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PROJECT NAME: Company ABC Halloween Party Communication and Awareness Event Campaign

Project Start Date:

TEAM MEMBERS: Amber/Jennifer/Justin/Nicholas


Organization:

Operational Group - ABC Salt Lake City Office

Project Sponsor:

VP of HR

Process Owner:

Business Communication Team

Project Lead:
(name / title)

Assignment Due
Date:

7/1/2016

7/10/2016

Core Team Members:


Team Member 1

Amber Schofield

Team Member 2

Jennifer Rodgers

Team Member 3

Justin Duke

Team Member 4
Other Stakeholders:

Nicholas Zamantakis
CFO for budget
HR for employee events
VP of Operations due to associate engagement

Amber/Jennifer/Justin/Nicholas

Sponsor Signature
Approval :
Problem Statement:

Halloween Party: the company wants to have a


Employee morale - Prior parties have lacked attendance due to the needs of the employee's Halloween party where employees' children will be
welcome. Communicate and promote this party to
children.
increase employee morale.

Scope:
In Scope

Solution Statement:

Undesirable Effects (UDEs):

Recent employee surveys suggests a change and an improvement to the


Halloween Party attendance to include kids to build better morale

Goal Statement:
Out of Scope

Planning the party, the food,


A single Halloween party for one
night and no other events need to be preparation and clean-up are not
communicated. Communication and included in our scope of the project.
awareness to drive attendance is the
only task at hand.

In Scope

Key Milestones:
Out of Scope

* Design a campaign to excite the associate


population
* Ensure communication of acceptance and
participation children
* Driving higher satisfacation survey scores

N/A

See the Tactical Plan Tab

Key Performance Indicators

Benefits

Define with metrics (e.g. cycle time goes down 25%)

(Current FY / Next FY / Project)

* Number of associates communicated with


* Traffic of the media used
* Final Attendance and comparison to prior years.
* Final Survey

Known Assumptions / Constraints

Quality (Events and Future


* Low budget
Associate Survey Scores
Turnover
Participation)
* Quick planning and lack of time and resource
* See an improvement of
* Better party planning leads to * Better attended and
survey scores based on prior higher associate satisfaction
engaging more associate
feedback
interaction and better morale.
that leads to less turn over

CommunicationPlanHighLevelTimeline
CRITICAL
EVALUATIONDUE
DATE

Holiday
Timelineitem>

######## ######## ######## ######## ######## ######## ######## 7/1/2016 7/2/2016 7/3/2016 7/4/2016 7/5/2016 7/6/2016 7/7/2016 7/8/2016 7/9/2016 ######## ########

AUG

SEPT

OCTEarlyTHALLOWE

NOV

CategoryofPhase

Planning
Planning

Planning

Planning

Planning

Planning
Planning
Planning
Readiness

Readiness

Readiness

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PARTY!!!
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nPlan
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t

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ofHR
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nBlastsand
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InterviewPurposeandMessagetouse:
IwouldliketomeetwithyouindividuallytoA)validatethefunctiongroupsandaudiencesthatwillbeimpactedbyourcommunicationbasedonourobjective(SeetheCompanyABC
eventCharter)andB)inquireaboutyourneedsandexpectationsofasuccessfullaunchforyouandotherswithinthefunctionalareasyourepresentasastakeholder(andacontributor
tosuccessofthiscommunicationscampagin).

PersontoInterview
VPofHR
CFO
VPOfOperations
Manager
Teamlead
Associate
CommunicationSpecialistlead

Status
June26
June26
June26
June26
June26
June26
June26

Notes
Respectourcompany'sEEOpolicyduringtheevent.
Know,anddonotexceed,budgetlimitations.
Organizersandhostsmustfulfilltheirdutiesduringtheevent.Donotgetdistracted.
Sendoutinvitationsinatimelymannerinorderforfamiliestoplantheirattendance.
Makesurethatemployeesandtheirfamiliesfeelincludedduringtheevent.
MakesuretheeventisscheuledoutsideofourregularworkschedulesoIcanattentwithoutworyingaboutworkcoverage.
Ensurethatthepartyinformationisreceivedbyeveryone.

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