North South University

School of Business and Economics

BBA Program, Course:
MGT489.4
Group: 7
Date: April 7, 2016

Report
on

Swan Foam

Prepared For:

Prepared By:

Dr. JashimUddin Ahmed

TamannaBashar Chowdhury-1210712030

Professor

IfthakerAhmed - 1210539030

School of Business

Shah Mohammad Tanjil1111017030

Md. Kamruzzaman-1220178030

North South University

ChowdhuryHussain Afzal-1120712030

Acknowledgement
We would like to thank Allah for giving us the ability and determination to complete this report
without much difficulties.
We have taken great efforts in this project. However, it would not have been possible without the
kind support and cooperation of many individuals. Therefore, we would like to extend our
sincere thanks to all of them.
We would like to thank Dr. Jashim Uddin Ahmed, our course instructor, who has provided us
endless support throughout the semester for completing this report. His guidance has helped us
through each step of the work, thus making our project work simple.
We would like to thank Mr. Ismail Tareen Khan Director, Mr. Ali Hasan Deputy General
Manager Senior Executive at Swan Industries Ltd. for taking the time out of their busy
schedules to allow us to conduct the interviews and for granting us the access into confidential
company information.
Last but not least, we would thank all the other individuals who have willingly helped us out of
their best abilities, including the printing and the spiraling of the report.

Table of Content
1.

Industry Overview ..................................................................................................... 1

1.1

The Home Textile Industry in Bangladesh .........................................................1

1.2

Major Competitors in the Industry ..............................................................................2

2.
Company Background
..3
2.1

Mission and Vision .......................................................................................................4

2.2

Core Values of Swan Foam ..........................................................................................5

3.

Principal Product Offering of Swan Foam..................................................................... ..5

4.

Value Chain .................................................................................................................6

5.

Strategies ................................................................................................................. 10
5.1

Marketing Strategies ...................................................................................... 10

5.2

Administrative and HR Strategies ................................................................ 11

5.3

Strategy of Sustaining in the Competition .................................................... 11

6.

Opportunities Ahead ................................................................................................ 11

7.

Challenges ............................................................................................................................12

8.

7.1

Material based challenges ........................................................................................12

7.2

Market based challenges ..........................................................................................13

7.3

Other challenges .......................................................................................................13

Setbacks ...............................................................................................................................14

1. Industry Overview
1.1 The Home Textile Industry in Bangladesh
Bangladesh is one of the leading countries in the in exporting readymade garments and textiles.
This sector creates about 4.2 million employment opportunities and contributes significantly to
the GDP of this small country of south Asia (Kiron, 2015) .
In line with the textile and readymade garments industry, the home textile industry of
Bangladesh is flourishing in recent days. Few years back, the international home textile market
was dependent on china, Pakistan India and Turkistan. But in recent days the international
customers are being shifted from these old markets towards Bangladesh. And using the prior
foundation and experience of Knit, garments or textile industry Bangladeshs home textile
industry is also growing at a rate of 20% on yearly basis (Akter, 2012). The home textile industry
mainly serves with the products that furnish the home. At the same way a number of Bangladeshi
home textile industries are offering a wide range of home textile products like bedspreads,
curtains, cushion covers, table covers, kitchen accessories and other home textile products. Home
textiles are now considered as the highest priority export product by the Bangladeshi
government. Because it enjoys some additional facilities comparing to the other textile export
products like, Bank loan with less interest, waiver in income tax and lessened air freight. And the
result of these facilities is proved in the word of Susanne Bergstand.
Susanne Bergstand, Operational Manager- TASA, Ikea, worlds largest home textile sourcing
company says, We buy home textiles from Bangladesh, China and India, while sometimes
Bangladesh is more price-competitive. (Akter, 2012)
BEXIMCO, Ha-Meem Group, Altex Indusatries and Zaber & Zubair Fabrics Ltd are the leading
country in this industry.
Polyurethane Foam (PU Foam) is a very important ingredient for these home textile products.
But interestingly, the history of PU Foam industry in Bangladesh is way older than this home
textile industry. Though we only know a few companies name in this industry a number of
companies are producing and exporting foam. Karmo Foam, Swan Foam, Apex Foam and
Foamex group are the leading companies in this sector. Almost all of these companies have

expanded their business toward the home textile sector as they are very close to this sector.
Possibly Karmo Foam was the first mover in this sector as they started their journey in 1965.
But with the help of effective marketing strategy and superior product quality, Swan Foam has
been able to earn more popularity than Karmo foam and still dominating the market. However a
number of new companies like Akhter furnishers, Bengal group and Home n Decor are entering
into this market which lessens the dominance of the existing old companies by creating
competition in the market. These new companies are bringing versatility in the product quality
and design. And accordingly the age old traditional companies which only used to make
traditional and same type of foam are reforming their strategy according to the market demand in
order to sustain in the market.

