SUMMER TRAINING

PROJECT REPORT

PREFACE
As a part of BBA curriculum and in order to gain practical knowledge in the
field of finance
I had done my summer internship with India Infoline for which I am submitting
this project report on Comparative Analysis.
This project includes the detail of the company and major learning during my
internship. It also includes various services offered by India Infoline to its
customers.
During this project I have learned about financial institute. Also how financial
institute works in order to attract new customers.

CERTIFICATE
This is to certify that the Project titled Comparative Analysis is carried under
my supervision by Ms Jaspreet Kaur Nandha of BBA Vth

Semester

Enrol.No. 01814001712. The work done by the student is original and not
summed anywhere else for any degree course.

Dr. Parminder Bajaj

ACKNOWLEDGEMENT
No task can be achieved alone, particularly while attempting to finish a project
of such magnitude. It took many special people to facilitate it and support it.
Hence, I would like to acknowledge of their valuable support and convey my
humble gratitude to them.
I would like to express my sincere gratitude to Ms. Parminder Baja for guiding
me on the project of Comparative Analysis for India Infoline Ltd.
I would like to thank her as she had always been open to discussion and
frequently enquired about the project and any problems faced etc. She has also
given me valuable guidance as to how to go about the project.
I have put my best effort to make this project as informative and understandable
as possible. I have done the best I could do and have been honest to the
company, and most importantly to myself.
Thank you maam for supporting me in making this project.

Jaspreet Kaur Nandha

EXECUTIVE SUMMARY
The title of the Project done at India Infoline Limited is A Comparative Study
of India Info line with other Brokerage firms.

The main objective of the study To know the awareness of people about Share market.
To find out the COMPETITIVE POSITION of India infoline
To promote the sales of India Info line.
The type of research was Exploratory Research. The sampling used in this
method is convenience sampling method. The sources of the data for the study
were primary and secondary data. The questionnaire was prepared and
administered to collect the relevant primary data. The data collection method
was based on questionnaire.
The findings are there is a low positive correlation between brokerage and
overall satisfaction, between tips and overall satisfaction and between flexibility
and overall satisfaction.
There is moderate positive correlation between customer support service and
overall satisfaction, speed of service and overall satisfaction and between clarity
of information and overall satisfaction.

TABLE OF CONTENT

S.NO.

Particulars

Page No.

Chapter 1- Introduction
a) Overview
b) Profile of the organization
c) Problems of the Organization
d) SWOT Analysis
e) Competition Information
Chapter 2- Objectives and

1-22
1-2
3-12
13
14-17
18-22
23-29

Methodology
a) Significance
b) Objectives
c) Scope of the study
d) Methodology

24
25
26
27-29

Chapter 3- Conceptual Discussion

30-32

Chapter 4- Data Analysis

33-45

Chapter 5- Findings and

46-49

Recommendations
6

Bibliography

50-51

Annexure

52-55

Chapter 1:
Introduction

A). OVERVIEW
All stock exchanges perform similar functions with respect to the listing,
trading, and clearing of securities, differing only in their administrative
machinery for handling these functions. Most stock exchanges are auction
markets, in which prices are determined by competitive bidding. Trading may
occur on a continuous auction basis, may involve brokers buying from and
selling to dealers in certain types of stock, or it may be conducted through
specialists dealing in a particular stock.

STOCK MARKET
With the backing of the World Bank group, many developing countries started
giving prominence to stock markets for financing enterprises and allocation of
savings. In India too, the process started in the early eighties. In the wake of
increased pace of economic liberalization initiated in 1991, the Capital Issues
Control Act, 1947, which till then regulated the issue and pricing of new capital,
was done away with an even greater emphasis was placed on the stock market.

PARTIES INVOLVED IN SHARE TRADING

1 BOMBAY STOCK EXCHANGE (BSE)
Bombay Stock Exchange Limited is the oldest stock exchange in Asia with a
rich heritage. Popularly known as "BSE", it was established as "The Native
Share & Stock Brokers Association" in 1875. It is the first stock exchange in the
country to obtain permanent recognition in 1956 from the Government of India
under the Securities Contracts (Regulation) Act, 1956.The Exchange's pivotal
and pre-eminent role in the development of the Indian capital market is widely
recognized and its index, SENSEX, is tracked worldwide. Earlier an
Association of Persons (AOP), the Exchange is now a demutualised and
corporative entity incorporated under the provisions of the Companies Act,
1956,
pursuant
to
the
BSE
(Corporatisation
and

Demutualization) Scheme, 2005 notified by the Securities and

Exchange Board of India (SEBI).

2 NATIONAL STOCK EXCHANGE (NSE)

A Committee recommended the creation of a 2nd stock exchange in Mumbai
called the "National Stock Exchange. NSE has set up its trading system as a
nation-wide, fully automated screen based trading system. It has written for
itself the mandate to create a world-class exchange and use it as an instrument
of change for the industry as a whole through competitive pressure. NSE was
incorporated in 1992 and was given recognition as a stock exchange in April
1993. It started operations in June 1994, with trading on the Wholesale Debt
Market Segment. Subsequently it launched the Capital Market Segment in
November 1994 as a trading platform for equities and the Futures and Options
Segment in June 2000 for various derivative instruments.
NSE was set up with the objectives of:
(a) Establishing a nationwide trading facility for all types of securities;
(b) Ensuring equal access to investors all over the country through an
appropriate communication network;
(c) Providing a fair, efficient and transparent securities market
using electronic trading system.

B).COMPANY PROFILE
The IIFL (India Infoline) group, founded by Mr. Nirmal jain(chairman) in 1995
comprising the holding company, India Infoline Ltd (NSE: 532636) and its
subsidiaries, is one of Indias premier providers of financial services.
IIFL offers advice and execution platform for the entire range of financial
services covering products ranging from Equities and Derivatives, commodifies, Wealth Management, Asset Management, Insurance, Fixed
Deposits, Loans, Investment Banking, Gold, Bonds, Other small saving
instruments.
IIFL has received membership of the Colombo Stock Exchange become- nag
the first foreign broker to enter Sri Lanka. IIFL owns and manages the website,
www.indiainfoline.com, which is one of the Indias leady- nag online
destinations for personal finance, stock market, economy and business.
IIFL has awarded the Best Broker, Indias by Finance Asia and the Most
improved brokerage, India in the Asia Money Polls. India Info-line was also
adjudged as Fastest Grow Equity Broking House Large firm by Dun &
Bradstreet. A forerunner in the field of equity research is acknowledged by
none other than forbs as Best of the web and a must read for investors in
Asia
There research is available not just over the internet but also on international
wire se rice like Bloomberg, Thomson First call and internet securities besides
others where it is amongst one of the most read Indian brokers.
IIFL is a listed company with a consulted group net worth of about RS - 1,800
cores. The income and net profit during FY2010-2011 were RS 14.7bn and
RS 2.1bn respectively.
The group has a consistent and uninterrupted thick record of profits and
dividends sin-cue its listing in 2005. The company is listed on both Exchange
and also trades in the derivatives segment.
IIFL is near you physically: we are present in every nook and cranny of the
country, over 4,000 business locations across 900 cities in India. You can reach
us, in a verity of ways online, over the phone and through our branches. All
our offices are connected with the corporate office in Mumbai with cutting edge
networking technology. The group caters to a customer base of about a million
customer Our physical presence in key global markets includes subsidiaries in
Colombo, Dubai, New York, Mauritius, London, Singapore and Hong Kong.

