Professional Documents
Culture Documents
EXECUTIVE SUMMARY
Introduction
The goal of this report is to propose a different or more effective
means of communication from Student Clubs and Organizations to
students. Provide research to increase student organization
registrations by:
Comparing SLCC webpages with other local universities
Utilizing student preferred methods of communication
Recommending any other feasible options to improve the awareness
of benefits and opportunities SLCC Student Clubs and Organizations
provides.
Research
Research results show keywords and links that average students look
for in a collegiate website are different on the SLCC website compared
to other colleges and universities. Survey results show 100% of SLCC
traditional and non-traditional students do not use Orgsync. SLCC
club contact information was obtainable without having to interact
with club webpages. Other colleges and universities located the club
contact information in the club webpage. Most SLCC club
descriptions were vague and brief compared to other colleges and
universities. Bruinmail is the majority preferred method of
communication in receiving possible benefits and opportunities from
Student Clubs and Organizations.
Recommendations
1. Mirror common university keywords for webpage links to
Clubs and Organizations.
2. Create an Orgsync description and link within the SLCC Clubs
and Organizations main webpage.
3. Relocate club contact information on each club webpage.
4. Provide more detailed club descriptions selling club ideals to
possible student recruits.
5. Stick with Bruinmail as main method of communication but
showcase the benefits of Clubs and Organizations in the subject
titles.
TABLE OF CONTENTS
Executive Summary................................................................................ i
Introduction....................................................................................... i
Research............................................................................................ i
Recommendations............................................................................. i
Table of Contents..................................................................................ii
Introduction........................................................................................... 1
Purpose.............................................................................................. 1
Findings................................................................................................. 2
Survey of SLCC Students..................................................................2
Survey Results Findings...................................................................5
Social Media Guidelines and Tips from Kent State University........8
Limitations............................................................................................ 9
Recommendations................................................................................. 9
Further Research................................................................................. 10
Conclusion........................................................................................... 10
Bibliography......................................................................................... 11
Appendix.............................................................................................. 12
INTRODUCTION
Purpose
SLCC
student
registration
has
increased over the last few years and is
now more than 36,000 students and
the largest student body in the state of
Utah. SLCC Student Clubs and
Organizations
have
experienced
decreases in student registrations even
though SLCC registrations have
increased. The goal of this report is to propose a different or more
effective means of communication from SLCC Student Clubs and
Organizations to students.
Provide research to increase student organization registrations by
comparing SLCC webpages with other local colleges and universities.
Student preferred methods of communication.
Recommending solution to improve the communication of benefits
and opportunities SLCC Student Clubs and Organizations offers.
FINDINGS
Survey of SLCC Students:
A survey was completed targeting student categories. The initial
question is to get a general idea of the category of students that are in
SLCC Student Clubs and Organizations so we can pinpoint differences
in communication. The categories included; International,
Traditional, Non-Traditions, and Concurrent students. Results from
the survey included the following:
Answered YES to being a member of a Student Club & Organization
When searching for benefits
Financial Aid
33.33
International Students
%
Student Life
100%
SLCC Website
0%
Financial Aid
0%
Orgsync
33.33
SLCC Website
0%
Orgsync
66.67
%
%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
100%
67%
80%
67%
33%
0% 0%
Student Life
0%
0%
Financial Aid
Traditional Students
Student Life
0%
Financial Aid
66.67
%
SLCC Website
80%
Orgsync
0%
Non-Traditional Students
Student Life
0%
0%
33%
0%
SLCC Website
20%
0% 0%
Orgsync
0%
Concurrent Students
Student Life
Financial Aid
SLCC Website
Orgsync
0%
0%
20%
0%
100%
90%
80%
70%
60%
60%
50%
40%
50%
50%
50%
50%
40%
0.33
30%
20%
10%
0%
0%
0%
Personal Email
0%0%
Bruinmail
Traditional Students
Personal Email
100%
Bruinmail
60%
Canvas
50%
Text Messages
50%
Non-Traditional Students
Personal Email
0%
Bruinmail
0%
Canvas
50%
Text Messages
0%
Concurrent Students
Cavas
0%
Text Messages
0%0%0%0%
Social Media
Personal Email
0%
Bruinmail
0%
Canvas
0%
Text Messages
0%
Other Social Media 33.33%
Note: This question for students that are members of SLCC Student
Clubs and Organizations shows communication is preferred through
SLCC whether it be Bruinmail or Canvas for majority of students.
Traditional students prefer Personal Email but Bruinmail is still a
high enough percentage to stick with Bruinmail.
