Abstract

Online transactions are considered one of the reliable and convenient means of doing financial
transactions nowadays. E-commerce industry plays a major and key role in revamping online
sale and purchase of products and services over the internet. Internet has given a descent
platform for the makeover of E-commerce Industry which involves flow of money in electronic
form for goods and services to be procured. To handle each e-commerce and e-payment
transaction a robust and efficient payment system is required which can guarantee the
authenticity and authorization of payments and users.
These payment systems/gateways charge differently for services in different scenarios.
Depending upon the types of payment done by the user, payment gateways charge according to
their pre defined rates. These rates charged incur as a cost to the clients who use the services of
the payment gateways. The rates depend upon different scenarios where a client is making the
payment. Payment done by Credit Card will incur a different cost whereas a payment done by
Debit Card will incur a different cost. Companies always try to find an optimal gateway which
incurs least cost for their online transactions.
This projects objective is to find the best gateway which can maximize the revenue of the
company. The company uses number of gateways for their clients to make online payment. These
gateways include CC Avenue, CC Avenue New, CC Avenue Buy Lead, Citrus, HDFC
Payment Gateway, Innoviti, PayTm, PayU, and PayU Hellotravel-Agt. These gateways have
different rates depending upon the mode of payment.

IndiaMART

Industry

Internet Marketing

Founded

1996

Founder

Dinesh Agarwal
7th & 8th Floors, Advant-Navis

Headquarters

Business Park, Sector 142, Noida,

Uttar Pradesh, India, Noida, India

Area served
Revenue
Number of
employees

Worldwide
225 crore FY2014,(CAGR 35%)
2600

Subsidiaries

Tolexo

Slogan

Kaam yahi banta hai

Website

www.indiamart.com

IndiaMART is an Indian e-commerce company that provides B2C, B2B and customer to
customer sales services via its web portal. The group began in 1996 when Dinesh Agarwal
founded the website IndiaMART.com, a business-to-business portal to connect Indian
manufacturers with buyers. The company is headquartered in Noida, India.

In 2014, IndiaMART's portal handled 200 crore in revenue and 20,000 crore in sales. According
to a news in Economic Times, as of 2012 IndiaMART was India's largest online marketplace and
world's second-largest B2B marketplace after Alibaba. IndiaMART's e-commerce portal Tolexo
was launched in 2014.
IndiaMART is Indias largest online marketplace, connecting buyers with suppliers. The online
channel focuses on providing a platform for buyers, who can be SMEs, large enterprises as well
as individuals. Buyers typically gain access to a wider marketplace; diverse portfolios of quality
products to choose from and tap a one-stop-shop which caters to all their specific requirements,
thereby aiding the discerning buyer make well-informed choices!
IndiaMART offers a platform and tools to over 2.6 crore buyers to search from over 3.3 crore
products and get connected with over 22 lakh reliable and competitive suppliers. Founded in
1996, the companys mission is to make doing businesses, easy.
IndiaMART has been the proud recipient of the Red Herring 100 Asia Award in 2008, as one of
the top promising Asian companies driving the future of technology. Led by innovation and
backed by experience, the company introduced a pioneering service in 2012 called Buy Leads.
The commitment to bring affordable and low-cost solutions to the SMEs laid the foundation for
this low-cost solution, which was bestowed with the Manthan Award in 2013 under the Ebusiness and Financial Inclusion Category.
In association with ET Now, IndiaMART launched Leaders of Tomorrow Awards in 2010 to
honor the most promising entrepreneurs in the Indian MSME space across different categories.
Started with 25,000 nominations which were received in 2010, the Awards received over
1,00,000 nominations from all across the country in 2014. Moreover, with an aim to highlight
different challenges faced by SMEs across different cities, and discuss their growth
opportunities, IndiaMART launched Emerging Business Forum in 2009 in association with Zee
Business. The forum travels to different identified cities before concluding into the grand finale.
IndiaMART has over 3100 employees located across 55+ offices in the country, and with
customers spanning across 200 nations. Its existing investors include Intel Capital, Amadeus
Capital, WestBridge Capital & Quona Capital.
IndiaMART is an Indian internet limited company headquartered in Noida. It is an online
business-to-business B2B marketplace which matches buyers and suppliers. It has about 1.5
million suppliers listed on its website, with as many as 1 crore buyers visiting the company's
platform every month.
IndiaMART is better than expensive / risky international marketing; physically traveling to
global markets to find new buyers and other online B2B marketplaces & B2B trade platforms. It
is targeted towards manufacturers, exporters, suppliers and service providers as it can generate
higher & better business leads from all over the world. This is a result of visibility created for the

SMEs/ MSMEs amongst the potential buyers from all over the world through Indias largest,
most visited and most reliable & recognized B2B marketplace IndiaMART.com; search engine
marketing and offering buyers a wide choice of suppliers from 20,000+ product categories.

