Sedang dalam bukunya Enterpreneurship : 9th edition

Hisrich,Peter, Rencana Bisnis berguna dalam:

2

Membimbing
pengusaha dalam
mengorganisir
kegiatan
perencanaan.

4
Membantu menentukan
kelangsungan hidup usaha
dalam pasar yang ditunjuk.

Berfungsi sebagai alat

penting dalam
memperoleh
pembiayaan.

Proses ini
memberikan
evaluasi oleh
pengusaha

Yang secara garis besar tdk berbeda jauh

dgn fungsi penulisan perencanaan bisnis
Perencanaan bisnis menurut
menurut Bruce R Barringer & R Duane
Bruce R. Barringer & R. Duane
Ireland. Dalam buku mereka
Ireland
Enterpreneurship Successfully Launching
New Ventures 4th Edition, mereka
berpendapat 2 Alasan utama ( 2 primary
reason) for write a business plan) ;

Business Plan

Our Services

Our Services Slider

1
This is an example text to place
your own text here, what you
want to put at here instead this
dummy text. This is an example
text to place your own text here,
what you want to put at here
instead this dummy text.
This is an example text to place
your own text here, what you
want to put at here instead this
dummy text. This is an example
text to place. This is an example
text to place your own text here.

This is an example text to place

your own text here, what you
want to put at here instead this
dummy text

This is an example
text to place. This
is an example text
to place your own
text here. This is an
example text to
place.

07

Our Services

Types of Business Plan

08

Businesss Plan
Outline
Cover Page
Table of Contents
I. Executive Summary
II. Industry Analysis Industry Size, Growth Rate, and Sales Projections
Industry Structure
IV Market Analysis
Nature of Participants
Market Segmentation and Target Market Selection
Key Success Factors
Buyer Behavior
Industry Trends
Competitor Analysis
Long-Term Prospects
Estimates of Annual Sales and Market Share

III. Company Description

V. The Economics of the Business
Company History
Revenue Drivers and Profit Margins
Mission Statement
Fixed and Variable Costs
Products and Services
Operating Leverage, and Its Implications
Current Status
Start-up Costs
Legal Status and Ownership
Break-Even Chart and Calculation
Key Partnerships (if any)
VI. Marketing Plan
Overall Marketing Strategy
Product, Price, Promotions, and Distribution
Sales Process (or Cycle)
Sales Tactics

VII. Design and Development Plan

Development Status and Tasks
Challenges and Risks
Projected Development Costs
Proprietary Issues (Patents, Trademarks, Copyrights, Licenses, Brand Names)
VIII.Operations Plan
General Approach to Operations
Business Location
Facilities and Equipment
IX. Management Team and Company Structure
Management Team (Including a Skills Profile)
Board of Directors
Board of Advisers
Company Structure
X. Overall Schedule
XI. Financial Projections
Sources and Uses of Funds Statement
Assumptions Sheet
Pro Forma Income Statements
Pro Forma Balance Sheets
Pro Forma Cash Flows
Ratio Analysis
Appendices

THE 10 MOST IMPORTANT

QUESTIONS A BUSINESS PLAN
SHOULD ANSWER
1. Is the business just an idea, or is it an opportunity with real potential?
2. Is the product or service viable? Does it add significant value to the customer? Has
a feasibility analysis been completed? If so, what are the results?
3. Is the business entering an exciting, growing industry, and has the firm identified
an attractive position within the industry?
4. Does the business have a well-defined target market?
5. Does the business have points of differentiation that truly separate itself from its
competitors? Are these points of differentiation sustainable?
6. Does the business have a sound marketing plan?
7. Is the management team experienced, skilled, and up to the task of launching the
new firm?
8. Is the businesss operations plan appropriate and sound?
9. Are the assumptions that the firm is basing its financial projections on realistic?
10.Are the financial projections completed correctly, and do they project a bright
future for the firm?