INDIA INFOLINE MEDIA & RESEARCH SERVICES

LIMITED.
The content services represent a strong support that drives the broking, commodities,
mutual fund and portfolio management services businesses. Revenue generation is
through the sale of content to financial and media houses, Indian as well as global.
It undertakes equities research which is acknowledged by none other than Forbes as
'Best of the Web' and 'a must read for investors in Asia'. India Infoline's research is
available not just over the internet but also on international wire services like
Bloomberg (Code: IILL), Thomson First Call and Internet Securities where India
Infoline is amongst the most read Indian brokers.

INDIA INFOLINE COMMODITIES LIMITED.

India Infoline Commodities Pvt. Limited is engaged in the business of commodities

broking. Our experience in securities broking empowered us with the requisite skills
and technologies to allow us offer commodities broking as a contra-cyclical
alternative to equities broking. We enjoy memberships with the MCX and NCDEX,
two leading Indian commodities exchanges, and recently acquired membership of
DGCX. We have a multi-channel delivery model, making it among the select few to
offer online as well as offline trading facilities.

INDIA INFOLINE MARKETING & SERVICES

India Infoline Marketing and Services Limited is the holding company of India
Infoline Insurance Services Limited and India Infoline Insurance Brokers Limited.
(a) India Infoline Insurance Services Limited is a registered Corporate Agent with the
Insurance Regulatory and Development Authority (IRDA). It is the largest Corporate
Agent for ICICI Prudential Life Insurance Co Limited, which is India's largest private
Life Insurance Company. India Infoline was the first corporate agent to get licensed by
IRDA in early 2001.
(b) India Infoline Insurance Brokers Limited India Infoline Insurance Brokers Limited
is a newly formed subsidiary which will carry out the business of Insurance broking.
We have applied to IRDA for the insurance broking license and the clearance for the
same is awaited. Post the grant of license, we propose to also commence the general
insurance distribution business.

INDIA INFOLINE INVESTMENT SERVICES LIMITED

Consolidated shareholdings of all the subsidiary companies engaged in loans and
financing activities under one subsidiary. Recently, Orient Global, a Singapore-based
investment institution invested USD 76.7 million for a 22.5% stake in India Infoline
Investment Services. This will help focused expansion and capital raising in the said
subsidiaries for various lending businesses like loans against securities, SME
financing, distribution of retail loan products, consumer finance business and housing
finance business. India Infoline Investment Services Private Limited consists of the
following step-down subsidiaries.
(a) India Infoline Distribution Company Limited (distribution of retail loan products)
(b) Moneyline Credit Limited (consumer finance)
(c) India Infoline Housing Finance Limited (housing finance)

IIFL (ASIA) PTE LIMITED

IIFL (Asia) Pte Limited is wholly owned subsidiary which has been incorporated in
Singapore to pursue financial sector activities in other Asian markets. Further to
obtaining the necessary regulatory approvals, the company has been initially
capitalized at 1 million Singapore dollars.

C). PROBLEMS OF THE

ORGANISATION

Lack of Techno Savvy people and poor Internet penetration:

Since most of the people are quite experienced and also they are not
techno savvy. Also Internet penetration is poor in India.

Some respondents are unwilling to talk:

Some respondents either do not have time or willing does not
respond, as they are quite annoyed with the phone call.

Lack of Career Opportunities

Limitations of online trading

Competition

Technical Problem

D). SWOT ANALYSIS

SWOT ANALYSIS
Strengths
1) Provides the most
important resource i.e. is
finance.
2) Contributes to the
economic growth of the
country.
3) Balances the balance of
payment position.

Opportunities
1) Better infrastructure.
2) Exploitation of resources
to the maximum.
3) Better technology
available.

Weakness
1) Focuses more on developing countries.
2) Hampering the progress due to anytime
withdrawal.
3) Provides only short term opportunities.
4) Provides more returns than in domestic
countries.
5) Develops relationship between two
countries.

Threats
1) Anytime withdrawal of investments.
2) Investments made in Foreign countries
poses threat to the Indian companies.
3) Increased returns.

STRENGTHS:
1. Provides most important resource i.e. finance: To start any business and to
make the idea to be actually implemented it needs finance. The FIIs brings the
inflow of money into the country. Many projects that require funding is done with
the help of FIIs. Today in this world, the Finance is the only resource, which has
the capability to be easily transferred from one place to another, and hence
providing as a base for business opportunities .Free flow of capital is conducive to
both the total world welfare and to the welfare of each individual.
2. Contributes to the economic growth of the country: When FIIs enters the
domestic country they bring in the money and acts as the facilitator of the business
development. As money comes into the country, it provides various benefits to the
leading sectors and ultimately results into the development of various sectors. E.g.

in India I.T sector is the most booming sector and has shown the signs of
improvement thus attracting the FIIs.
3. Balances the balance of payments: In the initial phase of economic development,
the under developing countries need much larger imports. As a result, the balance
of payment position generally turns adverse. This creates gap between earnings
and foreign exchange. The foreign capital presents short run solution to the
problem. So in order to balance the Balance of Payment Foreign Investment is
needed.
4. Provides more returns than in domestic countries: FIIs provide more returns to
the investors as compared to the domestic country. This is one of the most
important strength of FIIs. The main reason is that the countries in which th
Foreign Institutional Investors invest their money, provides more opportunities and
many benefits. So investors invest in foreign countries rather than in the domestic
countries.
5. Develops relationship between two countries: Due to FIIs the investors from
different countries come into picture and various people also come into the contact
with each other. This develops a sense of relationship between different people and
develops a nice intra-cultural atmosphere.

WEAKNESSES:
1. Focuses more on developing countries: The main weakness of foreign
institutional investments is that they provide opportunities to only the developing
and developed countries. The Foreign institutional investors focuses on the
developing countries rather than on the underdeveloped countries and because of
this the under developed countries remain underdeveloped. So this drawback of the
FIIs should be improved upon by making their investments in the under developed
countries.
2. Hampering the progress due to anytime withdrawal: The FIIs do not provide
any guarantee i.e. the Foreign institutional investors can anytime withdraw their
money when they want to so this makes the nature of the FIIs unpredictable and
ultimately hampering the progress of the economy of that country. The very good
example of this is the mass withdrawal of the FIIs in the far eastern countries like
Malaysia, Indonesia etc in 1996-97.
3. Provides only the short term opportunities: FIIs provide only the short term
opportunities i.e. they do not provide the long term opportunities as they are very
much supple in nature and there by limiting its scope to short term opportunities.
As far as the market seems to be good the FIIs are attracted and after that they are
not predictable. So FIIs are bound to provide only the short term opportunities.

OPPORTUNITIES:
1. Better infrastructure: Better infrastructure is available only when there is
adequate finance available and this comes with the help of FIIs. Infrastructure
covers many dimensions, ranging from roads, ports, railways and
telecommunication systems to institutional development (e.g. accounting, legal
services, etc.) studies in china reveal the extent of transport facilities and the
proximity to major ports as having a positive significant effect on the location of
FII within the country. Poor infrastructure can be developed with the help of the
foreign investment. Foreign investors also point potential for attracting significant
FII if host country government permits more substantial foreign participation in
the infrastructure sector.
2. Exploitation of resources to the maximum: The major resources i.e. manpower,
material and machines can be utilized to its fullest so as to get the maximum
benefit out of it. Through FIIs, the reserves or the resources that are untapped
because of the lack of funds can be exploited. Potential areas for exploration
ventures include gold, diamonds, copper, lead zinc, cobalt silver, tin etc. There is
also scope for setting up manufacturing units for value added products.
3. Better technology available: Technology is the main aspect on which the growth
of the country is determined. Developing countries has a very low level of
technology. Their technology is not up to the standards and they lack in modern
technology. Developing countries possess a strong urge for industrialization to
develop their economies and to wriggle out of the low-level equilibrium trap in
which they are caught. This raises the necessity for importing technologies from
advanced countries. Such technology usually comes with foreign capital.