What is your target audience ?

Bulk Buyers, Bulk Suppliers, Manufacturers, Exporters, Service Providers, SMEs, MSMEs.
There are more than 700,000 suppliers registered with the company for over 20,000 product
categories.

What has been the growth pattern for IndiaMART ?

The company has a pan-India presence in over 100 cities. With approximately 1500 employees
located across 39 offices in the country, IndiaMART.com offers an extensive range of valueadded products and services to its 700,000 registered members and nearly 5 million global
buyers across various industries and verticals. Talking about the patrons who have been
associated with us, IndiaMART.com has seen a constant rise from 1000 clients in 2002 to over
15000 till now. With our current turnover at Rs. 65 crore, we have grown over 15 times in last
seven years.

Background
IndiaMART was founded by Dinesh Agarwal as a directory of websites his company InterMESH
(which was started in 1996) was developing for customers in the Delhi-NCR region. In 1998, the
second office of IndiaMART InterMESH Ltd. was set up in Mumbai and by 1999, the directory
had more than 1000 listings.
At present, IndiaMART employs more than two thousand employees in the major cities of India.
In August 2013, it acquired the local event discovery app Playcez, to focus on the mobile
business.In June 2014, IndiaMART launched Tolexo, an e-commerce platform for SMEs. It
features industrial and office goods and supplies. In November 2014, IndiaMART started
promotional campaigns featuring Indian film actor Irrfan Khan as its brand ambassador.

Funding
In early 2009, the firm received 50 crore Series A round funding from Intel Capital, a part of
which was invested in IndiaMART One97 Communications and Global Talent Track. In March
2016, IndiaMART raised Series C Funding from Amadeus Capital. It is claimed that these funds
will be used to scale up the activities of IndiaMART and Tolexo.

The group began in 1996 when Dinesh Agarwal founded the website IndiaMART.com, a
business-to-business portal to connect Indian manufacturers with buyers. The company is
headquartered in Noida, India.
It is targeted towards manufacturers, exporters, suppliers and service providers as it can generate
higher & better business leads from all over the world. This is a result of visibility created for the
SMEs/ MSMEs amongst the potential buyers from all over the world through Indias largest,
most visited and most reliable & recognized B2B marketplace IndiaMART.com.
The commitment to bring affordable and low-cost solutions to the SMEs laid the foundation for
this low-cost solution, which was bestowed with the Manthan Award in 2013 under the Ebusiness and Financial Inclusion.

IndiaMART - Indian Manufacturers Suppliers Exporters :-

SWOT analysis of indiamart.com

Strengths
1. The most powerful point in hand of the company is that they provide the customized
solution to the customers.
2. The company has excellent distribution system.
3. The company has built a strong image among the customers.
4. The company experiences excellent Brand loyalty for its Products from the customers.
5

The company has made its Product range attractive, which lures the customers, and
consequently

Weaknesses
1. Some products have high prices as compared to the other products.
2. The company pays less attention towards the matured clients

Opportunities
1. India has a vast potential market, which the company can get hold up.
2. The company can prove to be major threats for its competitors if it increases marketing
efforts.
3. IIL should concentrate on the premium segment market.

Threats
1. The major threat that company faces is from its competitors who are introducing products
with lower cost backed by aggressive promotional schemes to attract the customer.
2. The arrival of the MNC is a major serious threat for the company.

IndiaMART InterMESH Limited

Ownership type:
Private equity investors:
Stockmarket:
Reuters Code:
Bloomberg Code:
Last full year revenues:
Year end:
No. of employees:

Private
Yes
N.A.
N.A.
INR 0.000 millions
March 0
2800

Summary description
IndiaMART InterMESH Ltd, founded in 1996, operates as an online B2B marketplace and
directory services for Small & Medium Size Businesses. The services and solutions provided by
the company help small & medium size business to generate business leads, establish credibility
and use business information for their business promotion. The company provides its services
through www.indiamart.com, which has 1.2 million registered supplier base. The website of
company got 8.1 million monthly unique visitors and 36 million pageviews (March 2012). The
company is backed by the likes of Intel Capital and Bennett Coleman & Co Ltd.
IndiaMART InterMESH Limited operates an online marketplace that connects buyers with
suppliers. The company offers a platform and tools for buyers, such as small and medium
enterprises, large enterprises, and individuals to search for various products and get connected
with suppliers. Its solutions include Mini Dynamic Catalog (MDC) that enables suppliers to
promote their company and open a new channel for sales; TrustSEAL, a paid add on feature for
MDC; access to buy leads; Maximiser that enables to get maximum deals; Star Supplier and
Leading Supplier, which provide positioning among suppliers in various relevant categories; and
advertising solutions. The company enables buyers to find suppliers in the areas of
administration and procurement, facility and maintenance, industrial services, HR and
consultancy, marketing and advertising, and more. IndiaMART InterMESH Limited was founded
in 1996 and is based in Noida, India.

