Professional Documents
Culture Documents
FINAL
This paper outlines the new A.I.S.E. “Agenda for Responsible Sustainable Cleaning”.
It incorporates a model illustrating how it will implement this new approach to
sustainability.
The Brundtland Report formed the basis for the UN Summit in Rio de Janeiro in 1992
which produced concrete agreements on putting Sustainable Development into
action. Industry and governments all played a part in trying to advance the agenda
and progress was reviewed at the subsequent UN Johannesburg Sustainable
Development Conference in 2002.
Business has also been active in helping to move the debate forward. For example
the World Business Council for Sustainable Development has introduced “Seven
Keys” for improving lives through the market.
2
Supported by its National Associations members, A.I.S.E. has a long and successful
track record of acting voluntarily in the interests of environmental protection and
more general sustainability issues. Ever since its foundation in 1952, A.I.S.E. has
been committed to act responsibly in a proactive manner.
Taking into account the needs of society and of the end-users of its products,
particularly with regard to human safety and the environment, A.I.S.E. has engaged
in constructive and continuous dialogue with EU stakeholders, both institutional
(Parliament, Council and Commission) and NGO’s. In addition, through its network
of National Associations, A.I.S.E., has held continual dialogue with governments and
NGO’s in the Member States.
The key objective of these activities has traditionally been to ensure that our
industry’s voice is heard in the development of the regulatory framework controlling
the industry. In the more recent past, A.I.S.E. has extended this dialogue process
with key stakeholders into a much wider range of activities, broadly promoting
sustainability and self-regulation.
Vision
“We benefit society by contributing to the sustainable improvement of the quality
and comfort of life through hygiene and cleanliness in a free, competitive, and
innovative way.”
A.I.S.E. Mission
A.I.S.E.’s mission is to communicate effectively and objectively the values
embodied in the industry vision and in related policies to all appropriate
stakeholders while taking these stakeholders’ views into account.
To achieve this, A.I.S.E. will act as the voice of the detergent industry in Europe,
work with other organisations as appropriate ensuring stakeholder dialogue
takes place in an atmosphere of trust, and improve the economic and legal
environment in which the industry operates.
3
Now that Sustainable Development has become an over-arching policy principle built
into all new legislation in Europe, A.I.S.E. has further developed and strengthened its
own approach. Using the established vision and mission above but giving more
depth to its policies under each of the three pillars of sustainability – economic, social
and environmental - A.I.S.E. now defines its sustainability policies as follows:
Economically successful
A.I.S.E. aims to encourage sustainable delivery, in free market conditions and
based on sound science and ethical standards, of competitively priced
household and industrial cleaning products that satisfy human needs and bring
quality and comfort of life.
Socially responsible
A.I.S.E. aims to ensure, through a policy of voluntary continual improvement
over and above basic legal requirements, that the household and industrial
cleaning industry’s role in guarding health, hygiene, safety and well-being among
end-users and stakeholders is recognised and encouraged by society.
Environmentally sound
A.I.S.E. aims to bring about a voluntary progressive reduction in ecological
impact and resource intensity, throughout the life-cycle, of household and
industrial cleaning products, to a level at least in line with the Earth's estimated
carrying capacity.
Milestones
Retrospectively it can be seen that already many of the early voluntary initiatives of
A.I.S.E. were highly consistent with the new Agenda for Responsible Sustainable
Cleaning. The following are examples of practical actions which have been the main
milestones in A.I.S.E.’s historical progress towards a broader sustainability agenda:
1980’s: ERASM
A.I.S.E., together with CESIO, created ERASM specifically to advance research
into risk assessment methodology for surfactants. Importantly, the first project
4
ERASM tackled in this area was run in collaboration with the Dutch Ministry of
the Environment.
Since the turn of the millennium the number of such initiatives has increased
significantly, with the effect that A.I.S.E.’s reputation for acting voluntarily in the
interests of society and sustainability has been greatly enhanced. The following are
either current or in the process of being launched:
A.I.S.E. has a long history of harnessing the scientific expertise of its members
to develop science-based solutions during the shaping of legislation. Amongst
examples which will continue in the short and medium term are:
6
• The General Assembly is a major discussion forum for the industry and is
also an opportunity to have “local” contacts and get in touch with the
reality of each member country. This event rotates every year to a
different country.
• The annual A.I.S.E. Information Day in Brussels is an opportunity to hear
input from key Brussels-based stakeholders.
• The Annual Report presents a picture of the market we operate in, its
evolution and the key events that have characterized it in a given year.
• A new A.I.S.E. Sustainability Report will present via a set of Key
Performance Indicators the aggregated results that have been achieved
by the companies participating in the Charter for Sustainable Cleaning.
This report will also inform people about new initiatives that contribute to
Sustainable Development.
• Websites giving consumer information and guidance will be extended.
For example, the “Washright©” communication campaign, which gave
advice to consumers on how to wash laundry in a more sustainable way,
thus promoting sustainable consumption, is being kept active through
“The Charter” website.
7
We, the detergent industry, represented through A.I.S.E., look at the internal
framework in which we operate as our “house” which contains all the elements of our
engagement:
Industry Vision
Conclusion
A.I.S.E. is convinced that this Agenda for Responsible Sustainable Cleaning represents
a very good and useful framework for its current and future activities and is committed to
ensure that the principles embedded in it can form a firm basis for future policy making
in our industry.
A.I.S.E. is also committed to continue to ensuring that this Agenda remains a living and
inspirational document that will be continually revised in a timely fashion in line with
societal and industrial developments and needs.
-------------∞∞∞--------------