BS Gradable Assignment 2

Assignment 2: Case of The Living Room: Redefining the Furniture Industry

(Case Reference from the Text Book: Strategic Management by Hitt, Ireland, Hoskisson and Manikutty)

Answer all the following Questions

1.

Identify the elements of its current corporate strategy in terms of (i) the kind of business, the company is in (ii) the
current products scope for the next 4 years

2.

List down the companys strengths and weaknesses

3.

Examine the growth options for the company in terms of (i) Product Range Existing and New (ii)
Customers Targeted Current Customers and the for the New Products (iii) Geographic Coverage
Current areas and Proposed New areas