Motorola is a leading manufacturer and provider of wireless, semiconductor, broadband, and

automotive products and services and it has evolved into a worldwide company with more than
$30.15 billion in revenue in 2008. Motorola successfully adapt the change management by
restructuring it by proper reengineering their process not only on product but also their marketing
to remain competitive advantages in the mobile device market. With the recommended new
transformation will actually new Motorola to stand another chance for their product
differentiation and market differentiation instead of competing in price and cost. Motorola need
to understand that the globalization happening around which is to understand what is the needs
and demands instead of working in research and development but not knowing the market
demand. Customers buy phones based on how they emotionally feel about the brand of phone
and the particular style of the phone. New creation and innovation are the key words for
Motorola to enter the mobile device market. To make the changes successfully, internal and
external cooperation of Motorola Company are needed with strong relationship including
shareholders and stakeholders.