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Full-time Programmes
> Ranked 102th in the World (Times Higher Education World University Rankings 2013-2014)
> Ranked 12th in the UK (Times Higher Education World University Rankings 2013-2014)
> Member of the University of London group of colleges
WELCOME MESSAGES
Royal Holloway is one of the largest multi-faculty Colleges within the University of London and
combines a distinguished history with a reputation for cutting edge thinking and academic
innovation.
Royal Holloway is recognised worldwide as one of the UKs leading teaching and research higher
education institutions. The Universitys eminent staff works at the forefront of their subject areas
and 60% of their research is rated as world-leading or internationally excellent.
The Royal Holloway, University of London degree gained by our talented and high-achieving
graduates is valued by employers the world over and in 2011, 90.8% of our first degree graduates
were either in employment or undertaking further study 6 months after graduating.
Through the Kaplan Higher Education Academy, you will have the opportunity to study a
University of London degree taught by Royal Holloway staff and supported by online resources
in Singapore. You will experience our innovative teaching that has meaning and impact in the
world at large and you will work with research leading academics to develop the key skills of
analysis, creative thinking and presentation. We look forward to bringing the Royal Holloway
experience to Singapore and invite you to join us there.
ProfessorJeffrey Unerman
Head of the
School of Management
The School of Management at Royal Holloway is successful, friendly, ambitious and focused.
We offer a full programme of teaching at undergraduate and postgraduate level.
Our students learn from academic staff who, through their world-leading research, seek to both
understand and influence the actions of managers in private, public and not-for-profit areas,
and to share that understanding with students.
Through our programmes, you will therefore have access to the very latest thinking in management
that will equip you to succeed in a global economy; to bridge cultures and geographies and to
develop an astute social awareness that will be critical to your future as a leader.
By bringing our undergraduate programmes in Management to students in Singapore, in
conjunction with Kaplan Higher Education Academy, we aim to bring the opportunity to study
for a Royal Holloway, University of London degree to those of you who, for many reasons,
cannot come to Royal Holloway in the UK to study. I look forward to welcoming you as a Royal
Holloway undergraduate student, and sharing the success of your studies with us.
02
LEARNING CYCLE
Each academic session consists of 26 weeks:
Weeks 1 to 20
Weeks 21 to 22
Weeks 23 to 26
Term break
Academic Support via Email / Virtual Learning Environment / Online Library / Face to Face Workshops / Seminars
Academic
Session 1
(Level 2)
Academic
Session 2
(Level 3)
Academic
Session 3
(Level 3)
Pathway Module 3
Pathway Module 4
Pathway Module 5
Pathway Module 6
Pathway Modules
Management with Accounting Pathway
1. Accounting for Corporate Accountability
2. Asia Pacific Multinationals OR
Advertising and Promotion in Brand Marketing
3. Clusters, Small Business and International Competition OR
E-commerce
4. International Financial Accounting
5. Strategic Finance
6. Strategic Management Accounting
Management with International Business Pathway
1. Accounting for Corporate Accountability OR
E-commerce
2. Asia Pacific Multinationals
3. Clusters, Small Business and International Competition
4. European Business
5. Multinational Enterprise
6. Strategic Finance OR
Advertising and Promotion in Brand Marketing
Management with Marketing Pathway
1. Accounting for Corporate Accountability OR
Clusters, Small Business and International Competition
2. Advertising and Promotion in Brand Marketing
3. Consumer Behaviour
4. E-commerce
5. Marketing Research
6. Strategic Finance OR
Asia Pacific Multinationals
Management Pathway
1. Accounting for Corporate Accountability OR
Clusters, Small Business and International Competition OR
E-commerce (Choose any 2)
2. International Financial Accounting OR
Multinational Enterprise OR
Consumer Behaviour (Choose any 1)
3. Strategic Management Accounting OR
European Business OR
Marketing Research (Choose any 1)
4. Strategic Finance OR
Asia Pacific Multinationals OR
Advertising and Promotion in Brand Marketing (Choose any 1)
04
Programme Management
The Bachelor of Science (Honours) programme will be managed
by a professional programme management team at Kaplan Higher
Education Academy. This ensures that in addition to classes,
students will be supported by a team of programme managers,
programme newsletters (updates) via email, academic support
system via email/Internet, study notes, scheduling, study group
formation, Kaplan City Campus library membership, assignment and
examination management, students liaison and organisation, etc.