THREATS:
1. Anytime withdrawal of investments: The FIIs are more flexible in nature i.e.
unlike FDI they are not guaranteed. Foreign Institutional Investors can withdraw at
any time they want. Foreign Direct Investment is for a fixed period and the
investments could not be withdrawn until a specified period. The recent example
was the net outflows of the money from the stock market that affected the whole
economy and its consequences are very much appalling resulting into posing
threats to the economy.
2. Investments made in Foreign Companies poses threat to Indian companies:
Many MNCs have their set up in India and these MNCs provide a stiff competition
to the domestic industries. The Foreign Institutional Investors invest their money

in these MNCs and they are equipped with the latest technology to provide
products at cheaper rates. Moreover, the Indian laborers are opposing the use of
modern technology as the company downsizes the number of workers that
substitutes the modern technology.
3. Increased returns results in outflow of money: Increased returns can pose a
threat to the domestic country as the money flows out of the country and this
may affect the economy of the domestic country. The returns that the Foreign
Institutional Investors are getting are very much high and this returns they take
to their home country and this leads to the outflow of money from domestic
country to the foreign country.

E). COMPETITION INFORMATION

ICICI DIRECT.COM

A product for every need: ICICIdirect.com is the most comprehensive

website, which allows you to invest in Shares, Mutual funds, Derivatives
(Futures and Options) and other financial products. Simply put we offer
you a product for every investment need of yours.
Product & Services :
1.Trading in shares:ICICIdirect.com offers you various options while trading
in shares.
Cash Trading: This is a delivery based trading system, which is generally done
with the intention of taking delivery of shares or monies.
Margin Trading: You can also do an intra-settlement trading upto 3 to 4 times
your available funds, wherein you take long buy/ short sell positions in stocks
with the intention of squaring off the position within the same day settlement
cycle. (ONLY for intraday)
MarginPLUS Trading: Through MarginPLUS you can do an intra-settlement
trading upto 25 times your available funds, wherein you take long buy/ short
sell positions in stocks with the intention of squaring off the position within the
same day settlement cycle. MarginPLUS will give a much higher leverage in
your account against your limits.
Spot Trading: When you are looking at an immediate liquidity option, 'Cash on
Spot' may work the best for you, On selling shares through "cash on spot",
money is credited to your bank a/c the same evening & not on the exchange
payout date. This money can then be withdrawn from any of the ICICIBank
ATMs.

BTST : Buy Today Sell Tomorrow (BTST) is a facility that allows you to sell
shares even on 1st and 2nd day after the buy order date, without you having to
wait for the receipt of shares into your demat account.
CallNTrade: CallNTrade allows you to call on a local number in your city
& trade on the telephone through our Customer Service Executives. This facility
is currently available in over 11 major states across India.
Trading on NSE/BSE: Through ICICIdirect.com, you can trade on NSE as
well as BSE.
2. TRADE IN DERIVATIVES:
FUTURES
Through ICICIdirect.com, you can now trade in index and stock futures on the
NSE. In futures trading, you take buy/sell positions in index or stock(s)
contracts having a longer contract period of up to 3 months.
Presently only selected stocks, which meet the criteria on liquidity and volume,
have been enabled for futures trading.
Calculate Index and Know your Margin are tools to help you in calculating
your margin requirements and also the index & stock price movements..
OPTIONS
To take the buy/sell position on index/stock options, you have to place certain %
of order value as margin. With options trading, you can leverage on your trading
limit by taking buy/sell positions much more than what you could have taken in
cash segment.
3. Mutual Funds:
4. IPOs and Bonds Online:
You could also invest in Initial Public Offers (IPOs) and Bonds online without
going through the hassles of filling ANY application form/ paperwork.
Get in-depth analyses of new IPOs issues (Initial Public Offerings), which are
about to hit the market and analysis on these. IPO calendar, recent IPO listings,

prospectus/offer documents, and IPO analysis are few of the features, which
help you, keep on top of the IPO markets.

INDIA BULLS

Indiabulls Group is one of the top business houses in the country with business
interests in Real Estate, Infrastructure, Financial Services, Retail, Multiplex and
Power sectors. Indiabulls Group companies are listed in Indian and overseas
markets and have a market capitalization of over USD 7 billion. The Networth
of the Group exceeds USD 2.5 billion. Indiabulls Group companies enjoy
highest ratings from CRISIL, a subsidiary of Standard and Poors. Indiabulls
has been conferred the status of a Business Superbrand by The Brand
Council, Superbrands India.
Indiabulls Financial Services is an integrated financial services powerhouse
providing Consumer Finance, Housing Finance, Commercial Loans, Life
Insurance, Asset Management and Advisory services. Indiabulls Financial
Services Ltd is amongst 68 companies constituting MSCI - Morgan Stanley
India Index. Indiabulls Financial is also part of CLSAs model portfolio of 30
Best Companies in Asia. Indiabulls Financial Services signed a joint venture
agreement with Sogecap, the insurance arm of Societ Generale (SocGen) for
its upcoming life insurance venture. Indiabulls Financial Services in partnership
with MMTC Limited, the largest commodity trading company in India, is
setting up Indias 4th Multi-Commodities Exchange.
Indiabulls Real Estate Limited is Indias third largest property company with
development projects spread across residential projects, commercial offices,
hotels, malls, and Special Economic Zones (SEZs) infrastructure development.

Indiabulls Real Estate partnered with Farallon Capital Management LLC of

USA to bring the first FDI into real estate. Indiabulls Real Estate is transforming
14 million sqft in 16 cities into premium quality, high-end commercial,
residential and retail spaces. Indiabulls Real Estate has diversified significantly
in the following three business verticals within the real estate space: Real
Estate Development, Project Advisory & Facilities Management:
Residential, Commercial (Office and Malls) and SEZ Development. Power:
Thermal and Hydro Power Generation. Retail: Departmental Stores,
Hypermarket Stores, Daily Needs Neighborhood Stores.

ABHIPRA

Beginning as a Broking House, we grew into Business House. We broadened

our horizons and stepped into the field of Depository, Stock Broking, FullFledged Money Changing Services, Category I Registrar & Transfer Agent,
Commodity Trading, Online Trading (Equity, F&O & Commodity), e-Return
Intermediary. Abhipra today commands the status of being one of the leading
Depository Participant of Northern India in Private Sector. Moreover, Abhipra
has Trading Terminal Outlets for NSE & BSE spread to almost every nook &
corner of Northern India.
Abhipra Capital Limited is also empanelled as a Depository Participant with
one of the premier Commodity bourse, National Commodities and Derivatives
Exchange Limited (NCDEX). So a client now can open Commodity Demat
Account with us
At Abhipra, we offer our clients far more than merely a comprehensive range of
financial services. We offer them ideas, innovations, and solutions with extraordinary results. We feel that quality is an essential ingredient in building
successful businesses. Not only do products and services need to be of high
quality, but potential customers also need to have assurance that the products
will be of high quality. This is evidenced from the fact that Abhipra is a ISO
9001 (Quality Assurance Systems) Registered Company.
Abhipra group has been promoted and governed by the high entrepreneurial and
charismatic endeavors of its Chairman Mr. V.D. Aggarwal, Chartered
Accountant, with a standing of 27 years. His acumen backed by his foresight
and vision has made Abhipra as one of the leading groups among the
competitors in the Capital Market. Mr. V.D. Aggarwal enjoys the honor of being

The President of Depository Participants Association of India (DPAI) and also

President of Chamber of Chartered Accountants of India (CCA). He is also
former President of Association NSSE Members of India.
Abhipra is a progressive, computerized and professionally managed
organization which takes pride in offering value-added services to its clients.
Abhipra's range of professional financial services cover

KOTAK

Kotak Securities Limited, a subsidiary of Kotak Mahindra Bank, is the stock

broking and distribution arm of the Kotak Mahindra Group. Kotak Mahindra is
one of India's leading financial institutions, offering complete financial
solutions that encompass every sphere of life. From commercial banking, to
stock broking, to mutual funds, to life insurance, to investment banking, the
group caters to the financial needs of individuals and corporate.
Kotak Securities was set up in 1994. Kotak Securities is a corporate member of
both The Bombay Stock Exchange and the National Stock Exchange of India
Limited.
The company has four main areas of business:
Institutional Equities,
Retail (equities and other financial products),
Portfolio Management and
Depository Services.