1.2 Major Competitors in the Industry

Karmo Foam:

Established in 1965, they are first company in Bangladesh to have started the production of
polyurethane products. As they have started the foam business first in Bangladesh, they have
gained the first movers advantage. They have built strong customer relationship. They produce a
huge variety of products such as Rebonded foam, Pu roll foam sheet, Karmo ash, Karmo
exclusive etc. 50 years experience in business is playing an important role to make them an
established player in the market. In terms of customer Satisfaction and Quality they have never
been doubted. Karmo Foam has the largest raw materials stock in Bangladesh. They import raw
materials from the largest and renowned Multinational Chemical Companies (Karmo, n.d.).

Apex Foam:

Apex Foam was established in 1982 by Mr. Mosharraf Husain. It is one of the largest and oldest
Foam manufacturers in Bangladesh. They usually produce PU (polyurethane foam), Cushion,
Contour pillow and Contour mattress. After the production of PU, Apex became very famous
among customers. Apex Foam has different series of products like as Gold Series, Premium
series, Acoustic Foam, Peeling Roll Foam etc. Apex Foam uses the modern technology for the
production. Employees are very effective and efficient. All of these together make Apex Foam
one of the leaders in market (Apex Husain, n.d.).

Foamex Foam:

Mr. Nazmul Hasan Pinto along with other few directors started the business in 1987. To avoid
quality complains Foamex Foam use quality raw materials. These hi-quality raw materials bring
their competitive advantage. The strategy of the company is to ensure quality at least profit
margin. All of their products are sold with guarantee. They believes users satisfaction is their
capital (Terms & Conditions, n.d).

Akhtar Foam:

Akhtar Foam Industries Ltd. was established in 2008. They have almost 750 dealers in the whole
country. They have gotten the 20% of P.U. foam market because of premium quality foams.
They use advanced technology to continue their mission and dominance. With the strategic goal
and efficient team, Akhtar Foam is crossing the borders of the country. Their products are Akhtar
HD, Akhtar Deluxe, Akhtar Royale, Akhtar Super and Akhtar Premium. They ensure after sales
service and that brings the competitive advantage for them. They give the guarantee that that will
repair or replace the foam (AKHTAR foam, n.d.).

2. Company Background
Swan Foam is one of the most competitive and reputed companies in Bangladesh home textile
industry. Swan Foam is a company of "Swan Group", which encompasses business of foam,
home textile, properties and chemicals. The company was established in 1984 offering their
superior quality products in the market. The major areas of Swan group are Swan Industries,
Swan Chemicals and Swan Properties. Swan Industries produce Swan foam, mattresses and
home textile products. Swan Chemical produces Swan branded synthetic rubber based adhesive
and polyurethane adhesive.
Being a part of Swan Group, Swan Foam has been one of the most prominent companies
producing foam, mattresses and home textiles in Bangladesh. Although they were not the first to
enter the home textile industry, they have been operating in Bangladesh for a long period of time
which gives them a competitive edge over other companies. The company produces Swan
branded polyurethane foam, and peeled (roll) manufactured with computerized foreign machine.

Their products are used in the field of seating and bedding, transportation seats, furniture, toys
and also in sports shoes garments (Islam, 2015).

2.1 Mission and Vision

Vision
To establish and sustain Swan Foam as the provider of leading quality products in the foam and
mattress market.

Mission
To provide Variety, Quality and Economical foam, mattress and home-textile products while
satisfying customers expectations, earning sustainable profit and continuing to be a caring
employer (Islam,2015).

Competitive Advantage
The competitive advantage of Swan Foam is superior quality. It has earned this reputation in
the local market. . The company is one of the best in Bangladesh Home Textile sector and it is
very particular about using best raw materials of Germany / USA. Doing continuous R & D,
adopting latest formulation followed by European and American manufacturers to ensure best
quality of their products. Simple ethics & principles of the company are to keep best quality of
products together with customer services & transparency.