Non-Traditional Students
Student Life
0%
Financial Aid
33.33%
SLCC Website
22.22
%
Orgsync
0%
Concurrent Students
Student Life
Financial Aid
SLCC Website
Orgsync
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
0%
0%
11.11
%
0%
67%67%
33%
22%
11%
0%
0%
Student Life
0%
0%
Financial Aid
0% 0%
SLCC Webste
0%
Orgsync
Non-Traditional Students
Personal Email
25%
Bruinmail
54.55
%
Canvas
25%
Text Messages
0%
Concurrent Students
Personal Email
Bruinmail
Canvas
Text Messages
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
25%
0%
0%
0%
75%
55%
50%
45%
25%
0%
Personal Email
25%
25%
0%
Bruinmal
0% 0% 0%
Canvas
Text Messages
Be Sensible
Check for accuracy before posting. Make sure you have proper
permissions to post written content, images, and videos. Be
careful not to post confidential information.
Be Vigilant
Be Available
Be Interesting
LIMITATIONS
Due to time constraints only 1 survey was feasible to process.
44 surveys completed and recommendations are based of significant
percentage margins of the results.
Representative from Student Life was only available for a short period
of time during initial survey process.
RECOMMENDATIONS
Mirror keywords Clubs and Organizations that have been used by
other universities webpage links. This reduces student research
confusion from site to site. Success of this recommendation can be
measured by adding this link name and comparing the visits to the
current links Student Activites/Clubs and Student Life and
Leadership.
SLCC Clubs and Organizations webpage should have an easily
recognizable Orgsync registration link. This, with a brief
description of Orgsync, will promote registration as the first step of
the club registration process. Success of this recommendation can be
measured by comparing previous website visits and registration
analytics to future website visits and registrations
Move contact information for respective clubs to the individual club
webpages. This forces students to interact with each club webpage to
find contact information. Success of this recommendation can be
measured by tracking club webpage visits and comparing visits to
previous visits per month.
More detailed club descriptions. Compared to other universities the
SLCC club descriptions were rather short. Clubs need to sell their club
to students looking to join clubs.
Bruinmail is the majority preferred contact method from students.
However, coordinating some communication with Financial Aid
Offices and the International Student Office could enhance student
interaction with Student Life and Leadership as well as Clubs and
Organizations. Success of this recommendation can be tracked by
asking students how they found out about Student Clubs and
Organizations and keeping track of each location.
FURTHER RESEARCH
Traditional and Non-Traditional students show that 0% are aware of
or use Orgsync to explore Student Clubs and Organizations for
benefits. There could be disconnect through the current electronic
communication process to students on Orgsync and the benefits of
Student Organizations that should be further researched.
CONCLUSION
The small things can have a large impact when it comes to a large
target group. Keeping student research topics universal to the
industry is vital to get the initial student awareness for benefits and
opportunities. This report focuses on some feasible simple
recommendations that could lead to an increase in student
interaction at no cost to the organization. Offices like Financial Aid
DO NOT change keywords and naming from university to university
because Financial Aid is known for benefits. Keep this in mind when
creating web links, social media, emails, posters, and other forms of
communicating SLCC Student Clubs and Organizations benefits and
opportunities.
BIBLIOGRAPHY
Weber State University
http://weber.edu/
Southern Utah University
http://suu.edu/
University of Utah
http://utah.edu/
Utah State University
http://www.usu.edu/
North Michigan University Quick Tips for Long Lasting Student
Clubs
http://www.nmu.edu/organizations/building-organization-lasts
Kent State University Social Media Guidelines and Tips for Student
Clubs
https://www.kent.edu/ashtabula/social-media-guidelines-and-tipsstudent-groups
APPENDIX
Weber State University
Survey Report
Student Organization SLCC
July 10th 2016, 4:39 pm MDT
Quest Internat
ion
ional
Yes
23.08%
No
50.00%
Traditi
onal
53.85
%
50.00
1
%
3
NonTraditi
onal
Concur
rent
7 15.38% 2 7.69%
1 0.00%
0 0.00%
Oth
er
0.0
0%
0.0
0
0%
1
Tot
al
0 13
0 2
Non-Traditional
What motivated you to join a SLCC Student Organization?
benefits
Interdum duis ridiculus suspendisse atque. Maecenas phasellus
tincidunt integer arcu vel aliquam, magnis, massa.
Concurrent
What motivated you to join a SLCC Student Organization?
Eget tellus viverra! Ultrices maecenas accumsan sem? Erat dapibus.
Quam primis.
Q2 - What student category do you fall under?
Answer
Count
International
26.67%
Traditional
53.33%
Non-Traditional
13.33%
Concurrent
6.67%
Other
0.00%
Total
100%
15
Questio Interna
n
tional
Full
Time
Part
Time
Unemp
loyed
Other
Traditi
onal
83.33
%
100.0
0.00% 0
0%
25.00
50.00% 2
%
33.33% 1 0.00%
16.67%
NonTraditi
onal
Concu
rrent
Oth
er
0.0
0%
0.0
2 0.00% 0 0.00% 0
0%
25.00
0.0
1
1 0.00% 0
%
0%
0 33.33 1 33.33 1 0.0
5 0.00% 0 0.00% 0
To
tal
0 6
0 2
0 4
0 3
0%
Quest Internat
ion
ional
Traditi
onal
NonTraditi
onal
Concur
rent
Oth
er
Tot
al
Stude
nt
Life
Finan
cial
Aid
Orgsy
nc
Webs
ite
SLCC
Webs
ite
If
Not,
Why?
