RESEARCH METHODOLOGY

Meaning of Research
Research is a systematized effort to gain new knowledge. It is a systematic study consisting of
a problem formulating a hypothesis collecting the facts and data, analyzing the facts and
reaching for certain conclusions, which can be in the form of either solution towards a problem.
Research Methodology is a way to systematically solve the problem. The main steps involved in
the research process are:
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Defining the Research Problem

Review of the related Literature
Formulation of Hypothesis
Research Design
Collection of Data
Analysis of Data
Interpretation & Report

TYPES OF RESEARCH
1

Descriptive vs. Analytical

Descriptive research includes survey and fact finding enquires of different kinds. In analytical
research, on the other hand, the researcher has to use facts or information already available, and
analysis these to make a critical evaluation of the material.

2 Applied vs. Fundamental

Research can either be applied or action Research or fundamental to basic or pure research.
Applied research aims at finding a solution for an immediate problem facing a society or a
business Organization whereas fundamental research mainly concerned with Generalizations and
with the formulation of the theory.

Quantitative vs. Qualitative

Quantitative research is based on the Measurement of quantity or amount. It is applicable to

phenomena that can be expressed in terms of quantity. Qualitative research, on the other hand, is
concerned with qualitative phenomena, i.e. phenomena.

Conceptual vs. Empirical

Conceptual research is that related to some ideas or theory. It is generally used by philosophers
and thinkers to develop new concept or to reinterpret existing ones.

Some other types of researches

All other type of research are variations of one or more of the above stated approaches, based on
either the purpose of research or the time required to accomplish research, on the environment in
which research is done or on the basis of some other similar factors.
I have selected in the study of conceptual research.

RESEARCH DESIGN
A research design specifies the methods and procedures for conducting a particular research.
According to Kerlinger Research design is a plan, structure and strategy of investigation
conceived so as to obtain answers to research questions and have to control variance.

TYPES OF RESEARCH DESIGN

Cross-sectional Design
Cross-sectional research designs have three distinctive features: no time dimension, a reliance on
existing differences rather than change following intervention; and, groups are selected based on
existing differences rather than random allocation.
Descriptive Design
Descriptive research designs help provide answers to the questions of who, what, when, where,
and how associated with a particular research problem; a descriptive study cannot conclusively
ascertain answers to why.
Experimental Design

A blueprint of the procedure that enables the researcher to maintain control over all factors that
may affect the result of an experiment. In doing this the researcher attempts to determine or
predict what may occur.
My research design for study is descriptive.

Sample Design
A sample design is a finite plan for obtaining a sample from a given population.
Simple random sampling is used for this study.

Sample Size
Number of the sampling units selected from the population is called the size of the sample.
Sample of 100 respondents were obtained from the population.

Methods of data collection

The data were collected through Primary and secondary sources.

Primary Data
The major primary sources are discussions with employees mainly the data is collected through
questionnaire.

Questionnaire
A well defined questionnaire that is used effectively can gather information on both overall
performance of the test system as well as information on specific components of the system. A
defeated questionnaire was carefully prepared and specially numbered. The questions were
arranged in proper order, in accordance with the relevance.

Secondary Data

The secondary data mainly consists of data and information collected from records, companys
websites and also discussion with the management of the organization. Secondary data was also
collected from journals, magazines and books.