20160815

2016 08 15

2016 7 16 17 20
1,275 comScore
//

2016 08 15

Key Findings

BBS

PC /

2016 6 Top 4

104

1111 518

yes123

2016 6 Top4

25-34
25-34
35-44

2016 08 15

Key Findings

PC
/

2016 6 / :
144.5
35.8
51.4%
25-34
2016 08 15

/ :

Top4 /
104

26.1%
/

BBS

67.9%

40.5%

33.5%

31.0%

24.3%

18.6%

DM

18.3%
0%

10%

20%

30% 40% 50% 60% 70%

Base N=1,275
Jul. 2016

BBS(67.9%)
39
(40.5%) 40
(33.5%)

2016 08 15

* 2013 2016

29.0%
28.0%
27.0%
26.0%
25.0%
24.0%

()

32
30
28
26
24
22
20

85
80
75
70
65

comScore MMX
PC /
2013 2016
/

PC /

60
55
50

2016 08 15

DesktopcomScore MMXARO2016 06

2016 6 / Top 4

()

()

3,722

29.0

35.6

124

16.7

0.4

33.2

75

4.5

104

1,553

12.1

34.8

55

22.9

0.4

35.2

96

4.2

1111

1,280

10.0

34.7

24

8.2

0.6

18.8

30

3.6

518

571

4.4

34.4

9.7

0.6

14.7

26

2.6

yes123

309

2.4

35.1

16.0

0.3

16.6

53

3.3

2016 6 / Top4 104

1111 518 23
yes123

2016 08 15

DesktopcomScore MMXARO2016 06

2016 6 / PC
Top 4

yes123 53.7%

25-34
518 25 -34
32.9%

25-34
518
143
35-44
yes123
247

/
Top 4

104

1111

518

yes123

51.1%

51.6%

53.9%

53.7%

48.9%

48.4%

46.1%

46.3%

8.3%

7.9%

6.0%

7.1%

13.0%

15.5%

23.2%

21.0%

31.7%

29.8%

32.9%

27.7%

21.2%

22.7%

21.4%

24.2%

2.6%

3.0%

3.6%

2.2%

14.5%

17.4%

55
45-54

21.6%

21.3%

35-44
25-34
15-24
6-14

25 34 (137) 25 34 (129)

25 34
(143)

25 34 (120)

35 44 (140) 35 44 (115)

35 44
(153)

35 44 (247)

*
2016 08 15

DesktopcomScore MMXARO2016 06

44.5%

35.8%

32.9%

24.7%

23.5%

22.5%

20.2%

15.0%
0%

10%

20%

30%

40%

50%

Base N=866
Jul. 2016

104
1111
518 Yes123

44.5%

49.8%

51.2%

39.9%

26.1%

31.8%

35.8%

36.6%

34.6%

27.8%

38.5%

42.3%

32.9%

44.6%

32.9%

22.4%

15.2%

9.9%

24.7%

21.0%

26.9%

42.6%

16.1%

29.8%

23.5%

24.1%

20.6%

22.5%

38.2%

11.6%

Base N=866
Jul. 2016

(44.5%)(35.8%)
20-24 104
1111 518

2016 08 15

53.4%
50.3%
37.2%
33.4%
33.1%
17.1%
15.7%
15.0%
9.3%
3.6%

0%
20%
40%
60%
Base N=1,065
Jul. 2016

48.2%

43.4%

42.5%

29.1%

28.5%

23.2%

23.1%

21.6%
11.3%

0%
10%
20%
30%
40%
50%
Base N=1,065
Jul. 2016

(53.4%)(50.3%)
30
(48.2%)(43.4%)(42.5%)

2016 08 15

39.7%

4.1%
21.9%

29.5%

74.0%

25.0%

22.2%

21.1%

18.6%

13.4%
0%

Base N=985
Jul. 2016

20%

40%

Base N=729
Jul. 2016

(74.0%)(39.7%)
20-29 (29.5%)
20-39

2016 08 15

/ :

9.0%
8.5%
8.0%
7.5%
7.0%
6.5%
6.0%
5.5%
5.0%

()
19
17
15
13
11
9
7
5

()

5
4.5
4
3.5
3
2.5

* 2013 2016

comScore MMX
PC / :
2013 2016
/ :

PC /

2016 08 15

DesktopcomScore MMXARO2016 06

2016 6 / : PC
/

()

2016 6 / :

1,445

35.8

()

24.9

()

45.5

()

3,805

17.3

31.5

2.6

51.4%

3.4%

48.6%

6-14

15-24

25-34

35-44

45-54

55

21.7%

25.9%

21.7%

17.1%

10.3%

2016 6 PC / :
144.5 35.8
51.4% 25-34 25.9%
15-24 35-44 21.7%

2016 08 15

DesktopcomScore MMXARO2016 06

2016 6 / :

()

288

100.0

100

100

0.7

33.6

3,229.5

4,345

96.1

104

89

31.0

257

239

0.5

10.7

72.3

154

6.8

1111

69

23.9

240

87

0.7

4.7

13.8

19

2.9

518

17

6.1

137

48

0.5

3.9

8.4

15

2.2

yes123

20

6.8

284

82

0.3

3.9

8.7

26

2.2

2016 6 / :
28.8 104 8.9
yes123
104

/ : 104

2016 08 15

Desktop comScore Segment MetrixARO 2016 06

Total

26.1%

73.9%

23.5%

76.5%

26.5%

26.1%

29.1%

70.9%

20-24

41.9%

58.1%

25-29

41.8%

58.2%

38.1%

30-34

22.7%

77.3%

40

20.5%

79.5%

0%

25%

50%

21.4%

75%

24.1%

61.9%

35-39

42.5%

100%

Base N=985
Jul. 2016

19.7%

18.4%

17.8%

17.5%
0%

10%

20%

30%

40%

50%

Base N=258
Jul. 2016

(73.9%)(26.1%)
34
/ (42.5%) (26.5%)
(26.1%) (24.1%)(21.4%)
2016 08 15

15.1%

14.4%

14.0%

11.6%
0.4%

55.7%
0%

10%

20%

30%

40%

50%

60%

Base N=1,208
Jul. 2016

(55.7%)
(15.1%) 20-29
(14.4%) 20-24
(14.0%) 40

2016 08 15

BBS

(/) ()

73.9%(26.1%)
/

2016 08 15

/
3
PC /
104
25-34 35-44
/
/ :
104

2016 08 15

628

49.2%

647

50.8%

20-24

108

8.5%

25-29

107

8.4%

30-34

125

9.8%

35-39

138

10.8%

2016/07/162016/07/17

40

796

62.5%

579

45.4%

333

26.1%

363

28.4%

(IX Survey)

CyberPanel
20

N=1,275
95%,2.74%
201606

2016 08 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Segment Metrix

20%
30% 50%

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*Composition Index UV
100
100
*Composition Index PV
100

100

2016 08 15

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

marcom@insightxplorer.com