Assessment Methods
Assessment methods vary in accordance with the aims and
outcomes of a specific topic or course, but frequently involve a
combination of in-course assessment and formal end of academic
session written examinations. In addition group and individual
projects, in-course tests, group and individual presentations,
reports, quantitative analysis and essays are all used at some
point during the programmes. For all assessments except in-course
tests, students receive detailed feedback from the examiner in a
standardised format.
Unit OUTLINE
Core Modules
Asia Pacific Business
On completion of the unit students should be able to assess and
evaluate the factors that lay behind the rapid growth of the Asia
Pacific region in the last four decades; appreciate and be able to
discuss the extent of diversity in Asia Pacific business institutions
and markets; analyse the impact of foreign multinationals in the
region; distinguish and describe the range of different relationships
between Asia Pacific states and indigenous businesses; evaluate
human resources management and employment relations issues
in the region and apply theoretical insights to the context of Asia
Pacific.
Managerial Accounting
This unit aims to allow students to understand and apply techniques
of cost-volume-profit analysis, absorption costing, activity based
costing and activity based management approaches. Students
will also understand the issues for accounting and control around
the movement from a manufacturing to a service/knowledge led
business environment including behavioural and structural factors,
why management accounting has a role in improving organisational
performance and discuss the development of shareholder and
stakeholder views and their impact on accounting. Students will also
be able to recognise that the practice of management accounting
rests in an organisational and societal context and explain how
and why this has implications for the production of data and the
implementation of systems of control.
Marketing Management
At the end of the unit, students will be able to recognise the
significance of marketing contributing to national wealth creation
and economic development, and the relationship between consumer
choice and democracy; discuss corporate marketing management
including the marketing mix (4Ps) and services marketing mix
(7Ps) frameworks, the product life-cycle, models about marketing
communications and persuasion, pricing approaches, marketing
research, buyer behaviour, product policy, strategic approaches
to marketing, sources of brand equity, market segmentation and
disintermediation impacts on channels of distribution. Students
will also learn to assess the social responsibilities of marketers and
limitations associated with conventional marketing management.
Strategic Management
The unit aims to analyse the principal theories of strategic
management and set them in the context of key developments
in which contemporary business operates, including political and
regulatory developments, technological change, financialisation,
the development of new business models and the changes in the
framework for assessing corporate performance. The unit aims
to discuss key concepts and debates in the theory of corporate
and business strategy, to examine the changing context in which
corporate strategy is formulated and implemented, to illustrate how
theoretical debates can be related to corporate strategies via the
analysis of case studies covering a variety of industrial settings and
situations, and to enable students to analyse financial and nonfinancial data relevant to the analysis of corporate performance.
The Global Economy
The notion of globalisation is one of the most powerful ideas
in the world today, informing debates on politics, economics,
development and society. However, this debate is highly polarised
and there is little consensus, even on what we mean by globalisation
and for how long it has been in existence. This unit aims not to
provide a definitive definition but instead to approach the subject
by exploring the growth and development of the international or
global economy during the long twentieth-century. This historical
perspective allows us a more realistic view on many of the myths
and arguments surrounding globalisation. The unit will examine
the forces shaping the global economy and the institutions to
which it has given rise, from the World Trade Organisation to the
multinational enterprise, relevant theoretical perspectives (economic,
historical, management, geopolitical), the role of foreign direct
investment and the consequences of globalisation.
06
Unit Outline
Pathway Modules
Accounting for Corporate Accountability
This unit aims to develop students knowledge and understanding
of key contemporary issues involved in discharging corporate duties
of accountability to third party stakeholders; develop students
knowledge and understanding of subjectivities inherent in externally
published accounting information and develop students appreciation
of the economic consequences of corporate reporting practices.
Upon successful completion of this unit, students should be able
to demonstrate an awareness and understanding of corporate
duties of accountability to external stakeholders; discuss and
analyse the nature of subjective judgements involved in several
complex areas of financial, social and environmental accounting
and reporting; employ UK and international Generally Accepted
Accounting Practice in analysis of the financial accounting treatment
of a range of complex types of financial transactions and explain
the broad nature of economic consequences which can potentially
flow from different accounting and reporting practices.
Advertising and Promotion in Brand Marketing
This unit aims to provide students with a strategic perspective on
contemporary marketing communication management within an
international context. It draws together theoretical and practitioner
traditions from diverse literatures to focus not only on issues of
advertising and brand management, but also on the cultural role
and ethical standing of advertising. It seeks to offer an integrated
understanding of advertising and promotion from both a managerial
and a cultural perspective.
Asia Pacific Multinationals
This unit focuses on foreign direct investment by Asia Pacific
companies in their key markets of Europe and their importance
in relation to worldwide operations; it looks at the leading role
of Japanese multinationals, and at the activities of firms from
Korea, China and Taiwan; and it compares the strategies and
organisation of Asian international business and other nations.
Students should understand the characteristics and capabilities of
Japans multinational enterprises generally, including the influence of
home and host country factors, the role of Japanese multinationals
in European markets, compared to Asia and North America, the
characteristics and capabilities of Korean MNEs, the influence
of home and host country factors, and their activities in Europe
and key markets, the characteristics of MNEs from mainland
China, the differing influences of home and host country factors,
and their strategic and organisational objectives, the strategies,
organisation and capabilities of multinationals from Taiwan and the
Asia Pacific generally, the similarities and differences of MNEs from
Asia Pacific nations, the global strategies of Asian MNEs, and their
impact on Europe and host economies, the forces of economic
internationalisation and cross-border integration, and theories of
international business and their relation to the practical cases of
leading Japanese, Korean and Chinese multinationals.
Unit Outline
European Business
This unit examines European business within the European Union
(EU) and in the greater global context. Attention is paid to key
institutions, policies and processes involved in the widening and
deepening of the union and the implications of such for European
businesses and for consumers. The unit also examines the political
and economic ties between the EU and the United States, and
between the EU and Russia; this includes some coverage of key
trade disputes. Lobbying will also be covered. Journal articles and
case studies will be used to raise and explore key issues. A range
of other techniques will serve to stimulate in-class discussions
about the European business environment.
International Finance Accounting
This unit seeks to develop awareness of various aspects of the
international financial accounting environment. On completion
of this unit students should have both theoretical and practical
understanding of aspects of the international accounting environment.
In particular, they should be able to demonstrate understanding of
the influences on national financial reporting, differences in financial
reporting systems internationally, approaches to the classification
of financial reporting systems, international harmonisation and
standardisation of accounting, communication issues in accounting,
aspects of international accountability and aspects of accounting
in selected countries.
Marketing Research
Marketing Research is fundamental for informed management
decision making in modern organisations. The unit prepares
students in both how to identify and how to obtain appropriate
marketing information for strategic and tactical marketing decisions.
In addition, the unit seeks to develop students analytical skills
and critical thinking to properly interpret the results of a marketing
research exercise. The unit focuses on providing students with
the necessary skills that will enable them to carry out marketing
research projects within a real life environment, including the use
of statistical procedures which are often omitted from research
reports due to an absence of the knowledge of what are the
correct procedures to be applied, or to prevent the reader being
scared off. Topics covered in this unit include: the marketing
research process; research design, quantitative and qualitative
approaches, measurement, scaling and questionnaire design;
and data analysis/manipulation using the SPSS software. The
unit is designed to help potential managers/market researchers
to recognise the role of systematic information gathering and
analysis in facilitating strategic marketing decisions. Emphasis of
this unit will be on both quantitative and qualitative approaches
at conducting research. It will also familiarise students with the
various data collection techniques.
Strategic Finance
This unit seeks to develop a critical understanding of finance as
it links to strategy, especially the enabling characteristics and
limitations of finance in strategic decision-making. By the end of
the unit, students should be able to apply the main principles of
finance theory to commercial problems; understand the notion and
relationship between risk and return; understand the valuation of
equities, bonds and options and the relative merits of different
approaches to choosing and valuing securities; discuss the relevance
of information efficiency; evaluate the consequences of a proposed
takeover or merger from the perspective of capital markets and
analyse the current state of financial markets.
Strategic Management Accounting
This unit seeks to develop a critical understanding of accounting
as it links to strategy, especially the enabling characteristics and
limitations of accounting in strategic decision-making. By the end
of the unit, students should be able to understand, develop and
interrogate business models and operating architecture; evaluate
capital structure and off-balance sheet financing; evaluate the impact
of mergers and acquisitions on businesses; evaluate strategic
control tools and techniques such as responsibility accounting
and transfer pricing; critically understand the relationship between
product markets, internal organisation cost structures and capital
market expectations and how they impact on strategy and critically
appreciate that accounting numbers reflect complex market,
organisation and institutional relationships.
Multinational Enterprise
This unit provides an overview of the development and contemporary
vicissitudes of the key players on the international economic
stage: multinational enterprises (MNEs). Attention is placed on the
development of MNEs and foreign direct investment (FDI), as well as
on the underlying reasons for foreign investment and globalisation.
The unit discusses the determinants of internationalisation as well as
its effects on the host countries. Different types of internationalisation
strategies are compared and examined. The emphasis of the unit is
on the political economy of MNEs rather than about their strategic
decision-making.
08
PROGRAMME TEAM
Dr Isabella Chaney
Programme Director
Marianne Bowyer
Programme Administrator
FACULTY SUPPORT
Ailson Moraes
Teaching Fellow in
Strategy and
International Business
Chris Hackley
Professor of
Marketing
John Ahwere-Bafo
Teaching Fellow in
Accounting
Dr Huaichuan Rui
Senior Lecturer in
International and
Comparative
Business
Catherine Habor
Teaching and
Research Associate,
Technologies and
Information
Management
Sigrun Wagner
Teaching Fellow in
Strategy and
International Business
Christopher Napier
Professor of
Management
Diego Vasquez
Teaching Fellow in
Strategy and
International Business
Dr Evangelos
Giouvris
Lecturer in Finance
Dr Li Dong
Lecturer in
International Business
Dr Luciano
Ciravegna
Lecturer in
International and
Comparative
Business
Dr Leonardo
Rinaldi
Lecturer in
Accounting
Pauline MacLaran
Professor of
Marketing and
Consumer Research
Fee Schedule
Please refer to the insert for the information on:
Tuition Fee
Non-tuition Fee
Refund Policy
EduTrust Certification
For more information, please contact our programme consultant
or email info.sg@kaplan.com
International Students
The Immigration and Checkpoints Authority (ICA) of Singapore
requires all foreign students to hold a valid Students Pass for their
full-time study in Singapore, a minimum of 90% attendance must
be attained. In order to protect the interest of foreign students,
regulatory body CPE - Council for Private Education requires
all programme fees be covered by Fees Protection Scheme
(premium payable by students).
10
www.kaplan.com.sg
Application
Entry Requirements
Royal Holloways BSc (Hons) programme accepts the following
qualifications:
Polytechnic Diploma
Private Diploma/Advanced Diploma
Kaplan Global Diploma
Mature applicants and other qualifications will be assessed
on a case-by-case basis.
Applicants admitted to the programme may be required to undertake
additional courses to gain entry to the programme. The final
decision rests with the University.
English requirement for International Students:
Applicants whose first language is not English are required to
demonstrate a satisfactory level of English language proficiency
in one of the following ways:
- IELTS of 6.5 OR
- TOEFL of 600 (or 250 in the computer based test)
Study Loans
Study loans are available with most banks and financial institutions.
Interested candidates may contact:
POSB
Maybank
TCC Ltd
RHB Bank
:
:
:
:
6333 0033
www.posb.com.sg
1800 629 2265 www.maybank.com.sg
6319 3700
www.tcc.org.sg
1800 323 0100 www.rhbbank.com.sg
Closing Date
Deadlines for application for each term intake are contained in the
application forms. Usually, the university takes about 2 weeks to
process each application. Therefore, it is advisable for potential
students to apply for admission at least 2 weeks before the start
of each intake.
Who to Contact
For enquiries on this course, send KAP-B838 via sms to
9677 7598 or enter it at http://ask.kaplan.com.sg. You can also
enter it through your GPRS-enabled phone at www.kaplansg.mobi
By sending the code via sms or website, you have given your consent to have a representative from
Kaplan contact you regarding your request.
/KaplanSingapore
Registered with Council for Private Education, UEN 199409389H, Validity: 20.05.2010 19.05.2014.
info.sg@kaplan.com
@KaplanSingapore
The information contained in this brochure is correct at time of print (January 2014).
/KaplanSingapore
Royal Holloway and Kaplan Higher Education Academy reserve the right to alter, amend or delete
any programme, fee, course, admission requirement, mode of delivery or other arrangements
without prior notice.
: 6733 1877
: 6225 3605
: info.sg@kaplan.com
: www.kaplan.com.sg
: www.rhul.ac.uk/management
Kaplan City Campus @ Wilkie Edge 8 Wilkie Road Level 2, Singapore 228095
6733 1877
How to Apply
KaplanSingapore