IndiaMART Seeks IPO

IndiaMART InterMESH Limited is expecting this to be its last round before an initial public
offering. However, a weak market has pushed the IndiaMART's plans to list. Indiamart is eyeing
an IPO shortly to raise between Rs500-1,000 crore.
The company provides its services through www.indiamart.com, which has 1.2 million registered
supplier base. The website of company got 8.1 million monthly unique visitors and 36 million
pageviews (March 2012).

IndiaMART InterMESH Seeks To Raise Funds

IndiaMART InterMESH Limited is seeking to raise funds. Dinesh Agarwal, Chief Executive
Officer said, "We are planning to raise INR 2-3 billion. We are in talks with a few investors."

IndiaMART Names Prateek Chandra as Chief Finance Officer

IndiaMART announced the appointment of Prateek Chandra as its chief finance officer. In his
new role, Chandra will be responsible for managing the company's financial growth, driving key
business initiatives and playing an integral role in ensuring the organizations success going
forward. Chandra holds over 14 years of experience in building business strategy, financial
planning, M&As and managing investor relations in Indian and international markets.
IndiaMART Knowledge Services: An in-house unit involved in SMEresearch, forecasting,
analysis and education. It conducts independentsurveys, etc. & holds workshops for SMEs to
educate them on specific areassuch as Marketing, IT, etc.

Weberp system :WebERP is a complete web based accounting and business management system that requires
only a web-browser and pdf reader to use. It has a wide range of features suitable for many
businesses particularly distributed businesses in wholesale, distribution and manufacturing.
When combined with a 3rd party interactive desktop point of Sale system it can also form the
hub of a dispersed multi-branch retail management system. A fully integrated webSHOP is also
available as a 3rd party add-on. webERP is as an open-source application and is available as a
free download to use with all the PHP code written in an accessible way for you to add your own
features as needed.

webERP has been designed and developed with very specific goals in mind. These goals have
consistently underpinned development since its inception:
Fast, web-based, integrated "best practise" business administration software.
"Low footprint" efficient and fast, with absolutely minimal network traffic.
Platform Independence with no reliance on any propriety technologies.
Scripts easily readable and modifiable by a business.
The extraordinary growth of webERP adoption has been entirely through word of mouth
testimony - there has never been a marketing or advertising push to "sell" webERP. Of course
there are no funds nor commercial incentive to do so for free software. This growth is built on
reputation and solid practical functionality that works as tried and tested by an increasing number
of businesses.
There are 33 different language translations available all included in the archive with users all
over the world.

The Board of Directors

Mr. DINESH AGARWAL
(FOUNDER & CEO, IndiaMART.com)

Dinesh Agarwal is the founder and CEO of IndiaMART.com, India's largest online B2B market
place connecting Indian suppliers with domestic and international buyers. Founded in 1996,
Dinesh is credited with leadingIndiaMART.com through a decade and a half with an
unblemished record of being profitable from d one - a feat no other online company in India has
been able to emulate.

Mr. BRIJESH AGRAWAL

(COO, IndiaMART.com)

Brijesh Agrawal is the Chief Operating Officer,IndiaMART.com. Being a part of the core
management team, Brijesh has been the brainchild behind the creation of a plethora of innovative
products of IndiaMART.

Mr. DEEP KALRA

(FOUNDER & CEO, MakeMyTrip.com)

Deep Kalraholds rich past experience at GE Capital, AMFBowling Inc. and ABN AMRO Bank.
He is a member of theExecutive Council of NASSCOM and chairs the NASSCOMInternet
Working Group.
Mr. M. K. ChouhanMANAGING DIRECTOR, Mahendra & Ardneham Consulting (P) Ltd.Mr.
RAJESH SAWHNEYPRESIDENT, Reliance Entertainment Private Ltd.

What is a Payment Gateway?

