
We want to create one of the biggest brands in the digital music
industry.
With our product, we aim to capture a chunk of Me-Time which
accounts for 46% of all the interactions on mobile

MARKET OVERVIEW

Customers- Almost everyone in the middle, high income bracket

Competitors- PowerAmp Music Player, Musixmatch, Player Pro

Collaborators(tentative)- A company with license to stream music

Context- Suitable

TARGET CUSTOMERS

Geographic- All over India

Demographic- All ages above 12, belonging to upper
middle and high income families
Psychographic- High resources groups(VALS

segmentation), music enthusiasts

Behavorial- Unaware users

GOALS

WHERE SHOULD WE STAND AFTER 1

YEAR OF LAUNCH?

One of the top

5 players in Music Player category

Stay Profitable
Evolve to become a best in class music player
through a strong feedback network

BENCHMARKS

1 million downloads within 1 year of launch

A conversion rate of more than 2%

STRATEGY

TARGET MARKET-CUSTOMERS

Geographic- All over India

Demographic- All ages above 12, belonging to upper

middle and high income families

Psychographic- High resources groups(VALS
segmentation), music enthusiasts
Behavorial- Unaware users

TARGET MARKET- COLLABORATORS

Any one of the many companies which

hold license to stream digital music

Agencies and cafs which hold music

related events

TARGET MARKET-COMPANY

WHO ARE WE?

We are a highly
motivated group of

music and tech

enthusiasts
bootstrapping their
way to disrupt the
digital music industry.

MISSION & VISION

Our mission is to solve
the problem of having so
many apps for our music
needs.
We will create one of the
biggest brands in the
digital music industry.

TARGET MARKET- COMPETITORS

Core Competitors

Other Competitors

TARGET MARKET-CONTEXT
Economical

Political/Regulatory

India is one of the strongest

developing economy of the
world. The support to
entrepreneurs is huge.
Hence the economic conditions
are suitable.

The government is working hard

to modify the existing
regulations to make it easy for
new startups to grow.
Our product will encounter
regulations only in the streaming
segment.

India has more than 50% of

population below the age of 25.
Most of these are regular
smartphone users and music
listeners.

The technological environment is

pretty favorable in India.

Socio-cultural

Technological

VALUE PROPOSITION

FEATURES

Cadence

Best in Class Music Player

Audio Recognition
Streaming and Radio
Top Charts
News
Lyrics search
Mood Player
Event Booking

POP S & POD S

The app is positioned as a one stop destination for all of one's music needs. Thus, we
have multiple frames of reference.
POPs

a quality music player with features like

equalizer, lyrics etc.

PODs

charts, event booking, mood player, news,

streaming and radio.

POPs

streaming and radio services

PODs

event booking, mood player, news and a

powerful music player.

POPs

charts and news

PODs

music player, event booking, mood player,

streaming and radio

POPs

event booking

PODs

music player, news, charts, streaming and radio.

Music Player

Streaming and Radio

Music Charts and News

Event Booking

TACTICS

PRODUCT AND SERVICES

Cadence Music Player is positioned as One stop destination for all your
music needs. One needs a plethora of different apps for all his music needs.
One for playing music, another for searching music, another one for lyrics and so
on. This app takes care of all.

A best in
class music
player with
features like
lyrics sync,
equalizer etc.

PRODUCTS AND SERVICES

Audio Recognition

PRODUCT AND SERVICES

News and Charts

PRODUCT AND SERVICES

Event Booking

PRODUCT AND SERVICES

Mood Player

PRODUCT AND SERVICES

Music Streaming and Radio

BRAND

Cadence

PRICE

Objective- Market Skimming

Demand Determination- Surveys

Pricing Method- A combination of

perceived value and going rate pricing

PRICE

The free app will include-

The premium features include-

Music Player

Music News

Lyrics search

Top Charts

Music search

Mood Player
Radio and Streaming

The users will be given 30-day trial for the premium features.
The premium version will be priced at $3.99

initially.

INCENTIVES

Discounts on special occasions

Free upgrade on winning weekly

contests

COMMUNICATION
Social Networks

Forums

Blogging

Affiliate Marketing

Bartering screen
space on websites and
apps

DISTRIBUTION

IMPLEMENTATION

ORGANISATION STRUCTURE
CEO/Director
He will be ultimately responsible
for all day-to-day management
decisions and for implementing
the company's long and short
term plans.

Technical Team
This team will be responsible for
development of the application
and subsequent modifications
according to customer feedback

Marketing Team
This team will be responsible for
all the marketing tasks involved
from increasing penetration to
getting consumer feedback.

PROCESSES

App
development

Reaching
consumers

Feedback

TIMELINE/SCHEDULE

Process

ETA to completion

Market Research

1st February, 2016

App Development

1st August, 2016

Pre Launch Promotions

1st September, 2016

Trials

1st December, 2016

Launch

1st January, 2017

Monitoring and Feedback

Till Infinity

* Starting from 1st January, 2016

DISCLAIMER

Created by:
Vibhor Kumar

During an internship with:

Prof. Sameer Mathur, IIM Lucknow