Professional Documents
Culture Documents
Self-assertion
Dominance
Aggression
Forcefulness
Competitiveness
Independence from other people
Solidarity
Showing concern for the welfare of other people
Being friendly
Being emotionally expressive
Politeness
Self-disclosure 26 27
These agentic and communal stereotypical traits of mens and womens linguistic
behaviour are manifest during interaction at the level of conversational
strategies.
Deviations from agentic and communal stereotypical behaviour have been shown
to influence us in subtle and insidious ways. Generally, the further women depart
from gender role expectations the more negatively they are evaluated. 27
Women who take on gender-opposite linguistic behaviours are perceived as more
competent, but at less socially attractive than women who engage in behaviours
more typical of traditional sex role norms. For men, gender-opposite behaviours
may increase perceived social attractiveness and at the same time make little
difference in terms of perceived competence. These perceptions occur regardless
of the perceivers own sex.
Thus, gender stereotypes have both a descriptive and a prescriptive o normative
component. Not only do they indicate what group members are like, but also
what group members should be like- that is, what behaviour is appropriate for
members of the group. 28
As Eagly (1987:9) pointed out in her structural theory of social roles, men will be
expected to be more agentic and task-oriented, women to be more communal
and emotionally expressive in accordance with their social roles. 33