A payment gateway is an e-commerce application service provider service that authorizes credit
card payments for e-businesses, online retailers, bricks and clicks, or traditional brick and
mortar.
A payment gateway facilitates the transfer of information between a payment portal (such as a
website, mobile phone or interactive voice response service) and the Front End Processor or
acquiring bank.
A payment gateway is an ecommerce service that processes credit card payments for online and
traditional brick and mortar stores. Payment gateways facilitate these transactions by transferring
key information between payment portals such as web-enabled mobile devices/websites and the
front end processor/bank.
Payment gateways fulfill a vital role in the ecommerce transaction process, authorizing the
payment between merchant and customer. Popular payment gateways include PayPal/Braintree,
Stripe, and Square.
Providers
There are more than 900 payment providers around the world. More than 300 offer services in
Europe and North-America.
Typical transaction processes
When a customer orders a product from a Payment Gateway-enabled merchant, the payment
gateway performs a variety of tasks to process the transaction.

1. A customer places order on website by pressing the 'Submit Order' or equivalent button,
or perhaps enters their card details using an automatic phone answering service.
2. If the order is via a website, the customer's web browser encrypts the information to be
sent between the browser and the merchant's webserver. In between other methods, this
may be done via SSL (Secure Socket Layer) encryption. The payment gateway may
allow transaction data to be sent directly from the customer's browser to the gateway,
bypassing the merchant's systems. This reduces the merchant's Payment Card Industry
Data Security Standard (PCI DSS) compliance obligations without redirecting the
customer away from the website.
3. The merchant then forwards the transaction details to their payment gateway. This is
another (SSL) encrypted connection to the payment server hosted by the payment
gateway.
4. The payment gateway forwards the transaction information to the payment processor
used by the merchant's acquiring bank.
5. The payment processor forwards the transaction information to the card association (e.g.,
Visa/MasterCard/American Express). If an American Express or Discover Card was used,
then the card association also acts as the issuing bank and directly provides a response of
approved or declined to the payment gateway. Otherwise [e.g.: a MasterCard or Visa card
was used], the card association routes the transaction to the correct card issuing bank.
6. The credit card issuing bank receives the authorization request and credit or debit checks
and then sends a response back to the processor (via the same process as the request for
authorization) with a response code [e.g.: approved, denied]. In addition to
communicating the fate of the authorization request, the response code is used to define
the reason why the transaction failed (such as insufficient funds, or bank link not
available). Meanwhile, the credit card issuer holds an authorization associated with that
merchant and consumer for the approved amount. This can impact the consumer's ability
to further spend (e.g.: because it reduces the line of credit available or because it puts a
hold on a portion of the funds in a debit account).
7. The processor forwards the authorization response to the payment gateway
8. The payment gateway receives the response, and forwards it on to the website (or
whatever interface was used to process the payment) where it is interpreted as a relevant
response then relayed back to the merchant and cardholder. This is known as the
Authorization or "Auth"
9. The entire process typically takes 23 seconds.

10. The merchant then fulfills the order and the above process can be repeated but this time
to "Clear" the authorization by consummating the transaction. Typically, the "Clear" is
initiated only after the merchant has fulfilled the transaction (e.g.: shipped the order).
This results in the issuing bank 'clearing' the 'auth' (i.e.: moves auth-hold to a debit) and
prepares them to settle with the merchant acquiring bank.
11. The merchant submits all their approved authorizations, in a "batch" (e.g.: end of day), to
their acquiring bank for settlement via its processor. This typically reduces or "Clears"
the corresponding "Auth" if it has not been explicitly "Cleared".
12. The acquiring bank makes the batch settlement request of the credit card issuer.
13. The credit card issuer makes a settlement payment to the acquiring bank (e.g.: the next
day)
14. The acquiring bank subsequently deposits the total of the approved funds into the
merchant's nominated account (e.g.: the day after). This could be an account with the
acquiring bank if the merchant does their banking with the same bank, or an account with
another bank.
15. The entire process from authorization to settlement to funding typically takes 3 days.
Many payment gateways also provide tools to automatically screen orders for fraud and calculate
tax in real time prior to the authorization request being sent to the processor. Tools to detect fraud
include geolocation, velocity pattern analysis, OFAC list lookups, 'black-list' lookups, delivery
address verification, computer finger printing technology, identity morphing detection, and basic
AVS checks.

Payment gateways vs. Merchant account.

It is important to understand that payment gateways, just as POS terminals, are tools for handling
payment information. Just as the POS terminal is a part of each retail merchant account, the
payment gateway is an essential part of every e-commerce merchant account. Yet, the merchant
account service goes beyond handling the information provided by the cardholder. It enables a
merchant to accept credit and debit cards, as well as other payment methods, by connecting the
merchants physical and / or virtual check-out tools with a processing bank that acquires the
transactions and funds the merchants account the transaction amount, after subtracting the
transactions processing costs. This whole process, from the capturing of the information at the
point of sale (whether physical or virtual), to the settlement of the funds is what a merchant
account service provides.

How does a payment gateways work ?

