MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND

MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA
COLLEGE OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

A PROJECT
ON

Rural Marketing of NIRMA

in the subject Marketing Management

SUBMITTED TO

UNIVERSITY OF MUMBAI,
FOR SEMESTER I OF

MASTER OF COMMERCE
BY

RITIKA JASWAL
Management, Roll No- 105
UNDER THE GUIDANCE OF

Prof. Roopali Jain

YEAR 2015 16

e-mail : nagindaskhandwalac@hotmail.com / ancyjose@vsnl.net

Website : www.khandwalacollege.ac.in

Tel. : 28072262 / 28085424

28013433 / 28086427
Tele fax: 28650461

MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND

MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA
COLLEGE OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai 400 064.

DECLARATION BY THE STUDENT

I, RITIKA JASWAL student of M.Com Part-I Roll Number 105 hereby declare that the project
for the Paper Marketing Management titled,
Rural Marketing of Nirma submitted by me for Semester I during the academic year 201516, is based on actual work carried out by me under the guidance and supervision of Prof.
Roopali Jain.
I further state that this work is original and not submitted anywhere else for any examination.

Signature of Student

EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on Rural
Marketing Of Nirma submitted by Ritika R. Jaswal Student of M Com Part-I.
This project is original to the best of our knowledge and has been accepted for Internal
Assessment.

Internal Examiner
Prof. Roopali Jain

External Examiner

Principal
Dr (Mrs) Ancy Jose

NAGINDAS KHANDWALA COLLEGE

Internal Assessment: Project 40 Marks
Name of the Student
First name

Class

Division

Roll
Number.

: Ritika

Fathers Name: Rajesh

M COM

105

PART I
Surname

: Jaswal

Subject: Marketing Management

Topic for the Project: Rural Marketing of NIRMA

Marks Awarded Signature

DOCUMENTATION
Internal Examiner
(Out of 10 Marks)
External Examiner
(Out of 10 Marks)
Presentation
(Out of 10 Marks)
Viva and Interaction
(Out of 10 Marks)

TOTAL MARKS (Out of 40)

PREFACE/ACKNOWLEDGEMENT

I owe great many thanks to great many people who helped and
supported me during the preparation of the project.
The project Rural Marketing of NIRMA is a result of co-operation,
hard work and good wishes of many people. I as a student would like to
thank Prof. Roopali Jain my project guide for their friendly guidance
and constant encouragement.
A token of thanks to my friend Akash for helping me in the
presentation and making it better , college friends, family members, for
their efforts and creativity which helped in giving final shape and
structure to the project.

INDEX
SL.N0.
1.1
1.2
1.3
1.4
1.5
1.6

PARTICULARS
CHAPTER 1
Executive Summary
Introduction of NIRMA and Rural India
NIRMA About the company
Success Story of NIRMA
Company Background
SWOT Analysis of NIRMA

PAGE NO.
1-2
3-4
5-6
7-12
13-16
17

CHAPTER 2
2.1

Core analysis of Rural Marketing in India

18-20

CHAPTER 3
3.1
3.2
3.3
3.4
3.5

Products
Price
Distribution
Promotion
Marketing Strategy of NIRMA

21-31
32-34
35
36
37-38

CHAPTER 4
4.1
4.2
4.3

Competition in the industry

The future
Conclusion

4.4

Bibliography

39-41
42
43
44