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STOKING
THE FLAMES
Oklahoma firefighter Jay Baker fans
entrepreneurial embers to build a
successful restroom business Page 24
TUFF-JON
Portable Toilets | Holding Tanks | Hand Wash Units | Accessories
TJ Shorty
TJ Kids
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Tuff-Jon III
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Containment Tray
90 Gallon
Free-Standing Sink
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August 2016
TABLE OF CONTENTS
TM
P O R TA B L E R E S T R O O M O P E R AT O R
From the Editor: Follow These Tips to Bring Them Home Safe
During these busy weeks, remember to carry the right tools to keep
your crews happy and healthy. - Jim Kneiszel
10
@PROmonthly.com
Check out exclusive online content.
12
14
22
24
COVER STORY
34
36
PSAI News
Promote the positive message of the portable sanitation industry.
- Karleen Kos
In the Garage: What Do You Look For in a Hand Tool?
A sure-handling and durable tool is the mechanics best friend.
Look beyond country of origin, weight and warranty when choosing
what goes in your box. - Ed Wodalski
40
WWETT Spotlight
Water Cannon pressure washer offers industrial cleaning power.
- Craig Mandli
42
45
Product News
45
Industry News
August 2016
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Ford F750
800/350
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Hino 268A
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Dodge
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PATENT PENDING
950 Gallon (650/300), Aluminum Slide in, Flanged and dished heads,
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Over 50 Steel, Aluminum, & Stainless Steel Tanks Available Today!
ADVERTISERS
COMPANY
PAGE
PAGE
COMPANY
The Pros E
CPACEX ........................ 39
PAGE
dge
F
Armstrong Equipment,
Inc. ............................ 10
B
Best Enterprises, Inc. .... 11
Bionetix International .... 40
August 2016
COMPANY
PAGE
M
Marketplace ................. 46
Generator-Parts.com
Johnny Mover Trailer Sales
McKee Technologies Inc./
Explorer Trailers
Slide-In Warehouse
Surco Products
Water Cannon, Inc.
COMPANY
PAGE
PAGE
Portable Sanitation
Association International
................................ 35
PortaLogix .................... 13
N
Ronco Plastics ............... 23
COMPANY
Mid-State Tank/
Arthur Custom Tank ... 45
L
T0816
*As of July 31
H
Heffernan Insurance
Brokers ...................... 27
www.keevac.com
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Industries, Inc.
August 2016
in this issue
COMPANY
8,395
Denver, CO
Bellefonte, PA
Kansas City, MO
National Vacuum
Equipment, Inc. ......... 29
P
V
VARCo ........................... 25
Safe-T-Fresh ................... 7
W
Walex Products Company,
Inc. ........................... 37
WWETT Show ............... 41
Contact us: PRO strives to serve the portable restroom industry with interesting and
helpful stories. We welcome your comments, questions and column suggestions and
promise a prompt reply to all reader contacts. Call 800/257-7222; fax 715/546-3786;
email PRO editor Jim Kneiszel at editor@promonthly.com.
few summers ago I read a bizarre story about a worker visiting a construction site in New Jersey. A subcontractor making a routine delivery at a high-rise building, he pulled up in his car and left the vehicle
to track someone down a few hundred feet away.
Maybe in a forgetful moment, or maybe because he knew he would be
back to his car in a jiffy, the worker neglected to pull his hard hat off the
passenger seat and put it on his head. Just as he was walking away from the
truck, a worker 50 stories above dropped a tape measure.
You know where this is going. The tape measure struck the worker in
the head and killed him. It was a freak occurrence. What are the odds that
the unprotected worker would be below just as another worker fumbled the
tape measure? Then what are the odds that this small tool would strike the
worker below rather than slamming harmlessly into the ground?
It was the wrong place at the wrong time for the victim. The lesson
for PROs is that we always have to prepare for being in the wrong place at
the wrong time and remembering during these busy summer weeks the
importance of using every common safety device we carry in the service truck.
This month marks the busiest time of the busy season for most
PROs. June and July were hectic enough, but in August youre faced with
construction workers trying to make deadlines, a few more weeks of frantic
special event service, and the risk of inattention that comes with the lateseason rush of work. Its hot and sticky and youve got more stops on the
route than ever before. You might be tempted to cut corners with safety, but
this is the time you need to be most careful when responding to the job.
Its time for the most basic tailgate safety meeting with your crews.
No safety reminder is too simple if it keeps your workers out of harms way
today. Make sure they dont get in the truck without any of these items, and
dont let them forget that a single safety oversight can lead to injury or
even death.
Dont leave these items behind:
Gloves and goggles: I have to admit Ive been on the job with PROs
who do not have gloves and goggles to protect themselves from dangerous
exposure to waste. We insist on technicians wearing gloves and glasses
during photo shoots when there is a risk of splashing during restroom
service. Ive even had a few PROs tell me they dont believe these items are
necessary, that theres nothing wrong with a little exposure to holding tank
waste. But make no mistake, cleanliness requires you to wear gloves and
protective eyewear. Make sure your trucks are stocked with ample stock of
gloves and goggles, and require your drivers to use them every time they exit
the vehicle.
August 2016
Reflective vest: Your drivers often have to get out of the truck
alongside busy roads, and they frequently have to dart between the truck
and restroom units during service stops. You want them to be as visible
as possible to other drivers, and a reflective vest is the easiest and most
effective solution. Vests are inexpensive and make your workers easy to
spot in low-light situations.
Hard hat: They can be hot. They can be heavy and cumbersome to
wear. But a hard hat should be a prerequisite, especially at construction job
sites where hand tools and pneumatic nailers are in use. Provide the most
comfortable and sturdy hard hat you can find and spot-check workers to
ensure theyre wearing them when necessary.
Protective footwear: Open-toed shoes are a no-no for restroom service
providers. Ordinary athletic shoes also dont provide adequate protection
for feet. Leather work boots with a steel-toe option are the best answer to
protect workers feet from stubbing or crushing, and comfortable shoes will
keep your workers healthier in general. Recently we wrote about a company
that provides quality boots as a bonus for its workers. This comes with a cost
up front, but can save you money from injury downtime later on.
Hand sanitizer: Infectious germs are everywhere when youre running
a portable restroom route. Hand sanitizer is the first thing you should grab
when you return to the truck after a service. Keep a dispenser handy and use
it often to stop the spread of germs inside the truck and when your drivers
want to stop for a lunch or snack break.
Water bottle: Staying healthy on long, hot summer days requires
staying hydrated. Workers can lose a lot of water during the course of a busy
day. Make sure they have ample water on the truck. Stock a cooler with
water bottles for daily routes and make sure workers have plenty of time for
cool drinks and protein snacks during long days working special events.
What are your everyday essential safety items?
I know Im forgetting some things drivers should carry to keep themselves safe on the job. For example, a smartphone is an indispensible device
that helps you get through the day. You can share your safety tips by dropping me a line at editor@promonthly.com. Send me your ideas and Ill publish them in a future story. Remember, safety is Job No. 1. At the end of the
day, the health and happiness of your crew is what matters most.
800-688-SWAN (7926)
www.swanfence.com
600 W. Manville St., Compton, CA 90220
Flexible
and Affordable
Financing
Options
PRT Prices
Starting at
69,500
Financing for
New and Used Equipment
We Manufacture &
Service What We Sell.
ASME Certified Building DOT 406/407/412
Standard Packages or
Built to Your Specs
August 2016
PUMPS
@ PROmonthly.com
Visit the site daily for new, exclusive content. Read our blogs,
find resources and get the most out of PRO magazine.
MAINTENANCE CHECKS
Cond 12
Shuro 2088
Pumptec 356
Burks DC10
Your vehicles are your most expensive asset and biggest investment. Your income is dependent on your trucks, so keeping
up with maintenance is key. Downtime costs you money. So its
really important that a routine of pre- and post-trip checks is ingrained in your drivers. Read this PROs advice for implementing
a system for trip inspections. promonthly.com/featured
An honest price, excellent service and premium tools are signs of a professional. On these
things, successful businesses tolerate NO COMPROMISE.
Only the business owner can control the price and quality of his service, but, when it comes to
the tools, Armstrong Equipment, Inc. can help. We are proud to offer the best quality pumps
and components available.
Like us on Facebook
800-699-7557
ATTENTION TO DETAIL
Bidding Guidelines
Start Small
Our cover star this month, Jay Baker of 28
Rentals in Clinton, Oklahoma, paired the
risk of entrepreneurship with a conservative
financial strategy and definitely came out on
top. He started small as in, small trucks.
Baker saved money on startup costs by
buying slide-in units instead of a bigger
vacuum truck. That move paid off. Read
about his decision and his trucks in this
exclusive online article.
promonthly.com/featured
10
August 2016
connect
with us!
Find us on Facebook
at facebook.com/PROmonthly
or Twitter at twitter.com/PROmonthly
GAYLE HUMPHRIES
PRESIDENT & CEO
To the best of our knowledge & research, all STAINLESS STEEL tanks, manufactured by
Food for thought: No one has ever
regreted buying their stainless steel BEST ENTERPRISES, since 1972 are still in operation. Therefore, Best Enterprises believes that
tank from Best Enterprises.
vacuum tanks, built with our quality STAINLESS STEEL is a smart investment for your company.
GH300/150
GH400/200
Peterbilt
3400/200 with a
jetter system
Summer is here why drive that old truck with mechanical problems, with a rusty or
corroded tank. Call BEST for that new truck and SS tank, that will last a lifetime!!
Ford F550
GH800/300
Masport HXL-4
GH700/300
Masport HXL-4
501-988-1905 800-288-2378
www.bestenterprises.net www.youtube.com/bestentinc
Writer Judy Kneiszel has operated her own small business for 20 years and is familiar
with the many rewards and challenges of business ownership. Write to her with
questions, comments or topic suggestions at thewordhouse@ameritech.net.
aybe youre weighing the pros and cons of hiring your first employee. Maybe youve had employees for years and have been handling
the payroll taxes yourself, but arent confident youre doing everything exactly right. Or maybe youve outsourced the processing of payroll
and hardly give it a thought. One thing is certain, where there are employees, there are payroll taxes, and where there are payroll taxes, there are opportunities for costly even devastating mistakes. Here are some of the
most serious payroll mistakes:
MISTAKE NO. 1: Setting up a payroll tax program and never thinking about it again. Business owners should continually evaluate and update their payroll programs to make sure payroll taxes are being properly
withheld. State and local tax requirements can change over time, making it
crucial to stay current.
MISTAKE NO. 2: Ignoring payroll tax issues when they arise. When it
comes to payroll taxes, the Internal Revenue Service doesnt mess around.
If notified by the IRS of a problem, you must take immediate action or you
could find yourself out of business. If a business fails to file or pay its payroll
taxes, the IRS has the authority to shut that business down without a court
order. They can seize machinery and equipment. They can also intercept
funds customers owe the business.
MISTAKE NO. 3: Underestimating what a late payment will cost you.
Payroll tax penalties add up quickly and can dramatically increase the total
tax bill. You can be penalized for failure to file, failure to deposit, and the
failure to pay. If the 941 Payroll Tax Return is filed after the due date and
taxes arent paid within 16 days of that filing date, penalties can be assessed,
increasing the amount owed up to 33 percent plus interest. Falling behind
and hoping to catch up usually doesnt work. In addition, not filing or paying
payroll taxes is considered a federal crime. The IRS can send your case to the
Criminal Investigation Division and then to the Department of Justice if they
can prove you intentionally didnt file or pay. Procrastinating can cost you
money, time, reputation and worse.
MISTAKE NO. 4: Paying other bills first. If your business experiences a
cash flow problem, you have to choose which bills to pay first. Its tempting
to pay vendors or utilities first, but thats a mistake. Always make payroll
taxes your highest priority. The dollars withheld from employees paychecks
for income, Social Security and Medicare taxes are not yours. This money
does not belong to the business. These are called trust fund taxes. It is employee money held back for a specific purpose. As a business owner, you are
12
August 2016
If a business fails to file or pay its payroll taxes, the IRS has
the authority to shut that business down without a court order.
They can seize machinery and equipment. They can also
intercept funds customers owe the business.
personally liable for paying these taxes even if your business is incorporated
or is a limited liability company. Skip a payment or pay late and the IRS will
charge a penalty equal to the unpaid taxes, plus interest. If you dont pay the
taxes, the IRS can seize your business equipment and your personal assets.
You could even be charged with a crime because borrowing from payroll
taxes is against the law. A federal tax deposit made by a tax filing service, by
phone using electronic funds transfer or in person at a bank must be made
three days after payroll checks are issued. Using the withheld money for any
other purpose is stealing.
MISTAKE NO. 5: Failing to keep accurate and complete payroll records. Because the IRS is such a stickler on payroll taxes, youll want to be an
open book on how your company handles them. You are required to maintain payroll and have them available for IRS inspection. These records include copies of W-2s, employee time sheets and other payroll records. Keep
all information for at least four years.
MISTAKE NO. 6: Not knowing tax liability can vary by state or even
county. Hiring people who live in a different state than the one your business is located in can create unemployment tax liability in their home state.
States have different rules regarding payroll taxes and rates can even vary by
county. Check with a CPA or tax attorney familiar with the rules and regulations for the states and counties in question.
MISTAKE NO. 7: Improper timing of overtime and bonus checks. Even
if your company doesnt issue payroll checks weekly, overtime hours must
be broken down in weekly increments or tax problems can arise. The same
is true for bonuses. The payment of a bonus has to line up with the due date
for payroll taxes. If the two payments dont sync, there could be tax implications. A penalty could actually be the thanks you get from the IRS for wanting to reward an employee for a job well done. Dont be a Scrooge, just consult Bob Cratchit or whoever crunches your numbers and make sure
any bonuses and overtime pay are timed right.
- Profits
- Time
- Efficiency
- Streamline
Operations
- Fuel
- Labor
- Truck Repairs
- Headaches
Non-CDL
Duel Side Service
Multiple Strapping Points
PTO or Honda Pack
High Pressure Wash Down Pump
Thieman Lift Gates
Carry up to 6 Units
Multiple Load Configurations
Extended Chassis Life
Water Tank
585-484-7009
PortaLogix.com
PATENT PENDING
FREE
Cooler
In the
business
30 Y E A RS
August 2016
13
ON LOCATION
THE JOB: Boston Marathon
LOCATION: Hopkinton, Massachusetts
Getting In
the Race
Northeast Sanitation Corp. becomes part of the
starting-line ritual for 30,000 runners lacing it up in
the Boston Marathon BY BETTY DAGEFORDE
They won the bid and were awarded a three-year contract, which renewed
in 2016. A big selling feature was McNamaras pledge to remove all units in
one day. Weve always done that, he says. Thats like our internal contest,
is how fast we can pick them up.
THE MAIN EVENT
Patriots Day, the third Monday in April, and the Commonwealths holiday commemorating the first battles of the American Revolution, is always
the date for the famed Boston Marathon. The event has grown from 18 par-
ticipants in 1897 to 30,000 in 2016 from 80 countries, cheered on by a million spectators. Millions
more watched through the 1,000 media personnel
and 100 media outlets on site.
Although the finish line is in Boston, the race
actually begins in the countryside 26 miles away,
in the small town of Hopkinton. The route, along winding roads and rolling
hills, passes through seven other towns before finishing up at Copley Square
in the center of Boston.
(continued)
BY THE NUMBERS
NSC was tasked with providing portable
restrooms for the starting portion of the marathon in Hopkinton. The BAA worked out long
ago how many units are adequate for this size
event so that no units are overused and most
get moderate usage. They brought in eight enhanced access units and 840
standard units, all from PolyPortables, in company colors gray (fronts) and
turbo blue (sides). Units were supplied from a combination of existing inventory (Integras) and 400 new Axxis units that arrived a couple weeks before the event in time for the team to put company decals on all sides and
install hand-sanitizer dispensers. One JAG Mobile Solutions two-stall PortaLisa trailer was donated by the company for use at command center by the
state police.
At the Athletes Village in Hopkinton, 472 units were placed in two
U-shaped banks in a staging area for runners awaiting their turn at the start;
John Rivera runs through a
row of restrooms, making sure
EverGreen deodorant tabs from
J & J Chemical have been
added to the holding tanks.
18
August 2016
200 along the route the athletes would walk to get to the starting point at
Town Common, 50 at Town Common, and the rest sprinkled throughout the
town for athletes, spectators, police and public safety personnel.
Although the company wasnt impacted by the 2013 bombing from the
aspect of getting their job done, McNamara notes theres definitely a different feeling. Its a very proud event for us, he says. The camaraderie is much
higher and were just very passionate about it. Security has definitely tightened. There was a notable heavy police presence throughout the town. The
Athletes Village was locked and guarded
and accessible only to runners and authoWe just want to be
rized personnel. Background checks were
done on all NSC personnel, vehicles were
behind the scenes.
inspected then reinspected every time they
A great event is when
entered the village, and employees were rethey dont see you
quired to be badged and uniformed.
LETS ROLL
Planning was essential to ensure everything went smoothly for this large oneBRIAN McNAMARA
day event. Lavoie sat down with the operations team over several weekends to work out all the details regarding
people, units and trucks.
They map everything out, McNamara says. He generates a master
list of whos going to be working, when theyre going to be working. He also
makes sure food deliveries are here for them when they come back so they
can stay well hydrated and energized. They also met with event organizers
to go over the details, with a final walk-through meeting on race day to make
sure everyones maps matched up.
Units were delivered in four rounds starting Thursday afternoon, finishing with a big push
Saturday of nearly 600 units. Each round consisted of a caravan of 11 trucks (Hino flatbeds and
vacuum trucks) pulling company-built trailers in
sizes ranging from 10-unit haulers to 16. A team
at the shop stocked the units with paper and
hand sanitizer, prepped them with EverGreen
deodorant products from J & J Chemical Co. and
loaded them onto the trucks. Another team was
stationed in Hopkinton to unload and set up.
Around noon on race day, as soon as all athletes cleared the start line, the company came in
with their vacuum trucks and began the removal
process. All units were pumped on site then taken
to the companys facility for thorough cleaning.
MORE INFO
Best Enterprises, Inc.
800/288-2378
www.bestenterprises.net
Masport, Inc.
800/228-4510
www.masportpump.com
(See ad page 3)
Hino Trucks
248/699-9334
www.hino.com
PolyPortables, LLC
800/241-7951
www.polyportables.com
(See ad page 48)
BRIAN McNAMARA
KEEPIN IT CLEAN
McNamara, who likes to be loyal to his vendors, says the four service trucks they used were
all Hino 268s (2014-2016) built out by Best Enterprises with 1,000-gallon waste/500-gallon freshwater stainless steel tanks and Masport XL75
pumps. McNamara and Lavoie remained on site
during the event along with an emergency vacuum truck. Waste was taken to a municipal wastewater treatment plant.
McNamara says the company tries to keep
a low profile at events, recognizing that portable restrooms and trucks are a disruption to the
public. We just want to be behind the scenes,
he says. A great event is when they dont see you
coming and they dont see you going.
PERSONAL VICTORY
Every year, the company delivers on its original promise to event organizers to remove units
in one day. They always view it as a challenge to
beat their previous years record as to how long
it takes. In 2015 it was 10 hours, so they were
aiming for nine in 2016. But they really outdid
themselves and accomplished the work in only
seven. Perfect weather helped, Lavoie says, but
it was mostly a huge all-out effort by the team.
Weve got good, really hardworking folks, he
says. They were just going and going until it was
done.
Wilson, NC
800.334.2763
Temple, TX
800.367.5359
www.lelytank.com
promonthly.com
August 2016
19
Sansom
Sansom
Sansom
Industries
Industries
Industries
|844-972-6766
|844-972-6766
|844-972-6766
| SANSOMINDUSTRIES.COM
| SANSOMINDUSTRIES.COM
| SANSOMINDUSTRIES.COM
All parts All
covered
parts
All parts
by
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by our
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ZENITH
ZENITH
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INDUSTRY
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latch;
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| SANSOMINDUSTRIES.COM
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PRO Business
August 2016
heres some good news on the tax front for small companies that
spend big bucks on equipment.
After more than a decade of year-to-year uncertainty, an important federal tax deduction on equipment purchases has been made permanent part of the big federal tax and spending measure that Congress
passed and the president signed late in 2015. The deduction is found in Section 179 of the U.S. tax code, and it lets small businesses take an immediate
federal tax deduction on the price of certain kinds of new equipment in the
year its purchased.
YEARLY CLIFFHANGER
Back in the 20th century, Section 179 was a pretty small deal you
could only take it for equipment costing less than $25,000, and you could
only take the full deduction for a total of $125,000 worth of equipment purchases in a year.
In the economic slump that followed the 9/11 attacks, Congress gave
Section 179 a temporary big boost, setting the cap at $500,000 for individual
pieces of equipment that can be expensed in the year its placed in service.
Congress also raised the cap for all equipment purchases in a year that
would qualify for the full deduction to $2 million. In the nearly 15 years since
then, the higher limits have been renewed every time they were about to
expire. Thats been an annual ritual for several years now.
The latest spending plan ends that annual ritual by making those higher
limits permanent (or at least as permanent as anything gets in Washington).
No more late-December cliffhangers about the future of Section 179.
This is something truly directed at small businesses, says Patricia
Hintz, who practices tax law at the Milwaukee law firm of Quarles & Brady.
Heres how it works in practice:
Suppose in 2015 you bought a new specialized truck for $100,000. Traditionally, a purchase like that has to be depreciated over a fixed period of
time. That means you cant deduct the full cost the year you buy the vehicle
instead, you deduct a portion of the cost over several years, using a formula that also reflects its depreciating value.
FINANCIAL FLEXIBILITY
(Depending on a lot of factors, you might even want to stick with that
approach. Thats way beyond the scope of this column, though and what
we say here is no substitute for what your professional legal and financial
advisers who know the details of your business circumstances can tell you.)
Section 179 allows you to take the full deduction in year one for that
$100,000 truck. By the way, you can take it no matter whether youre paying
for the truck in full when you buy it, or whether you finance the purchase
so youre paying for it over several years. On the tax forms, the Section 179
deduction, if you take it, is for the full $100,000.
22
August 2016
That $100,000 comes off the total taxable income of your business or
your own taxable income if your business, like most smaller firms, is organized as an S corporation of a limited liability corporation, with the income
passing straight through to the owner.
It takes your income down dollar for dollar, Hintz says. The actual
effect to your taxes depends on what bracket youre in.
To someone for whom the marginal tax bracket is 30 percent, an additional $100,000 deduction will reduce your tax bill by $30,000, she explains.
LIMITS AND COMPLICATIONS
If you spend more than $2 million a year on equipment that qualifies for
the Section 179 treatment, the tax break starts to phase out.
And the provision only applies to equipment; other kinds of expenses
such as real estate dont qualify for the immediate deduction it offers.
There are some other wrinkles. First, you dont have to take the Section
179 deduction for the entire cost; if its to your financial advantage to take
only part of it and depreciate the rest of the cost over the next several years,
you have that choice. Second, you cant benefit from the full deduction if
your business reports a net loss for the year or would if the full deduction was counted. But you can carry forward the deduction to future years so
long as you claim it to start with.
But complexities like those are yet another reason you must work with
your professional adviser before making any decision of this sort. (And if
youre losing money or close to it, you have problems a whole lot bigger than
how to best deduct the cost of a new truck on your taxes!)
STRATEGIC THINKING
With or without Section 179, theres another important lesson: Having
the robust benefit can unquestionably provide a great help to your bottom
line. But its never the reason to make that purchase. You really need to take
stock of what the purchase is going to be worth to your business, says Randall Turner, a financial consultant based in Bradford, Pennsylvania, with
extensive experience in equipment-heavy industries.
Business owners will and should weigh several factors before buying a large asset, Turner explains: what they need vs. what they want, whether to buy new or used, how much they can afford, how theyll pay for it and
whether its the best use of their money.
But then theres the most unexplored question that really should be
the first question, he adds: What is the return on investment and payback
period of the asset to be purchased?
That requires carefully considering what the real revenue of the new
machinery will be and what it really costs to run it.
There may be a startup period where the machine is slowly eased
into service over a period of months, Turner says. As more clients dis-
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cover your new equipment is available, the more the equipment will earn
its keep. Or on the flip side, the equipment might go into use at a time of
rapidly expanding demand and get put to use overtime right away only
to suddenly go unused after the initial burst of excitement, once pent-up
demand is exhausted.
So consider the full cost over time
What is the return
payments, fuel and maintenance,
on investment and
and labor to operate the machine in
your ROI calculation.
payback period
Then the simple test is to comof the asset to be
pare the expected ROI with how much
purchased? There
return youd expect to get in an altermay be a startup
native investment with similar risk,
Turner says. You need to consider the
period where the
cash-flow payback over time to see
machine is slowly
when you start breaking even.
eased into service
Subtracting costs from the annual
over a period of
revenue, then multiplying by 100, will
give you an ROI as a percentage. And
months. As more
youll need to chart that year to year to
clients discover your
determine when youll break even and
new equipment is
start profiting from the machine.
CHANGING TIMES
the equipment will
The world is changing too fast to
earn its keep.
simply assume a perpetual status quo,
Turner points out. Everyone thinks
Randall Turner
the worlds going to stay like it is, says
Turner. How stable is your market?
Hes seeing banks close their fists now looking for excuses not to
loan money. That means any purchase should be accompanied by a solid
financial prospectus for the acquisition.
And for that reason, even just relying on a standard replacement cycle
isnt necessarily the right move. Instead of planning a replacement cycle of
five or seven years, I would look at it every year because every year your
environment changes, Turner says.
So where does that leave you? The bottom line is you now have a reliable, robust tax break to count on when buying new equipment. But more
than ever, changing circumstances will require you to undertake a careful
analysis of equipment needs and your ability to support the purchase for
the long term.
And that will be worth a lot more than any tax break, no matter how
generous.
Erik Gunn is a magazine writer and editor in Racine, Wisconsin.
Tank World,
www.TankWorld01.com
Office 623-536-1199
Fax 623-935-4782
tankworld01@gmail.com
promonthly.com
August 2016
23
FILE
COVER STORY
STOKING
THE FLAMES
28 Rentals LLC
Clinton,
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SOURCE KEY
8PRO16
from 28 restrooms and one service truck to 160 restrooms, two restroom
service trucks, a septic vacuum truck, five emergency shower trailers and
four cooling trailers that provide respite for oilfield workers during scorching-hot days.
It all just sort of came together and its still coming together to this day,
Baker says, noting how he continues to diversify to meet demand for niche
services. Monthly construction rentals generate about two-thirds of his restroom business and the rest comes primarily from oilfield and pipeline companies. My guys come in from the field and say, Lets try this. Hell often
take them up on suggestions.
DO SOMETHING
Youve got to be willing to try different things, he says. My motto is
this: If you do something, something happens, but if you do nothing, nothing happens. And that pertains to just about anything. You dont know if
something will work until you try.
A good example is the emergency shower trailers, made by Rich Specialty Trailers. Alert to new
business opportunities, Baker
was intrigued when a friend
who used to work in the oilfields, Brian Sperle, mentioned
that oilfield companies needed
a contractor who could rent a
reliable shower trailer. It took
me a while to save up the money, Baker says. But I finally
bought one in early 2013 and
then bought four more, about
one every six months. I got to
know the customers well, and if
they added another crew, then
Id buy a new trailer.
Baker still remembers his
first shower trailer customer.
The call came at 5 a.m. on a
frigid December day; the wind
chill was 12 degrees below zero. The shower trailer the oilfield company was
using out in the Texas panhandle, about a 1 1/2-hour drive away froze
up and work couldnt proceed without an operational trailer. All five of my
trailers are heated I didnt skimp, Baker says. So I got out of bed and took
care of the deal. They were sitting on me, waiting for me to get there. The
safety director wouldnt let them do anything until I got there. Theyve been
a good customer ever since.
That anecdote underscores another reason for 28 Rentals success:
Respond quickly to what customers need, when they need it, and repeat
business usually follows. You need to provide the service you tell someone
youre going to provide, he says. If you want to run a successful business,
you work seven days a week, regardless of what time it is.
PUTTING OUT FIRES
Baker is a busy guy. Along with 28 Rentals, he still owns a 1,400-acre
farm that includes 85 head of cattle. Moreover, he still serves as a firefighter,
this time as a part-time volunteer. The farm was the catalyst for establishing
28 Rentals (which is named after his firefighting badge number). With his
back to the wall financially due to a prolonged drought, Baker started looking for a business that would mesh well with the farm operation.
My friend Brian (Sperle) used to work out in the oilfields and knew that
financially, we were just paying the bills, Baker recalls. He came into the
26
August 2016
promonthly.com
August 2016
27
Keeping it cool
To survive as a portable restroom operator in a small town, it helps to offer complementary services to customers. Thats why, along with providing portable restrooms and emergency shower trailers to oilfield companies, Jay Baker, owner of 28
Rentals in Clinton, Oklahoma, also offers four cooling trailers.
Built on 16-foot flatbed trailers, the evaporative cooling units give oilfield workers respite during scorching-hot Oklahoma summers. The open-air trailers include
screen walls that roll up and down, and each seats about 10 workers.
We rent them mainly to fracking crews on drilling rigs, Baker explains. At a
certain temperature, companies are required to provide a place for their employees
to cool off. The heat indices here get pretty high in the upper 90s pretty easily and
even the lower 100s. On average, the temperature inside is about 15 degrees cooler
than it is outside.
Units feature a 325-gallon water tank and a QuietCool portable cooling unit made
by Quietaire. The cooling unit consists of a water pump, cardboard-like baffles and a
48-inch fan. Water from the tank gravity-feeds into the bottom of the cooler, where
a pump sends water up a pipe that distributes it onto the baffles. The fan, mounted
on the other side of the baffles, pulls the water across the baffles; as that occurs, the
water evaporates and cools the air.
Baker points out that the water tank needs refilling regularly, which requires
extra trips back and forth to drilling rigs. If the air temperature is about 100 degrees,
we have to fill it every day if it runs continuously, he says. The humidity gets so
low that quite a bit of water evaporates. You need to charge customers accordingly
because theres a lot of time involved with hauling water out to customers every day.
But the cooling trailers go hand in hand with the showers trailers we run
them off a shower-trailer generator, he adds. The profit margins on the cooling
trailers arent huge, but its a great value-added service that helps keep our customers satisfied.
ON THE RADIO
Slowly but surely, business grew, augmented by newspaper advertising,
two portable trailer-mounted LED signs and word-of-mouth referrals and
hustling to go the extra yard to service customers.
To further promote his company, Baker started running ads last fall
during radio broadcasts of Oklahoma State University football games. The
ads cost several thousand dollars, and he says its too soon to gauge their
effectiveness. Im just going on the premise that if people hear something
enough, they eventually remember it, he explains. I expect it will pay dividends in the long run.
The companys marketing efforts also include effective branding in the
form of fire-engine-red restrooms with white tops. People see them and
know theyre 28 Rentals restrooms without even seeing the sticker on the
side, he says. Our service trucks are red and white, too. I think it (cohesive
branding) has helped because people talk about it. It sure hasnt hurt.
A FIT FLEET
As the company expanded, Baker invested in more equipment. In addition to the shower and cooling trailers, the company now owns about 160
restrooms, made mostly by PolyJohn Enterprises and a few from PolyPortables, and 15 hand-wash stations from PolyJohn and Satellite Industries.
For service vehicles, 28 Rentals relies on two Dodge 4500 pickup trucks
carrying slide-in units made by Best Enterprises. One has a 300-gallon
waste/100-gallon freshwater stainless steel tank and also carries a 200-gallon plastic tank for brine water during winter to prevent restroom tanks from
freezing. The other truck has a 400-gallon waste/100-gallon freshwater/150gallon brine water stainless steel tank. Both trucks
Levi Fieselman
also carry Conde (Westmoor Ltd.) vacuum pumps.
checks the oil on
In addition, the company has one septic service
the quad-cab Dodge
rig. Built out on a 2005 International 4300 by TexLa
service rig.
28
August 2016
Standard Options
3-Station Combo
2-Station Combo
4-Station Combo
6-Station
4-Station Combo
8-Station w/Sinks
16-Station
8-Station
GS-07F-0236V
MANAGEABLE GROWTH
How does Baker handle running
JAY BAKER
a business and a farm simultaneously?
He credits great employees and help from everyone in the family: Misty and
sons 17-year-old Sketchley (Bakers grandmother-in-laws maiden name)
and 11-year-old Charley. Even his daughter Malley, 8, helps out, assisting
her mom in the office. Between all of us, we get it done, Baker says.
When asked about the companys future, Baker admits hes concerned about the oil industry downturn. Where we live, this downturn
eventually will affect every household and their decisions about spending
money, he says.
Nonetheless, thanks to diversified services, he still expects steady
growth. Thats fine with him, because he believes that rapid, exponential
growth makes running a business less manageable, plus quality control can
diminish, too. We might have to extend our core area just a little bit more
look a little farther out to pick up a new customer or two, he adds.
In the meantime, Baker will keep putting out fires of a different kind
those little daily flare-ups that come with running a business. I havent
regretted it one day, he says of his career detour. Im out and about all the
time In this business, the fun part is you never know where youre going
to take a restroom.
MORE INFO
Best Enterprises, Inc.
800/288-2378
www.bestenterprises.net
(See ad page 11)
Crust Busters
888/878-2296
www.crustbusters.com
Jurop/Chandler
800/342-0887
www.chandlerequipment.com
PolyJohn Enterprises, Inc.
800/292-1305
www.polyjohn.com
(See ad page 47)
30
August 2016
PolyPortables, LLC
800/241-7951
www.polyportables.com
(See ad page 48)
Quietaire Corporation
713/228-9421
www.quietaire.com
Rich Specialty Trailers
260/593-2279
www.richrestrooms.com
Satellite Industries
800/328-3332
www.satelliteindustries.com
(See ad page 15)
Westmoor Ltd.
800/367-0972
www.westmoorltd.com
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f you have been paying attention over the past few years, you know PSAI
has been raising awareness of the many benefits of portable sanitation.
We even declared every Aug. 15 World Portable Sanitation Day to draw
attention to the valuable role our industry plays globally and environmentally. In fact, the third annual WPSD celebration is going on right now, bolstered by companies like yours who are working hard to spread the word.
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But we can be real. I know a lot of you are thinking, Why does this
matter to me? Im just trying to run a successful business here in (location),
and I dont have time to spend on extras. My customers dont care about
this stuff.
Perhaps they dont. Then again, what if they did care and you have been
missing the chance to promote your business and our industry?
A study by GfK Roper Consulting Green Gauge found:
Americans still want companies to go green, and there is evidence that
they give credit to companies that do so. About three in four (74 percent)
agree a (company) that reduces the environmental impact ... is making a
smart business decision.
So, odds are good that three out of four of your customers would be
interested in knowing that portable sanitation is a green industry. Is this
something you tell them? Importantly:
Portable sanitation saves water. As much as 125 million gallons a day.
Weve got the data to prove it. When water is in short supply whether thats
because theres been a disaster, youre outside a long way from permanent
facilities, or you live in a Third World country portable sanitation is a
critical service.
Portable sanitation saves lives. Around 2.5 billion people dont have
access to a toilet and they are not all in developing nations, according
to the World Health Organization. The resulting contamination leads to
diseases that sicken or kill millions of people each year. Germs are not
selective, and portable sanitation promotes everyones health (yes, in North
America, too) by keeping fecal matter isolated.
Portable sanitation saves the environment. As most PROs and
not many customers know, portable restroom waste is recycled and
returned to aquifers. Where land application is allowed, properly treated
waste provides nutrients for the ground. Many deodorizing products contain
natural bacteria and enzymes that are environmentally friendly and help
break down the waste. You wont find many industries that are greener
than ours.
We all know that portable sanitation gets a bad rap. Thats hardly a
secret. But lets not let the very positive side of our industry become a secret
instead. We provide better work sites, better weekends and a better world.
Lets work together to educate and inspire customers and stakeholders. They
still may not love a portable restroom, but they can come to respect them
as a noble and necessary service. Then everybody wins.
Playing small does not serve the world. Who are we not to be great?
IN THE GARAGE
August 2016
Left:
GearWrenchs
120-tooth
ratchet provides
extra bite.
(Photo courtesy
GearWrench)
36
August 2016
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Tool Tips:
Whenever youre working with hand tools its a good practice to wear
safety glasses. Gloves are also recommended, but can be cumbersome in
tight spaces. Whatever brand of tool you own, it will last longer if properly
stored and cared for. Here are a few tips to get the most life from your tools:
On any job you do, you want to thoroughly inspect your tools before
and after use a broken tip on a screwdriver, for example; a rounded
edge on a socket, says John Ficcadenti, product manager, Snap-on
Industrial.
You always want to wipe them down and store them properly, he
says. Put it back in its right place in your toolbox or drawer so the next
time youre ready to use it its ready to be used. If theyre your tools and
youre not sharing them with anybody else, youre going to know you put
your tools away in the right place in the proper order.
Most chrome tools can be cleaned with a rag; wipe them off and put
them away. Ratchets can be greased but shouldnt be cleaned in solvent; it
sucks the grease out, says Jim Stewart, brand manager for GearWrench.
Impact sockets and pry bars can develop rust spots. Clean them with
an oily rag or use a little WD-40, he says.
In the case of a click-style torque wrench, loosen the spring before you
store it. Turn it down to its lowest possible setting.
Thoroughly
inspect your
tools before
and after
use. When
using torque
wrenches, be
sure to loosen
the spring to its
lowest setting
before storing.
(Photo courtesy
Snap-on)
A lot of guys are very fervent; they want to buy products that are made
in the USA, says Jim Stewart, brand manager for GearWrench. Thats why
our company, Apex Tool Group, has brands like Armstrong that are made in
the USA. They deliver a good quality, made-in-the-USA product if thats all
they want to buy. However, I work for GearWrench. We have our manufacturing done in Taiwan and China.