When a customer places an order from an online store, the payment gateway performs several
tasks to finalize the transaction:

Encryption: The web browser encrypts the data to be sent between it and the vendor's
web server. The gateway then sends the transaction data to the payment processor utilized
by the vendor's acquiring bank.

Authorization Request: The payment processor sends the transaction data to a card
association. The credit card's issuing bank views the authorization request and approves
or denies.

Filling the Order: The processor then forwards an authorization pertaining to the
merchant and consumer to the payment gateway. Once the gateway obtains this response,
it transmits it to the website/interface to process the payment. Here, it is interpreted and
an appropriate response is generated. This seemingly complicated and lengthy process
typically takes only a few seconds at most. At this point, the merchant fills the order.

Clearing Transactions :The steps outlined above are repeated in an effort to clear the authorization via a
consummation of the transaction. However, the clearing is only triggered once the merchant has
actually completed the transaction (shipping the order). The issuing bank changes the authhold to a debit, allowing a settlement with the vendor's acquiring bank. The processor is then
relied upon to settle all of the vendor's approved authorizations with the acquiring bank at the
end of the day.

Other Payment Gateway Functions

Payment gateways also screen orders with a myriad of helpful tools. This screening process
filters out as much fraud as possible. Examples of gateway fraud detection tools include:

Delivery address verification

AVS checks

Computer finger printing technology,

Velocity pattern analysis

Identity morphing detection

Geolocation

Payment gateways even calculate tax amounts to authorize requests transmitted to the processor.
Payment gateways fulfill a vital role in the ecommerce transaction process, authorizing the
payment between merchant and customer. Popular payment gateways include PayPal/Braintree,
Stripe, and Square.
Payment gateways facilitates the transfer of information between a payment portal (such as a
website, mobile phone or interactive voice response service) and the Front End Processor or
acquiring bank.
The payment gateways performs a variety of tasks to process the transaction.

Payment Gateway Flow Chart:Flow chart given below shows how a typical transaction takes place through a payment gateway.

ONLINE PAYMENT GATEWAYS :-

The company uses number of gateways for their clients to make online payment. These gateways
include CC Avenue, CC Avenue New, Citrus, , Innoviti, , PayU, PayU Hellotravel -Agt and
EBS-HT. These gateways have different rates depending upon the mode of payment.

CCAvenue is South Asias largest payment gateway solution powering thousands of eMerchants
with real time, multi-currency, multiple payment options online payment processing services.
The solution is powered by proprietary technology that integrates transaction-processing,
advance shopping cart, auction payment collection facility, fraud control, financial reporting and
order tracking. CCAvenue is the only complete PG solution in the region that has the unique
ability to offer the full spectrum of Internet payment options, including:

All types of Credit Card processing through Multiple Banks and Card Associations

Debit Card processing

ATM cum Debit Card processing

Direct Debit to bank accounts of 30+ Indian Banks, 20+ Chinese Banks and 3 Singapore
Banks

Mobile Payment Solutions via PayMate, SBI Freedom

Cash Card Processing of ITZ Cash , Done Card, OxiCash and NoQ24x7

Features :-

Services :-

Pricing :-

Partners :-

FAQS :-

CLIENTS :-

Citrus makes digital payments and online checkout processes simpler, faster, safer and easier for
an 800 million strong electronically connected user base.
Citrus consists of people with the passion and experience to change the world of consumer
payments in India. We aim to create a company that puts the consumer and their needs in the
centre of everything we do. Our collective backgrounds are from the worlds of technology, user
experience, payments, and banking. We have worked across the world in companies like Apple,
First Data, ICICI Bank, Cisco, and Yahoo.

CITRUS WALLET
The most common components of an individuals wallet are some form of identity, some cash,
all credit/debit cards issued by banks and any vouchers or loyalty coupons issued by their
favourite businesses. Citrus Wallet is the digital representation of the individuals wallet. Just like
its physical incarnation, the digital representation of the wallet also has cash, cards, loyalty
coupons & identity information. The diagram below shows the current components that are part
of this fat Citrus Wallet for every individual who becomes a consumer of Citrus under the terms
available here.
Despite the plethora of payment options available currently or more options that will be added in
the fatter Citrus Wallet in the future, the wallet provides a unified interface for businesses to
build use cases on both spending money and crediting money to the wallet.

MERCHANT LOG IN :-

PayUbiz (B2B) is a payment gateway aggregator with focus on building core technology stack.
It caters to enterprise grade merchants and serves 80 out of top 100 e-commerce companies. It is
technologically superior platform to collect payments online and has easy to integrate web API's
and Mobile SDK for both android and iOS. It also has 12% increased conversion rates in terms
of transaction success rates which directly impacts top-line of merchants positively.
Pay U is one of top payment gateway aggregator from Nespers Group and have few of the top
features and hence one of the best payment gateway provider in India, The best features about
payu is they try to reduce the bounce rates and to maintain the volume of success full payments
and they have some benefits of collecting card data on your own page using Iframes this
reduces your customer bounces rates down to zero.
We are payment gateway aggregator who offer electronic payment services to merchant website
through its partnerships with various banks and payment instrument companies.
With us, customers can pay through various options like Credit cards, Debit cards, Net banking,
EMI,Cash Cards,Email Invoicing, IVR, Cash on Delivery(COD)
PayU Merchant Dashboard- A one stop shop for merchant activities
We offer an online interface (known as PayU merchant Dashboard) where merchant has access to
various features like viewing all the transaction details, extracting settlement reports & analytical
reports, analysing success ratio and many more. Through this interface, the merchant can also
execute actions like capturing, cancelling and refunding the transactions.
PayU or PayUMoney is a leading online payment service provider in India, providing a wide
range of payment options, including credit cards, bank transfer.PayU or PayUMoney is the
fastest growing payment system in India! PayU or PayUMoney focuses on flexible, effective and
user friendly payment solutions for extreme competitive prices. Payment types accepted by the
PayU or PayUMoney payment gateway: Credit Cards Debit Cards Net Banking.
We have 5+ years of experience in PayU or PayUMoney Payment Gateway Implementation
services and developed many PayU or PayUMoney Payment Gateway integration based
website/online stores for our Clients in Indian Online marketplace.

PayU Payment process flow :-

PayU is an aggregator. Payment gateway provider to merchants to facilitate and help them in
processing their transactions through acquiring banks. Whereas PayU money is a wallet from
PayU. You can use your cards or nsavings account to find your wallet and use that when you are
transacting online.
The best features about payu is they try to reduce the bounce rates and to maintain the volume of
success full payments and they have some benefits of collecting card data on your own page
using Iframes this reduces your customer bounces rates down to zero.
PayU or PayUMoney focuses on flexible, effective and user friendly payment solutions for
extreme competitive prices. Payment types accepted by the PayU or PayUMoney payment
gateway: Credit Cards Debit Cards Net Banking.
PayU is for established organisation who can complete the basic requirement i.e. current account
and proper government proof of business entity.

As India enters into a nascent phase of cashless payments, startups in the payment solution
domain have recently been a focal point for investors. As a result, Innoviti, an online payment
solution provider has raised $5 Million in fresh funding from Catamaran Ventures, a private
investment firm of Narayan Murthy along with Canada-based New India Investment
Corporation.
This money will be used in companys plan for expanding the business of real-time credit
distribution to small and medium enterprises. It is also planning to spend money on marketing,
product development and enhancement of infrastructure.
Founded in 2002 by Rajeev Agrawal, Innoviti aspires to transform payments. It provides
solutions for improving operational efficiency and enhancing customer experience in every
payment transaction.
In January 2014, it raised Rs. 10 crore in debt and equity from a group of local and international
angel investors and Tata Capital. Of the 10 crore, Rs. 6 crore was raised from angel investors and
Rs. 4 crore was loaned from Tata Capital. In 2007, Titan Industries purchased 5% stake in the
company.
Its platform assists banks, NBFCs and other financial institutions to reduce the cost of loan
distribution and reduce the risk of lending. Through its uniPay platform, it enables consumers to
make payments through EMIs on credit and debit cards.

The company claims to process over Rs. 8,000 crore worth of payment transactions and also
claims to distribute over Rs. 400 crore of loans to more than 10,000 SMEs across 20 cities on an
annual basis.
The client list of the company includes HDFC, ICICI, Axis, SBI, Standard Chartered, Kotak,
Citibank, Bajaj Financ, Reliance, Titan, Indigo, Yatra, Walmart, Sikkim Manipal University, etc.

E-Billing Solutions (EBS) established in the year 2005 is headquartered in Mumbai. It facilitates
online purchases from a merchants website and helps them to collect payment from the end
customers through net banking, credit and debit cards etc. It is an intermediary that assembles the
online payment options offered by various banks, cash card brands and many other payment
processors onto a single platform with minimum technical integration with merchant website.
EBS, is the first Indian merchant account provider to achieve the PCI DSS 3.0 standards of
compliance. It is also certified by security and process adherence followed and audited by ISO
27001- 2013 standard. This achievement makes EBS one of the most secured online service
providers in the world.
EBS, now is a fully owned subsidiary of Ingenico Group. With its acquisition by Ingenious, a
global leader in seamless payment, EBS has now access to world class product and solutions to
augment its existing services.
We are an organization with a vision that believes in consistent quality and service excellence.
EBS is looking for high caliber, enthusiastic people who have the passion to achieve and the
determination to succeed. We offer a supportive, stimulating and dynamic work environment that
values People First policies and focuses on professional growth. EBS specializes in aligning
people to roles based on individual talents and leadership qualities. Our perfect synergy of
opportunities and benefits will motivate you to pursue your career goals in real earnest and
reach for the sky.