MOTILAL OSWAL

Motilal Oswal Securities Ltd. was founded in 1987 as a small sub-broking unit,
with just two people running the show. It has established itself as the Best Local
Brokerage House in India (Asia Money Brokers Poll 2005). Their Institutional
Equity Division combines the efforts of the Research and Sales & Trading
departments to best serve clients' needs. Consistent delivery of high quality
advice on individual stocks, sector trends and investment strategy has
established them as a reliable research unit amongst leading Indian as well as
international investors.

Chapter 2: Objectives
and Methodology

A). Significance
INDIA INFOLINE LTD.
The IIFL (India Infoline) group, comprising the holding company, India
Infoline Ltd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is
one of the leading players in the Indian financial services space. IIFL
offers advice and execution platform for the entire range of financial
services covering products ranging from Equities and derivatives,
Commodities, Wealth management, Asset management, Insurance, Fixed
deposits, Loans, Investment Banking, GoI bonds and other small savings
instruments. IIFL recently received an in-principle approval for Securities
Trading and Clearing memberships from Singapore Exchange (SGX)
paving the way for IIFL to become the first Indian brokerage to get a
membership of the SGX. IIFL also received membership of the Colombo
Stock Exchange becoming the first foreign broker to enter Sri Lanka.
IIFL owns and manages the website, www.indiainfoline.com, which is
one of Indias leading online destinations for personal finance, stock
markets, economy and business. IIFL has been awarded the Best Broker,
India by FinanceAsia and the Most improved brokerage, India in the
AsiaMoney polls. India Infoline was also adjudged as Fastest Growing
Equity Broking House - Large firms by Dun & Bradstreet. A forerunner
in the field of equity research, IIFLs research is acknowledged by none
other than Forbes as Best of the Web and a must read for investors in
Asia. Our research is available not just over the Internet but also on
international wire services like Bloomberg, Thomson First Call and

Internet Securities where it is amongst one of the most read Indian

brokers. A network of over 2,500 business locations spread over more
than 500 cities and towns across India facilitates the smooth acquisition
and servicing of a large customer base. All our offices are connected with
the corporate office in Mumbai with cutting edge networking technology.
The group caters to a customer base of about a million customers, over a
variety of mediums viz. online, over the phone and at our branches

History & Milestones

1995
Commenced operations as an Equity Research firm
1997
Launched research products of leading Indian companies, key sectors and the economy
Client included leading FIIs, banks and companies.
1999
Launched www.indiainfoline.com
2000
Launched online trading through www.5paisa.com Started distribution of life insurance
and mutual fund
2003
Launched proprietary trading platform Trader Terminal for retail customers
2004
Acquired commodities broking license
Launched Portfolio Management Service
2005

Maiden IPO and listed on NSE, BSE

2006
Acquired membership of DGCX
Commenced the lending business
2007
Commenced institutional equities business under IIFL
Formed Singapore subsidiary, IIFL (Asia) Pte Ltd
2008
Launched IIFL Wealth
Transitioned to insurance broking model
2009
Acquired registration for Housing Finance
SEBI in-principle approval for Mutual Fund
Obtained Venture Capital license
2010
Received in-principle approval for membership of the Singapore Stock Exchange
Received membership of the Colombo Stock Exchange

b). Objectives
To know the awareness of people about Share market.
To find out the COMPETITIVE POSITION of India infoline .
To promote the sales of India Infoline.

c). Scope of the study

Comparing things is essential to basic scientific and philosophic inquiry, which has
been done for a long time. There is large number of benefits of Comparative

Analysis that can provide high value returns in case it is performed on regular
basis and implemented properly. There are many companies that aimed to
utilize their management efforts on comparative analysis for achieving optimal
performance and returns for the entire organization.
Maximize overall returns
Identifying the Risks posed by Projects
Optimal Allocation of Resources
Correction of Performance problems

 Signing of any issues related to execution and helps in keeping the

progress of projects on track.
Aligning projects according to business goals

d). Methodology
The research was carried out through survey method, fieldwork in order to
collect data. Data collected through questionnaire and verbal discussion.
The analysis of the data was done through simple statistical technique, such as
drawing of percentage for generalization. The use of different types of graphs
gives a better pictorial understanding about the whole project.

PLACE OF STUDY:
The study was conducted in different Retail outlets in Moti Nagar, different
people selecting through random sampling and India Info line Securities Pvt.
Ltd.

SAMPLING PLAN:
A sample design is definite plan for obtaining an overall analysis from a given
population. It refers to the technique or the procedure, the researcher would
adopt in selecting items to be included in the sample research should select
design which would be reliable and appropriate for the study.

SAMPLE SIZE:
For the present study respondents have been selected from different
places in Moti Nagar. The sample was taken as 100 respondents.

SOURCES OF DATA:
Data collection is an actively in marketing research. The design of the data
collection method is the spine of research design. The sources of data are
classified in to two types.
The Primary Data.
The Secondary Data.

PRIMARY DATA:
The primary data are fresh data collected directly from the field and therefore
consist of original information gathered for the specific purpose. It is expensive,
laborious, and time consuming. But it assures a greater degree of accuracy and
reliability as it comes straight from the horses month. The information is
collected with the help of questionnaires a set of 15 questions

SECONDARY DATA:
The secondary data are the data, which the investigator borrows from other who
have collected it for various other purposes. Therefore it may not entirely be
reliable. It is less expensive and involves less expensive and involves less time
and labor than the collection of primary data.

The Sources of collecting Data:

 Reports and publication of Government department and international

bodies.
Newspaper, magazines, trade journals.
Publication of books company records, brochures, catalogues and other
documents.
Data related by statistical organization.
In this study the main sources of data collection is the primary data using
the method of structured questionnaire.

Sampling Procedure:
For a statistical survey of a population, the investigator may collect
information from each and every unit belonging to the population or he may
collect information from some selected representative units only. The group of
representative units from which information is collected is called sample. A
sample is a representative position of the population. A statistical survey in
which a sample is made use of is known as sample survey.
The procedure of extracting a sample from a population is called as
sampling procedure. Since validity of results of a survey depends mainly on the
selection of the sample, the sample should be obtained with utmost care.
Important methods of sampling procedure are:
Random sampling.
Judgment sampling.
Quota sampling.

Random Sampling:
A sampling procedure in which units are selected in such a way that all the units
in the population have equal change of being selected is random sampling.

Judgment Sampling:

When the population is small the investigator personally, according to his

judgment way select the units which from the sample, such a sample is called
purposive or a judgment sampling.

Quota Sampling:
If the population has various categories of units the investigators may decide to
fix specified quotas for representation for all major categories.
In this study Random sampling method is used.

FIELD WORK:
This study involves the field work of around 60 days, wherein the target
segment i.e. consumers were contacted individually.
Prepared questionnaire were administrated to them and answers were collected.
Fieldwork was done in Moti Nagar. The study was conducted from India Info
line Securities Pvt. Ltd.The Study attempts to analyze and determine The
position of India info line in Securities Market.