With quality they also consider their organization culture of trust and open communication to be
their another competitive abilities. The founding directors had a firm belief that the only way to
move forward was to combine sincere dedication, develop a culture of innovation and striving to
honor commitments. Over the years this has been tremendously beneficial for the Group, which
has become synonymous with the word trust. Their unique understanding of economic and
industrial priorities and r dedication towards excellent client service has helped them to branch
out in a number of commercial ventures.

2.2 Core Values of Swan Foam

Providing quality goods and services

Maintaining quality assurance

Constant improvement

Ensuring and exceeding consumer satisfaction

Developing the companys human resource

Protecting employee welfare

Managing long term profitable relationship with value chain partners

Being competitive in the local market

Practicing ethical way of conducting business

3. Principal Product Offerings of SWAN Foam

Swan Foam is very popular in the foam and mattress market and very particular about using best
raw materials to make the fines quality products for the consumer. Since last 33 years the
company is producing & marketing SWAN brand polyurethane Foam with reputation. They
believe in customer satisfaction thus careful about quality consistency, timely delivery and
customer service. The Company is also producing peeled (Roll) foam with computerized Foreign
Machine, which is being used in Cades/ Sportswear / Hats / Bags etc. for export purpose. Thus in
the field of foam production and marketing Swan Foam and Home Textile Ltd has made a
revolutionary change, keeping the price within customers reach and providing constant quality,
acceptable to valued users.

Swan Spring Mattress

It is produced out of mostly nature origin raw materials such as : Steel Springs; Coir Sheets;
Cotton Felts, steel Edge Guards etc. It again ensures air circulation and entire body weight
(heavy or light) is being distributed thoroughly on the Mattress (SWAN GROUP, n.d.).

 Swan Re-Bonded Mattress

It is produced and reprocessed by special technology. It is stick & hard. Those who feel pain in
Back/Backbone or Doctor advise to sleep on hard bedding or those who are interested to use
Hard Mattress Swan Re-Bonded Mattress is the only solution for them (SWAN GROUP, n.d.).

Swan Coir Mattress

It is produced with thick Coir Sheets & Quilted Clothes. All over the world, Cotton Mattresses
have become obsolete due to the unscientific body posture it creates when one sleeps on it for 8
hours, this results into irreparable orthopedic problems; alternatively people needs uninterrupted
sound sleep to be 100% relaxed to start next day activities with full energy. Thus in the field of
foam production and marketing Swan Foam and Home Textile Ltd has made a revolutionary
change, keeping the price within customers reach and providing constant quality, acceptable to
valued users (SWAN GROUP, n.d.).

4. Value Chain
The value chain of Swan Foam consists of both primary and secondary activities.

4.1Primary Activities:
The primary activities of Swan Foam encompasses all the core activities starting from its internal
and external logistical arrangements, operations, production, marketing, selling of goods and also
the service provided to consumers.

Inbound logistics:

Swan Foam sources all of their raw materials from abroad. Their major raw materials are
Polyurethane Adhesive, Lamination Adhesive, Synthetic Rubber Adhesive and Unsaturated
Polyester Resin. They mainly source the raw materials from China, India, USA, Singapore,
Malaysia, South Korea and Thailand. After collecting the raw materials they store it in their own
warehouse in Tejgoan which is separated from their production plant. As the warehouse is a bit

far from the production plant, they use their own transport to bring the raw materials to the
production plant.

Operations:

Before production the raw materials are being brought to the production plant and stored in an air
conditioned storage at very low temperature for 10-12 hours. This is a prerequisite for the
production procedure. There are dices of different shapes according to the type of the foam.
After cooling down the raw materials, according the formulation raw materials are poured into
the dice and from there blocks of foams are produced. For all types of foam the principal raw
materials are polyol and TDI, they use the ratio 2:1 in their formulation.
Figure-1: Swan Foams Operation Process

Sourcing Supplies

Distribution

Polyol

Company Showroom
(B2C)

TDI/Chemicals

Swan Foam

Dealers

(Manufacturing)

Other raw
materials

Pre-order from other

companies (e.g. furnishing)
(B2B)

Outbound Logistics:

The finished goods are being stored in the warehouse inside the production plant. As they mostly
produce goods after getting order from their clients, the finished good dont required to be stored
in the warehouse for longer time. The company uses both own and rented transport to deliver the
finished goods to the whole seller, retailer and their own Show rooms. For delivering inside
Dhaka, they mainly use their own logistics and for outside Dhaka they used hired transportation
service.

