PROPOSAL

Background
South East Asia has numerous great countries that have their own advantages. Learning from our
neighborhood is a very important thing. We have to open our mind and ready to learn from other
country. The spirit that have to be built is not competition, but collaboration to make every nations in
ASEAN become developed and prosperous countries.
The acceleration to establish ASEAN Community by the year 2015 has shown much of enthusiasm of
the regional commitments in strengthening cooperations across these great nations of ours as we
move towards a more integrated community under the pressure of a ticking clock. Towards building
the ASEAN Community, Youth Center to Act for Nation want to invite to promote greater interaction
among the people of ASEAN as well as their wider participation in ASEAN activities.

Overview
ASEAN Youth Cultural Exposure 2016 is a cultural exchange programme destined Singapore,
Malaysia and Thailand organized by Youth Center to Act for Nation consist of visiting Tourism
Ministry of every visited country, cultural show, tourism company visit, cultural symposium etc.

Place and date

Malaysia
Singapore
Thailand

| 3rd - 7th October 2016

| 10th - 14th October 2016
| 17th - 21th October 2016

People involved
Singapore, Malaysia & Thailand Tourism Ministries
Tourism Industries Top Leaders
Culture and Tourism Enthusiasts
Official Indonesian Tourism Ambassadors
100 National Youth Delegates

ASEAN Youth Cultural Exposure

ASEAN Youth Cultural Exposure represent

important activities in any cultural excursion
programme that contribute to the achievement
of various essential learning outcomes and
programme objectives.

Goals
To enhance and strengthen mutual understanding, friendship and
cooperation in order to maintain, preserve, and enrich each
ASEAN youth with cultural inspiration and tourism strategy to
develop their own country.
To promote Indonesian culture and tourism especially Slemanese
to the world so more people interested to visit Indonesia.

Learning Outcomes
a. To provide participants with the opportunity to learn the cultural advantages and tourism
development strategy of visited countries;
b. To enhance students overall proficiency in English and Malay language by interacting with the
native speakers of the country;
c. To create an interest and appreciation of Malay language, literature and culture of Indonesians;
d. To provide opportunities for participants to promote the tourism of Indonesia practically; and
e. To appreciate Malay culture, language and traditions of the region.

ASEAN Youth Cultural Exposure

02

Event Rundown
in Malaysia
Time

Activities
Day 1 - October 3rd 2016

4.00 pm
6.00 pm
8.00 pm

: Rendezvous at Kuala Lumpur International Airport

: Check In & Pray
: Introduction and Welcoming Dinner

Day 2 - October 4th 2016

9.00 am
3.00 pm

: ASEAN Youth Cultural Symposium

: Tourism Object Observation

Day 3 - October 5th 2016

9.00 am
3.00 pm

: University visit to Faculty of Hospitality & Tourism Management UCSI University

: Cultural Interview in Batu Caves

Day 4 - October 6th 2016

9.00 am
3.00 pm
9.00 pm

: Tourism Company Visit to KL Craft Complex

: Tourism Business Development Practice
: Gala Dinner & Closing Ceremony

Day 5 - October 7th 2016

9.00 am

: Check Out

ASEAN Youth Cultural Exposure

Event Rundown
in Singapore
Time

Activities
Day 1 - October 10th 2016

4.00 pm
6.00 pm
8.00 pm

: Rendezvous at Changi Airport

: Check In & Pray
: Introduction and Welcoming Dinner

Day 2 - October 11th 2016

9.00 am
3.00 pm

: ASEAN Youth Cultural Symposium

: Tourism Object Observation

Day 3 - October 12th 2016

9.00 am
3.00 pm

: University visit to MDIS School of Tourism and Hospitality (STH)

The MDIS School of Tourism and Hospitality
: Cultural Interview in Bugis & Kampung Arab

Day 4 - October 13th 2016

9.00 am
3.00 pm
9.00 pm

: Tourism Development Visit to Singapore City Gallery

: Tourism Business Development Practice
: Gala Dinner & Closing Ceremony

Day 5 - October 14th 2016

9.00 am

: Check Out

ASEAN Youth Cultural Exposure

Event Rundown
in Thailand
Time

Activities
Day 1 - October 17th 2016

4.00 pm
6.00 pm
8.00 pm

: Rendezvous at Suvarnabhumi & Don Mueang International Airport

: Check In & Pray
: Introduction and Welcoming Dinner

Day 2 - October 18th 2016

9.00 am
3.00 pm
3.00 pm

: ASEAN Youth Cultural Symposium

: Tourism Object Observation at Wat Arun
: Tourism Object Observation at Siam Niramit

Day 3 - October 19th 2016

9.00 am
2.00 pm

: University visit to School of Humanities and Tourism Management,

Bangkok University
: Cultural Interview in Central World

Day 4 - October 20th 2016

9.00 am
2.00 pm
9.00 pm

: Tourism Company Visit to Bangkok Art and Culture Centre

: Tourism Business Development Practice at MBK
: Gala Dinner & Closing Ceremony

Day 5 - October 21th 2016

9.00 am

: Check Out

ASEAN Youth Cultural Exposure

Event Details
Cross Cultural Art Performance

Delegations from every region in Indonesia give an astonishing culture

performance in order to promote Indonesian culture to the guests from every
visited countries even from reputable institution such as tourism ministry,
government, big companies etc.

Tourism Company Visit

Visiting craft production center to learn how to produce special crafts and
souvenirs from other country so participants get an insight and inspiration
to enhance the quality of Indonesias crafts and souvenirs.

Tourism Company
Visit
Cultural
Journey and
Heritage Tour

Exploring the cultural advantages and the beauty of the heritage and
landscape of visited countries to enrich the delegations with ideas of
developing cultural and tourism sites.

Tourism
Company
Visitabout Culture & Tourism
ASEAN
Youth
Symposium

Panel discussion with experienced and notable speakers in the field of

culture and tourism of the visited countries to exchange ideas and
knowledge about culture and tourism.

ASEAN Youth Cultural Exposure

Sponsorship Benefit
Gratitude to Our Sponsors
We gratitude every institution that give support to help our
delegations realize their dream to join ASEAN Youth Cultural Exposure
and every media partner that help us promote our event. We will attach
your institutions logo in our media such as giant screen, backdrop,
posters, rolling banner, video and adlips by MC.

Brand Awareness and Positioning

AYCE support companies to improve customer awareness on their products
by placing promotions in certain strategic area and international advertisement
managed by the committee according to the agreed sponsorship packages

Expanding Market Share

By supporting our participants, companies can expand their market share internationally thanks to
the event which will be attended by participants from other universities in Indonesia and ASEAN,
professionals, academicians and entrepreneurs located in Singapore, Kuala Lumpur and Bangkok
environment as well as wider communities.

Mutual Benefit Cooperation

Supporting companies can create strategic cooperation, which will be mutually
beneficial for both AYCE and its participants and the sponsoring companies.

Social Responsibility
AYCE also helps sponsoring companies to meet their social responsibilities in
supporting educational activities that focuses on building up young
Indonesian leader and Indonesias tourism.

ASEAN Youth Cultural Exposure