T-Test Reliability Analysis

H1:Positive social media consumption will lead to increase brand engagement.
Q14
One-Sample Statistics
N
Mean
Std. Deviation
Std. Error Mean
Social media engagements

by specific automobile
brands motivate to buy that
50
2.48
1.233
.174
product
One-Sample Test
Test Value = 0.5
95% Confidence Interval of the
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
Social media engagements

by specific automobile brands 11.356
49
.000
1.980
1.63
motivate to buy that product
H2: Positive social media consumption will lead to increase consumer motivation.
Q17
N
Mean
Std. Deviation
Std. Error Mean
Social media presence

ensures good customer
support
50
2.32
1.377
.195
2.33
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
Social media presence

ensures good customer
9.347
49
.000
1.820
1.43
2.21
support
H3: Experience with social media will be positively associate with brand engagement.
Q16
N
Mean
Std. Deviation
Std. Error Mean
Social media interaction with

a specific brand will lead you 50
2.60
1.414
.200
to buy that brand
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
Social media interaction with

a specific brand will lead you 10.500
49
.000
2.100
1.70
to buy that brand
H4: Experience with social media will be positively associated with consumer motivation.
2.50
Q19
N
Mean
Std. Deviation
Std. Error Mean
Absence of social media

engagement, by a specific
brand, impacts your buying
50
3.28
1.341
.190
decision
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
Absence of social media

engagement, by a specific
brand, impacts your buying
14.662
49
.000
2.780
2.40
decision
H5: There will be significant differences in brand engagement between Creators,

Conversationalists, Critics, Collectors, Joiners, Spectators and Inactive.
Q 20
N
Mean
Std. Deviation
Std. Error Mean
Kind of activities do you

involve in, while interacting
with an automobile brand, in
social media
50
3.72
1.949
.276
3.16
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
Kind of activities do you

involve in, while interacting
with an automobile brand, in
11.684
49
.000
3.220
2.67
3.77
social media
H6: There will be significant differences in consumer motivation between Creators,

Conversationalists, Critics, Collectors, Joiners, Spectators and Inactive.
H7: Brand engagement will mediate the relationship between social media participation and
brand awareness.
Q24 & Q25
N
Mean
Std. Deviation
Std. Error Mean
Social media engagement

with a specific brand
influence your social media
50
2.68
1.332
.188
50
2.58
1.341
.190
participation
influence the brand
awareness
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper

11.577
49
.000
2.180
1.80
2.56
10.964
49
.000
2.080
1.70
2.46
participation
influence the brand
awareness
word of mouth.
Q24 & 26
N
Mean
Std. Deviation
Std. Error Mean

50
2.68
1.332
.188
50
2.40
1.229
.174
participation
with a specific brand impact
its word of mouth publicity
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper

11.577
49
.000
2.180
1.80
2.56
10.933
49
.000
1.900
1.55
2.25
participation
purchase intention.
Q24 & 27
N
Mean
Std. Deviation
Std. Error Mean

50
2.68
1.332
.188
50
2.60
1.309
.185
participation
influence intention to
purchase that brand
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper

11.577
49
.000
2.180
1.80
2.56
11.341
49
.000
2.100
1.73
2.47
participation
purchase that brand
satisfaction with social media.
Q24 & 28
N
Mean
Std. Deviation
Std. Error Mean

50
2.68
1.332
.188
with a specific brand provide 50
2.70
1.344
.190

participation
social media satisfaction
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper

11.577
49
.000
2.180
1.80
2.56
11.575
49
.000
2.200
1.82
2.58
participation
with a specific brand provide
H11: Consumer motivation will mediate the relationship between social media participation and
brand awareness.
Q29 & Q30
N
Mean
Std. Deviation
Std. Error Mean
Motivation to participate in
social media influences
50
2.74
1.367
.193
50
2.80
1.443
.204
social media participation

brand awareness
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
social media influences social 11.583
49
.000
2.240
1.85
2.63
49
.000
2.300
1.89
2.71
media participation
social media influences brand 11.272
awareness
word of mouth.
Q29 & Q31
N
Mean
Std. Deviation
Std. Error Mean
50
2.74
1.367
.193
social media influences word 50
2.68
1.220
.172

of mouth publicity
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
49
.000
2.240
1.85
2.63
49
.000
2.180
1.83
2.53
media participation
social media influences word 12.640
of mouth publicity
purchase intention.
Q29 & Q32
N
Mean
Std. Deviation
Std. Error Mean
50
2.74
1.367
.193
50
2.68
1.362
.193

social media influence the
intention to purchase
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
49
.000
2.240
1.85
2.63
49
.000
2.180
1.79
2.57
media participation
11.319
satisfaction with social media.
Q29 & Q33
N
Mean
Std. Deviation
Std. Error Mean
50
2.74
1.367
.193
50
2.52
1.328
.188

social media impact social
media satisfaction
One-Sample Test
Test Value = 0.5
Difference
t
df
Sig. (2-tailed)
Mean Difference
Lower
Upper
49
.000
2.240
1.85
2.63
49
.000
2.020
1.64
2.40
media participation
10.752
media satisfaction
RELIABILITY TESTS
Q24, Q25, Q26, Q27, Q28
Case Processing Summary