Chapter 3:
Conceptual
Discussion

India Infoline Group

The India Infoline group, comprising the holding company, India Infoline
Limited and its wholly-owned subsidiaries, straddle the entire financial
services space with offerings ranging from Equity research, Equities and
derivatives trading, Commodities trading, Portfolio Management
India
Info
line Funds,
Ltd Life Insurance, Fixed deposits, GoI bonds and
Services,
Mutual
other small savings instruments to loan products and Investment banking.
India
Info line
Media
andmanages
Research
India Infoline
also
owns and
theServices
websites Limited.
http://www.indiainfoline.com/and http://www.5paisa.com/
The content services represent a strong support that drives the broking,
commodities,
fund and
management
businesses.
The
company mutual
has a network
of portfolio
976 business
locationsservices
(branches
and sub- l.
brokers) spread across 365 cities and towns. It has more than 800,000
It undertakes equities research which is acknowledged by none other than Forbes
customers.
as 'Best of the Web' and 'a must read for investors in Asia'. India Info line's
research is available not just over the internet but also on international wire
services like Bloomberg (Code: IILL), Thomson First Call and Internet
Securities where India Info line is amongst the most read Indian brokers.

India Info line Commodities Limited.

India Info line Commodities Pvt Limited is engaged in the business of
commodities broking. We enjoy memberships with the MCX and NCDEX, two
leading Indian commodities exchanges, and recently acquired membership of
DGCX. We have a multi-channel delivery model, making it among the select
few to offer online as well as offline trading facilities.

India Info line Marketing & Services

India Info line Marketing and Services Limited is the holding company of India
Info line Insurance Services Limited and India Info line Insurance Brokers
Limited.

(a) India Info line Insurance Services Limited is a registered Corporate Agent
with the Insurance Regulatory and Development Authority (IRDA). It is the
largest Corporate Agent for ICICI Prudential Life Insurance Co Limited. India
Info line was the first corporate agent to get licensed by IRDA in early 2001.
(b) India Info line Insurance Brokers Limited India Info line Insurance Brokers
Limited is a newly formed subsidiary which will carry out the business of
Insurance broking. We have applied to IRDA for the insurance broking license
and the clearance for the same is awaited.

India Info line Investment Services Limited

Consolidated shareholdings of all the subsidiary companies engaged in loans and
financing activities under one subsidiary. Recently, Orient Global, a Singaporebased investment institution invested USD 76.7 million for a 22.5% stake in
India Info line Investment Services. India Info line Investment Services Private
Limited consists of the following step-down subsidiaries.
(a) India Info line Distribution Company Limited (distribution of retail loan
products)
(b) Money line Credit Limited (consumer finance)
(c) India Info line Housing Finance Limited (housing finance)

IIFL (Asia) Pvt Limited

IIFL (Asia) Pvt Limited is wholly owned subsidiary which has been incorporated
in Singapore to pursue financial sector activities in other Asian markets. Further
to obtaining the necessary regulatory approvals, the company has been initially
capitalized at 1 million Singapore dollars.

India Infoline.com Distribution Services Ltd.

They have developed a retail distribution infrastructure (Investor Points) to
support our online presence. This network, spread over 60 locations, is engaged
in the distribution of financial products including fixed deposits, Go I Relief
bonds, insurance, mutual funds and IPO's. These Investor Points help us service
our broking customers also.

Money Tree Consultancy Services

(MTCS) Is a group company of India Info line Ltd., focusing distribution on
Home Loans, Personal
Loans, Credit Cards and Non Life Insurance.
MTCS extends the distribution reach of financial services providers by using
alternate channels like the Internet, telephone, wireless, sales force and events.

PEOPLE ORGANIZATION
It is rightly said about the services sector that there most prized assets go down
the elevator at the end of every day. Being in the services industry, people are
their biggest and most important assets. They believe that people make all the
difference.
OWNER MINDSET
What distinguishes India Info line from other organizations is the fact that all
employees are driven by Owner Mindset. This is a privilege as well as a
responsibility. They think and behave like one. While there is no the way of
doing things, there are millions of things which an owner would do differently
as compared to a typical person with an employee mindset.
They believe in the Olympic motto and have made it our principle for the
coming year. We have been preparing to move into a new orbit of growth for
several years now. We believe that the real growth has yet not happened.
Each member of Team India Info line has been putting up an Olympian fight
and is capable, confident, and certain and ready to deliver faster, higher and
stronger performance.

Vision
There vision is to be the most respected company in the financial services space.

Mission
To become a full-fledged financial services company known for its quality of
advice, personalized services and cutting edge technology

DE -MAT ACCOUNT
Definition:
De-mat account is a safe and convenient means of holding securities just like a
bank account is for funds. Today, practically 99.9% settlement (of shares) takes
place on De-mat mode only. Thus, it is advisable to have a Beneficiary Owner
(BO) account to trade at the exchanges

Benefits Of De-mat Account:

1. Transactions involving physical securities are costlier than those
involving dematerialized securities (just like the transactions
through a bank teller are costlier than ATM transactions). Therefore,
charges applicable to an investor are lesser for each transaction.
2. Securities can be transferred at an instruction immediately.
3. Increased liquidity, as securities can be sold at any time during the
trading hours (between 9:55 AM to 3:30 PM on all working days),
and payment can be received in a very short period of time.
4. No stamp duty charges.
5. Risks like forgery, thefts, bad delivery, delays in transfer etc,
associated with physical certificates, are eliminated.
6. Pledging of securities in a short period of time.

7. Reduced paper work and transaction cost.

8. Odd-lot shares can also be traded (can be even 1 share).
9. Nomination facility available.
10.Any change in address or bank account details can be electronically
intimated to all companies in which investor holds any securities,
without having to inform each of them separately.
11.Securities are transferred by the DP itself, so no need to correspond
with the companies.
12.Shares arising out of bonus, split, consolidation, merger etc. are
automatically credited into the De-mat account of the investor.
13.Shares allotted in public issues are directly credited into De-mat
account of the applicants in quick time.
14.A safe and convenient way of holding securities (equity and debt
instruments both).

Opening a De-mat Account

To start dealing in securities in electronic form, one needs to open a De-mat
account with a DP of his choice. An investor already having shares in physical
form should ensure that he gets the account opened in the same set of names as
appearing on the share certificate; otherwise a new account can be opened in
any desired pattern by the investor.
Note:
The agreement required to be signed by the investor details the
rights and duties of the investor and DP.
DP may revise the charges by giving a 30 days prior notice. SEBI
has rationalized the cost structure for inaction by removing account
opening charges, transaction charges for credit of securities and

custody charges, effective from January 28, 2005.

Maximum Number of holders in a De-mat Account

A maximum of three persons are allowed to open a joint De-mat account in their
names.

DEMATERIALISATION
Definition:
Dematerialization is the process of converting physical shares (share
certificates) into an electronic form. Shares once converted into dematerialized
form are held in a De-mat account.

Dematerialization Process:
An investor having securities in physical form must get them dematerialized, if
he intends to sell them. This requires the investor to fill a De-mat Request Form
(DRF) which is available with every DP and submit the same along with the
physical certificates. Every security has an ISIN (International Securities
Identification Number). If there is more than one security than the equal number
of DRFs has to be filled in.