We are an equal opportunity company and you will be working with our global partners & be a
part of our diverse workforce. At EBS, we nurture our people & their talents and offer our team

members ample opportunities for learning and creativity, growth and leadership. Because, you
are one of our greatest assets to assure us in realizing our goals, lead from the front and stay
ahead of competition.
We are looking for you

If you are an expert in your field

Willing to work smart and meet deadlines

Eager to learn

Ready to take lots of initiative

A good team player with excellent communication skills

PayPal Holdings, Inc. is an American company operating a worldwide online payments

system. Online money transfers serve as electronic alternatives to traditional paper methods
like checks and money orders. PayPal is one of the world's largest Internet payment
companies. The company operates as a payment processor for online vendors, auction sites and
other commercial users, for which it charges a fee.
In 2014, PayPal moved $228 billion in 26 currencies across more than 190 nations, generating a
total revenue of $7.9 billion (44% of eBays total profits). The same year, eBay announced plans
to spin-off PayPal into an independent company by mid-2015 and this was completed on July
18, 2015. On July 20, 2015, PayPal had its second IPO that valued the company at $46.6 billion.

Payment Gateway Comparison Chart

Comparison of Online Payment Gateways in India

Gateway

One TransTime action

costs
Setu (Credit
p
Debit
Fee Cards)

CC-Avenue 7500 7%

Transactio
n
Annual
Cost
Maintenance
/
(Net
- Cost(AMC)
banking)

4%

1200

Direc-Pay

10,00
6.5%
0

PayZippy
(Flipkart
Payment
Gateway)

For
debit
cards
=
0.75%
to
1%,
for
Credit cards Not
yet
Zero
Zero
= 2.5% to started
3.5% (with
customizatio
n option for
1cr+)

6%

2400

CreditCard Banks
Remarks
s
Supporte
:
supported d

Visa,
MasterCard,
Amrican
Express,
Diners
JCB

HDFC,
ICICI,
UTI,
IDBI,
CBoP,
Citibank
BoB,
BoI
etc

-Mobile
Pay
-24 hour
settlement
directly
into
your
bank
acc.

Visa,
MasterCard,
Diners

28 banks
(net
Mobile
banking)
Payment
also
51 banks
available
(Debit
Card)

The name
Net
Master
Banking, of
Card, Visa,
not
yet flipkart
Maestro
started
make it
reliable

ICICI

30,00
3-4%
0

Nil

Visa,
Master
-Card

Not
Recommended
by
various
blogs

HDFC
Bank

50,00
3.5-6%
0

12000

Visa,
MasterCard

Offering
99.99%
uptime

IndiaPay

6,000 5%

Transecute

Nil

Epaym
ents
Global

9,990 7%

Axis
Bank

5%

6,000 6%

Pay
signet

3000 5%

Cell
Pay

15,00
4.5%
0

PayU

3600

6000 5.4%

Visa,
MasterCard,
AmEx,
Diners,
JCB,
Discover

ConnectMajor
ivity to
banks
Internat(debitional
card only)
Banks
Typical
Integration
Time
1 hour

Master
Visa

None

2400

Visa
Master
Card,
Diners

Currently,
there
are
Axis
1300
HDFC,
merchants
Citibank availing
ICICI,
Axis
J
&K, Bank
Federal- s
Bank
Internet
Payment
Gateway
facility

1500

JCB,
Master
,Visa
,AmEx

ICICI,
HDFC,
UTI
,IDBI
IndusInd

2500

Visa,
Master,
Cashcards

Major
banks

2400

Leading
Visa
Players
Master
like
Net9 Major Tradus
banking,
banks
and
Credit
Timtara
- cards,EMI
using
this

Nil

2700

6%

4%

4.5%

5.4%

HSBC

Atom
Tech

City
Bank

60,00
2.75%
0

20,00
3%
0

No
support

3%

Visa
Master

Only
credit
card/
debit
cards &
companies
with
2
years
existence

5000

Visa
Master
AMEX,
Diners,
HCB
etc

SBI,
HDFC,
ICICI
&nbsp
( total
23 banks)

Only for High transactions( > Rs. 50 lacs)

Bank
Of
Baroda

15,00
4%
0

WhizPay

3000
3.5%
0

Tech
Process

30,00
2.5%
0

Only
Diners/
Master/
Visa
None
Credit
&
Debit
Cards

&nbsp

Baroda
easy Pays

Visa
Master

Not
supported

3.5%

Visa
Master

Major
banks

&nbsp

2.5%

Master,
Visa,
Diners

27
banks

&nbsp

2500

5000

Questionaires
1.For how long years are you using the internet?
a. 1 year ,
b. 2 years,
c. 3 years,
d. More
2. Have you done any transaction over internet?

