Hi!

We are the student of IIM Kozhikode and as a part of our AMMR Project, we would
like you to fill the following survey. We ensure that all the details furnished by you
will be kept confidential.

Questionnaire:
Product: Power Bank
Image, MRP, Features
//For those who will not play game: Given a flat discount of 40% on the above
product, please fill the following survey.
//For those who will play the game: Congratulations on winning the game! You have
performed exceptionally well and as per your performance in the game with respect
to others, we would like to give you a 40% discount on the above product. Please fill
the following survey keeping the same in mind:
Common Questions (Scale of 1 to 7)
1. How likely are you going to buy this product? 1(Highly unlikely) to 7 (Highly
likely)
2. I am (likely/unlikely) to buy the product because it seems to (provide/not
provide) value for money. 1 (Strongly Disagree) to 7 (Strongly Agree)
3. I am (likely/unlikely) to buy the product because of its brand. 1 (Strongly
Disagree) to 7 (Strongly Agree)
4. I am (likely/unlikely) to buy the product because of its aesthetics. 1 (Strongly
Disagree) to 7 (Strongly Agree)
5. I am (likely/unlikely) to buy this product because I frequently feel the need to
use it. 1 (Strongly Disagree) to 7 (Strongly Agree)
6. I am (likely/unlikely) to buy this product because of its features. 1 (Strongly
Disagree) to 7 (Strongly Agree)
7. My willingness to buying the product has increased due to the discount
provided. 1 (Strongly Disagree) to 7 (Strongly Agree)
8. I am willing to play games (online or otherwise) to earn discounts on such
products. 1 (Strongly Disagree) to 7 (Strongly Agree)
9. Given the same scenario, how likely are you going to buy the product again
for self/someone else in future? 1(Highly unlikely) to 7 (Highly likely)
Specific questions regarding element of games (to be asked only to those
who play the game)
1.
2.
3.
4.
5.
6.

Usefulness
Ease of use
Enjoyment
Playfulness
Recognition
Social Influence

Demographics:

Name:
Age:
Sex:
Marital Status: