TORI LAWHORN

torilawhorn@gmail.com(812)5258518torilawhorn.weebly.com

PROFESSIONALMARKETINGCOMMUNICATIONSEXPERIENCE
BrandMarketingIntern(Otolaryngology/Head&NeckSurgery),CookMedical
Bloomington,Ind.MayAug.2016
Researchedpotentialpublicationmarketsformediapitchingandphysicianoutreachonthenew
surgicalpracticeofsialendoscopy.
Researchedkeyopinionleadersintheearnosethroatmedicalfieldwithwhomtopotentially
formrelationshipsandfuturepartnerships.
CreatedandscheduledtweetsthroughoutthemonthofJuneusingSproutSocialfortheCook
OHNSTwitteraccountcenteringaroundspecificawarenesseventssuchasDysphagia
AwarenessMonthwithatotalof22,000+organicimpressionsforthemonth.
CollaboratedwithotherOHNSteammemberstoconstructandcreatecontentforthefirstever
micrositeaboutsialendoscopy.
ServedasaprojectmanagerofthefirsteverOHNSsalesmanualtobeusedbyall
11globalOHNSsalesrepresentatives.Dutiesincludedwriting,editing,andarrangingcontent.
Wrotecontentforpressreleases,advertorials,andtheOHNSsectionofCookMedical'sblog.
CommunicationsIntern,IndianaUniversityCommunications
Bloomington,Ind.Aug.Dec.2015
Pitched,wrote,andeditedcontentfortheViewpointsblog,includingtheStudentExperience
andArtatIUsections,with10,600averagemonthlyviews.
Assistedwithsendingblogpoststolocalandnationalmedia,securingcoverageintheIndiana
DailyStudent,theHeraldTimes,theFortWayneJournalGazette,andtheAtlantic.
CollaboratedwiththeIndianaUniversitysocialmediaaccountstopromotethestudents
interviewedfortheStudentExperienceblogwithacombined424,300followersonFacebook,
Twitter,andInstagram.
CreatedandscheduledweeklytweetsusingHootsuitefortheArtatIUTwitteraccount,gaining
350+followersinthefirstthreemonths.
MarketingandPublicityIntern,IndianaUniversityPress
Bloomington,Ind.MayJuly2015,Jan.April2016
MaintainedIUPressblogthroughpostingscontainingcurrentbookreviews,
contests/giveaways,andvariousIUPressnews.
ContributedmultiplestoriestoUndeniablyIndiana,thefirstcrowdsourcedbookaboutIndiana.
ResearchedcontributorsforUndeniablyIndiana,includinglocalhistoriansandwriters'groups.
AidedinpitchinglocalandnationalmediaoutletsaboutIUPressnews,securingcoveragein
theDuboisCountyHerald,theBostonReview,andtheChicagoTribune.
ResearchedbookreviewerstopitchforIUPressbookstobepublishedintheNewYorkReview
ofBookswitha134,000semimonthlycirculation.
DesignedwebsitebannersshowcasingnewIUPressauthorpodcastsandadvertisementsfor
localandnationalmediaoutlets.
DraftedauthorquestionnairestobeusedinfutureIUPresspodcasts.
ServiceandSocialMediaIntern,IndianaUniversitySchoolofPublicHealth
Bloomington,Ind.July2014May2015
DesignedandcompiledinformationformonthlynewsletterviaMailChimpto300studentswitha
42.6%averagemonthlyinteractionrate,whichistwicetheindustrystandard.
Pitched,photographed,andfilmedafivepartCulturalCompetencyseriesthatresultedinatotal
of100+attendees.
ConsumerPublicRelationsIntern,BellPottinger
London,UKMayJuly2014
AssistedmultipleUKandinternationalorganizationsincludingVolvo,TheGrownUpChocolate
Company,andWickeswithareasoffocusincludingmediarelations,competitiveresearchand
analysis,andsocialmediaprofiles.
Servedasamemberofthenewbusinessteamwithspecificfocusonprospectiveclient
researchandmediaprofiles.
AssistedwithacharitygalahostedbytheDuchessandPrincessesofYorktobenefitthe
ChildreninCrisisfoundation,resultingin165,000($233,000)indonations.

EDUCATION
IndianaUniversityBloomington
Aug.2012May2016
B.A.Journalism,Communication&Culture
Specialization:PRandAdvertising
Minor:Psychology
GraduatedwithDistinction(Honors)
GPA:3.79/4.00

HONORS
ErniePyleScholar,journalismhonorsprogram
IUMediaSchoolstudentambassador
HuttonHonorsCollegemember
KappaTauAlphahonorsocietymember

PRSSA&PRSA
PRSSA,BethWoodChapter:
DirectorofAlumniRelations,June20152016
President,April2014June2015
DirectorofProgramming,Aug.2013April2014
PRSA,HoosierChapter:
Member,April2016Present

SKILLS
MicrosoftOffice
AdobeCreativeSuite
FinalCutProX
iMovie
CisionPoint
Canva
MailChimp
Hootsuite
TweetDeck
SproutSocial
WordPress
Weebly
Wix
Typepad
APStyle
GoogleDrive
Goodreads
Varioussocialmediaplatforms:
Facebook,Twitter,Instagram,YouTube,
Snapchat,Flickr,Pinterest,Tumblr,Vine,
Vimeo,LinkedIn
Eventplanning