Marketing and Sales:

Swan Foam focuses on developing new customer group and retaining the existing customer
group. Their main competitors are Karmo Foam, Apex Foam and Foamex group. In order to
cope up with the competition the company comes up with different sort of promotional campaign
from time to time. At the same time, they have developed a strong sales network throughout the
whole country. Swan Foam directly sells their products to the customers through their 12
showrooms across Bangladesh. 8 of the showrooms are inside Dhaka and the remaining 4 are
situated in Chittagong, Khulna, Bogra and Sylhet. At the same time they sell the products
through their dealers across the whole country. They also sell their products to the furniture
producers. In case of the corporate buyers Swan Foam usually takes the order first and then
produces the goods.

Service:

Swan Foam aims to provide excellent customer service to its customers in order to attain
ultimate customer satisfaction. That is why swan foam tries to provide superior after sales
service. If the supplied goods are not according to the order provided by customer, they take
back the full consignment and deliver the right order again. Sometimes if the customer is
unwilling to take the modified order, they even give the money back. Though Swan Foam follow
the mass production strategy, in case of special customer demand they produce customized
products.

4.2Support Activities
The support activities of Swan foam encompasses activities like sourcing the raw materials,
managing the human resource, technological and infrastructural concerns.

Procurement:

For the procurement of raw materials Swan Foam has a department named as Foreign Procure
Department. The employees also call it Commercial Department. This department basically
looks for the foreign vendors or raw material supplier. They find out the cheapest vendor and
contacts with them. They negotiate for the lowest price and fix the deal. At the end the

department imports raw materials through specific procedure. In case of urgent need of raw
materials they source the raw materials from local market. Production with the local raw
materials enables them to minimize the production cost but in this case they have to compromise
with the product quality. Normally they dont use local raw materials.

Human Resource Management:

Currently Swan Foam is running the company with 300 employees which includes 20
Executives, 80 Non-Executives and 200 production workers. In case of hiring employees they
focus on young talented manpower. In case of recruiting executives they depend on the external
source. They recruit through proper screening. But in case of recruiting the production workers,
they use internal source. Swan Foam doesnt have any training programs for training their
employees. The employees are trained on the Job. But every employee is given the training of
fire safety. The company ensures the proper health and safety of the workers according to the
Bangladesh Labor Law of 2006. They have attractive remuneration system for the employees.
The company gives promotion to the employees depending on the employee performance.

Technology:

For producing the foam Swan Foam fully depends on foreign technology. The machines used are
basically from Germany, Japan and China. They have one Mixing Machine, one Horizontal
Cutting Machine, one Vertical Machine, one Packing Machine and two Sealing Machines. Till
today, they are dependent on the old technologies for production which they brought at the
beginning of the company. However the company is planning to bring new technology to sustain
in the competition. They use a software Called Tally Software for Accounting Division. This
software helps them to measure their Cost of production, profit-loss and so on.

Infrastructure:

Through years of operation Swan Foam has developed a very strong infrastructure. Other than
the production division the company has 6 more departments which are Accounts division,
Commercial Division, Marketing Division, HR & Admin Division, Vat Division and Audit
Division. These departments help Swan Foam to Operate Smoothly. The Accounts division deals
with the financial issues. The Commercial Division helps to procure the raw materials at a

cheaper price. The Marketing Division helps to increase the sale. HR & Admin Division manage
the employees and take necessary decisions. The Vat Division assists the accounting division.
And Audit Division conducts periodic audit for preventing the discrepancies. In addition to that
they have a legal division which is consist of a company lawyer. He resolves the legal issues on
behalf of Swan Foam.

5. Strategies
After going through the activities of Swan Foam, we have tried to specify the important
strategies Swan Foam.

5.1 Marketing Strategies

Product: The core products of Swan Foam are Foam and Mattress. They produce 3 types
Mattress which are Spring Mattress, Re-Bonded Mattress and Coir Mattress. However they
are currently planning to enter the Home Textile market.