N
Cases
Valid
50
100.0
Excludeda
.0
Total
50
100.0
a. Listwise deletion based on all variables in the

procedure.
Reliability Statistics
Cronbach's
Alpha
.771
N of Items
5
Item Statistics
Mean
Std. Deviation

2.68
1.332
50
2.58
1.341
50
2.40
1.229
50
2.60
1.309
50
with a specific brand provide 2.70
1.344
50

participation
influence the brand
awareness
purchase that brand
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected ItemItem Deleted
Alpha if Item
Total Correlation
Deleted

10.28
13.471
.737
.657
10.38
13.996
.663
.685
10.56
16.782
.413
.770
10.36
13.460
.757
.651
with a specific brand provide 10.26
18.237
.209
.836

participation
influence the brand
awareness
purchase that brand
Q29, Q30, Q31, Q32, Q33
Case Processing Summary

N
Cases
Valid
50
100.0
Excludeda
.0
Total
50
100.0
a. Listwise deletion based on all variables in the

procedure.
Reliability Statistics
Cronbach's
Alpha
.666
N of Items
5
Item Statistics
Mean
Std. Deviation
2.74
1.367
50
2.80
1.443
50
1.220
50
2.68
1.362
50
2.52
1.328
50

brand awareness
of mouth publicity
media satisfaction
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected ItemItem Deleted
Alpha if Item
Total Correlation
Deleted
10.68
13.161
.440
.605
10.62
12.526
.468
.591
15.543
.246
.684
10.74
13.462
.408
.620
10.90
12.541
.541
.558

brand awareness
of mouth publicity
media satisfaction
The One-Sample T Test compares the mean score of a sample to a known value. Usually, the
known value is a population mean. H0: There is no significant relationship between the aspects
of medical facility. The null hypothesis (H0) is rejected because significance = 0.00 which is less
than . There is a significant relationship between the aspects of medical facility (H1).
Here the test value is considered as 0.5, the highest mean value obtained through one sample
statistics is 3.25 and the difference between the mean is 2.752 are I think visiting Emergency
Room to receive medical care would care would take less time than fixed clinic. The lowest
mean value obtained one sample statistics is 1.67 and the difference between mean is 1.170 are
When I am not feeling well, I usually go to. The 95% of confidence interval for the average
processing time is between which represents in the medical facility visit. Based on the result
generated by SPSS, the significant level is 0.000 and it is less than 0.05, so the null hypothesis is
rejected. There is significant relationship in the following aspects of the medical facility visit, for
this t-test with of 0.05.

T-Test Reliability Analysis

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

T-Test Reliability Analysis

Uploaded by

Copyright:

Available Formats

H1:Positive social media consumption will lead to increase brand engagement.

Std. Error Mean

Social media engagements

Social media engagements

motivate to buy that product

Std. Error Mean

Social media presence

Social media presence

Std. Error Mean

Social media interaction with

to buy that brand

Social media interaction with

to buy that brand

Std. Error Mean

Absence of social media

Absence of social media

H5: There will be significant differences in brand engagement between Creators,

Std. Error Mean

Kind of activities do you

Kind of activities do you

H6: There will be significant differences in consumer motivation between Creators,

Std. Error Mean

Social media engagement

Social media engagement

Std. Error Mean

Social media engagement

Social media engagement

Std. Error Mean

Social media engagement

Social media engagement

Std. Error Mean

Social media engagement

with a specific brand provide 50

influence your social media

Social media engagement

Std. Error Mean

social media participation

Std. Error Mean

social media influences word 50

social media participation

Std. Error Mean

social media participation

Std. Error Mean

social media participation

Case Processing Summary

a. Listwise deletion based on all variables in the

Social media engagement

with a specific brand provide 2.70

influence your social media

Scale Variance if Corrected ItemItem Deleted

Social media engagement

with a specific brand provide 10.26

influence your social media

Q29, Q30, Q31, Q32, Q33

Case Processing Summary

a. Listwise deletion based on all variables in the

social media influences word 2.68

social media participation

Scale Variance if Corrected ItemItem Deleted

social media influences word 10.74

social media participation

You might also like