The whole process goes on in the following manner:--

Dematerialization Process
Investor surrrenders the physical certificates to the DP for
dematerialization

DP informs the Depository about the request

DP submits the certificates to the registrar of the of the issuer Company

Registrar communicates with the Depository to comfirm the request

Dematirialisation of the certificates is done by the register

Account are updated by the Register and the Depository informed about
the completion of Dematerialization
Accounts are updated by the Depository and Dp is informed about the
same

Demat account of the invester is updated by DP

THINGS INVESTORS SHOULD KNOW ABOUT ACCOUNT OPENING

AND DEMATERIALISATION
Providing the bank account details at the time of account opening
It is mandatory for an investor to provide his bank account details at the time of
opening a De-mat account. This is done to safeguard investor's own interests.
There are two major reasons for this:
1. The interest and dividend warrants can't be en-cashed by any
unauthorized person, as the bank account number is mentioned on it.

2. It is convenient and time saving, as dividends and interests given by

the companies can be directly credited to the investor's bank account
(through ECS facility, wherever available).
Change in bank account details
It is possible for an investor to make changes to the details of his bank account.
The investor must inform any change in his bank account details to his DP. This
enables him to receive the cash corporate benefits (such as dividends, interests)
directly into his account in time and discourages any unauthorized use by any
second party.
Change in the address of investor as provided to the DP
Any change in your address should be immediately informed to DP. This
enables DP to make necessary changes in the records and informing the
concerned companies about the same.
Opening multiple accounts
An investor is allowed to open more than one account with existing DP or with
different DPs.

Minimum balance of securities required in De-mat account

There is no stipulated minimum balance of securities to be kept in a De-mat account.

Account opening and ownership pattern of securities

One must make sure to open a De-mat account in the same ownership pattern in which the
physical securities are held. For example: If you have two share certificates, one in your
individual name (say 'X') and the other held jointly with some other individual (say 'XY'),
then in such a case you will have to open two different accounts in respective ownership
patterns (one in your name i.e. 'X' and the other account in the name of 'XY').

Same combination of names on certificates but different sequence

of names on the certificates or De-mat account
Regulations provide that the client receives a contract note indicating details like order
number, trade number, time, price, brokerage, etc. within 24 hour of the trade. In case of any
doubts about the details of the contract note, you (investor) can avail the facility provided by
NSE, wherein you can verify the trades on your website
www.nseindia.com/content/equities/eq_trdverify.htm. The Exchange generates and maintains
an audit trail of orders/trades for a number of years, and you can counter check details of
order/trade with the Exchange.
Holding a joint account on "Either or Survivor" basis like a bank account
No investor can open a De-mat account on "E or S" basis like a bank account.

Allowing somebody else to operate your De-mat account

It is possible for an account holder (Beneficiary Owner) to authorize some other person to
operate the De-mat account on his behalf by executing a power of attorney. After submitting
the power of attorney to the DP, that person can operate the account on behalf of the
beneficiary owner (BO)..

Addition/deletion of the names of the account holders after

opening the account
It is not possible to make changes in the names of the account holders of a BO account. A
new account has to be opened in a desired holding/ownership

Closing a demat account and transfer of securities to

another account with same or different DP
An investor, if he wants, can also close his demat account with one DP and
transfer all the securities to another account with existing or a different DP. As
per a SEBI circular issued on November 09, 2005, there are no charges for
account closure or transfer of securities by an investor from one DP to another

Freezing/Locking a demat account

The account holder can freeze his demat account for a desired time period. A
frozen account prevents securities to be transferred out of (Debit) and
transferred into (Credit) the account.

Dematerialized shares do not have any distinctive number

Dematerialised securities are fungible assets. Therefore they are interchangeable
and identical.

REMATERIALIZATION

The process of getting the securities in an electronic form, converted back into
the physical form is known as Rematerialization. An investor can rematerialize his shares by
filling in a Remit Request Form (RRF).
The whole process goes on as follows: ---

Rematerialization Process

Investor makes a request for rematerialization to the DP

DP informs the Depository about the request

Depository confirms the request to the registrar of the

issuer Company

Registrar updates accounts and prints certificates for

theinvestor

Accounts are updated by the Depository and details are

provided to the DP

Investor receives the certificates from the register

Note:

Depository - An organization that facilitates holding of securities

in the electronic form and enables DPs to provide services to
investors relating to transaction in securitiesz. There are two
depositories in India, namely NSDL and CDSL. As per a SEBI
guideline, the minimum net worth stipulated for a depository is

Rs.100 crorezz.
NSDL/CDSL - The securities are held in depository accounts, like
the funds are held in bank accounts. There are two depositories in
India namely NSDL and CDSL. NSDL (National Securities
Depository limited) was established in August 1996 and is the first
depository in India. CDSL (Central Depository Securities Limited)
is the other depository and was established in 1999.
DP (Depository Participant) - A Depository Participant can be a
financial organization like banks, brokers, financial institutions,
custodians, etc., acting as an agent of the Depository to make its
services available to the investors. There are a total of 1334 DPs
registered with SEBI, as on March 31, 2009 and each DP is assigned
a unique identification number known as DP-ID.

Trading account:
It is that type of account with the help of which a De-Mat account holder can
buy or sell shares. India Infoline Ltd. Provide their customer software Trade
Terminal for trading by free of cost and unlimited number of scripts.

Formalities required for opening of De-Mat and Trading

a/c in India Infoline Ltd.
For Individual
PAN Card(compulsory for all joint holders)
Address proof of all joint holders
Specimen copy of cheque

For NRI

Foreign and Indian Address proof

PAN Card(compulsory)
Bank a/c indicating type of a/c as NRE/NRO
Specimen copy of cheque

For HUF
Address proof and identity proof of karta
PAN Card of HUF(compulsory)

 Specimen copy of cheque

Declaration giving details of the family members of the HUF with their
names, date of birth & relationship with the karta.

For Minor
Minor PAN Card
Birth certificate of minor
Address and identity proof of guardian
Specimen copy of cheque
India Infoline offer three types of De-Mat a/c and Trading a/c these are as
follows:-

Individual Account
Account opening charge 555/ Margin Money- 2555/- (minimum)
Exposure 3 times for intraday & 5 times for delivery.
Software installation charge- NIL
Annual Maintenance Charge- NIL
Brokerage- Intraday-.05% & Delivery-.50%

Joint Holders Account

Account opening charge-555/ Margin money- 2555/-(minimum)
Exposure- 3 times for intraday & 5 times for delivery
Software installation charge- NIL
Annual Maintenance Charge- NIL
Brokerage- Intraday-.05% & Dilivery-.50%

India Infoline outlet offers the following services:-

Online BSE and NSE executions.

Free access to invest advice from IndiaInfolines Research team.
Daily Research Reports and Market Review (Market Mantra).
Pre Market Report (Market Mantra by inserting proper dates).
Daily trading calls based on Technical Analysis.
Personalized Advice
Depository Services: De-mat and Re-mat Transactions.
Derivatives Trading.
Commodities Trading.
IPOS & Mutual Funds Distribution.

Internet- based Online Trading (TT-Manager)

Chapter 4: Data
Analysis

A/C opening
500/-

charge-

Name of the software used- Not available one can access through net.
Maintenance charge- Rs.450/- from 2nd year.
Exposure- 5 times for margin and 25 times for margin plus.
Name of the bank with the help of which customer get the facility of net
banking- ICICI(providing zero balance in saving account)
Services provided- Equity,IPO,Commodities,Insurance,Mutual Funds, GOI
bonds,Derivatives, Postal Savings.
Brokerage- Intra day-0.10%-0.15%
Delivery- 0 .4%-0.85%
Transaction Report- Through Courier(free of cost)
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c , Saving a/c.
Network- 2124 branches across the countries and 19 foreign branches.
Margin money- Rs.975/Secrecy- Password provided to the customers and it can be changed by the
customer only.

