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NoSQL predictive
analytics
data mining
26%
14%
13%
8%
8%
43%
have already
deployed datadriven projects
are still
planning data
implementations
1,000+
<1,000
39%
Transactional
data
Customer
Databases
44%
39%
32%
36%
41%
29%
Emails
35%
25%
1,000+
<1,000
48%
1,000+
<1,000
51%
52%
1,000+
<1,000
53%
1,000+
<1,000
56%
61%
Productivity
Applications
Machine
Generated Data
55%
53%
41%
improve
customer
relationships
make the
business more
data-focused
47% 60%
52% 48%
36% 45%
B2B
B2B
B2B
B2C
B2C
B2C
60% 47%
finding
correlations across
multiple disparate
data sources
41%
predicting
customer
behavior
93%
of IT executives say
theyve experienced
pain with some datadriven initiatives
Data access/analysis
Data transformation
Data creation/collection
Data migration
84%
38%
17%
13%
13%
of organizations use at
least one solution to secure
their big data initiatives
44%
Top Investments
Data analytics
Data integration
Data visualization
Data mining
Visual dashboards
58%
44%
43%
37%
36%
Average data
spending in the
next 12 months
$7.9M
18%
Data Decision-Making
Whos involved in
data-driven decisions?
46% Hadoop
41% Nosql
Enterprise
Integration into
existing infrastructure
top IT exec
Conforming to standards
for security/governance
SMB
Ease of use
Integration into existing
infrastructure
How Vendors
are Evaluated
Appropriate level
of scalability
45%
53%
43%
CEO
CIO or
It Architect
1,000+ <1,000
$13.9M $4.3M
38%
33%
33%
51%
45%
43%
36%
*Source: The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, IDC sponsored by EMC2, April 2014