Because we own the plant, we can develop the specs of the product. If
its an ASME spec, we can go 200 or 150 percent above that; we can determine
how strong we want to make it. Well test prototypes in our lab and do site
testing. That means we end up with a well-designed product that should meet
all of our specifications, Stewart says. On the manufacturing side, we can
enforce quality control. Incoming materials get tested to make sure they meet
specifications, and when it comes to forging and machining, theres gauging
to make sure the parts are to the size they should be. You can do all those tests
when you own the plant, rather than buying from an unknown source.
In short, if you want to buy USA, buy Armstrong. But if youre willing
to go for a good quality product from overseas, then GearWrench is a brand
that will fit that requirement.
A WEIGHTY DECISION
As for weight, heavier is not necessarily better, says John Ficcadenti,
product manager, Snap-on Industrial.
There are old-school mechanics who love a heavy tool because in their
38
August 2016
mind and in their experience, the heavier a tool is, the more reliable, dependable or stronger it is. But when somebody has that tool in their hand
for six, eight, 10 hours a day, you start dealing with the ergonomics carpal
tunnel, shoulder strain, wrist strain and elbow strain. Customers are beginning to understand the benefits of a lighter-weight tool. It doesnt have to
be heavy to be strong. We work with metallurgists on a daily basis to look at
different materials that are lighter in weight but as strong as steel.
A lifetime warranty can be another determining factor when buying
tools. Think of it as insurance
on your investment.
Its there if you ever
need it, Ficcadenti says. But
you dont really want to utilize it. You want that tool to
stand up to any and all conditions. Now, we know there
are customers out there abusing tools and using them in
ways they were not designed.
For example, guys will put a
cheater bar on the end of a
ratchet to break a bolt loose.
Theyre really not supposed
to be doing that. That not only
compromises the safety of the
individual using the tool but
the people around him.
Stewart says when it
Properly stored tools are
comes to warranties, lifetime or otherwise, its imeasier to find and reduce
portant to have a manufacturer that will stand bethe chance of theft.
hind the product and allow you to replace it where
(Photo courtesy Snap-on)
it was bought.
Ultimately, the most important qualifier
when buying a tool is how well it helps you do the job.
If youre working in tight quarters, a low-profile wrench might be a better fit or a multi-toothed drive might give you more socket movement, Stewart says.
People used to be pretty happy with a 24- or a 36-tooth count. But now
the standard is way above that. GearWrench had a 60-tooth until about three
years ago and we upped that to an 84-tooth. Thats kind of our baseline tooth
count now, he says. It gives you a much finer swing arch. And it obviously
gives you much better access in tight spaces. We also have a 120XP ratchet,
which has 120 positions. It gives you the bite you need when youre in a really, really tight space.
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promonthly.com
August 2016
39
W W E T T S P OT L I G H T
Water Cannon
Pressure Washer Offers
Industrial Cleaning Power
By Craig Mandli
In the wastewater industry, diversifying services can mean the difference
between profitability and spinning your wheels. Thats why Water Cannon, a
longtime manufacturer of pressure washing equipment, has veered into producing products that can not only be used for cleaning sewer pipes and portable restrooms, but also industrial and oil rig cleaning. The companys newest
unit, a high-volume/high-pressure washer, was on display at the 2016 Water &
Wastewater Equipment, Treatment & Transport (WWETT) Show.
This is a unit that can move mud, or be used for jetting, cleaning sewers, portable restrooms, or anytime when you need to potentially move a
lot of dirt, says Mark Williams, the national sales manager and product
manager for Water Cannon. This is something that allows us to market our
products to different fields of the industry.
Pumping power is provided by the RTX line of industrial-strength Annovi Reverberi triplex pumps that come in five options offering flows from
8 to over 26 gpm and pressures from 1,800 to 4,500 psi. The large crankcase
40
August 2016
enables longer running times for indus- Mark Williams, right, the national
sales manager and product
trial needs. The pumps run at 1,450 rpm
manager for Water Cannon,
and have a 30 by 80 mm solid shaft with
discusses his companys new
a 1-inch inlet and 1/2-inch outlet. They
high-volume/high-pressure washer
have a 76-ounce oil capacity. The version
with an attendee at the 2016
on display at WWETT 2016 was equipped WWETT Show. While the line is
available in multiple versions, the
with an RTX70 pump offering 18.5 gpm at
display unit was equipped with
2,200 psi.
an Annovi Reverberi RTX70 pump
This is the midlevel RTX pump,
offering 18.5 gpm at 2,200 psi.
which is a good multipurpose pump for (Photo by Craig Mandli)
a septic pumper that has portable restrooms but also wants to diversify into
some industrial or sewer cleaning, says Williams. Once you get into the
bigger pumps, youre looking at mounting them on industrial vacuum
trucks, and more of the hydrotrenching and excavating market.
The pump is powered by a CH980 32 hp Kohler gas engine with electric start, and the whole unit comes skid-mounted with 50 feet of 1/2-inch
jetting hose. Williams says that not only were pumping and drain cleaning
contractors interested in learning more about the unit at the WWETT Show,
industrial cleaners and jetters saw an application for it as well.
The nice thing about this show is the mix of smaller equipment up
through large industrial units that are on display, Williams says of the
WWETT Show. Its a great mix of everything thats out there, and really gives
a lot of great options for operators looking to diversify. Certainly the interest
we are seeing in this is going to urge us to look at producing even bigger units
in the future.
The 2016 WWETT Show was Water Cannons first as an exhibitor, and
Williams says based on the interest and amount of leads he picked up in the
first couple days, theyll definitely be back.
A lot of the people at this show have been drawn in by seeing our highvolume unit right out front, but once we start talking to them, we can tell
them about all the other products we offer, says Williams. That has definitely created interest in several of our other units that might be a better fit
for them. Not only are the people here diversifying what they do, its causing
us to diversify what we offer. 800/333-9274; www.watercannon.com.
Learn
Network
This is where the industry gathers.
PRODUCT FOCUS
August 2016
HAND SANITIZERS
WALEX EXODOR
INSTANT HAND SANITIZER
Exodor Instant Hand Sanitizer from
Walex kills 99.9 percent of the most
common disease-causing germs with
just one dispenser pump. Its easy to
rub in with a great after-feel, and helps
maintain skin health without water
needed, according to the maker. The
800 mL bag-in-box system is easy to
use and install. Each case comes with
12 bag-in-box systems. Dispensers are sold separately. 800/338-3155;
www.walex.com.
42
August 2016
EXPLORER TRAILERS
HAND-WASH STATION
The hand-wash station from
Explorer Trailers is designed
as a self-contained unit that allows
outdoor event or work site crowds to have
easy access to warm water and soap dispensers. Options include mirrors and lighting. Stainless steel
sinks and counters with self-closing water-saver faucets are simple to clean
and maintain, according to the maker. A large polyethylene freshwater tank,
paired with a galvanized graywater tank, ensure plenty of use before the need
to discharge and recharge. Setup is easy, and a custom-painted steel chassis
with front locking utility cabinet ensures that the unit is aesthetically pleasing, while safely containing the water heater and pressure tank. The graywater tank is horizontally mounted inside the chassis with a 2-inch discharge
port at the rear. All are built on a commercial-grade trailer chassis for easy
towing and placement on site. 866/457-5425; www.explorertrailers.com.
MONSAM ENTERPRISES
PSE-2004LA
The PSE-2004LA commercial four
deep-basin portable sink from Monsam Enterprises can provide hot and
cold running water, eliminating the need
for plumbing. It is designed to clean utensils and cooking equipment, while providing
a separate basin for hand washing. It can be used outdoors or indoors, and
provides three 12-inch-deep basins to wash, rinse and sanitize, as well as two
drain boards. It meets health specifications and provides a safe and easy choice
for running water requirements. Despite its sleek design, it provides ample
washing space and safety lock casters. The water heater and water pump are
UL-approved. It is also available in propane/battery-powered options. Portable sinks are also available in one, two or three-basin models. 800/513-8562;
www.portablesink.com.
promonthly.com
August 2016
43
PORTABLE SINKS
Featured
In An
Article?