Price: In case of pricing Swan Foam follows competitive pricing strategy. But at the same
time they try to maintain the quality and brand value. They have to set the price a bit higher
than the average price. However this doesnt make Swan Foam less competition because they
have a very good brand image for ensuring the quality.

Place: Swan Foam has developed a strong supply chain throughout the whole country. They
have 12 Show Rooms of their own through which they directly sell to the ultimate customer.
At the same time they sell to the Whole Seller and Retailer across the country.

Promotion: It is sad but true that there no internal promotional department of Swan Foam.
They do publicity through printed media and electronic media. But in this case they depend
on outsider advertising firms to make the promotional tool. Sometimes they sponsor different
events in order to do publicity. They also do sales promotion in order to boost sales. But Sale
Commission to the dealer is the mostly used promotional activity of Swan Foam.

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5.2 Administrative & HR Strategies

The Administrative Division and HR Division combined together in Swan Foam and named as
Administrative & HR Division. The basic strategy of HR Division is to recruit the best
manpower for the organization. In case of recruiting the executive level employees they depend
on the external source. Through proper screening process they recruit the top level employees.
But in case of recruiting the labor or lower level employees they sometimes recruit form internal
sources. They always ensure proper health safety of the workers and employees.
In case of administrative strategy, the top level management takes all the decision. The lower
level employees are to perform their tasks according to the instructions of top management. The
organization has a traditional hierarchy system.

5.3 Strategy of Sustaining in the Competition

Swan Foam is considered to be the most successful company in the Foam Industry of
Bangladesh. When we wanted to know that what the story behind, they replied that superior
quality is their main strength. They always try to ensure that the product quality is better than
their competitors. They never compromise with the quality. That is why even in the competitive
market they are being successful even after charging higher than the competitors.

6. Opportunities Ahead
Currently Swan Foam is operating their business only within the boundary of Bangladesh. But
they are procuring raw materials from China, India, USA, Singapore, Malaysia, South Korea and
Thailand. Through their raw material supplier they might gather the information of prospective
consumer of Foam in those countries and the current condition of foam industry on those
countries. If they find the markets potential they might expand their operations on those
countries with the help of those suppliers. Swan Foam might also expand their business to the
neighboring countries of Bangladesh or the South Asian countries if there is a potential market.
In case of expanding operation in foreign countries at initial stage they might go for exporting.
Later on after gaining experience they go for Foreign Direct Investment or Join Venture.

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7. Challenges
Although Over the years Swan Foam has established itself as one of the most competitive
companies of the home textile industry in Bangladesh, It still face some problems conducting the
business which is very much obvious for any business. The challenges can be encompasses
problems regarding sourcing materials, market based challenges and other related problems.

7.1Material based challenges

As Swan Foam believes in ultimate quality of its products, it collects all the raw materials from
foreign countries which at times creates problem for them in terms of easy access to raw
materials, availability of TDI and other chemicals etc.

Access to quality raw materials:

Although Swan Foam imports high quality raw materials from abroad, sourcing the raw
materials becomes time consuming process at times. Especially in case of emergency large
orders, they face issues accessing quality raw materials. Thus they have to collect raw materials
from local supplier which is not good in terms of quality. This in turn leads to poor quality
production.

Availability of chemicals:

The chemicals Swan Foam imports from abroad have shorter life. Within one to two months the
chemicals expires. So they cant purchase bulk amount together and they have to order chemicals
in every two months. So the shipment cost becomes higher and this leads to higher cost of
production. Insufficient resources: Market based challenges: Well established competitors: There
are few well established competitors already in the market like Karmo Foam, Apex Foam etc.
and new companies are entering into the market. So it becomes tough for Swan Foam to retain its
customers because now customers have many options in their hand and they can shift to another
company easily.

12

7.2Market based challenges

Since consumers needs are constantly changing and the home textile industry is an emerging
market in Bangladesh, Swan Foam faces certain market related challenges as well which include
customers growing needs, increasing price of raw materials and weak promotional efforts.

Customers changing needs:

Swan Foam doesnt offer a large variety. They only produce four types of foams. Now-a-days
customers need has been changing and they want variety in terms of design, size, shape, color.
That is why Swan Foam is facing challenges in order to cope up with growing customer needs.
Keeping customers satisfied with their low variety in todays changing market becomes really
hard for Swan Foam.

