Running head: STRATEGIC PLAN PART 3

Strategic Plan Part 3

Torey Prewitt
STR/581
July 14, 2016
William Pickron

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Strategic Plan Part 3

The task as Chief Operations Officer (COO) of Samsung comes with a lot of
responsibilities. For theses accountabilities, a person is charged with assessing potential value
disciplines. Along with that comes evaluating grand and global strategies. A COO has to choose
the best of the previously mentioned disciplines and strategies. Lastly, he has to recommend one
or a few strategies and put them into an implementation phase. So in this paper, we will view
how this looks from a COOs standpoint.
When a COO begins to look into his/her strategic plan the first thing to know is the
companys value discipline. All companies have to make the choice out of three. This means
that the others not chosen are least important. It just means the company will put most of the
effort into the chosen one. Treacy and Wiersema (1993) gives three generic value disciplines.
Out of these, Samsung felt customer intimacy best describes their discipline. With any design at
Samsung, the consumer is always in mind. The needs and wants have the driving force behind
the technology that comes out of R&D. Focusing on CRM has worked for the company which
can be shown in the high positive opinions of consumers.
Production Leadership and Operational Excellence are the other value disciplines works
to be good in. Production leadership is the value the company is above average. This shows a
focus on innovation, design and, extraordinary margins with small timeframes. Operational
excellence concentrates on efficiency, volume counts and supply chain management (SCM).
Most companies make a choice of one and try just to be OK with the other to. And as the
COO of Samsung, being just OK will not work. The company will strive for excellence in all
that we do.

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Next, to consider is the grand strategies Samsung needs to employ. There are four to
choose from, and the company has used three to this day. As a company, it is good to know the
meaning of the four strategies even though the hope is to never use them all. The turnaround
was a grand strategy used when there was a decline in profits. This was use to show that there
was a need for a strategy change. So a production development strategy was employed. Do not
confuse this with market development. The two are very different. Production development
focuses on financing profoundly on R&D to create innovating products. And market
development is just the exploitation of the product, for example, a commercial of the item.
The second grand strategy chosen is market growth. A low-risk strategy if it were to be
compared with others. This strategy is done to focus not just on an existing products growth, but
the company is growing into developing other products. For example, the new refrigerator that
Samsung made with cameras inside. Expanding the products Samsung makes helps the brand
name and customer base. It also shows that the company listens to consumers on items they
would like to see made.
Global strategies are a companys strategic guide in accordance to numerous geographic
markets. Such strategies like global, international and multi-national make up the categories.
But to choose which one is best, the COO had to look at six perceptions conferring to Punnett
(2004). One is that technology has made international communication and travel easier. Second,
it has made the world seem like a much smaller place. Third, if the world seems smaller, then
news and events reach others faster than 20 years ago. Fourth, the accumulative of these events
gives a better understanding of international prospects. Next, is with a better understanding of
international trade the greater the opportunities. Lastly, all of these mean the worlds economy
gets better. So for the global business strategy, a multi-national approach is best.

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For some companies, it may work to have just a strategy or discipline. But for Samsung
to go global, they have to have a combination of strategies and disciplines. According to the
article by Griffin (2016) Four Generic Strategies That Strategic Business Units Use. Out of the
four generic strategies, Integrated Cost Leadership-Differentiation Strategy is best suited for the
companys goals. Meaning the company could adapt to change and learn new techniques. This
strategy is a combination of a Cost Leadership Strategy and Differentiation Strategy. This will
help Samsung become a leader in the sales of electronics.
With regards to what recommendations, that should be made. Well, there are not a lot of
changes that should be made. The corporate office has been made a small change that will be a
major benefit. A minor recommendation is to find a reasonable supplier in the countries we have
manufacturing plants. This will cut down on shipping cost to have the provisions transported. It
will also expand job opportunities in that region of the world. Rationally thinking how the
strategies come together and the change that has to be made will work. Cutting cost and gaining
profits was the missing link in the chain.
In summary, even as a COO, you wear a lot of hats, and they all have power. Now with
power comes great responsibilities. The COO was charged with finding potential value
disciplines and from there an evaluation of potential grand strategies. This is just the start of
what a COO has on his plate. Next, was just as important to finding a global strategy. Then
identifying the best generic, grand and global strategies. Lastly, coming up with a
recommendation after collecting all the information. Consider it like building a house and these
items are what it will take to make a stable home. Every step must be done correctly because it
is the building blocks for the next and the end product is a home. From the foundation to the roof

STRATEGIC PLAN PART 3

and all in between; this is what makes a stable home. When all the parts fit perfectly, stability is
achieved.

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References

Treacy, M., & Wiersema, F. (1993, January-February). Customer Intimacy and Other Value
Disciplines. Retrieved from https://hbr.org/1993/01/customer-intimacy-and-other-valuedisciplines
Griffin, D. (2016). Four Generic Strategies That Strategic Business Units Use. Retrieved from
http://smallbusiness.chron.com/four-generic-strategies-strategic-business-units-use496.html
Mindtools. (2016). Porter's Generic Strategies. Retrieved from
http://www.mindtools.com/pages/article/newSTR_82.htm
Clark, W. (2016). Examples of Grand Strategies in Businesses. Retrieved from
http://smallbusiness.chron.com/examples-grand-strategies-businesses-14377.html

Grading Guide
Content

Met

The paper uses a company in an industry

found on the industry list provided in
class.

The paper includes an evaluation of the

potential generic strategies for the
organization.

The paper includes an assessment of the

potential value disciples for the
organization.
The paper includes an evaluation of the
potential grand strategies for the

Partially
Met

Not
Met

Comments:

Samsung

Addressed

Addressed
x
x

Addressed

STRATEGIC PLAN PART 3

organization.
The paper includes the assessment of the
potential global strategies for the
organization.
The paper includes the identification of
the best generic, grand, and global
strategies and the best value
disciplines.

Addressed
c
Addressed
x

The paper includes a recommendation of

a strategy or combination of strategies
the organization should implement and
include a rationale for that
recommendation.

The paper is 1,050- to 1,400-words in

length.

Writing Guidelines

Included

Met

The paperincluding tables and graphs,

headings, title page, and reference page
is consistent with APA formatting
guidelines and meets course-level
requirements.

The paper includes properly cited

intellectual property using APA style intext citations and a reference page.

The paper includes paragraph and

sentence transitions that are logical and
maintain flow throughout the paper.

The paper includes sentences that are

complete, clear, and concise.

The paper follows proper rules of

grammar and usage including spelling
and punctuation.

1049
Total
Availabl
e

Total
Earne
d

Partially
Met

Not
Met

Comments:

Met all APA Guidelines

Several grammatical issues

(fragmented sentences)

x
Total
Availabl
e

Total
Earne
d

STRATEGIC PLAN PART 3

Assignment Total

2.5

11

10.5

Additional comments: Good job on your Strategic Plan Part 3! You addressed all items requested in
this assignment thoroughly. All APA Guidelines met, although a few grammatical issues as noted.