What stifling the creativity at CoolBurst.

1. The situation or problems faces by Luisa.

I.
II.
III.

Annual revenues were stuck.

Profits had not risen for years straight.
Coolburst got problem regarding budget projection, expenses and personal

IV.

changes.
Luisa wants CoolBurst to become a creatively competitive company but it is
hard for her because she has to change the norms and culture in company
gradually.

2. The possible causes to the problems.

I.

Their competitors are creative to attract their customer in order to promote their
new product by using the interesting advertisement, Destroy Your Thirst! Drink a
Thirst Smasher. Other than that, its interest and successful to attract customers by

II.

using radio or television with a jingle.

The competitor is also selling their product using carts on every corner and its
found able compare to CoolBurst which is only mark their place for ages on the
old place which are school and restaurant. Even everyone set their mind their

III.

product is old school which is only for kids.

The company had fired their creative employees which are Sam Jenkins and Carol
Velez this is because the CEO straight to the old organizational culture and
traditional product. Their also ignoring the creative person and not took the new
challenge and doesnt want to take any risk, they only relying on the same old

IV.

product and not trying to think about new product or new ideas.
The company had failed in promotion. Although they had advertise in the past,
but the product were minimally seen on television because of the lack of strategy
in promotion. They also only promote just in their comfort zone, which are
around the restaurant and school, designed in house.

3. Things to do to if were Luisa to overcome the problems.

I.

Luisa should change the norms and the culture in the company gradually in order

II.

to increase their Annual Revenue, profits without causing the corporate crisis.
Bring in the creative thinkers to the company by selecting a new employee or
train the staff to become a creative thinker.
- Luisa can make the employee to understand and implant the words of
creativity by applying Senges Principle for creating and learning in
organization ;
a. Build shared vision
b. Promote team learning
c. Encourage system thinking
d. Build complex challenging mental
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The activity that Luisa can manage according to the Senges Principle are,
a. Make some competition by producing new ideas to create new product
and give them reward.
b. Create some new creative environment, for example like Googles

III.

workplace.
Taking risk by upgrade a new place. For example by Jenkins suggest, opening the
new channels, handing out CoolBurst to everyone who stepped off a plane at

IV.

Miami International Airport.

Innovation.
a. CoolBurst product should be very variety in their flavors and should be
marketable so that every stages can be drink buy their product.
b. In order to increase their goals in promotion, they should develop their
advertised especially in media social example Facebook pages, website,
television, radio and newspaper.