100.00
%
2 0.00%
0.00%
66.67%
2 0.00%
0.00%
80.00
%
0.00%
100.00
2 0.00%
%
Other 0.00%
66.67
%
0 0.00%
0 0.00%
0 0.00%
0.0
0%
0 2
33.33
%
1 0.00%
0.0
0%
0 3
33.33
%
1 0.00%
0.0
0%
0 3
20.00
%
0.0
0%
0 5
0 0.00%
0.0
0%
0 2
0 0.00%
0.0
0%
0 0
4 0.00%
0 0.00%
Questi Internat
on
ional
Perso
nal
0.00%
Email
Bruin
40.00%
mail
Canva 0.00%
NonTraditi
onal
Concur
rent
100.00
2 0.00%
%
0 0.00%
3 0.00%
0 0.00%
1 50.00
1 0.00%
Traditi
onal
0
60.00
%
0 50.00
2
Oth
er
0.0
0%
0.0
0%
0 0.0
To
tal
0 2
0 5
0 2
s
Text
50.00%
Other
33.33%
%
50.00
1
%
1 0.00%
%
1 0.00%
0
33.33
%
0 0.00%
1
33.33
%
0%
0.0
0
0%
0.0
1
0%
0 2
0 3
Ques
tion
Internat
ional
Yes
0.00%
Traditi
onal
NonTraditi
onal
Concur
rent
0 0.00%
0 0.00%
0 0.00%
Oth
er
0
0.0
0%
Tot
al
0 0
No
0.00%
58.33
%
1 37.50
4 %
9 4.17%
0.0
0%
0 24
Traditional
What would motivate you to join a SLCC Student Organization?
Free time
Really good Scholarships
money
If I had more time
resume builder
treats
flexibility with work
Technology
not sure
Tuition Waiver
Nothing
Learn more info. I have no idea what that is.
tuition waivers
Non-Traditional
What would motivate you to join a SLCC Student Organization?
Timel
Interests
Not sure what that is
Applicability
Concurrent
What would motivate you to join a SLCC Student Organization?
If the organization were to give me a specific purpose that would
help me in the future then I would join it.
Other
What would motivate you to join a SLCC Student Organization?
Q15 - What student category do you fall under?
Answer
Count
International
0.00%
Traditional
58.33%
14
Non-Traditional
37.50%
Concurrent
4.17%
Other
0.00%
Total
100%
24
Questio Interna
n
tional
Full
Time
Part
Time
Unemp
loyed
Other
0.00%
0.00%
0.00%
0.00%
Traditi
onal
69.23
%
60.00
0
%
33.33
0
%
0 0.00%
0
9
3
2
0
NonTraditi
onal
30.77
%
40.00
%
50.00
%
0.00%
Concu
rrent
Oth
er
0.0
0%
0.0
2 0.00% 0
0%
16.67
0.0
3
1
%
0%
0 0.00% 0 0.0
4 0.00% 0
To
tal
0 13
0 5
0 6
0 0
0%
Q17 - Where do you primarily seek SLCC educational benefit
information from Student Organizations? (events, book scholarships,
tuition waivers, etc)
Quest Internat
ion
ional
Traditi
onal
NonTraditi
onal
Concur
rent
Oth
er
Tot
al
Stude
nt
Life
Finan
cial
Aid
Orgsy
nc
Webs
ite
SLCC
Webs
ite
If
Not,
Why?
0.00%
0 0.00%
0.00%
0.00%
0 0.00%
0.00%
66.67
%
0.00%
33.33
%
Other 0.00%
66.67
%
0 0.00%
0 0.00%
0.0
0%
0 0
3 0.00%
0.0
0%
0 9
0 0.00%
0.0
0%
0 0
22.22
%
2 11.11%
0.0
0%
0 9
66.67
%
4 0.00%
0.0
0%
0 6
0 0.00%
0.0
0%
0 0
0 0.00%
6
33.33
%
0 0.00%
0 0.00%
Questi Internat
on
ional
Perso
nal
0.00%
Email
Bruin
0.00%
mail
Canva 0.00%
NonTraditi
onal
Traditi
onal
0
50.00
%
45.45
%
0 75.00
0
25.00
%
54.55
%
6 25.00
5
Concur
rent
1
25.00
%
6 0.00%
2 0.00%
Oth
er
1
0.0
0%
0.0
0%
0 0.0
0
To
tal
0 4
0 11
0 8
Text
0.00%
0 0.00%
Other
0.00%
%
0 0.00%
0 0.00%
100.00
1 0.00%
%
0 0.00%
0%
0.0
0
0%
0.0
0
0%
0 0
0 1
Other - Traditional
Other
If I want to find information I will find it. The mass amount of
emails I already receive is over the top.