We provide
reprint options
44
August 2016
TM
May 2013
www.promonthly.com
FILE
COVER STORY
TM
TM
FILE
February
2013
May 2013
www.promonthly.com
www.promonthly.com
MOJO
Taking
a Bow
Nashvilles Brandon
McNeely brings special
events expertise to country
stars, backyard parties
Page 10
Music City
MOJO
Page 10
Results
Pricing
options
The very
day we found out wed have to move our shop, somebody
In addition
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trailers,
two price
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came
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andPoshPrivy
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Neely
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LED candles,
and a personalized
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He100-mile-wide
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percent
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and
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events,
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2012,
the U.S. Olympic
track-and-field
trials.
Gallery.
trailers
offer so in
many
advantages,
and pictures
tell that story.
People look at photos of our trailers and say, Ive got to have that. Once we
rollMaking
in and set connections
them up, they walk into something special.
The Welds live in Sweet Home so theyve always had the hometown
Plush interiors
advantage for the Jamboree and Bucks has done it since its beginning in
If anyone still has doubts about portable restroom luxury after study1996. They feel confident theyll retain the work as long as they provide good
ingservice
the online
photos, McNeely offers guided tours of the trailers and their
and a reasonable price.
luxurious interiors at his storage site. Some customers just need to see
things in person to be convinced, and I have no problem with that, he
the
Main
event
says.
But
that doesnt
happen too often. When it does, though, it allows
McNeely
discuss
upgrades
clientscame
inspect
trailers.
In tothe
early possible
90s, when
Sweetas
Home
up the
with
an idea to help
fund civic projects, this little town asked a big star to perform at their first
upscale
sanitation
company,
left, portable
Milah Weld,
Susie Sieg,
Josh and
Wooley,
Sten Weld,
and idea
the trip
reinforced
thatScott
his Weld
business
Eric Brownrigg.
was solid.
In January 2012, McNeely and his
^^^ As part of PoshPrivys
wife, Kristeen, put his plan into action. He
Signature Service, Brandon
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flowers
and Surprisingly,
a
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festival.
Wynonna
Judd said
yes and to
thebuilding
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personalized
chalkboard
message
PoshPrivy.
business
is a baby
right
has attracted
top talent
ever since.
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the 9,000
residents
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of congratulations in his Comforts
40,000 visitors August 3-5, most ofnow,
whom
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and
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celebrate the Jamborees 20th anniversary,
with Rascal
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as we go,along
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Bentley, the Charlie Daniels Band,
and enough
for 22
shows
assuming
debt.performers
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I want
to on
go
two
stages.
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attractions
included
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and
wine
by
adding
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company
in Michigan
that was shedding
some inventory. This 6-by8-foot restroom trailer which he calls The Petite includes a 300-gallon
internal
waste
tank and a 125-gallon onboard freshwater tank. McNeely
By the
nuMBers
brought
the two-stall 2010 Comforts of Home trailer back to Nashville, and
The company brought in 265 units (20 Maxims, 10 Freedoms, 20
then
remodeled
it. It was
our first
sounit,
I wanted
to make
sure
it had a
Liberties,
one Standing
Room
Onlyunit,
urinal
and the
balance
Tufways),
modern,
upscaletrailers,
look and
feel,
McNeely says.
three restroom
and
73 hand-wash
stations (half Satellite Industries
Hefrom
started
makeover
by removing
thePolyPortables,
units free-standing
pedestal
Waves
thethe
companys
inventory,
the rest
Inc. Tag
Alongs
sink,
replacing
vinyl for hardwood-style flooring, then installing designer
rented
from a colleague).
lighting,
floating
vanities
and automatic
touchless faucets.
he
Some
115 units,
including
five handicap-accessible,
wereTo
setfinish,
up at the
repainted
the
interior
anstops,
up-to-date
color scheme.
main venue
a few with
at bus
the hospitality
center, and parking lots,
he bought
new 2012
three-stall
Pal hand-wash
restroom trailer
fromwere
Rich
but Next
the bulk
in largea banks,
along
with sixPorta
to eight
stations,
Specialty
13- foot
trailer
which
he calls
The
Polished
placed atTrailers.
the fourThe
corners
of restroom
the facility.
Thecrew
placed
the
ACSI
trailers
near
has athe
400-gallon
waste tank
105-gallon freshwater
tank.
stage forinternal
the performers
andand
theaAmeri-Can
Engineering
trailer in
In fall
2012, McNeely
Plush,
anunit.
Alpha Mobile Solutions
the food
court/beer
garden,added
along The
with the
urinal
Signature
featuring
two private
womens
rooms and
one banks
room
ThirtySeries
units 3and
six hand-wash
stations
were arranged
in two
for
It comes
withvenue.
a 500-gallon
tankwas
andtaken
125-gallon
at amen.
smaller,
adjacent
The restinternal
of the waste
inventory
to 23
freshwater
tank.Thirteen
Each restroom
features
including
vessel sinks,
campgrounds.
units were
rentedamenities
to individual
campsites.
If people cant find you quickly with Google, you dont exist.
In one sense, Weld was an old pro at this event, so it was pretty much
And
once they find you, your website must instantly project
business as usual, he says. On the other hand, the size and scope had
your
brand
and what
youre
all about.
have
to sayin 60
changed
significantly
over
the years
their You
first dont
year, they
brought
units forbut
oneyou
venue
andtofour
That was the most difficult
much,
have
saycampgrounds.
it right.
thing for me, he says. So I had to get my act together. He quickly got his
Brandon
Mcneely
arms around
it. Youve got to just scratch your head and kick it in gear and
go. We didnt stop moving all weekend.
McNeely puts himself at the center of the business as the contact person
and chief problem-solver. He handles all email communication, and every
call placed to PoshPrivy routes to his personal phone.
I want to be part of my clients event, he says. I take time to make
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
the teaM
Lisa and Scott Weld, owners of Bucks
Sanitary Service in Eugene, Ore., have a
sta of 10 an office worker, yard worker,
part-time mechanic and seven drivers.
Lisa works in the office answering phones
and managing the creative and marketing
side while Scott fills in on everything
from management to running routes to
maintenance. Five people worked on the
Oregon Jamboree along with the Welds
and their three children, Maren, 9; Milah,
13; and Sten, 17; who are accustomed to
helping out at events.
coMpany history
Lets roLL
Producing
Glove Test
Scott Weld
(continued)
The White
Entertainment: Just an Ole Boy Page 16 | Expo Eats: 10 to Try Page 38 | Attractions: Tip a Frosty Mug Page 30
(continued)
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
are lined
up and
ready
to design
go before
the
^^^ Satellite Industries Tufway restrooms
MailChimp,
which
helps
me
letters
Oregon Jamboree, complete with lighting
strung
the front who
of themight
units.need my
to target
eventinplanners
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
helpshe
outjoined
her fathers
crew, keeping
restrooms
and hand-wash
MoreWeld
recently,
the National
Association
of Catering
and Events
^^^ Milah
stations
with
soapevents
and paper
theservice
Oregonthem.
Jamboree,
includto
learn stocked
all he can
about
andproducts
how bestatto
He also
plans
ingjoin
these
Wave
sinks from
Satelliteand
Industries.
to
the
Tennessee
Wedding
Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile,
MORE
INFO he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
Advanced
Containment
Progress
Inc. message for the
womens
side
of the trailers,Masport,
a personal
brideVactruck
and groom on
Systems, Inc.
800/467-5600
800/228-4510
a chalkboard,
that illuminate the path to
the trailers after dark.
