SWDT

STRENGHTS (FORTALEZAS)
-

Organic crops higher quality

Organic production, supported by Senasa.
Favorable weather conditions crops
Strategic alliances
Tenure own most of the land

WEAKNESSES(DEBILIDADES)
Producers with little technological training
Scarce participation in the CENFROCAFE in rural communities.
Inclusion of purely organic input (jam)
Increased transportation from the port city where exported
Reduced level of participation in Peruvian exports

OPPORTUNITIES
Opening new markets through TLCs
Increased global demand of organic and healthy products
Improved pest control
The development infrastructure port of Paita
The existence of agricultural technology centers

THREATS (AMENAZAS)
Uncertainty about the risk of crisis financial international
Aggressive mining concession in sectors country
Presence of pests and diseases not controlled plantations
Increased and price instability international of commodities
products
Adverse weather conditions associated with climate change

CENFROCAFE

CENFROCAFE is a cooperative that brings togheter more than 1900 families in

84 partner network in 10 bases in the province of Jaen, San Ignacio and Bagua.
Cenfrocafe trough the years it has been characterized as the promoter of
sustainable development, focusing in four main basic economic, social
environmental and institutional, that has generated the same loyalty and
identity in their partners and family
Cenfrocafe main activity is the marketing and production of organic coffee and
other products, giving families associated benefit of small towns, where our
collection centers.

Vision
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Providing solutions through quality services to support entrepeneural

capacity our partners, and marketing of products with high quality
standars in harmony with the environment

Mission
-

To be the leading cooperative in peru for the welfare of our members and
by offering high quality products, using the principles and values of our
cooperative model.

Objectives
-

Contributing to the welfare of our members

Increase and position the range of products and services
Improve customer satisfaction
Generated and dirigencial cooperative capabilities

1. What is the name of the company?

The company is called CENFROCAFE cooperative.
2. What do company do?
The company is dedicated to the production of organic coffee and other
products.
3. Where is it located?
CENFROCAFE is located in the province of Jaen, San Ignacio and Bagua.
4. Where they go their products?
Our destinies are USA, EUROPE, ASIA and OCEANIA.
5. Wich market they go their products?
Our coffee is directed to the following markets:
- Organic special - Microlotes
- Organic
- Organic Solidario - APU
- Organic Solidario - Chasqui
- Organic Solidario
- Conventional Solidario
- Sustainable
6. What are the main strengths and weaknesses?
One of the greatest strengths is our strategic alliances, and the
greatest weaknesses are the producers with little technological training.
7. What are the main opportunities and threats?
One of the greatest opportunities is the increased global demand of
organic and healthy products, and the greatest threats is the presence
of pests and diseases not controlled.
8.

PROVIDING EVERYDAY BASICS IN TIMES

OF DISASTER
P&G is committed to helping rebuild lives after
widespread disasters by providing the comforts of
home that people need.
Through our people, our products and our partners, we rely on our strengths
and our disciplined process to ensure that all of our efforts both immediate
and long-term are making a meaningful difference.
One immediate way we often help is to provide P&G Purifier of Water packets.
Natural disasters can leave places that typically have safe drinking water
suddenly without it. These packets transform dirty, unsafe water into clean
drinking water in 30 minutes, so they can be very useful in times of crisis. We
have worked closely with several of our partners to deploy P&G packets around
the world, making them available when needed.
P&Gs Response to Disasters
In November 2013, when the strongest storm ever to hit land whipped across
the Philippines, P&G teams around the globe responded. Pampers, Safeguard,
Duracell, Pantene and more than a dozen other brands joined together to help
the 16 million people impacted and 4 million people left homeless. Together,
P&G employees and our brands sent more than $3 million in personal care
supplies, cash and P&G Purifier of Water packets to help.

Proporcionar elementos bsicos cotidianos en momentos de desastres

P & G se compromete a ayudar a reconstruir vidas despus de desastres

generalizados, proporcionando las comodidades del hogar que la gente
necesita.

A travs de nuestra gente, nuestros productos y nuestros socios, que se basan

en nuestras fuerzas y nuestro proceso disciplinado para asegurar que todos
nuestros esfuerzos - tanto a corto como a largo plazo - estn haciendo una
diferencia significativa.

Una forma inmediata que a menudo ayudan es proporcionar P & G purificador

de paquetes de agua. Los desastres naturales pueden dejar los lugares que
normalmente tienen agua potable repente sin ella. Estos paquetes se
transforman, la insalubridad del agua sucia en agua potable en 30 minutos, por
lo que puede ser muy til en tiempos de crisis. Hemos trabajado
estrechamente con varios de nuestros socios para implementar paquetes de P
& G en todo el mundo, hacindolos disponibles cuando sea necesario.

Respuesta de P & G para desastres

En noviembre de 2013, cuando la tormenta ms fuerte que jams haya

golpeado la tierra batida a travs de las Filipinas, P & G equipos de todo el
mundo respondieron. Pampers, Safeguard, Duracell, Pantene y ms de una
docena de otras marcas unido para ayudar a los 16 millones de personas
afectadas y 4 millones de personas que quedaron sin hogar. Juntos, los
empleados de P & G y nuestras marcas enviaron ms de $ 3 millones en
productos para el cuidado personal, dinero en efectivo y P & G purificador de
agua para ayudar a los paquetes.