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70%

B2C

3% 5%

B2C
100% B2C

B2C

SOHO

2008
B2C

2008 B2C

B2C

B2B

4
1000 6

1
2 B2C
3

123

2008

B2C

B2C

1
2
3 B2B
4

B2C


B2C

B2C
SEO

B2C B2C
SOHO

B2C SEO

B2C eBay C2C

B2C
2008
B2C

B2C

B2C
B2C
1%
B2C 1% 200


B2C
ROI

B2C

B2C

B2C

B2C
B2C
B2C
B2C

===============================

2-1-1



B2C

B2C

2-1-2

B2C
B2C

2-1-3

L/C

T/T

B2C
B2C

2-1-4

B2C
B2C

B2C

2-2-1 B2C

2
3
4

2-2-2 B2C
1

2 SEO
3
4

B2C
B2C
B2C

B2C

===============================

B2C eBay

2008

* eBay 1995 9 3
AuctionWeb 5
eBay 1998 9 21 eBay NASDAQ,

e

* eBay What ever it is, you can get it on eBay., and Shop
victoriously!

* eBay 2003 2
80% 20%

--
-

* 6 27 eBay
78

* 2006 1550
2006 5 $24,730 21
455 2
25 2002 2008 6
38 4

* eBay
eBay
Powerseller eBay 20

SOHO

SOHO

===============================

===============================

PayPal

===============================
2

2006


C2C

===============================


11 22
12 10 ?

A
Q
A

Q A
Q A

Q A

Q
A

1000

Q
A
1-5

Q
A 60 1
60-70 256 100

A 1+
20% 2 3
4

Q
A

A
1000
50-100 50-100

A
1000

Q 100
A

Q FREE SHIPPING
A

Q 25 60
A 25 = 4 25 60 = 10 30 600
= 100 120

Q
A

A 6


2

2
2

100%
2

B2C

10

100 100
1:1

2%-5%

10% 1% 3

500
15000 600

1
2
3
4 5% 20

5%

5
6
7
8
9
10

500

26%

1%
1.01 365 38

100

B2C

B2C