800/927-2271 and tiki lightswww.masportpump.com
www.progressvactruck.com
www.acsi-us.com
After all, the more McNeely does to make his portable restrooms
Industries
Technologies
pleasing, and perhaps evenMcKee
memorable,
the -greaterSatellite
the chance
hell never
Ameri-Can
Explorer
Trailers
have
to workEngineering
from the confines
of an
office cubicle. 800/328-3332
574/892-5151
www.ameri-can.com
MORE INFO
Music City
oN locAtIoN
COVER STORY
Taking
a Bow
Music City
PORTABLE RESTROOM
RESTROOM OPERATOR
OPERATOR
PORTABLE
866/457-5425
www.mckeetechnologies.com
POSTERS
Starting At
35
ELECTRONIC
REPRINTS
Starting At
25
Reprinted with permission from PRO / February 2013 / 2013, COLE Publishing Inc., P.O. Box 220, Three Lakes, WI 54562 / 800-257-7222 / www.promonthly.com
Starting At
10
Page 10
Music City
MOJO
Order through
our website
MOJO
An estate manager for a country star in
Nashville saw the potential for restroom
trailer service and dialed in to land exclusive
outdoor events. By PaTrICK dUrKIn
Producing
Results
(continued)
www.satelliteindustries.com
Alpha
Solutions Inc.
Comforts of Home Services Inc. Rich
Specialty Trailers
Lely Mobile
Manufacturing,
Workmate/FMI
Truck
877/789-1213
260/593-2279
630/906-8002
800/334-2763
Sales & Service
PolyPortables, Inc.
www.richrestrooms.com
www.cohsi.com
www.alphamobilesolutions.com
www.lelyus.com
800/927-8750
800/241-7951
(See
ad page 19)
www.fmitrucks.com
www.polyportables.com
(continued)
(continued)
LASER
REPRINTS
Nashvilles Brandon
McNeely brings special
events expertise to country
stars, backyard parties
I want to be part of my
clients event Im genuinely
interested in being part of
a great wedding, reunion or
whatever. When you deal with
brides and brides mothers, they
want the best. This is not just a
business proposition for them.
Porta Pal Mcneely
unit from
^^^ McNeely runs a power cord to his
Brandon
Rich Restrooms. Music City customers organizing backyard
weddings and special events want a lot of amenities when
shopping for portable sanitation units.upscale portable sanitation company, and
the trip reinforced that his business idea
was solid.
floating vanities, Corian countertops, stereo,
In January 2012, McNeely and his
As part offloors
PoshPrivys
^^^ceramic
and flatscreen TVs.
wife, Kristeen, put his plan into action. He
Signature Rounding
Service, Brandon
out his inventory is The Premiere
McNeely places flowers and a
takes a conservative approach to building
trailer, another
upscale
unit made by Rich Specialty Trailers, which McNeely
personalized
chalkboard
message
PoshPrivy. This business is a baby right
subleases through
a partnership with Portable Restrooms LLC. in Charlotte,
of congratulations
in his Comforts
andhas
wea 600-gallon
want to pay
for everything
N.C.trailer.
This large two-suite trailernow,
which
internal
waste tank
of Home
we go, ahe
says. fireplace,
I dont as
believe
and 200-gallon freshwater tankas
includes
working
well asin
hot
debt.
Ill get where
I want
to go
water, solid marble and graniteassuming
countertops,
designer
vanities,
and heating
by adding
or two trailers
at climate
a time as
I can pay for them.
and airone
conditioning
for full
control.
McNeely bought his first restroom trailer in early 2012 from a portable
restroom
companyCUSTOMERS
in Michigan that was shedding some inventory. This 6-byTARGETING
8-foot restroom
trailer was
which
he calls The
Petite includes
a 300-gallon
When McNeely
assembling
his inventory,
he contacting
his target
internal
waste
tank them
and ato125-gallon
onboard
freshwater
tank.
markets
to alert
his fledgling
business.
He services
theMcNeely
Nashville
brought
the two-stall
2010
Comforts
of Homein
trailer
back
to Nashville,
area and
roughly 100
miles
in all directions
middle
Tennessee,
goingand
after
thenweddings,
remodeled
it. It was
first unit,
so I wanted
to make
it events.
had a
festivals,
largeour
reunions,
corporate
fundraisers
andsure
other
modern, upscale look and feel, McNeely says.
He started the makeover by removing the units free-standing pedestal
If
people cant find you quickly with Google, you dont exist.
sink, replacing vinyl for hardwood-style flooring, then installing designer
And once
they
find you,
your website
mustfaucets.
instantly
lighting,
floating
vanities
and automatic
touchless
To project
finish, he
your brand
and with
whatanyoure
all about.
You dont have to say
repainted
the interior
up-to-date
color scheme.
Next hebut
bought
new 2012
three-stall
Porta Pal restroom trailer from Rich
much,
youahave
to say
it right.
Specialty Trailers. The 13- foot restroom trailer which he calls The Polished
Brandon
Mcneely
has
a 400-gallon
internal waste tank and a 105-gallon freshwater tank.
In fall 2012, McNeely added The Plush, an Alpha Mobile Solutions
McNeely
himself at
theprivate
center of
the business
as the
contact
person
Signature
Series puts
3 featuring
two
womens
rooms
and
one room
problem-solver.
He handles
all email
communication,
and every
for and
men.chief
It comes
with a 500-gallon
internal
waste
tank and 125-gallon
call placed
to PoshPrivy
routesfeatures
to his personal
phone.
freshwater
tank.
Each restroom
amenities
including vessel sinks,
I want to be part of my clients event, he says. I take time to make
(continued)
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
MailChimp, which helps me design letters
to target event planners who might need my
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
More recently, he joined the National Association of Catering and Events
to learn all he can about events and how best to service them. He also plans
to join the Tennessee Wedding and Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile, he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
womens side of the trailers, a personal message for the bride and groom on
a chalkboard, and tiki lights that illuminate the path to the trailers after dark.
After all, the more McNeely does to make his portable restrooms
pleasing, and perhaps even memorable, the greater the chance hell never
have to work from the confines of an office cubicle.
MORE INFO
Alpha Mobile Solutions
Comforts of Home Services Inc. Rich Specialty Trailers
877/789-1213
260/593-2279
630/906-8002
www.richrestrooms.com
www.alphamobilesolutions.com www.cohsi.com
(See ad page 19)
www.promonthly.com
PRODUCT NEWS
I N D U S T RY N E W S
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receive hazardous-use certification
ScreenCo Systems
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The Mega Screen septic receiving station from ScreenCo
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208/790-8770; www.screencosystems.com.
Sioux Corporation all-electric pressure washers and steam cleaners received approval for Class I, Division 1, Group C and D, and Class II, Division
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Tanks
Contact: Gene or
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or to check on
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UL-142 Listed
Mid-State Tank
www.midstatetank.com
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August 2016
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CLASSIFIEDS
August 2016
MARKETPLACE
ADVERTISING
BUSINESSES
Portable toilet rentals in Berks County, PA, established 21+ years. Gross sales $130,000+.
Price $220,000. Employees: Owner/ Operator.
Excellent turn-key business opportunity that
has grown 30% in the last year, more than
100% in the last 15 years. Steady customer
base. Business includes all contracts, 150 portable toilets/sinks, 2 service/delivery trucks,
and an 8-unit delivery trailer. Owner can assist with training and transition if requested.
Vehicles, equipment, or customer list will not
be sold separately. Call Rick at 610-927-9114
or email itspottytime@comcast.net
(T08)
The
800-498-3000
Portable Toilet
Deodorant
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16 portable restroom units - $100 (fiberglass) or $300 each (Satellite Tufway). Email
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450 Gallon
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Every part matters. Getting the supplies you need, when you need them? Thats a pretty big part
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6/8/16 8:59 AM