Service
are free
of charge

a.Yes
b. No
3. Which transaction have you made over internet?
a. Recharging mobile
b. Railway ticket reservation
c. Flight reservation,
d. Others
4.What is the nature of your business?
a. Manufacture
b. Direct sales
c. Exportd. Buying agent
5. Legal status of your business.
a. HUF,
b. Partnership,
c. Private LTD.
d. Proprietorship
6. Is your business globally recognized?
a. Yes
b. No
7. Where do you currently get the majority of your sales leads?
a. Sales networking
b. Cold calling c. Trade shows d. Websites,
8. What is the advertisement medium of your product?
a. Newspaper,
b. TV
c. Magazines,
d. Exhibition/ trade shows
9. What has been your advertising budget for your products promotion?
a. 10000,
b. >15000
c. >20000,
d. 20000 or more
10. Have you ever used any portals for your products promotion?
a. Yes
b. No
11. Rank in order of your preference the various portals provided by the
company.(rank 1 for the best one..)
a. Indiamart.com

b.Tradeindia.com
c. Alibaba.com
12. Do you think that promoting your product through a definite business portal
will ultimately help in exposing your product globally?
a. Yes
b. No
.
13. Which is the best medium of promoting the products features through
online?(RANK IN ORDER OF PREFERENCE)1-BEST
a. Trade fare
b. Print media
c. Electronic media

FINDINGS
The IndiaMart is lacking in the areas of services promotion, it should
redesign its promotional strategies to capture more market.

The company will have to provide the customer experts knowledge in

broader way i.e. to each needful person when needed.
The customer who are going to enter into share trading are not willing to
pay any charge for opening the Dmat and trading account.
The company should lower its brokerage charge in order to gain more
customers.
The company should increase the number of advertisement through
various media to remind present as well as to aware new customer about
its services.
The company should solve the problems of the customers quickly
because delay in this will make them dissatisfied and they will not
provide the reference of any customers.
The company should organize seminars for new as well as existing
customer in order to make existing customer delight by providing some
gifts. This will act as a customer acquisition program.

LIMITATIONS
Following are some limitations which affect our performance in the
organization. Indiamart.com is providing eminent facilities so as to

increase and maintain the performance of each and every employee in

the organization.
The basic problem that everyone faces today is of recession. The
same case is with small scale sectors. The most likely argument is
not getting enough return on their investment so its difficult for us
to invest at this point of time.
Some of the customers are satisfied with the present status of their
business. They dont want to expand further due to limited
resources or lack of vision and like to avoid risk. For e.g. if
company gets regular order from government, shows no interest to
online promotional services.
The price factor also plays key role in generating leads because
aware customers are likely to respond to that services which offer
maximum advantage at minimum cost. For e.g. tradeindia.com
provides almost same services but at considerably low amount as
compared toindiamart.com.
Some of the clients are not able to afford the cost or price
thatindiamart.com offers. It necessitates keeping record of their
status at regular interval. For e.g. with the help of appointment at
regular intervals, the probability of converting the prospect into
regular client can be found out.
Many of the clients had bad experiences as a result they have
withdrawn from it. The most likely reasons are unsatisfactory
inquiries and fake inquiries. Some of them had suffered heavy
losses by accepting those fake inquires.

 Most of the organizations are controlled from their respective

headquarters as a result the decision remains pending for a long
period of time. Regular follow up is required to maintain their
proper status.
The absence of respective departmental head because of meetings
oron leave requires follow up on continuous basis.
Some of the clients are very satisfied with their business as they
aregenerating enough business locally.

CONCLUSION
The main purpose of Summer Internship Program (SIP) is to gain
practical knowledge and apply our skills in practical and real
environment.

It is the time when we have to sharpen our skills, abilities and

knowledge which would help me in getting final placement.
In Indiamart.com, I have got an opportunity to explore my potential. By
preparing extensive research reports we have attained fundamental
knowledge of online promotional services, its scope and its importance
in coming years.
I have also come across various technicalities related to online
promotional services.
I am very confident that after completing my internship in
Indiamart.com Company I would have mastered in various online
promotional services.