CAVITE STATE UNIVERSITY

(CvSU)
Cavite, Philippines

CvSU Mission

CvSU Vision

Cavite State University shall provide

excellent,
equitable
and
relevant
educational opportunities in the arts,
sciences and technology through quality
instruction and responsive research and
development activities. It shall produce
professional, skilled and morally upright
individuals for global competitiveness.

Department of Management

The premier University in historic

Cavite recognized for excellence in
the
development
of
globally
competitive and morally upright
individuals.

MARKETING PLAN

Product Name:
Members:

Course/Year/Section: __________________

Corresponding
Points

Judging Criteria

Points
Awarded

Comments

Product
10

10
5
5
30

Clear explanation of the product and value

proposition
The product/service is new and unique
Is there a prototype of the product?
Packaging and labeling

TOTAL POINTS

Pricing

5
5
10

Pricing strategy
Is the price affordable?
TOTAL POINTS

10

Promotion
Implemented the right advertising approaches

10

to promote sales and increase awareness of the

target customer
TOTAL POINTS

Target Market

5
5
10

Justification of market potential

Is there a clear customer need satisfied?
TOTAL POINTS

10

Competitive Advantage
What is the positioning of the product/service in

10

relation to competitors
TOTAL POINTS

Situational Analysis
2
3
5
10

Clear description of the industry

Clear description of the direct and indirect
competitor
SWOT analysis

TOTAL POINTS

Capital Requirements and Financial Forecast

5
5
10

Amount of capital investment required to put up

the business
Financial forecast
TOTAL POINTS

Presentation
3

5
2
10

Provided information to entice audience to

know more about the product
Ability to answer questions
Posture and gestures

TOTAL POINTS

Overall, how would you rate the marketability of the product:

Evaluated by:
__________________________
Name

__________
Date

MARKETABLE

UNMARKETABLE