A/C opening

charge- 900/-

Name of the
used- PIB(Power

software
India Bulls)

Software installation charge- 750/No. of scripts provided by the software- unlimited

Maintenance charge- nil
Exposure- 20 times intraday and 8 times delivery.
Name of the bank with the help of which customer get the facility of net
banking- HDFC,IDBI,ICICI and Axis Bank.
Services provided- Equity, Housing Loan, Personel Loan, Insurance.
DP sell charge- 10/Brokerage- Intraday-.03% & Delivery-.50%
Transaction Report- Through mail & courier(Free of cost)
Prepaid Scheme- not available.
Types of trading accounts provided- Cash a/c , Intra a/c, Margin a/c.
Network- 718 branches and 4500000 customers across the country.
Margin money- NIL
Secrecy- use logger phone so that the broker cannot go beyond their word.

A/C opening
750/-

charge-

Name of the software used- Keat

Software installation charge- NIL
Maintainance charge- Rs.360/Exposure- 4 times of intraday.
Name of the bank with the help of which customer get the facility of net
banking- HDFC, AXIS Bank, ICICI Bank, SBI,City Bank,KOTAK.
Services provided- Equity,IPO,MF.
DP sell charge- 23/Brokerage- intraday- .03%-.06% & Delivery-.59%-.98%
Transaction Report- Through mail (free of cost)
Prepaid Scheme- not available.
Types of trading accounts provide- De-Mat a/c ,Trading a/c, Margin a/c.
Network- 890 branches and 63500 customers across the country.
Margin moneySecrecy- Log in password changes after 14 days

A/C opening charge- 415/Name of the software used- Java

Software installation charge- 500/Maintenance charge- 300/Exposure- 4 times( For Intraday)
Name of the bank with the help of which customer get the facility of net
banking- HDFC, ICICI , AXIS Bank, City Bank, Standard Chartered Bank.
Services providedEquities,Derivatives,ebroking,PMS,IPO,Commodities,Depository Services.
DP sell charge- included in the a/c opening.
Brokerage- intraday-0 .03% & Delivery-0.30%
Transaction Report- Through Courier(Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c ,Bank a/c.
Network- 5,30,234 customers in over 377 cities and 1200 business locations
Margin money- it is not restricted.
Secrecy- 128-bit SSL technology to ensure the highest security on online
transactions

A/C opening charge- 750/Name of the software used- Java

Software installation charge-NIL
Maintainance charge-Rs.50/-p.a
Exposure- 5 times(For Intraday)
Name of the bank with the help of which customer get
the facility of net banking- ICICI bank, AXIS bank, HDFC
bank, IDBI.
Services provided- Equity
Trading,Derivatives,Forex,Commodity,IPO,MF & Insurance.
DP sell charge- 12/Brokerage- intraday-0.05%-0.07%& Delivery-0.25%-0.40%
Transaction Report- By mail(Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts providedDe-Mat a/c ,Trading a/c
,Commodity a/c.
Network- 10000 outlet in5000 different cities and 22 lakh
customers.
Margin money- it is not restricted.
Secrecy- Extra Security Features with Security Token which is
the most secure and tested technology in the computer world.
Customers account is safeguarded with a unique security
number that changes every 32 seconds

A/C opening charge- 750/Name of the software used- Java

Software installation charge-NIL
Maintainance charge-Rs.50/-p.a
Exposure- 5 times(For Intraday)
Name of the bank with the help of which customer get the facility of net
banking- ICICI bank, AXIS bank, HDFC bank, IDBI.
Services provided- Equity Trading,Derivatives,Forex,Commodity,IPO,MF &
Insurance.
DP sell charge- 12/Brokerage- intraday-0.05%-0.07%& Delivery-0.25%-0.40%
Transaction Report- By mail(Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts providedDe-Mat a/c ,Trading a/c ,Commodity a/c.
Network- 10000 outlet in5000 different cities and 22 lakh customers.
Margin money- it is not restricted.
Secrecy- Extra Security Features with Security Token which is the most
secure and tested technology in the computer world. Customers account is
safeguarded with a unique security number that changes every 32 seconds

A/C opening charge- 450/Name of the software used- Odin

Software installation charge- 900/Maintenance charge- 250/- from 3rd year.
Exposure- 20 times for intraday.
Name of the bank with the help of which customer get the facility of net
banking- AXIS bank ,ICICI bank, HDFC bank.
Services provided- Equity, Commodities, Insurance, Wealth Management
Services, Insurance, Investment Banking.
DP sell charge- 8/Brokerage- intraday-.03% & Delivery-.3%
Transaction Report- Through mail(Free of Cost)
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.
Network- 1837 locations more than 498 cities.
Margin money- 50000/- for R-ALLY & R-ALLY Lite.
10000/-for R-ALLY Pro.
Secrecy- Password provided to the customer has to change every after 15 day

A/C opening charge- 650/Software installation charge- NIL

Maintenances charge- NIL
Exposure- 5 times for intraday and 7 times for delivery.
Name of the bank with the help of which customer get the facility of net
banking- HDFC Bank, SBI, ICICI Bank.
Services provided- Equity,MF,Commodities,Derivatives,IPO,PMS.
DP sells charge- 5/Brokerage- Intraday-.03% , Delivery-.30%
Transaction Report- Through mail and courier (Free of Cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Bank a/c.
Network- 500 branches across 85 countries and 450000customers.
Margin money- NIL/Secrecy- telephone with recorder

A/C opening charge- 731/Name of the software used- Odin.

Software installation charge- NIL
Maintenances charge- 300/Exposure- 4 times, and if the person cant return money within 5 days then
extra 15 days he will get and 16% charge will be taken for that.
Name of the bank with the help of which customer get the facility of net
banking- AXIS bank, ICICI bank, HDFC bank, SBI.
Services provided- E broking, PMS, Investment advisory, Wealth
Management Services, Commodity Trading.
DP sells charge- 12/Brokerage- intraday-.03% & Delivery- .3%
Transaction Report- Through courier(Free of Cost)
Prepaid Scheme- Not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.
Network- 120 branches across 120 cities and 31 regional offices.
Margin money- 5000/Secrecy- Log in ID and Password change on a regular basis and telephone
with recorder

A/C opening charge- 799/Name of the software used- Sun Java.

Software installation charge- NIL
Maintenances charge- 500/- from 2nd year.
Exposure- 5 times for intraday.
Name of the bank with the help of which customer get the facility of net
banking- HDFC ,SB I, ICICI, Axis Bank.
Services provided- Equity,IPO,PMS,Derivatives,Mutual Funds.
Brokerage- Delivery-.50% & Intraday-.05%
Transaction Report- Through mail/courier(Free of cost)
Prepaid Scheme- not available.
Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.
Network- 480 branches in 230 cities.
Margin money- 5000/Secrecy- password cannot be accessed through internet.HDFC Secuerities offer
the highest level of security such as 128-bit encrypton and SSL(Secured Socket
Layer) technology

COMPARATIVE ANALYSIS
Comparative Analysis of charges and facilities provided by
different companies
Company

Account
Opening

Margin
Money

Brokerage
IntraDelivery(%)

AMC

Exposure
(for intra)

branches

India infoline

0/-

2555/-

0.05-0.50

250/-

8 times

607

Kotak securities

750/-

5000/-

0.06- 0.59

360/-

4 times

890

ICICI direct

500/-

975/-

0.075- 0.05

450/-

5 times

2124

Motilal oswal

415/-

0.03- 0.30

300/-

4 times

430

Religare

299/-

Not
Restricted
5000/-

0.025-0.25

Nil

20 times

1837

Angel broking

731/-

5000/-

0.03- 0.30

300/-

4 times

120

Geojit

650/-

Nil

0.03- 0.30

Nil

20 times

500

India bulls

900/-

Nil

0.03- 0.30

Nil

20 times

718

Reliance money

750/-

0.05- 0.25

50/-

5 times

10000

Share khan

750/-

Not
Restricted
5000/-

0.03- 0.30

500/-

4 times

250

Hdfc

799/-

5000/-

0.05-0.50

500/from 2
nd yr

5 times

NA

Interested in share market

Not interested in share market

CUSTOMER INTERESTED IN SHARE

MARKET

TOTAL 100
INTERESTED IN SHARE MARKET- 25
NOT INTERSTED IN SHARE MARKET -75

CUSTOMER HOLDING DEMAT A/C

Customer holding d'mat A/C

Having d'mat
A/C
Not having
d'mat A/C

TOTAL- 25
NOT HAVING DEMAT ACCOUNT-10
HAVING DEMAT ACCOUNT- 15

Out of 25 people who were interested in share market 15peoples

already had demat a/c, and 10 doesnt have demat a/c.