Increasing Price of Raw Materials:

Swan Foam purchases raw materials from abroad and the price of those raw materials fluctuate
in international market. So they have to negotiate with the foreign importers frequently. The
negotiation is a lengthy process and the increasing price of raw materials makes the production
cost higher for swan foam. It results lowering the profit.

Weak Advertising and Promotional Program:

For advertising, Swan Foam relies on external AD agencies and the advertising quality is not that
good to attract customers. The promotional program is very weak and they dont pay attention to
strengthen their advertising and promotion program. The budget of Swan Foam for marketing
strategy is very low which results in poor promotion program and advertising.

7.3 Other challenges:

Swan Foam also faces certain challenge which are not in control of the company but have serious
effect on the smooth operation. These mainly include political and regulatory problems of
Bangladesh.

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Political Instability:

The political situation of Bangladesh is not stable in recent years. Due to political turmoil, the
businesses here are facing many difficulties. During blockade, Swan Foam doesnt get the
shipment from foreign importers on time. So the production becomes delayed and the
distribution to whole country remains off during political turmoil. So the total operation becomes
stagnant.

Rigid Safety Regulations:

The companies which use chemicals as their raw materials, Labor Law 2006 imposed strong
safety rules and regulation for them. The investigation team investigates the company every 6
months and if they find any violation of law they fine a huge amount of money. As Swan Foam
uses chemicals in their operation, they have to maintain the strict safety rules and regulation.
They have to check very frequently whether the rules are maintaining or not. It is time
consuming as well as costly too.

8. Setbacks:
Although Swan Foam is a well reputed and profitable company in Bangladesh home textile
industry, there are certain setbacks which is pulling the company back and restricting from being
the market leader.

Swan Foam is operating for 33 years. In this long journey of their business, a trusty
relationship with their customers has built up. As the relation with its customers becomes old
and trustworthy, sometimes they sell their products to their customer on credit. At times it
results in long delayed payment quickly and the company should wait for a long time for the
payment from customers. This is not good for the growth of any business.

Delaying in shipment is also a concerning issue for Swan Foam. They have to wait for
foreign shipment of raw materials. Its a time consuming process. After that the production
needs much time. So in terms of emergency order, the shipment of final products sometime
becomes delay.

14

Very frequently Swan Foam gets the product back after the final selling. The reason behind
this is not fulfilling the customers order. The design, size, shape, quality of the ordered
product dont match sometimes and the customers return back the product. This requires
additional costs for Swan Foam as they have to change the product. This also creates a bad
impression towards Swan Foam.

Miscommunication is another problem for Swan Foam. Sometimes they mismanage their
orders. They take order from someone and make shipment to another one. This result in extra
shipment cost because they get the order back and make shipment again.

The logistics system of Swan Foam is normally good. Usually they supply products to their
outlets inside Dhaka with their own transport system. But when they make shipment outside
the capital, they normally take help from the third party transport system like as courier
service. In most cases the third parties are unprofessional and careless. As a result, the
products become defect while on their custody. So they get their product back from the
outside outlets which incurs additional cost of both remaking the product and reshipment.

15

References
1. AKHTAR foam. (n.d.). Retrieved March 18, 2016, from http://akhtarfoam.com/
2. Apex Husain. (n.d.). Retrieved March 18, 2016,
from http://www.apexhusain.com/about_apexhusain.php
3. Akter, M. K. (2012, July). Bangaldesh Textile Today. Retrieved January 9, 2016, from
textiletoday.com: http://www.textiletoday.com.bd/home-textiles-prospects/
4. Islam, N. (2015). Company Overview. An Analysis of HR Activities of Swan Group, 7-8.
Retrieved March 15, 2016, from
http://123.49.46.157/bitstream/handle/10361/4355/Cover Page.pdf?sequence=1.
5. Kiron, M. I. (2015, September 6). Merchandising Online library . Retrieved January 9, 2016,
from Merchandising Online library :
http://www.garmentsmerchandising.com/readymade-garments-industry-of-bangladesh/
6. Karmo. (n.d.). Retrieved March 18, 2016, from http://www.karmogroup.com/demo3/
7. SWAN GROUP. (n.d.). Retrieved April 05, 2016, from http://www.swan-family.com/
8. Terms & Conditions. (n.d.). Retrieved March 18, 2016,
from http://www.foamexgroup.com/aboutus.php

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