CUSTOMERS HOLDING DEMAT A/C IN

DIFFERENT BROKING FIRMS

India infoline

ICICI direct

kotak securities

Religare

Motilal oswal

Angel Brokers

HDFC

Geojit

Sharekhan

Reliance money

India bulls

T0TAL CUSTOMERS 15

The graph indicates distribution of number of customers of

different broking firms among 15 customers who are already having
de-mat account

CUSTOMER SEGMENTATION
10
9
8
7
6
5
4
3
2
1
0

Online

Offline

TOTAL -15
ONLINE CUSTOMERS -6
OFFLINE CUSTOMERS -9

Among the 15 customers who are having demat account in various

broking firms the pie chart shows that 6 of the customers are doing
online trading, and 9 of the customers are offline trading in the share
market

CUSTOMER APPROACHING TO
BROKING FIRMS

CUSTOMER APPROACHES

Relationship
Mananger
Internet
Advertisment

Friend
Recommandati
on
News Paper
Advertisment

TOTAL-15
RELATIONSHIP MANAGER APPROACH-12
FRIENDS RECOMMANDATION - 2
THROUGH INERNET ADVERTISEMENT- 1
READING ADVERTISEMENT IN NEWS PAPER- 0
READING ADVERTISEMENT IN NEWS PAPER- 6

CUSTOMER SATISFACTION

3.5
3
2.5
2
1.5
1

total customer
satisfied
dissatisfied

0.5
0

The graphical representation shows the number of customers

which are satisfied or unsatisfied with the various broking firms
operating in the market

Chapter 5: Findings
and
Recommendations

FINDINGS

 Brokerage of India infoline is higher than Others broking firms like

Religare,Motilal Oswal,Indiabulls,they are charging 0 .03% for Intraday
and 0 .30% for Delivery where India Infoline is taking 0 .05% for
Intraday and 0 .50% for Delivery.
Margin money of India infoline is higher than other firm like
Indiabulls,Geojit,Motilal Oswal,there is no restriction of margin
moneye.But in India Infoline,the minimum margin money should be
5000/2555 rs..
Exposure is less than other firms. India Infoline offers eight times
exposure on margin where as Religare and Indiabulls offer twenty times
exposure on margin money.
HDFC, ICICI direct provide their customers three types of account (demat a/c, trading a/c, bank a/c) but India infoline provide only De-mat a/c
and Trading a/c.
Religare takes Rs.299 for lifetime services, where as India infoline takes
Rs.555.
Relationship manager changes many times, it creates problem for the
offline customers .
Securities are not so much reliable.
India Infoline has hidden charges, Customer are not much aware about
that.
Most of the customers are trading offline.
Most of the customers approach towards the broking firm is through the
relationship manager.
Most of the people are not much aware of share market and its benefit

RECOMMENDATION/ SUGGESTIONS

 To increase awareness about Share Market and the name India Infoline
itself, the company should organize campaign. The campaign can be
weakly, monthly, yearly, it will give a good result to the company to
capture market in the competitive position.
The company should reduce the margin money. It can help to acquire
more customers, if the firms bring plans for no boundation of margin
money.
The Company should increase their focus on the less margin money
customers also .It can help to make more customers of low margin money
which can increase the revenue of the firm. The Relationship managers
focus only to the high margin money customer because from them they
will get high brokerage that should not be happened from the less margin
money customer.
Transaction error should be avoided .Transaction should be done
properly, taking in consideration that it is one of the most required quality
of a firm. Wrong transaction or default transaction may lead the prestige
of the company to be down.
Brokerage rate should be reduced. Religare, Motilal Oswal, Indiabulls,
are charging as 0 .03% for Intraday and 0 .30% for Delivery where as
India Infoline is charging 0 .05% for Intraday and 0 .50% for Delivery.
Though it is negotiable but for high margin money customer not for less
margin money customer.
The Company should increase Exposure. It is the good tool to capture the
market

CONCLUSION

 I am very thankful to india infoline for providing me the opportunity for

doing training programme in the organization as management trainee.
While doing my sip in the reputed broking firm India infoline I had got a
chance for knowing and analyzing the share market.
I was also able to know about the business environment and business
ethics of the business world.

I also came to know about what does a firm or an organization require or

wants from a employee or a trainee.

From the survey, I found that India infoline is in the top three position in
the share market.

Bibliography
I had collected the data from various recourses from Internet, Library, Company
itself.
The sources are given below..
www.traderji.com
www.reliancemoney.com
executive summary available at www.indiainfoline.com &
www.www.motilaloswal.com.
www.5paisa.com
www.indiabulls.com
www.icicidirect.com
www.sharekhan.com
www.tradersedgeindia.com
www.tradingpicks.com
www.masteroftrading.com
www.kotaksecurities.com
www.religareonline.com
www.angeltrade.com
www.google.com
www.scribd.com

Annexure
QUESTONARE FOR CUSTOMERS
1) You are customer of

2) For how many years are you investing in share trading?

(A)6 months or less than 1 year

(B)1 year (C)Greater than1 year

3) How you came to know about .?

( A)internet (B)news paper ( C) friend (D) rm approach (E)others

4) Are you trading online or offline?

( A)online (B)offline

5) Are you satisfied with the broking firm services?

Service

Satisfied

Online
Offline
Transaction
Secrecy
Customer care
Sms
6) How would you categorize the firm?

Unsatisfied

( A) Excellent (B)Good ( C) Ok (D) Bad

7) Would you like to change or shift to other broking firm?

( A)yes (B)no

8) Which broking firm you would like to shift?

( A)Share khan (B)India bulls ( C) India infoline (D) Il&fs (E)Religare
(F)Motillal oswal (G)Kotak securities (H)Icici direct (I)others

9) Do you have any suggestion for the broking firm?

Name:
Phone no:
Date:

QUESTONARE FOR BROKERAGE FIRM

1) What is the rate of your brokerage?
Intra day

delivery

Future

option

2) What is the margin for De-mat A/c?

3) Do you have lifetime facility?

a) Yes

b) no

4) The broking firm is registered with?

SEBI
IRDA
NSE
BSE

5) What are your products?

Equity
Mutual funds
De-mat
Gold coins
Derivatives

Commodities
Insurance
Others

6) Which is the most popular product?

.
7) Do you provide both online and offline facility?
A) online only B)offline only C)both

8) What is the name of the terminal or what kind of software is used for online
trading?

9) The transaction report is provided to customer through?

a)sms b)courier c)email d)call

10) How many branches do you have in Kolkata /India?

..
11) Does your brokerage firm have service?
a) pre-paid b) post paid

12) How does the secrecy of the customer is maintained?

..